I-ejensi yezibalo i-ChangeWave ishicilele enye ochungechungeni lwenhlolovo ngesihloko sokwaneliseka komsebenzisi ngamadivayisi eselula. Kulokhu ugxile ezibhebheni. Njengoba sesishilo ku isihloko esandulele, Apple Inc. ube ngumsebenzisi we-smartphone owaneliseke kakhulu ekunambithekeni iminyaka eminingana. Nakumathebhulethi anama-iPads awo (okwamanje athengiswa esizukulwaneni sesi-2 nesesi-3), awazange asalele emuva. Baze babe ne-preponderance enkulu nakakhulu yamakhasimende anelisekile kunasesimweni sama-smartphone.
…Amakhasimende amanje… Kugrafu yokuqala, siyabona ukuthi uma sibuzwa ukuthi “uneliseke kangakanani ngethebhulethi yakho”, u-81% wabasebenzisi abasha be-iPad baphendule ngokuthi “baneliseke kakhulu” futhi bambalwa ngamaphesenti ayishumi abasebenzisi be-iPad 2 endala. Lo mphumela omuhle uthi ithuthukiswe yiqiniso lokuthi i-iPad 2 ikhishwe esikhathini esingaphezu konyaka odlule. Noma kunjalo, iyithebhulethi edume kakhulu kune-Kindle Fire entsha ye-Amazon noma iyiphi i-Samsung Galaxy Tab, lapho abasebenzisi abangaphezu kwesigamu "abanelisekile kakhulu".
…Amakhasimende azayo… Okukhulu nakakhulu, i-iPad ibonise ukubusa kwayo emakethe yamakhasimende azayo. Kubo bonke abantu okwaxoxwa nabo abaveze ukuthi bahlela ukuthenga ithebhulethi ezinyangeni ezintathu ezizayo, u-73% wabo bonke bafuna ukuthola i-iPad. Amaphesenti angu-8 kuphela aleli qembu afuna i-Kindle Fire, futhi u-6% kuphela ohlela ukuthenga i-Samsung Galaxy Tab. Lezi zinombolo ziyamangalisa uma kucatshangelwa ukuduma kwakamuva kwethebhulethi I-Amazon Kindle Fire.
Ngakho-ke ikusasa, okungenani ezinyangeni ezizayo eziyi-12-18, livikelekile ku-Apple emakethe yethebhulethi. Naphezu kweqiniso lokuthi i-iPad isidayiswe iminyaka engaphezu kwemibili futhi ibalwa yonke ithebhulethi encintisanayo ibizwa ngokuthi "umbulali we-iPad" ngesikhathi sokukhululwa, ngakho-ke bekungamagama nje kuze kube manje. Futhi ngokwezinombolo ezishiwo lapha, alukho ushintsho olusezandleni.
Ingabe idatha ivela e-US kuphela noma evela emhlabeni wonke?