UMikhal Marek Ezinyangeni ezine ezedlule isisebenzi esisha, uLisa Jackson, wajoyina i-Apple futhi waba yinhloko yomnyango ophethe ukuvikelwa kwemvelo enkampanini. Iziqu zalo wesifazane azinakuphikwa ngenxa yesipiliyoni sakhe sangaphambili sobungcweti. Phambilini, uLisa Jackson ubesebenza ngqo kwi-Federal Environmental Protection Agency.
Kulezi zinsuku, bekuqhubeka ingqungquthela ye-VERGE mayelana nokusimama, lapho uLisa Jackson naye akhuluma khona. Cishe bekungukuqala kwakhe ukubonakala esidlangalaleni selokhu u-Apple amqasha, futhi uJackson akazange azigodle. Uthe uTim Cook akazange amqashe ukuthi agcine isimo se-quo buthule. I-Apple kuthiwa izizwa isibopho sayo futhi inentshisekelo endaweni yemvelo. UJackson uthe ufuna i-Apple isebenzise amandla ngendlela egculisayo futhi ithembele kakhulu emandleni avuselelekayo ezikhungweni zayo zedatha nezakhiwo zamahhovisi.
Vele, i-Apple yayinentshisekelo emvelweni nasekuvikelweni kwayo nangaphambi kokuba uJackson ajoyine inkampani. Izinsiza ezibalulekile sezivele zitshaliwe ekusetshenzisweni kwezinsiza ezivuselelekayo kanye nokwehliswa okuphelele kwe-carbon footprint edalwe yilo mdondoshiya wobuchwepheshe. I-Apple ikalwe kahle kakhulu eminyakeni yamuva mayelana nokuvikelwa kwemvelo, futhi izinsuku lapho inkampani ilwa neGreenpeace ngenxa yezinto ezinobuthi emikhiqizweni yayo sezihambile kudala.
Noma kunjalo, uLisa Jackson uyimpahla ecacile ku-Apple. Ngenxa yomsebenzi wakhe wangaphambilini, unokuqonda kwezepolitiki nezinqubo ezahlukahlukene zokulawula ngemuva kukahulumeni wase-United States. U-Apple wayedinga umuntu onjalo onolwazi ukuze akwazi ukubhekana ngokuphumelelayo neziphathimandla zikahulumeni futhi ahlanganyele ngempumelelo ekuvikeleni iplanethi.
Manje i-Apple igxile kakhulu epulazini layo elikhulu lamaphaneli elanga namaseli kaphethiloli ukuze inikeze amandla isikhungo sedatha eNyakatho Carolina. I-SunPower ihlinzeke ngamaphaneli elanga kanti i-Bloom Energy ihlinzeke ngamaseli kaphethiloli. Amandla wamandla ayo yonke inkimbinkimbi makhulu, futhi i-Apple ithengisa ngisho nengxenye yamandla akhiqizwayo endaweni ezungezile. I-Apple izophinde isebenzise amaphaneli elanga avela kwaSunPower esikhungweni sayo esisha sedatha eReno, Nevada.
UJackson ukhulume ngamaphrojekthi ka-Apple wamandla avuselelekayo futhi uwabona njengenselelo enkulu. Uthi ukuqoqwa okuqotho kwedatha yangempela kubalulekile kuye, ukuze impumelelo yangempela yale miklamo ihlolwe kalula futhi ibalwe. Le datha ngokuyinhloko ihlanganisa ukubalwa kokusetshenziswa kwamandla kanye nenani le-carbon footprint elidalwa ngesikhathi sokukhiqizwa kwemikhiqizo enophawu lwe-apula olunyiwe, phakathi nokusatshalaliswa kwayo kanye naphakathi nokusetshenziswa kwayo okulandelayo ngamakhasimende. Phakathi nenkulumo yakhe, uLisa Jackson uphinde wakhuluma ngokuhlaziywa komjikelezo wokuphila komkhiqizo uSteve Jobs awethula ngo-2009. Ngaleso sikhathi kwaba ngomunye wemizamo yokuguqula isithombe se-Apple futhi iveze imizamo yayo ebalulekile yokuvikela imvelo futhi, ngaphezu kwakho konke, ukugxila kwayo ekuzinzeni okuqhubekayo. izinsiza .
Njengamanje uJackson uhola ithimba labantu abayishumi nesikhombisa, futhi omunye wemisebenzi yethimba lakhe ukuqasha abasebenzi abasha abanentshisekelo kwezemvelo abanentshisekelo yokusiza inkampani ngamaphrojekthi esimeme. Kukhona futhi uhlobo lokuhlangana ngaphakathi kwe-Apple olubizwa nge-Apple Earth. Vele, uJackson wamangala ngalesi sinyathelo futhi wasijoyina ngosuku lwakhe lwesibili e-Apple. Abantu abangaphakathi enhlanganweni bamatasatasa ngomsebenzi wabo oyinhloko, kodwa banesithakazelo emvelweni futhi bazama ukuba matasa emkhakheni wokuvikela kwayo.
Kunjalo, ukusebenzisa kuka-Apple amandla avuselelekayo kudala ukukhangisa okuhle futhi kukhulisa isikweletu sayo yonke inkampani. Nokho, lena akuyona inhloso eyinhloko yalezi zinyathelo. Ukwandisa ukusebenza kahle kokusetshenziswa kwamandla kuyinto ebaluleke kakhulu ku-Apple. I-Apple ayinqunyelwe ezinsizeni zayo, futhi ngaphezu kokudala amandla ayo ahlanzekile, iphinde ithenge abanye. Kodwa-ke, umsebenzi usaqhubeka wokuqinisekisa ukuthi zonke izikhungo zedatha ye-Apple kanye nezakhiwo zamahhovisi zisebenzisa amandla elanga, umoya, amanzi kanye ne-geothermal kuphela.
Kafushane, ukuvikela imvelo kubalulekile namuhla, futhi izinkampani ezinkulu zobuchwepheshe ziyakuqaphela lokho. Ngisho ne-Google, ngokwesibonelo, itshala imali enkulu ekusebenziseni ugesi ngokuphumelelayo, futhi ingosi yendali enkulu kunazo zonke i-eBay nayo izishaya isifuba ngezikhungo zedatha yezemvelo. Imizamo "eluhlaza" yezinkampani ezingezona ezobuchwepheshe nayo ibalulekile, okuyi-Walmart, i-Costco ne-IKEA okufanele ibalula.
