Vala isikhangiso

Ekuqaleni kukaSepthemba, i-Apple yethula i-iPhone 6S ne-iPad Pro entsha. Ekupheleni kwenyanga, i-Google iphendula ngama-Nexuss ayo amasha kanye ne-Pixel C. Ngo-Okthoba, nokho, i-Microsoft, ebonise inothi esemqoka kunazo zonke, izohlasela kokubili kungalindelekile, kodwa kakhulu kakhulu. Ukumangala nokwazisa kuyo yomibili imikhiqizo yayo kanye nokubukeka kwayo kubonisa ukuthi iMicrosoft isibuyile. Noma okungenani ithatha zonke izinyathelo ukuze ube umdlali ofanelekile futhi emkhakheni wehadiwe.

Eminyakeni embalwa edlule, isethulo esinjalo seMicrosoft sasingenakucatshangwa. Amahora amabili aminyene ngehadiwe kuphela, ngemva kwesofthiwe evamile, ukuthuthukiswa noma indawo yebhizinisi engaboni noma ukuzwa. Ngaphezu kwalokho, amahora amabili adlula ngoba iMicrosoft yayingeyona isidina.

I-colossus evela ku-Remond ikwazile ukuthola izithako ezimbili ezibalulekile lapho ipheka isethulo sayo - umuntu ongakudayisela noma yini ongayifuni, kanye nomkhiqizo okhangayo. Ngokufana no-Apple Tim Cook, umphathi weMicrosoft uSatya Nadella wahlala ngemuva kwathi uPanos Panay waphumelela esiteji. Ngaphezu kwalokho, izinto ezintsha ezivela ochungechungeni lwe-Lumia ne-Surface olwethulwe nguye zadonsa amehlo ngempela, nakuba impumelelo noma ukwehluleka kwazo kungakanqunywa.

Ngamafuphi, iMicrosoft ikwazile ukwenza uhlobo lwenothi eyisihluthulelo ebesijwayele ukuyibuka, ikakhulukazi kwa-Apple. Isipikha esinenhliziyo enhle, esingagodli ama-superlatives, ongakwazi ukuthatha ezandleni zakho noma yini, izinto ezintsha zehadiwe ezikhangayo ezingangeni nje, futhi okokugcina, imfihlo yazo ephelele. Ekugcineni, futhi ngokuthandwa okukhulu, i-Surface Book yethulwe abanye abahlaziyi njengomkhiqizo ongcono kakhulu othi "Into eyodwa" eminyakeni yamuva. Kwakuyisikhathi lapho uSteve Jobs ake athakazelisa ngaso umhlaba wezobuchwepheshe.

Iqiniso nje lokuthi ngemuva kwenkulumo eyisihluthulelo yeMicrosoft, i-Twitter yayigcwele umdlandla ojwayelekile futhi inqwaba yamazwana amahle aqhamuka kwezinye izikhathi ngisho nekamu labashokobezi labasekeli be-Apple, likhuluma kakhulu. IMicrosoft ibifanele injabulo abantu ababa nayo ngemuva kokwethulwa kwe-iPhone noma i-iPad entsha. Kodwa angakwazi ukulandelela ngempela ukusebenza okuphumelelayo, okuyisiqalo nje sayo yonke into, ngemikhiqizo yakhe thengisa?

Njengo-Apple, ngokumelene ne-Apple

Kwakungumcimbi we-Microsoft, abaphathi be-Microsoft babekhona, futhi imikhiqizo enophawu lwayo yethulwa, kodwa kwakukhona umuzwa oqhubekayo we-Apple. Wakhunjuzwa izikhathi eziningana yiMicrosoft ngokwayo, lapho iqhathanisa ngokuqondile izindaba zayo nemikhiqizo ye-Apple, futhi izikhathi eziningana yakhunjuzwa ngokungaqondile - noma ngesitayela esishiwo ngenhla sokwethula noma uhlobo lwemikhiqizo yayo.

Kodwa ungalenzi iphutha, iMicrosoft ayizange ikopishe. Ngokuphambene nalokho, ibuye ibe nomphetho phezu kwejusi ye-Cupertino kanye nabanye abaqhudelana nabo ezindaweni eziningi, okwakungenjalo neze emkhakheni we-hardware kuze kube muva nje. Ngaphansi kobuholi buka-Nadella kwa-Microsoft, bakwazi ukubona amasu abo ayenamaphutha ngaphambilini emkhakheni wamadivayisi eselula namakhompyutha, futhi babeka isiqondiso sendlela entsha ngendlela efanayo ne-Apple.

