Vala isikhangiso

Akudingekile ukuba ube umlandeli wezobuchwepheshe noma umsekeli we-Apple ukuze ukhungatheke ngempela ngezindaba ezihlobene nale nkampani yaseCalifornia ngenyanga kaSepthemba. Konke kwaqala ngoSepthemba 9 ngenkulumo eyisihluthulelo enecala elikhulu, elivame ukuhlolwa ngomoya omuhle ngabezindaba. I-Apple yethule i-hardware entsha ngendlela yama-iPhones amabili amasha, yembula i-Apple Watch "yayinganekwane" phambilini futhi ayizange ingenzi lutho ekwandiseni okwengeziwe kwezinsizakalo ngendlela ye-Apple Pay.

Kuyo yonke le nyanga, ama-iPhones 6 kanye ne-6 Plus okukhulunywe ngawo kuqala, asevele etholakala emakethe ngokungafani ne-Apple Watch ne-Apple Pay, anakekele ukunakwa kwabezindaba. Yebo, kwakukhona enye indaba "yesango", phela, njengaminyaka yonke. Isizukulwane sesishiyagalombili sama-iPhones akhishwe ngo-2014 azohlotshaniswa phakade nehlazo le- "Bendgate".

Sesivele sikhuluma nge-iPhone 6 Plus egoba "inkinga" ngenkathi le nto-mbumbulu iqhubeka. babazisa. Kodwa manje sibheka lokho okubizwa ngokuthi "i-Bendgate" mayelana nesizinda semidiya, ukusabela kwe-PR kanye namandla amakhulu ezinkundla zokuxhumana. Ukube bekungengenxa yokuzibandakanya okukhulu kwemithombo yezindaba kanye nabasebenzisi bemithombo yezokuxhumana, ezigidini zama-iPhones athengisiwe, bambalwa kuphela abebengagoba ngempela. Kodwa-ke, isithombe esilamula phakathi komphakathi ongewona ochwepheshe ngehaba sigoba i-iPhone entsha kancane kakade ebhokisini. Ake sibone ukuthi ingakhiwa kanjani kwabezindaba ikamela eliphuma omiyane.

Umlando we-iAfér

Uma sibheka emuva, sithola ukuthi "i-Bendgate" imane nje ilandelela amahlazo angaphambilini ahlala efika ngemva nje kokukhishwa kwama-iPhones amasha futhi ayehlala exhunywe nenkinga ehlukile. Phakathi kwecala lokuqala, okuxoxwe ngalo kakhulu inkinga yokulahleka kwesignali lapho ubambe ucingo oluthile (lokhu kubamba kwakudume ngokuthi "i-death grip") yocingo - kwakuyi-"Antennagate". I-Apple yethule ukuqaliswa okusha kodwa okuyinkinga kwe-antenna ohlakeni lwe-iPhone 4. Ephendula ku-"Antennagate," uSteve Jobs uthe ngesikhathi sesethulo esikhethekile sabezindaba, "Asiphelele, kanjalo nezingcingo."

Kumavidiyo amafushane, wabe esebonisa umphumela ofanayo ngokuncishiswa kwe-antenna lapho ebambe amafoni emikhiqizo eqhudelanayo endaweni ethile. Bekuyinkinga, kepha bekungagcini ku-iPhone 4, noma ngabe bekungabonakali kanjalo ngokwesithombe semidiya. Noma kunjalo, i-Apple, eholwa nguSteve Jobs, yabhekana nenkinga futhi yanikeza abanikazi be-iPhone 4 amabhampa amahhala "axazulule" inkinga. Ngalowo nyaka, ibinzana elithi s lavela okokuqala kwabezindaba Isango (okubhekisela kwelinye lamahlazo amakhulu ezepolitiki e-USA, i-Watergate).

[yenza isenzo=”caphuna”]I-Apple ivusa imizwa.[/do]

Okunye ukubuyekezwa kwehadiwe okukhulu kwalethwa i-iPhone 5, ehlotshaniswa noshintsho necala le-"Scuffgate". Ngokushesha ngemva kokubuyekezwa kokuqala kwefoni, izikhalazo mayelana nomzimba we-aluminium oklwetshiwe zaqala ukuvela kwabezindaba. Le nkinga ivamise ukuthinta inguqulo emnyama yocingo, ikakhulukazi ezindaweni ezisemaphethelweni aphucuziwe. Inombolo yangempela yabasebenzisi abathintekile ibingaziwa.

Mina ngokwami ​​ngiphethe inguqulo emnyama ye-iPhone 5 ethengwe maduze nje ngemuva kokukhishwa futhi angikaze ngithole imihuzuko. Kodwa-ke, ngiwukhumbula kahle umuzwa lapho icala lezingcingo eziklwetshiwe licishe langiyekisa ukuthenga.

