UFiliphu Novotny I-Apple iyaqhubeka nomkhuba wayo osunguliwe futhi iyaqhubeka nokuxhuma umhlaba wezobuchwepheshe nemfashini enkampanini yayo. Muva nje, wamema uMarcela Aguilarová, inhloko yangaphambili yezokukhangisa nezokuxhumana e-Gap, endlunkulu yakhe yaseCupertino. Ngokombiko weseva ye-Ad Age, u-Aguilar uzophatha isikhundla somqondisi wezokuxhumana zomhlaba wonke kwa-Apple.
"I-Apple ithole uchwepheshe oqinisekisiwe," kusho isikhulu sezokukhangisa seGap uSeth Farbman. "Ukusebenzela inkampani enkulu yaseMelika efana ne-Gap kusho ukuba sesiteji esikhulu, obala, nsuku zonke."
Umqondisi wenkampani ye-Gap uze uthi uMarcela Aguilar usize inkampani ngokuyisisekelo ukubuyisela isithunzi sangaphambili salolu hlobo. (I-Gap yazabalaza isikhathi nokulahlekelwa yisithombe, ngemva kokuhluleka zama ukushintsha ilogo ngo-2010.)
Kwa-Apple, lesi sinyathelo siza njengoba inkampani yaseCalifornian ikhiphe umkhiqizo wayo "owodwa kakhulu" okwamanje. Yile ndlela kanye u-Tim Cook amake ngayo iwashi lakhe esethulweni sakamuva I-Apple Watch. Le divayisi entsha izotholakala ngemiklamo ehlukene kanye nezinhlobonhlobo zamabhande asesihlakaleni kanye nezinketho zokwenza isofthiwe ngokwezifiso. Futhi ngenxa yokuthi amawashi e-Apple ahlanganisa ubuchwepheshe nemfashini, i-Apple ilokhu ikhulisa izilinganiso zayo nabanye abantu bomhlaba wezemfashini.
Ngaphandle kukaMarcela Aguilar, nabo basanda kujoyina inkampani yeCupertino Angela Ahrendts, owayeyinhloko kaBurberry, futhi UPaul Deneve, owake wahola uhlobo lwe-Yves Saint Laurent. Ngaphandle kosaziwayo abavela kwezemfashini, kule nyanga i-Apple iphinde yaqasha igama elikhulu emkhakheni wezokwakha, okuwumklami wemikhiqizo. UMarc Newson.
Isiqondiso esihlukile, ukucabanga okuhlukile. Ngithanda i-Apple. Inqubomgomo yayo ibeka ukuthi izinto zisebenza kanjani futhi zibukeka kanjani. Izikhathi eziyisigidi kangcono kunezinto eziqhudelanayo. Kwesinye isikhathi ngisho nabafaka izicelo banezinkinga, bambalwa, bahlukile kunomncintiswano wami. Kodwa uma ngezinye izikhathi ngigaya emuva ku-Apple, angikwazi ukuhlala ngisho nosuku ngaphandle kwalokho ikhanda lami lingaqhuma.