I-Microsoft yabona ukuthi ize ibe nokulawula okufana ne-Apple kukho kokubili ihadiwe nesofthiwe, yayingeke ikwazi ukunikeza abantu umkhiqizo okhanga ngokwanele. Ngesikhathi esifanayo, ukwenza abantu imikhiqizo ye-Microsoft babefuna sebenzisa futhi hhayi kuphela kwakufanele, ingenye yemizamo eyinhloko yenhloko entsha yenkampani.

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Isistimu yokusebenza yeWindows inesabelo esiyisisekelo enzuzweni yenkampani yakwaRedmond. Enguqulweni yayo yeshumi, iMicrosoft ikhombise ukuthi ilibona kanjani ikusasa layo, kodwa inqobo nje uma ama-OEMs eyibeka kumadivayisi awo, isipiliyoni bekungekona lokho onjiniyela beMicrosoft ababekucabanga. Kungakho manje sebeza nehardware yabo esebenza Windows 10 ngomthamo ogcwele.

“Yebo siyaqhudelana ne-Apple. Anginamahloni ukukusho, ”kusho uPanos Panay, inhloko yemigqa yomkhiqizo we-Surface kanye ne-Lumia, ngemuva kwenkulumo eyisihluthulelo, owethule imikhiqizo eminingana ye-premium afuna ukuyishintsha yomibili i-oda elimisiwe futhi inselele i-Apple ngayo. I-Surface Pro 4 ihlasela i-iPad Pro, kodwa futhi i-MacBook Air, futhi i-Surface Book ayesabi ukuncintisana ne-MacBook Pro.

Ukuqhathaniswa nemikhiqizo ye-Apple, ngakolunye uhlangothi, kwaba nesibindi esikhulu ngasohlangothini lweMicrosoft, ngoba noma izozuza impumelelo efanayo nemibono emisha njengoba i-Apple enayo neyayo kusewukubheja ilotho, kodwa ngakolunye uhlangothi, kuyaqondakala ngokombono wokumaketha. "Sinomkhiqizo omusha lapha futhi ushesha ngokuphindwe kabili kunalona ovela kwa-Apple." Izimemezelo ezinjalo zimane zidonse ukunaka.

Kubaluleke kakhulu uma lezi zimemezelo zisekelwa umkhiqizo ngokwawo, onokuthile okunikezayo ngokumelene nalowo oqhathaniswa empilweni yangempela. Futhi kanye nemikhiqizo enjalo iMicrosoft yabonisa.

Ulayini weSurface obeka izitayela

IMicrosoft yethule imikhiqizo eminingana ngesonto eledlule, kodwa ngokombono womncintiswano, lezi ezimbili esezishiwo zithakazelisa kakhulu: ithebhulethi yeSurface Pro 4 kanye nelaptop yeSurface Book. Ngabo, iMicrosoft ihlasela ngokuqondile ingxenye enkulu yephothifoliyo ye-Apple.

I-Microsoft yaba ngeyokuqala ukuqhamuka nomqondo wethebhulethi, ngenxa yekhibhodi enamathiselwe kanye nesistimu yokusebenza yendawo yonke, engaguqulwa kalula ibe yikhompyutha eminyakeni emithathu edlule. Umbono, owawungathandwa, uvele kulo nyaka njengekusasa langempela lekhompyutha yeselula, lapho bobabili i-Apple (iPad Pro) kanye ne-Google (Pixel C) bethula inguqulo yabo ye-Surface.

I-Microsoft manje isisebenzise iminyaka yobuholi futhi emasontweni ambalwa ngemuva kwezimbangi zayo, yethula inguqulo entsha ye-Surface Pro 4, osekuvele ifake ngezindlela eziningi i-iPad Pro nePixel C ephaketheni lakho. E-Redmond, balungise umqondo wabo futhi manje banikeza ithuluzi elihle ngempela futhi ngaphezu kwawo wonke ithuluzi elisebenza kahle (ikakhulukazi ngenxa Windows 10) linengqondo. I-Microsoft ithuthukise yonke into - kusukela emzimbeni kuya kwabangaphakathi kuya kukhibhodi enamathiselwe nepeni. Wabe eseqhathanisa ukusebenza kweSurface Pro 4 entsha hhayi nge-iPad Pro, ezonikezwa, kodwa ngqo neMacBook Air. Kuthiwa ishesha ngamaphesenti angu-50.

