Vala isikhangiso

Kwa-Apple, ukunakwa okukhulu kukhokhwa kuyo yonke imininingwane emincane. Owayeyi-CEO u-Steve Jobs, umklami wakhe wenkantolo u-Jony Ive nabanye abantu abakhulu bakwa-Apple benza inkampani yathanda ukuphelela ngokudlulele. Ngisho nezinkampani ezinjalo, nokho, zingenza amaphutha ngokusobala lapho ziklama umkhiqizo. Kodwa ingabe kuyiphutha ngempela? Mhlawumbe kuwukucatshangelwa okwanele kwazo zonke izici zenkinga ebonakala ingenakuxazululeka. 

I-logo esesivalweni se-Macbook kwakuyisihloko esivame ukuxoxwa ngaso e-Apple eminyakeni embalwa edlule. Njengoba ubona kulesi sithombe esigcawini esisodwa sochungechunge Ucansi edolobheni, uphawu olusesivalweni se-Macbook ekuqaleni lwalubekwe lubheke phansi abaklami, ngakho lapho isivalo sekhompyutha sivulwa sasibheke phansi. Izisebenzi zenkampani yaseCalifornia zinesistimu yangaphakathi ebizwa ngokuthi "Can We Talk?" ithuba lokuxoxa nanoma yiziphi izinkinga nabaphathi. Ngakho-ke le nketho isetshenziswe abaningi ukubuza ukuthi kungani i-logo ku-MacBook ibekwe ibheke phansi.

Inkinga, vele, yayiwukuthi ilogo ye-Apple yayizohlala ibheke phansi ngombono owodwa. Uma une-Macbook eyenziwe eminyakeni eyisishiyagalombili edlule, i-logo ilungile uma usebenza ku-MacBook, kodwa uma uvala ikhompuyutha yakho bese uyibeka phambi kwakho, uzothola ukuthi i-apula elilunyiwe libheke phansi.

Ekuqaleni, ithimba labaklami belicabanga ukuthi ukubeka ilogo ngendlela eyiyo manje kuzodida abasebenzisi futhi kubenze bafune ukuvula ikhompuyutha yabo ephathekayo ngakolunye uhlangothi. U-Steve Jobs wayehlale egxile ekunikezeni ulwazi olungcono kakhulu lomsebenzisi futhi wayecabanga ukuthi kubaluleke kakhulu ukwanelisa izidingo zomsebenzisi kunomuntu obheke i-MacBook evuliwe ngakolunye uhlangothi.

Noma kunjalo, isinqumo sagcina sishintshile ngezizathu zokuthi wonke umsebenzisi uzosheshe ajwayele ukuvulwa "okungenangqondo". Kodwa-ke, inkinga ngokubekwa kwe-apula "ikhanda phansi" iyaqhubeka futhi cishe ngeke ixazululwe.

Umthombo: Blog.JoeMoreno.com
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