Vala isikhangiso

Bekufanele kube yi-PR enhle ye-Apple, i-U2 ne-iTunes. I-Apple inikeze bonke abasebenzisi be-iTunes ke u-downloader mahhala i-albhamu engakhishiwe ye-U2 Songs of Innocence. Izindaba ezimnandi kubalandeli baleli qembu ngokuqinisekile, kodwa hhayi ezabo bonke abanye i-U2 engeyona inkomishi yabo yetiye.

U-Apple utshale imali engaphezu kwezigidi ezingu-100 zamaRandi emkhankasweni wokuthuthukisa i-Songs of Innocence, ingxenye yawo eya ngqo ephaketheni le-U2, ibanxephezela ngenzuzo elahlekile yokuthengisa. Phela, abantu abayizigidi ezimbili badawunilode i-albhamu ezinsukwini ezimbalwa zokuqala. Kodwa bangaki kubo abathole i-albhamu ocingweni lwabo ngaphandle kokuyicela? I-Apple yenza iphutha elikhulu - esikhundleni sokwenza i-albhamu ibe mahhala ukuyilanda, iyengeze ngokuzenzakalelayo ku-akhawunti ngayinye njengoba ithengiwe.

Kulapho kulele khona isikhubekiso saso sonke isimo, esiqanjwe ngokufanelekile U2gate. Amadivayisi e-iOS angadawuniloda ngokuzenzakalelayo okuqukethwe okuthengiwe ku-iTunes uma umsebenzisi evule lesi sici. Ngenxa yalokho, laba basebenzisi babe ne-albhamu ye-U2 elandiwe ku-discography yabo ngaphandle kombuzo, kungakhathaliseki ukuthi bawuthanda kanjani umculo, njengokungathi i-Apple icabange ukuthi wonke umuntu kufanele athande i-U2.

Eqinisweni, iningi lesizukulwane esisha alazi ngisho ne-U2. Ngemuva kwakho konke, kunewebhusayithi enikezelwe kuma-tweets abasebenzisi abathukuthele abathole ibhendi engaziwa ohlwini lwadlalwayo lomculo futhi bayazibuza. ubani u2. Ibhendi futhi ngokusobala inenani elibalulekile labamelene nabalandeli. Kubo, ukufakwa ngenkani kwezingoma Zokumsulwa kufanele ukuthi kwazwakala njengokucasulwa okuqinile kwe-Apple.

Enye inkinga ukuthi i-albhamu ayikwazi ukususwa ngendlela esobala. Ukuze wenze lokhu, udinga ukuxhuma i-iPhone, i-iPad noma i-iPod touch yakho ku-iTunes futhi ususe ukumaka i-albhamu esohlwini lomculo okufanele uvunyelaniswe nedivayisi. Noma, susa i-albhamu ngokuqondile ku-iOS ingoma eyodwa ngesikhathi ngokuswayiphela kwesokunxele kuthrekhi ngayinye. Kodwa-ke, uma uvule ukulandwa okuzenzakalelayo kwezingoma ezithengiwe, kungenzeka ukuthi i-albhamu iphinde ilandwe edivayisini yakho. Lokhu kuzonikeza umbono wokuthi i-Apple ayifuni ukuthi uyisuse nhlobo i-albhamu.

Ngokusobala lesi simo sasiyihlazo ngokwanele ku-Apple ukuthi yengeze ekusekelweni kwayo ku-inthanethi imiyalelo, uzisusa kanjani Izingoma Zokumsulwa emtapweni wolwazi wakho womculo nasohlwini lwakho lomculo othengiwe ukuze uvimbele i-U2 ukuthi ingadawunilodeki kabusha edivayisini yakho. I-Apple yaze yakha ikhasi elikhethekile, lapho Izingoma Zokumsulwa zingasuswa ngokuphelele ku-iTunes futhi zithengwe amathrekhi ngokuchofoza okukodwa (ingaphinda ilandwe mahhala kamuva, kodwa kuze kube umhlaka-13 Okthoba, ngemva kwalokho i-albhamu izokhokhiswa). E-Cupertino, imiphumela yomkhankaso kumele ikhiphe izinwele zabo.

I-Apple ngeke ikuthathe kalula lokhu kuphunyuka kwe-PR. Kubukeka sengathi konke ukwethulwa kwe-iPhone kuhambisana nendaba encane. Bekuyi-"Antennagate" ku-iPhone 4, "Sirigate" ku-iPhone 4S, kanye ne-"Mapsgate" ku-iPhone 5. Okungenani kwabangu-5 bagweme i- "Fingergate" ku-Cupertino, i-Apple ID isebenza ngokuthembekile kubantu abaningi ngenhlanhla.

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