Adam Kos Impela, kuningi okuhle nokuthokozisayo okwenzeka ngo-2021, kodwa konke lokho kufanele kulinganiswe nokubi, ngaphandle kwalokho ibhalansi yomhlaba ingase iphazamiseke. Besibhekene nemininingwane engamanga, besingenayo imali ebesiyisebenzele kanzima, futhi i-inthanethi yethu ibingasebenzi. Kukho konke lokhu saziswa nge-metaverse. Phela zibonele.
I-Disinformation
Ngo-2020, i-disinformation yaba yinkinga enkulu eyaqhubeka kwaze kwaba ngu-2021. Noma ngabe kwakuyizinkolelo-mbono zozungu eziyingozi futhi ezingamanga ngokuphelele mayelana nezingozi zokugoma noma ukukhuphuka kwe-QAnon (uchungechunge lwemibono yetulo engafakazelwa futhi exhumeke ngokukhululekile), yakhula ngokuqhubekayo. kunzima ukuhlukanisa ukuthi yini engokoqobo neyinkohliso. Izinkundla zokuxhumana ezifana ne-Facebook, Twitter, kanye ne-YouTube zinecala elikhulu lapha, lapho izinkolelo-mbono zozungu, izimangalo ezingamanga, nolwazi olunganembile luye lwanda ngokushesha okukhulu.
Kungaba njalo okuthakaselayo
Pavel Jelic Facebook. Ngiyaxolisa, Meta
Ukugxekwa kwe-Facebook yokuqala bese kulandela i-Meta kuye kwanda onyakeni odlule, kusukela ekukhathazekeni ngephrojekthi yezingane ye-Instagram (inkampani eyimisile) kuya ezinsolweni ezimbi ecaleni le-Facebook Papers ezikhuluma ngeqiniso lokuthi inzuzo iza kuqala. Ibhodi eliqondisa i-Facebook, elasungulwa njenge-watchdog yenkampani, lithe isiqhwaga se-tech sehlulekile kaningi ukuphumela obala, okuyilapho uFacebook uqobo washo khona lokho iseluleko sakho siqu angikwazi ukuqhubeka. Uyayithola?
Igalari yezithombe
Ukusabela kancane kwesiteji ekusabalaliseni ulwazi olungelona iqiniso mayelana nemithi yokugoma kwaze kwaholela uMengameli waseMelika uJoe Biden ukuthi athi inkampani "ibulala abantu", nakuba kamuva wasihoxisa leso sitatimende. Phakathi kwayo yonke le mpikiswano, inkampani yabe isibamba ingqungquthela yayo yaminyaka yonke yama-virtual reality, lapho yaziqamba kabusha ngokuthi i-Meta. Umcimbi orekhodwe ngaphambilini, owawukhuluma ngamandla e-metaverse entsha, ubonakale ungenantshisekelo ngenxa yokugxekwa okuvamile kwenkampani.
Kungaba njalo okuthakaselayo
Inkinga ye-supply chain
Usalukhumbula udaba luka Ever Given? Ngakho umkhumbi wezimpahla owabhajwa eSuez Canal? Lokhu kuphazamiseka okuncane bekuyinselele nje yenkinga enkulu yomhlaba wonke kumaketanga azo zonke izinkampani. Umphumela awuzwakalanga ezinkampanini kuphela kodwa namakhasimende. I-supply chain sekuyisikhathi eside isebenza ngebhalansi ethambile yokuhlinzekwa kanye nesidingo, futhi i-coronavirus isiphazamise ngendlela ezozwakala ngeshwa kuze kube ngu-2022. Kusho futhi ukuthi ukuthenga kukaKhisimusi kuqale ngaphambili. Lokhu, vele, ngenxa yokwesaba ukuthi esikudingayo ngeke kutholakale ngaphambi kukaKhisimusi. Abakhiqizi bezimoto nabo kwadingeka bayeke ukukhiqiza ngenxa yokushoda kwe-chip, i-Apple yasebenzisa izingxenye kusuka kuma-iPads kuya ku-iPhone, njll.
