Ukuqhathanisa njalo phakathi kuka-Tim Cook no-Steve Jobs kuyisihloko sokubonga - futhi asiphelelwa yisikhathi. I-biography yakamuva yencwadi ka-Cook, enesihloko esithi Tim Cook: The Genius Who Took Apple Yaya Ku-Nest Level ka-Leander Kahney, ibeka u-Cook endaweni ephakeme kakhulu futhi iphakamisa ukuthi i-CEO yamanje futhi ingcono kakhulu i-Apple eyake yaba nayo. Kungcono kunomanduleli wakhe kanye nomsunguli wenkampani.
U-Leander Kahney, umbhali we-biography cishe yokuqala ka-Tim Cook, usebenza njengomhleli kuseva ye-Cult of Mac. Umsebenzi wakhe uzoshicilelwa ngo-Ephreli 16 - emasontweni ambalwa nje ngemva kokuba uCook enikeze enye yezinto ezibaluleke kakhulu futhi, ngandlela thile, ama-Keynotes aphikisana kakhulu emsebenzini wakhe kuze kube manje. Ngomcimbi wayo onesihloko esingezansi esithi "Isikhathi Sokubukisa", i-Apple ikubeke kwacaca ukuthi izimisele ngokugxila ebhizinisini layo endaweni yezinsizakalo.
Encwadini yakhe, uKahney uthi, phakathi kwezinye izinto, uTim Cook akakaze enze iphutha selokhu athatha izintambo kuSteve Jobs ephethe i-Apple. Bekungenye yezinto ezibukwe kakhulu ekuthathweni kwenkampani enkulu yezobuchwepheshe - okungenani e-United States.
Encwadini, abanye abasebenzi abasezikhundleni eziphezulu ze-Apple nabo bathole isikhala, ababelana ngezigameko zabo ezihambisana noTim Cook. Isibonelo, inkulumo izoba ngokuthi u-Cook wakwazi kanjani ukuphatha indaba ne-FBI, lapho u-Apple enqaba ukunikeza ukufinyelela ku-iPhone ekhiyiwe yomdubuli waseSan Bernardino. Indlela ka-Cook yobumfihlo - eyakhe kanye neyabasebenzisi' - izoba ngenye yezindikimba ezisemqoka zencwadi. Kunjalo, ngeke kube khona ukushoda kwezigigaba ezibalulekile empilweni kaCook, kusukela ebuntwaneni bakhe abuchitha emaphandleni ase-Alabama, ngomsebenzi wakhe e-IBM kuze kufike ekujoyineni i-Apple nendlela yakhe yokuya esikhundleni esiphezulu enkampanini.
Le ncwadi iphinde ikhulume iqiniso lokuthi inani le-Apple manje seliphakeme ngokuphindwe kathathu kunangesikhathi uSteve Jobs efa, ukuthi iyaqhubeka nokuthola amanani abalulekile emali futhi yandise ububanzi bayo. Incwadi kaLeander Kahney izotholakala ku I-Amazon i Amabhuku we-Apple.
Umthombo: I-BGR
"UCook akakaze enze iphutha selokhu athatha izintambo kuSteve Jobs ku-Apple." kuhle lokho, kepha-ke kukhona ama-AirPods, esiwalinde izinyanga eziyisi-6 ngemuva kokwethulwa kwenguqulo yokuqala, futhi ngeke ngize ngikhulume nge-AirPower, ngicabanga ukuthi lokhu kuyiphutha elikhulu lapho bethula into engathengisi. ngisho nangemva konyaka nesigamu, ngaphandle kwalokho ngemva koshintsho ulwazi lucacela wonke umuntu ukuthi i-Apple imile futhi akunakwenzeka ukwenza isinyathelo esingalungile lapho empeleni beqhubeka nokunyathela endaweni efanayo.
I-CEO engcono kakhulu i-Apple eyake yaba nayo? Um. Cishe iphethwe kangcono ngendlela, kodwa ngisacabanga ukuthi iyaqhubeka - iyazuza kulokho uSteve Jobs akushiya, ngoba lokho akudala, lokho akufaka kuleyo nkampani, kwakungaphelelwa yisikhathi. Ngokwami, ukunwetshwa kwe-Apple ngobubanzi kunalokho kulimaza kimi, kulokho okuhlanganisa ingqikithi yayo, ngombono wami, ilahlekelwa umoya wayo ... Ngakho-ke angixhunyiwe. Futhi i-iPad Pro entsha nesitatimende sokuzikhukhumeza sika-Cook mayelana nale nkinga zisangishiya ngiphelelwa umoya.
Umbono wami uthi uCook akayena umphathi ophumelelayo. Ngamafuphi, inkampani isaphila nalokho okubizwa ngokuthi "ukuzikhukhumeza" kweMisebenzi, kodwa nginovalo lokuthi izohamba kancane kancane "ezimbali" ngaphandle uma kwenzeka okuthile okuyisisekelo. Kuzothatha isikhathi, kodwa kulesi simo, lokho akwenzayo, akukho okunye okubalindile, ngeshwa ...
I-Apple ingacindezela amakhasimende kuphela. I-aura ayenayo ngaphansi kweMisebenzi kade yaphela. Umncintiswano uyambalekela kancane, akaqhamuki, izinga liphansi futhi amakhasimende awalutho ngaphandle kwezinkomo zemali kuye. Bengilokhu ngenza izithombe ku-Mac kusukela ngo-1994, futhi ikhompyutha yami elandelayo izoba yi-PC. Ngeshwa.
I-TimApple iwa ngaphansi kwezandla zakhe, i-Airpower ivaliwe, ikhibhodi ye-Butterfly, izibani zesiteji, #bendgate2, i-macOS enesiphazamiso, ukwehla kokuthengiswa kwama-iPhones anamanani aphezulu, .. kufanele ngiqhubeke?
kungabonakala ukuthi abagxeki abaningi be-Apple abaqondi nhlobo ukuthi intuthuko iya kuphi nokuthi yini ebalulekile. Impela, amaselula azoba ngcono futhi abengcono, kodwa abukeke ngendlela efanayo futhi enza okufanayo eminyakeni emi-5 edlule. Enye yezinto ezimbalwa eziqanjiwe zangempela i-faceID. Uma kungenjalo, kuwukuziphendukela kwemvelo okufana, isibonelo, ngezimoto.
Imakethe izoshintsha ngokuyisisekelo - izimakethe ezinamandla okuthenga zigcwele, futhi lapha amakhasimende azobonga uma umklamo ungagugi futhi uma usebenza ngokuthembekile iminyaka engu-3-4. Izimakethe ezimpofu - i-India, entshonalanga yeChina ayisoze yaba ne-Apple ngakho-ke ayithakazelisi, futhi lapha izinkampani ezisezingeni eliphansi, cishe ikakhulukazi ezifuywayo, zizophumelela. Ukuze uqedele futhi unwebe i-ecosystem ephelele, ephephile nenethezekile nabanye - ikhadi lesikweletu, amaphephandaba nomagazini, ithelevishini, njll. kubonakala kuyiphrojekthi ethokozisayo kimi. Ukuthi liyaphumelela ngokuqinisekile kuwuphawu lombuzo, kodwa noma ubani oligxekayo akanalo umcabango. Kimi, ngifuna ikhadi le-Apple :)) kanye ne-titanium eyodwa!