UMikhal Marek Noma nini lapho abantu bekhuluma nge-Apple kanye nesakhiwo esiyingqayizivele semikhiqizo yayo, abantu bacabanga ngoJony Ivo, umklami wangaphakathi wenkampani. U-Ive ungusaziwayo ngempela, ungubuso benkampani, futhi uyindoda enethonya elikhulu endleleni yayo. Kodwa-ke, kusobala ukuthi umuntu oyedwa akakwazi ukwenza wonke umsebenzi wokuklama we-Apple, futhi impumelelo yemikhiqizo ye-Apple ayikweletwa yilo muntu yedwa.
U-Ive uyilungu leqembu elinekhono, emnyombweni walo futhi sithola indoda entsha - uMark Newson. Ungubani, ufike kanjani eCupertino futhi siyini isikhundla sakhe enkampanini?
I-Apple ngokusemthethweni waqasha uNewson ngoSepthemba odlule, okungukuthi, ngesikhathi inkampani yethula i-iPhone 6 entsha kanye ne-Apple Watch. Eqinisweni, nokho, uNewson wayesevele esebenze nenkampani emawashini. Ngaphezu kwalokho, bekukude nesikhathi sokuqala lapho uNewson ehlangana noJony Ive emsebenzini. "Kwaqala kudala ngaphambi kwe-Apple Watch," kusho uNewson ngomlando wakhe wokwenza amawashi noJony Ive.
Indoda eneminyaka engu-2 ubudala yase-Sydney, e-Australia, yasebenza no-Ive eminyakeni emithathu edlule ukuze baklame iwashi elikhethekile le-Jaeger-LeCoultre Memovox lendali ehlelelwe ukuqongelela imali yohlelo lwe-RED. Yasungulwa ngumculi uBono weqembu lase-Ireland i-UXNUMX, ukuze alwe nengculazi. Ngaleso sikhathi, kwakuyisipiliyoni sokuqala sika-Ivo sokuklama amawashi. Nokho, uNewson wayesenabo abaningi ngaleso sikhathi.
Ngawo-90, iNewson yasungula inkampani i-Ikepod, eyakhiqiza amawashi ayizinkulungwane ezimbalwa. Futhi kungalolu hlobo lapho singabona khona ukufana okuningi ku-Apple Watch entsha. Esithombeni esinamathiselwe ngenhla kunewashi le-Ikepod Solaris, kwesokudla yiwashi elivela kwa-Apple, ibhendi yalo ye-Milanese Loop efana ngokumangalisayo.
Ngokwemininingwane enikezwe uMarc Newson kuleli phephandaba London Evening Standard, umuntu wase-Australia akanaso isikhundla esinegama phakathi kwabaphathi benkampani e-Cupertino. Ngamafuphi, umsebenzi wakhe "ukusebenza kumaphrojekthi akhethekile". UNewson akasebenzi isikhathi esigcwele kwa-Apple, kodwa unikela cishe ngamaphesenti angama-60 esikhathi sakhe kuyo. Akakaze asebenze noSteve Jobs, kodwa wahlangana naye.
Mayelana nomsebenzi wakhe wokuklama, uNewson uqongelele impumelelo eminingi. Uphethe nerekhodi elihloniphekile. Isihlalo se-Lockheed Lounge esakhiwe nguye siwumklamo obiza kakhulu odayiswa umklami ophilayo. Umculi uMadonna naye ungumnikazi wezihlalo ezimbalwa aziklamayo. UNewson unedumela langempela emsebenzini wakhe futhi angasebenzela cishe wonke umuntu. Pho kungani akhetha u-Apple, ehamba ibanga elide emhlabeni ebantwaneni bakhe ababili nomkakhe, ohlala eLondon, lapho uNewson athuthele khona eminyakeni engamashumi amabili edlule?
Isihluthulelo salesi sinyathelo mhlawumbe esingaqondakali ubuhlobo bukaNewson noJony Ive. La madoda amabili ahlangana eLondon eminyakeni engamashumi amabili edlule futhi awakaze ahlukaniswe ngokuphelele ngokomsebenzi noma uqobo kusukela ngaleso sikhathi. Babelana ngefilosofi yokuklama, futhi iningi lezimpahla zanamuhla ezithengwayo zifana neva kokubili. Ngakho-ke bazama ukulwa nezivumelwano zokuklama ezimisiwe futhi bazakhele eyabo imikhiqizo ehluke kakhulu. “Kulula kakhulu ukusebenza nathi,” kuvuma uNewson.