Kungaba njalo okuthakaselayo
I-Activision Blizzard
Ukusuka ekubandlululweni ngokocansi kuya ekudlwengulweni - kukhona isiko eBlizzard, ephatha abantu besifazane ngokungenabulungiswa futhi ibachaye ekuhlukunyezweni okubalulekile. Kodwa esikhundleni sokuba nemiphumela kanye nemiphumela, inkampani yazivikela nge-imeyili kubasebenzi ethunyelwe nguFrances Townsend, iphini likamongameli wezindaba zebhizinisi. Nokho kuvele ukuthi umbhalo ubhalwe yisikhulu esiphezulu uBobby Kotick okuthiwa ubezazi izinkinga kodwa akenzi lutho ngazo. Kodwa into ethakazelisa kakhulu ngalo lonke icala ukuthi inkampani yalahlwa abanye, okungukuthi iMicrosoft, iSony neNintendo. Futhi uma abakhiqizi abathathu abakhulu be-console, abangavumelani nganoma yini, behlangana ngokumelene nawe kanje, kukhona okungalungile ngempela.
Ukunqamuka kwe-inthanethi
Ukuphela kwe-inthanethi kwenzeka nje, kodwa u-2021 bekungunyaka werekhodi kubo. NgoJuni, ukuphela kwe-Fastly kwenzeka lapho umhlinzeki wesevisi ye-cloud computing ehlaselwa "i-glitch" ebonakale ivala uhhafu we-inthanethi futhi yakhipha abahlinzeki abakhulu njenge-Amazon. Igcina ngokushesha amakhophi amawebhusayithi abalulekile emhlabeni wonke ukuze alayishwe ngokushesha, futhi lapho ehla, kwaba nomthelela womhlaba wonke owathinta wonke umuntu (njenge-New York Times, njll.).
Futhi kukhona uFacebook futhi. Ngo-Okthoba, ihlangabezane nembibizane ngenxa yokungalungiswa kahle okunqamule izikhungo zayo zedatha ezinkundleni zokuxhumana ezahlukene, okuhlanganisa i-Instagram, WhatsApp kanye neMessenger. Nakuba i-detox enjalo yezokuxhumana ingase izwakale inkulu, amabhizinisi amaningi emhlabeni avele ayimilutha ye-Facebook, ngakho-ke lokhu kuphuma kwakubuhlungu ngokoqobo kubo.
Kungaba njalo okuthakaselayo
Ezinye izinyathelo ezingaphumelelanga zezinkampani
I-LG ivala amafoni
Lokhu akusona igxathu elingalungile kangako njengoba kuwukuhlakazeka okuphelele. I-LG yayinenombolo yamafoni athakazelisayo, Nokho, wamemezela ngo-April, ukuthi ususa inkundla kule makethe.
I-Voltswagen
Leli phephandaba labika ekupheleni kukaMashi USA Today mayelana nokukhishwa kwabezindaba kweVolkswagen ngo-Ephreli 29. Lo mbhalo uthe inkampani ishintsha ngokusemthethweni igama layo ku-"Voltswagen of America" ukugcizelela ukuzibophezela kwayo ku-electromobility. Futhi kwakungeyena u-April Fools. I-VW iqinisekise ngokuqondile kumagazini i-Roadshow nakwezinye izincwadi ukuthi ukuguqulwa kwegama kuyiqiniso.
Umjaho Wesikhala Wezigidigidi
Nakuba abantu abafayo befinyelela izinkanyezi kuwumgomo omuhle, osozigidi uJeff Bezos, u-Elon Musk no-Richard Branson umjaho wokuba ngabokuqala ukufika emkhathini ubuza lo mbuzo: "Kungani ungachithanga lezo zigidigidi usiza abantu lapha eMhlabeni?"
I-apula nezithombe
Ngenkathi i-Apple yayinezinhloso ezinhle ngokuskena izithombe ze-iPhone zokuhlukunyezwa kwezingane, ibhekane nokugxekwa ngemiphumela yobumfihlo. Le nkampani igcine isikuhoxisile lesi sinyathelo, nokuyinto ethuse amaqembu avikela izingane. Uhlobo lwesimo esifile, awucabangi?
