Vala isikhangiso

Ukuncintisana phakathi kwezinkampani kubalulekile kubathengi. Ngenxa yalokho, bathola imikhiqizo yekhwalithi engcono ngamanani angcono, ngoba wonke umuntu emakethe ulwela ikhasimende ngalinye. Kuphinde kube ngesinye sezizathu zokuthi kungani iminotho ehamba phambili emhlabeni isungule izindlela zokulawula ukuvimbela ukwenziwa kwe-monopolization kanye ne-cartelization, ukuvikela ngokuqondile abathengi, okungukuthi thina. 

Yiqiniso, izinkampani ziyajabula uma okwamanje zingenazo izimbangi. Kwakunjalo nange-Apple, lapho ngemva kokwethulwa kwe-iPhone yokuqala, kwakungekho lutho olufana nayo. Kodwa izinkampani eziningi ezinkulu zakhokha intengo ngokuzikhukhumeza kwazo kanye nokungabi naso nhlobo isimo ngokunganiki ingxenye/imboni enikeziwe ithuba lokusinda, kuyilapho yenza iphutha kakhulu.  

Ukuphela BlackBerry futhi Nokia 

IBlackBerry yayikade ingumkhiqizo womunye wabakhiqizi bama-smartphone abahamba phambili emhlabeni, eyayidume kakhulu ngemuva kwechibi elikhulu kanye nasemkhakheni wemisebenzi. Nokho, yayinabasebenzisi bayo abathembekile futhi yazuza ngayo. Kodwa waba kanjani? Kahle. Ngesizathu esithile esingaqondakali, isabambelele kukhibhodi ye-hardware egcwele ngokugcwele, kodwa ngemva kokufika kwe-iPhone, bambalwa abantu ababenesithakazelo. Wonke umuntu wayefuna izikrini zokuthinta ezinkulu, hhayi amakhibhodi athatha isikhala sesikrini.

Yiqiniso, u-Nokia, umbusi wemakethe yeselula ngeminyaka yama-90s no-00s, wahlangabezana nesiphetho esifanayo. Lezi zinkampani zake zaphatha imboni. Kwakungenxa yokuthi babenezikhathi zokukhula isikhathi eside lapho bengabhekananga nezinselele zangempela. Kodwa amafoni abo abehlukile kwamanye yingakho beheha amakhasimende amaningi. Kungase kubonakale kalula ukuthi makhulu kakhulu ukuba angawa. Enye i-iPhone, okungukuthi, ifoni yenkampani encane yaseMelika esebenzisana namakhompyutha nabadlali abaphathekayo, ayikwazi ukubasongela. Lezi nezinye izinkampani, ezifana no-Sony Ericsson, azisibonanga isidingo sokuphusha imvilophu ngoba ngaphambi kwe-iPhone, amakhasimende ayefuna imikhiqizo yawo, ngisho noma ayengaqali ukwenza izinto ezintsha. 

Kodwa-ke, uma ungawubambi umkhuba ovelayo ngesikhathi, kuzoba nzima kakhulu ukukuthola kamuva. Abaningi abebekade bengabanikazi bamafoni akwaNokia noBlackBerry bavele bafuna ukuzama into entsha, futhi ngenxa yalokho lezi zinkampani zaqala ukubhekana nokuqothuka kwabasebenzisi. Zombili lezi zinkampani zazama kaningi ukubuyisela isikhundla sazo emakethe, kodwa zombili zagcina zinikeze amalayisense amagama azo kubakhi bemishini baseShayina ngoba akekho omunye umuntu ongacabanga ukuthenga izingxenye zezingcingo zabo. I-Microsoft yenza leli phutha ngokuhlukaniswa kwezingcingo zeNokia, futhi yagcina ilahlekelwe cishe amabhiliyoni ayisishiyagalombili. Yehlulekile ngesikhulumi sayo se-Windows Phone.

Kuyisimo esihlukile 

I-Samsung ingumkhiqizi omkhulu nomthengisi wama-smartphones emhlabeni, lokhu kusebenza nasengxenyeni engaphansi yamadivayisi asongayo, asevele enezizukulwane ezine emakethe. Kodwa-ke, ukufika komklamo oguquguqukayo emakethe akuzange kubangele uguquko, njengoba kwakunjalo nge-iPhone yokuqala, ikakhulukazi ngoba empeleni kuseyi-smartphone efanayo, enesimo esihlukile kuphela esimweni se-Galaxy Z. Phenya futhi iyidivayisi engu-2 koku-1 esimweni se-Z Fold. Kodwa-ke, womabili amadivaysi aseyi-smartphone ye-Android, okuwumehluko oyisisekelo uma kuqhathaniswa nokwethulwa kwe-iPhone.

Ukuze i-Samsung ibangele uguquko, ngaphandle kokuklama, kuzodingeka iqhamuke nendlela ehlukile yokusebenzisa idivayisi, lapho kulokhu kungenzeka ukuthi ikhawulelwe yi-Android. Inkampani izama nge-One UI superstructure yayo, ngoba ingawandisa kakhulu amandla ezingcingo, kodwa hhayi kakhulu. Ngakho-ke lezi ezinye izizathu zokuthi kungani i-Apple ingasakwazi ukulinda nokuthi kungani kungadingeki ijahe kakhulu ngokwethulwa kwesixazululo sayo emakethe. Ukuqala kwethrendi yedivayisi egoqekayo kuhamba kancane kunalokho okwakunjalo kuma-smartphones ngemuva kuka-2007.

I-Apple futhi idlala ukuthi ingabagcina kanjani abasebenzisi bayo. Ngokungangabazeki, i-ecosystem yayo, okungelula ukuphuma kuyo, nayo inecala. Ngakho-ke lapho izinkampani ezinkulu zilahlekelwa amakhasimende azo ngenxa yokuthi azikwazanga ukuwanika enye indlela efika ngesikhathi yokuthambekela okusafufusa, nansi into ehlukile. Kukholakala ukuthi lapho i-Apple yethula idivayisi eguquguqukayo eminyakeni emithathu noma emine, izobe isazoba ngowesibili kuphela kwaSamsung ngenxa yokuthandwa kwama-iPhones ayo, futhi uma abanikazi be-iPhone benentshisekelo ngesixazululo sayo, bazovele bashintshe ngaphakathi okufanayo. uphawu.

Ngakho-ke singazola ukuthi i-Apple izogcina ifana nezinkampani ezishiwo ngenhla phakathi neminyaka embalwa. Singahlala simemeza ngokuthi i-Apple iyeka kanjani ukusungula izinto ezintsha futhi siphikisane nokuthi kungani singasenawo ama-jigsaws ayo, kodwa uma sibheka imakethe yomhlaba, empeleni yi-Samsung kuphela engakwazi ukusebenza emhlabeni wonke, iningi labanye abakhiqizi ligxile kuphela emakethe. Imakethe yaseShayina. Ngakho-ke noma ngabe i-Apple isivele inomshini oguquguqukayo emakethe, okuwukuphela kwembangi yayo engathi sína kusazoba yi-Samsung. Ngakho-ke, inqobo nje uma imikhiqizo emincane inganyakazi, unendawo eyanele yokuyiphatha. 

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