Ngaphezu kwalokho, i-Panos Panay ilondoloze okungcono kakhulu ekupheleni. Yize ngo-2012, lapho i-Surface iphuma, kubukeka sengathi iMicrosoft yayingasenandaba namalaptop, okuphambene kwakuyiqiniso. Ngokusho kukaPanay, iMicrosoft, njengamakhasimende ayo, ibihlale ifuna ukwenza ikhompuyutha ephathekayo, kepha ibingafuni ukwenza ilaptop ejwayelekile, njengoba inqwaba yabakhiqizi be-OEM bephuma minyaka yonke.

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KwaMicrosoft, bebefuna ukwenza ilaptop engcono kakhulu, okungeke, nokho, ilahlekelwe ukuguquguquka iSurface ebinakho. Ngakho-ke i-Surface Book yazalwa. Empeleni, idivayisi eguquguqukayo ngempela, lapho iMicrosoft yabonisa khona ukuthi nayo inokuhamba phambili kwama-laboratories ayo angakwazi ukuqhamuka nezinto nezinqubo ezintsha ngokuphelele.

Njengoba i-Surface ithuthuke kakhulu emkhakheni walokho okubizwa ngamadivayisi we-2-in-1, iMicrosoft ifuna ukusetha izitayela emhlabeni wamalaptop nge-Surface Book. Ngokungafani ne-Surface Pro, lena akuyona ithebhulethi enekhibhodi enamathiselwe, kodwa ilaptop enekhibhodi ekhiphekayo. I-Microsoft iklame ihinge eyingqayizivele enomshini okhethekile wokubamba isibonisi somkhiqizo wayo omusha sha. Ngenxa yalokhu, ingasuswa kalula futhi ikhompyutha egcwele, okuthiwa ishesha ngokuphindwe kabili kuneMacBook Pro, iba ithebhulethi.

Onjiniyela bakwazile ukuhlela izingxenye zehadiwe ngaphakathi kwe-Surface Book kahle kangangokuthi nakuba inikeza ukusebenza okuphezulu okungenzeka uma kuxhunyiwe, lapho isibonisi sisuswa izingxenye ezingadingekile nezisindayo zihlala kukhibhodi futhi ithebhulethi akunzima ukuyiphatha. Kukhona nothi lokuloba, ngakho-ke ungakwazi ukubamba i-Surface Pro eqoshiwe esandleni sakho. Lowo umbono weMicrosoft wekhompuyutha ephathwayo. Kungase kungahlabeki umxhwele wonke umuntu, kodwa kanjalo ne-Apple noma i-Google.

Umphumela wemizamo yozwela usazobonakala

Ngamafuphi, iMicrosoft entsha ayesabi. Yize eqhathanise amasu akhe ne-Apple izikhathi eziningi, akazange azame ukuyikopisha ngokuqondile, njengoba kwenza abanye. NgeSurface Pro, uze wakhombisa izimbangi zakhe eminyakeni edlule, futhi nge-Surface Book waphinda wethula owakhe indlela. Isikhathi kuphela esizosho ukuthi umnyakazo wakhe uzophumelela kangakanani nokuthi ubheje ngohlamvu lwemali olufanele. Kepha okwamanje, kubonakala kuthandeka okungenani, futhi akukho okungcono okungenzeka emkhakheni wezobuchwepheshe oholwa yi-Apple ne-Google kunomdlali wesithathu oyinkimbinkimbi ofika endaweni yesigameko.

Ngemikhiqizo eshiwo ngenhla ihlanganiswe ne-Windows 10, iMicrosoft ibonise ukuthi uma ilawula zonke izingxenye, okungukuthi ngokuyinhloko isofthiwe nehadiwe, ingabonisa ikhasimende ulwazi oluphelele. I-Panos Panay kwa-Microsoft isebenzisa idizayini ehlanganisiwe nolwazi kuyo yonke imikhiqizo, futhi cishe kuyindaba yesikhathi kuphela ngaphambi kokuba ikhompuyutha nethebulethi yochungechunge lweSurface nakho kulekelelwe yi-smartphone. Wabonisa kancane umbono wakhe kule ndawo, lapho, isibonelo, i-smartphone ingasebenza njengekhompiyutha yedeskithophu ku-Lumias entsha, kodwa isekuqaleni kuphela.

Uma isasasa elivamile lamanje lingahumushela ekuhlangenwe nakho okuhle komsebenzisi ngokulinganayo, futhi iMicrosoft ingakwazi ukuthengisa imikhiqizo yayo, cishe singabheka phambili ezintweni ezinkulu. Izinto ngokuqinisekile ezingeke zishiye i-Apple noma i-Google ibanda, okuyinto enhle kumsebenzisi wokugcina.

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