Isithonjana se-apula esilunywe ngumlingo. Kungani empeleni?

Kungakhathaliseki ukuthi uliwele ihlelo lama-apula, noma unikina ikhanda nje ngalo mkhiqizo, i-Apple imane iyisithonjana. Kungani kunjalo? Yini ehluke kangaka ngenkampani enelogo ye-apula elunyiwe?

Sivame ukuzwa ukuthi ubuchwepheshe be-Apple bushintsha umhlaba nokuthi yi-Apple ebeka izitayela ku-IT. Kodwa-ke, ngempela lalifaneleka kanjani lelo gama, lapho lingenayo eyokuqala, noma engcono kakhulu, noma idivayisi enamandla kakhulu futhi, ikakhulukazi ekuqaleni kokuba khona kwayo, ihloselwe ngokuyinhloko eqenjini elikhethiwe labasebenzisi, okungukuthi ochwepheshe?

Eminyakeni embalwa edlule, lapho uthi unethebhulethi, wonke umuntu wavele wacabanga ukuthi i-iPad. Uma usho ukuthi usebenza kumahluzo, wonke umuntu ubelindele ukuthi ungumnikazi wekhompuyutha yedeskithophu yakwa-Apple. Futhi uma ubuyintatheli futhi uthi une-laptop emnyama nemhlophe, ngandlela thize bekucatshangwa ukuthi ingenye yama-MacBooks okuqala. Kodwa-ke, akukho okufana nalokhu okuyiqiniso namuhla, futhi ukwethembeka, ikakhulukazi kumamodeli wakamuva, amadivaysi e-Apple awakho phakathi kwanamandla kakhulu, futhi ngokwesilinganiso sokusebenza kwentengo, i-Apple ayikaze ibe phakathi kweziphelele kakhulu. Noma kunjalo, imikhiqizo yakhe isiphenduke uhlobo olufanayo lwemishini yesimanje nesebenzayo.

I-Apple iyisithonjana. Waba isithonjana hhayi kuphela ngenxa ye-Forrest Gump kanye namasheya akhe "enkampanini ethile yezithelo", kodwa ngokushesha waba yisithonjana ngenxa yamadivayisi abizayo futhi asebenzayo, nakuba amakhompyutha akhe ngokuvamile ayenganikeli lutho olusha ngisho nangesikhathi sokusebenza kwawo. indalo. Amakhompiyutha okuqala edeskithophu ye-Apple ayemnyama namhlophe, emuva lapho kwakuneminye imibala, kodwa nokho ngisho nangenkathi emnyama nemhlophe, ngenxa yemikhiqizo yesofthiwe eyinkimbinkimbi, i-Apple yafana nomsebenzi wawo wonke umklami wezithombe ongathi sina.

Inkampani yeCupertino yayihlala ifika kuleyo lebula eyisakhiwo sodumo ngandlela-thile ngengozi, futhi njengokungathi ngenhlanhla. USteve Jobs wayebhekwa njengomboni, kodwa empeleni wayesaba imibono eminingi. Lona kwakungumuntu, ngaphandle kokungabaza, wakwazi ukukhuthaza umbono wakhe ophelele wedivayisi futhi wayezimisele ukuwulwela nanoma ubani ongawuthandi. Nakuba amathuluzi akhe ayemahle ekuqaleni, asukumela umncintiswano kakhulu ngokuthi aqala ukusetshenziswa ngobuningi. U-Steve ngokwakhe wabe esesaba imibono, eminye yayo eyayingenangqondo ngempela, njengamanye amadivaysi e-hardware avele abe ama-flops aphelele, futhi esizokwazisa ngaso ngezikhathi ezithile ezihlokweni ezikhethekile kuseva yethu. Ngaphandle kwelukuluku, wayesaba nemibono eyinkimbinkimbi. Akuyona imfihlo ukuthi wayephikisana namathebulethi amakhulu, isibonelo, ngisho nomqondo wewashi elihlakaniphile awuzange uvumelane naye. Ubone ngeso lengqondo izakhiwo zenkampani yakhe ngendlela ethile futhi wayengazimisele futhi engakwazi ukwenza noma yikuphi ukuyekethisa. Kodwa wayengumuntu obonayo ngempela futhi, nakuba kwakungekona nje kuphela ukubonga kuye, noma yini ene-apula elunywe ngempela yagcina ifana nemishini yesimanje.

I-apula belilokhu lifana nenqubekelaphambili. Futhi kwaba uphawu lwesiqalo esisolwayo, lapho u-Eva enambitha i-apula esihlahleni esenqatshelwe. Yiqiniso, ngokweBhayibheli, salahlekelwa ipharadesi, kodwa ngakolunye uhlangothi, sazuza iplanethi esingayibhubhisa ngokuhlelekile kusukela ngaleso sikhathi kuqhubeke. Ihhabhula lawela kuNewton ompofu ngaphansi kwesihlahla. Ukube iwindi laliwele phezu kwakhe, konke kwakungase kwehluke emhlabeni wekhompyutha. Nokho, i-apula lawela phezu kwakhe, futhi mhlawumbe yingakho enguphawu olukhulu lobuchwepheshe bolwazi kuneWindows.

