Isikhethi se-apula Kwenziwa uhlelo olusha lweselula oluzonikeza amakhasimende ulwazi, izipesheli zamanje nezaphulelo ezisekelwe lapho akhona. Inxanxathela yezitolo yaseSlovakia i-ONE Fashion Outlet ingeyokuqala eYurophu ukwethula lolu hlelo olusha. Isicelo sakhiwe inkampani yaseCzech ukuze ivumelane nabo i-madeo interactive.
I-ejensi yedijithali yaseCzech i-madeo interactive kanye nesikhungo sokuqala sezitolo e-Slovakia, i-ONE Fashion Outlet, bahlanganyele ukuze benze izinguquko ekuthengeni. Ngokubambisana ne-Kontakt, bazobeka amabhikhoni angaphezu kuka-100 asekela ubuchwepheshe be-iBeacon ye-Apple phakathi nendawo kule ntwasahlobo. Lokhu kuzokwenza kube nokwenzeka ukubonisa izindaba zakamuva ezihlosiwe kumadivayisi eselula amakhasimende okwamanje nendawo lapho azoba usizo kakhulu kuwo.
Ngenxa yohlelo lokusebenza lweselula olusekela ubuchwepheshe be-iBeacon, isikhungo sezitolo sizokwazi ukunikeza amakhasimende ulwazi olufanele kanye nezipesheli futhi zibafake emicimbini yesikhungo ngendlela ejabulisayo. Ngale ndlela, amakhasimende azohlala enolwazi. Ngokulandela abakuthandayo, bathola kuphela imilayezo abayilindele ngempela ngokusekelwe ekuziphatheni kwabo kokuthenga.
“Njengenxanxathela yezitolo entsha, sidinga ukuthola izindlela ezintsha zokuheha amakhasimende. Silandela amathrendi amasha ukuze sihlale sinikeza amakhasimende ethu okuthile okwengeziwe. Sibona lolu hlelo lokusebenza njengethuba eliyingqayizivele lokufinyelela amakhasimende amaningi futhi siqinisekise ukukhula okuqhubekayo kwesikhungo sethu. Ngokwazi kwami, siyisikhungo sokuqala sezitolo e-Slovakia futhi cishe kulo lonke elaseYurophu ukwethula lobu buchwepheshe,” kusho uMnu. Michal Bakoš, uzakwethu enkampanini esebenza i-ONE Fashion Outlet.
“Siyajabula ukukwazi ukunikeza amakhasimende ulwazi olusha lokuthenga. Sibona ubuchwepheshe be-iBeacon njengendlela enhle yokubandakanya amakhasimende ngempumelelo kanye nenye indlela yokuwanikeza izinzuzo ezikhethekile. Ngalobu buchwepheshe, silindele ukuheha amakhasimende amancane ikakhulukazi, ngokuvamile okunzima ukuwafinyelela,” engeza.
Ukuthuthukiswa kwesicelo sesikhungo saseSlovak ngokugcwele ngaphansi kokuqondisa kwenkampani yaseCzech i-madeo interactive.
“Sijabule ngokuba ne-ONE Fashion Outlet uma kwakhiwa okuthile okusha. Ikakhulukazi uma sinethuba lokwethula ubuchwepheshe obuzololonga ikusasa lokuthenga," kusho uPavel Němeček, inhloko yalesi sigaba. i-madeo mobile.
Amabhikhoni anobuchwepheshe be-iBeacon ngokuxhumene neplathifomu yeSimitu eyingqayizivele, okuyinto i-madeo interactive sekunesikhathi eside ithuthuka, ikhambi eliphelele lokubhekana ngokuphumelelayo namakhasimende ngokuqondisa okunembile ngokuvumelana nezintandokazi zabo ezikhethiwe kanye nendawo ngaphakathi kwesikhungo sokuthenga.
“Lesi kuseyisiqalo salokho esingakuzuza ngobuchwepheshe be-iBeacon. Ikusasa lokulethwa kokuqukethwe okuhlosiwe ngokusekelwe endaweni yamanje yomsebenzisi lijabulisa kakhulu. Sesivele sisebenzisana namakhasimende ethu eSweden ekuqaliseni izingqungquthela nemibukiso yezohwebo," kwengeza uMartin Pospíšil, umqondisi wale nkampani. i-madeo interactive.