U-Jony Ive oneminyaka engamashumi amane nesishiyagalombili ubudala ukhiphe amakhompyutha amabi amise okwebhokisi emadeskini ethu futhi waqeda amafoni epulasitiki amnyama emaphaketheni ethu, wawafaka esikhundleni samadivayisi alula, alula futhi anembile. Ngakolunye uhlangothi, imibala egqamile kaNewson kanye namajika avusa inkanuko angabonakala ezicathulweni ze-Nike, ifenisha yaseCappellini nasezindizeni zenkampani yezindiza yase-Australia i-Qantas.
Kepha akujwayelekile ukuthi uNewson asebenze kokuthile okuhloselwe uquqaba. Izihlalo eziyishumi nanhlanu nje kwezishiwo ngenhla ze-Lockheed Lounge zenzelwe lo mbono. Ngaso leso sikhathi, ama-Apple Watches angaphezu kwesigidi asevele e-odwe. Kwa-Apple, nokho, balwela ukuguqula inkampani isuke enkampanini yezobuchwepheshe ibe yinkampani edayisa izimpahla zikanokusho kwabacebe kakhulu.
I-Apple Watch yegolide yesigamu sesigidi semiqhele kufanele kube isinyathelo sokuqala nje, futhi i-Apple isithathe indlela enesibopho ngempela ekuthengisweni kwayo. I-Apple Watch ebiza kakhulu ithengiswa ngendlela "yokunethezeka" yakudala, ngokuhlukile kweminye imikhiqizo yenkampani. Ngaphezu kwalokho, ukuthengiswa kwabo kulawulwa abantu abanjengoPaul Deneve, owayengumqondisi omkhulu we-Saint Laurent fashion house.
UMarc Newson ubonakala eyindoda okuyiyona kanye i-Apple edinga ukuziguqula ibe yinkampani efanele embonini yezobuchwepheshe nasengxenyeni yezimpahla zikanokusho. UNewson unolwazi kwezobuchwepheshe, okungafakazelwa yisikhathi sakhe esedlule enkampanini yamawashi eshiwo kakade i-Ikepod. Yiqiniso, ukusebenzisana kwakhe no-Ivo na nakho kufanele kukhulunywe Ikhamera ye-Leica, okwakukhona yakhelwe futhi ngendali ye-RED initiative.
Ngaso leso sikhathi, uNewson ungumkhandi wesiliva oqeqeshiwe futhi ungumcwebi oqeqeshiwe osebenzele imikhiqizo efana noLouis Vuitton, uHermès, u-Azzedine Alaïa noDom Pérignon.
Ngakho-ke uMark Newson uwuhlobo lwendoda “esemfashinini” enendawo yayo ku-Apple yamanje. Masingalindeli ukuthi iNewson izoklama ama-iPhones nama-iPads esikhathini esizayo. Kodwa ngokuqinisekile unendima ebalulekile eqenjini elisebenza ku-Apple Watch, hhayi lapho kuphela. Le ndoda kuthiwa ibheka izimpambano phakathi kwemfashini nobuchwepheshe kanti ithi ubuchwepheshe bungaletha izinto ezimangalisayo kwezemfashini.
NjengoJony Ive, uMarc Newson naye ungumthandi omkhulu wezimoto, okuyisihloko osekukhulunywe ngaso kakhulu maqondana ne-Apple muva nje. "Impela kunethuba elihle lokuhlakanipha kakhulu kule ndawo," kukholwa uNewson, ngaphandle kokungena imininingwane.
Njengoba sekushiwo, iNewson nayo iyasebenza ngaphandle kwe-Apple. Njengamanje, isitolo sakhe sokuqala somshicileli omkhulu waseJalimane uTaschen siyavula eMilan. Kuyo, i-Newson iklame isistimu yokugcina eyimojuli eyingqayizivele yokugcina izincwadi. UNewson ubesebenza nomsunguli wale ndlu yokunyathelisa, u-Benedikt Taschen, iminyaka eminingi, okuholele ekutheni i-monograph kaNewson UMarc Newson: Uyasebenza.
UMarc Newson naye okwamanje uchitha isikhathi esithile ebhekana nezindaba ezihlobene nokwakhiwa kwendlu entsha esiqhingini saseGreece i-Ithaca, lapho umndeni wakhe uchitha khona ihlobo futhi udla amafutha omnqumo avela ekukhiqizeni kwawo.