Kodwa sina futhi okwesikhashana. Esinye sezizathu zokuthi kungani i-apula liye lafana nendawo esebenzayo kanye namadivayisi asebenzayo eminyakeni eyishumi edlule ukuthi imikhiqizo ye-Apple ayigxili kuphela ekwakhiweni nasekusebenzeni, kodwa futhi nasezinsizeni. Lokho okuqondwe yiMicrosoft muva nje futhi i-ecosystem ye-Apple isahambisana nakho, kufanele kushiwo ukuthi i-Apple isinesikhathi eside ikwenza, ngandlela-thile ngokuphelelwa yithemba, futhi ngeshwa namanje ayiphumelelanga. Yiqiniso, ngisho ne-Apple ngokwayo kwakudingeka iqhamuke nezinye izinto kamuva, ngakho ukuxhuma umhlaba wayo kanye nezinhlelo zokusebenza kwakungokokuqala, kodwa kusukela lapho akukaze kube ngesivinini esisheshayo. Noma kunjalo, uma uqhathanisa i-ecosystem yamapulatifomu amathathu amakhulu kakhulu njengeWindows, i-Android namadivayisi avela ku-Apple, njengoba kungenakwenzeka ukuhlukanisa ngokucacile ukuthi i-macOS iphela futhi i-iOS iqala, abantu abaningi bayavuma ukuthi yonke into ingcono nge-Apple. Kuningi nge-intuition.

Uma udinga idivayisi esebenza ngempela enesevisi esebenzayo, nakanjani awuthengi ifoni enezinhlobo zeselula ze-Windows enkampanini yakho. Ngisho nomzamo wokugcina Windows 10 enguqulweni yeselula ayizange ihambe kahle, futhi iMicrosoft ngokwayo isanda vuma ukuthi umgwaqo awuholeli ngale ndlela ngakho-ke yehlisa ukuthuthukiswa kwezinguqulo zeselula zeWindows. Ku-Apple, okuwukuphela kwesiqhudelana naye ezingeni lokuxhumanisa izinsizakalo yi-Google ne-Android yayo, futhi ikakhulukazi i-ecosystem yayo yezinhlelo zokusebenza. I-Google isendaweni yesibili, kodwa ngenxa yenani elikhulu lezinkonzo nezinhlelo zokusebenza ezahlukene, ingathola imiphumela engcono. Nokho iyasilela kubo, ngoba i-Android ngokwayo iyinkundla ehlukene ngokwehlukana, ngokubonga engakaze yenzeke ku-Apple.

Yiqiniso, ngisho nesiteji sama-apula sinezimpukane. Isebenza nakanjani kumadivayisi we-Apple ukuthi uma engaxhunyiwe ku-inthanethi, angasetshenziswa kuphela ngokulinganiselwa. Nakuba umakhalekhukhwini we-Android ungasetshenziswa ngokunethezeka ngaphandle kwe-inthanethi futhi awunqunyelwe kakhulu ukuthi uzokunikeza ziphi izici, lokhu akunjalo ngamadivayisi we-Apple. Kusukela ezinguqulweni zokuqala zamadivaysi ayo eselula, inkampani yakwa-Apple igxile kakhulu endaweni yamafu, noma ngabe igama elithi ifu belingakasetshenziswa, futhi ibheje ukuthi abasebenzisi bazofuna ukusebenzisa i-ecosystem yezinsizakalo ezixhunyiwe nedatha. Iminyaka embalwa manje, ungaqala ukusebenza kudivayisi eyodwa futhi uqhubeke kwenye. Manje angiqondile ukuxhumana okuqondile okwenzeke ku-platform yeselula ye-iOS kuphela ngokufika kwezizukulwane zokugcina, kodwa ukuthi imikhiqizo yedeskithophu kanye nezinguqulo zeselula zemishini yama-apula ziyahambisana impela. Lokhu kuphinde kucatshangwe ngababhali bezinhlelo zokusebenza, i-Apple ngokwayo ephoqelela kakhulu ukwenza kanjalo.

Ngakho-ke sinedivayisi ye-apula, okungenzeka ingabi esheshayo noma mhlawumbe engcono kakhulu, kodwa inikeza uhlelo oluxhunyiwe lwezinsizakalo, futhi ngaphezu kwakho konke ukusetshenziswa okusebenzayo kwefu, ngakho-ke umsebenzisi akudingeki akhathazeke ngokuthi idatha yakhe ikuphi. egcinwe nokuthi iyiphi idivayisi esisebenza ngayo nale datha. Lokhu akufezwanga kuphela ngezinhlelo zokusebenza zomkhiqizi, kodwa nangezicelo ezivela kubathuthukisi bezinkampani zangaphandle, okungenye inzuzo enkulu ukuthi zombili izinkundla zeselula eziqhudelanayo zingaphupha ngazo okwamanje.

Ingxoxo yesihloko

[jenik]

Angizange ngifunde noma kuphi ukuthi i-apula ngaphansi kukaSteve Jobs yasikwa kanjani ngomugqa we-wavy, ngokuphawulekayo yayifana nesibindi, uSteve ayesifake esikhundleni, kwakungenxa yaleso sizathu?