Vala isikhangiso

Umklami omkhulu we-Apple uJony Ive engxoxweni abe nayo ne-CNET wakhuluma ngayo iMacBooks Pro entsha futhi mayelana nenqubo eholele ekudalweni kwe-Touch Bar, ibha yokuthinta enezinkinobho zemisebenzi eminingi ethathe indawo yokhiye bemisebenzi evamile. U-Ive uphinde wathi i-Apple ayizibekeli umkhawulo nganoma iyiphi indlela mayelana nentuthuko, kodwa yenza izinguquko ezinkulu kuphela uma umphumela ungcono kunalowo wamanje.

Ithini ifilosofi yakho uma kukhulunywa ngokuklama ama-Mac, ama-iPads nama-iPhone? Usondela kanjani komunye nomunye?

Ngikholwa ukuthi awukwazi ukwehlukanisa ifomu nempahla, ohlelweni oludala lokho kwaziswa. Kufanele zithuthukiswe ngokucatshangelwayo nangokungaguquguquki. Lokho kusho ukuthi awukwazi ukuklama ngokuyeka indlela owenza ngayo umkhiqizo. Lobu ubudlelwano obubaluleke kakhulu.

Sichitha isikhathi esiningi sicwaninga ngezinto zokwakha. Sihlola lonke uhla lwezinto ezahlukene, uhla lonke lwezinqubo ezihlukene zokukhiqiza. Ngicabanga ukuthi ungamangala ukuthi iziphetho esifinyelela kuzo ziyinkimbinkimbi kangakanani.

Njengani? Unganginika isibonelo?

Cha.

Kodwa yileyo ndlela ebesisebenza ngayo njengeqembu iminyaka engu-20, 25 edlule, futhi lesi isibonelo esihle kakhulu. Sibeka izingcezu ze-aluminium, ama-alloys e-aluminium esiziklama ngokwethu, sibe amathuluzi omshini azishintshayo zibe izingxenye ezihlukahlukene zamakesi osekuyiminyaka siwenza. (…) Sihlala sizama ukuthola isixazululo esingcono, kodwa kuyathakazelisa ukuthi asikakakwazi ukuqhamuka nanoma yini engcono kunokwakheka kwe-Mac yamanje.

Njengeqembu, futhi emnyombweni wefilosofi ka-Apple, singenza okuthile okuhluke kakhulu, kodwa bekungeke kube ngcono.

Yize yonke ingxoxo igxile kakhulu kuma-MacBook Pros amasha, izimpendulo ezicashunwe ngenhla mayelana nezinto zokwakha nazo zingabekwa kahle kumongo wokuqagela kwakamuva mayelana nama-iPhones alandelayo.

Ku-Apple Watch, ithimba labaklami likaJony Ive ngokusobala liphethe ngokuthi lizama ukusebenzisa izitsha zobumba nokudlulisa emkhiqizweni wokugcina (Watch Edition), yenza umqondo. Kungakho kuphinde kwakhulunywa ngeqiniso lokuthi ngonyaka ozayo singalindela ama-iPhones e-ceramic, okungaba olunye lwezinguquko ezinkulu uma kuqhathaniswa nezizukulwane ezedlule.

Kodwa-ke, uJony Ive manje usekuqinisekisile ngamanye amazwi lokho ukusetshenziswa kakhulu kwezitsha zobumba kungase kungabikho ku-ajenda. Ukuze i-Apple yenze i-iPhone ye-ceramic, izinto ezibonakalayo kuzofanele ziphakame kune-aluminium ngezindlela eziningi, enye yazo ewukukhiqiza okungu-100%. U-Ive uqinisekisa ukuthi ukusebenza nge-aluminium (ukuthuthukiswa, ukucubungula, ukukhiqizwa) kulethwe ezingeni eliphezulu kakhulu yi-Apple eminyakeni edlule, futhi nakuba singaqiniseka ukuthi uzama ngempela izinto ezintsha ezifundweni zakhe zama-iPhones, kunzima. ukucabanga ukuthi lokho kungashiya ngokuphelele i-aluminium.

I-iPhone iwumkhiqizo obaluleke kakhulu nomthamo (wokukhiqiza) we-Apple, futhi yize inemishini yokukhiqiza kanye nalo lonke uchungechunge lokuhlinzeka lwakhiwe kahle, sesivele sibona ubunzima obukhulu ekuhlangabezaneni nesidingo se-iPhone 7. E-Czech Republic, amakhasimende alinde amamodeli akhethiwe isikhathi esingaphezu kwamasonto amahlanu. Kungakho kungabonakali kunengqondo kakhulu ku-Apple ukwenza impilo ibe nzima nakakhulu ngezinqubo ezintsha zokukhiqiza. Impela ubengakwazi futhi ubezokwazi, kodwa njengoba u-Ive esho, bekungeke kube ngcono.

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