Eminyakeni emibili kamuva, njengoba inkundla yezokuxhumana idlondlobala, ihlazo elisha - "i-Bendgate" - likhula kakhulu. Konke kuqale ngevidiyo ekwazile ukugoba i-iPhone 6 Plus enkulu (inombolo yokubukwa isondele ezigidini ezingama-7 kusukela ngo-10/53). Ngokushesha ngemva kokukhishwa kwayo, "umlayezo" wevidiyo waqala ukusabalala kuwo wonke amabhulogi obuchwepheshe emhlabeni jikelele. Futhi njengoba lena kuyi-Apple, kwakuyindaba nje yesikhathi ngaphambi kokuba abezindaba abajwayelekile basakaze leli gama.

Ukugqama kwemidiya #Bendgate

Emasontweni amabili edlule, isivakashi se-inthanethi esijwayelekile kungenzeka sihlangabezane nokubonakaliswa okuhlukahlukene okuhlobene nama-iPhone agobile. Okusobala kakhulu kwakuyizikhukhula ezinkulu zamahlaya nge-iPhone 6 Plus avela kubo kanye ababhlogi kanye nama-pranksters abazi i-Photoshop. Amawebhusayithi avakashelwe kakhulu njenge-BuzzFeed, Mashable kanye ne-9Gag ashicilele ihlaya elilodwa ngemva kwelinye futhi ngaleyo ndlela abangela igagasi lokuqala legciwane. Bagcwalise abafundi babo emakhasini abo nasezinkundleni zokuxhumana ezifana ne-Facebook, Twitter, Pinterest ne-Instagram.

Kusukela kulesi samba, abezindaba abajwayelekile bakwazi ngisho nokwenza ukubuka kabanzi "okungcono kakhulu", okwakwanele ukushicilela isihloko esihlukile, esaphinda saba namakhulu okusabela. Inkampani ye-Cupertino iwuzibuthe wabafundi, nokushicilelwa kwezihloko lapho i-"Apple", "iPhone" noma "iPad" ivele ihehe abafundi. Futhi ithrafikhi eyengeziwe, ukufunda kanye "nokuxhumana" okuku-inthanethi kumane kudayise. Ngakho-ke i-Apple ingaphansi kokubhekwa kwabezindaba kakhulu kakhulu kunezimbangi zayo, noma ezinye izinhlobo nezinkampani. Kungani kunjalo?

[yenza isenzo=”citation”]Ikesi lama-iPhone agobile lalinazo zonke izimfuneko zokusabalala kwegciwane.[/do]

Lesi simo sibangelwa izici ezimbili eziyinhloko ezixhumene. I-Apple ingenye yezinkampani nemikhiqizo ebaluleke kakhulu emhlabeni, futhi minyaka yonke kusukela kwethulwa i-iPhone ngo-2007, isiba umdlali onamandla futhi onamandla kakhulu enkundleni yezobuchwepheshe. Leli qiniso ngokwalo lihlobene nentshisekelo enkulu yabezindaba ngokunethuba elincane lokushicilela ngakho konke okuxhumene ne-Apple. Isizathu sesibili futhi esingenamandla kangako ukuthi i-Apple ivusa imizwa. Masishiye eceleni ikamu labalandeli be-Apple abaqinile abathi, ngokwethembeka kwabo okuqinile, bavikele izenzo zenkampani ngakolunye uhlangothi, futhi ngakolunye, abaphikisi nabagxeki bakho konke okushiwo yi-Apple enkulumweni eyinhloko.

I-Apple wuphawu abantu abambalwa abanombono ongafanelekile ngalo. Leli iphupho labo bonke abakhangisi noma abanikazi lapho bakha "umkhiqizo". Imizwa ibangela ukusabela, futhi endabeni ye-Apple, lokhu kusabela kusho indawo yemidiya eyengeziwe, ukuqwashisa umphakathi okwengeziwe kanye namakhasimende amaningi. Isibonelo esihle sobungozi be-Apple yinkulumo eyisihluthulelo eshiwo ngaphambilini ngoSepthemba 9, lapho i-Twitter kuqhume ngezikhukhula zama-tweets uma kuqhathaniswa nokwethulwa kwemikhiqizo emisha evela kwa-Sony noma i-Samsung.

Indaba ye-"Bendgate" ithole umfutho owengeziwe uma iqhathaniswa namahlazo adlule, ikakhulukazi ngenxa yomnikelo omkhulu wezinkundla zokuxhumana. Icala lama-iPhones agobile lalinakho konke ukwenziwa kokusabalala kwegciwane. Isihloko esiseqophelweni eliphezulu, umlingisi othinta imizwa kanye nokwelashwa okuhlekisayo. I-#Bendgate isiphenduke ingoma. Kodwa okuthakazelisa kakhulu ukuthi okokuqala ngqa into entsha ngokuphelele ivele ngaphakathi kwezokuxhumana - ukubandakanyeka okusemthethweni kwezinye izinkampani.

Imikhiqizo efana ne-Samsung, i-HTC, i-LG noma i-Nokia (i-Microsoft) ingangena emncintiswaneni futhi ibonakale okungenani isikhashana. I-#Bendgate ibe yisihloko esithrendayo ku-Twitter, futhi leli bekuyithuba elihle lokuziveza. Isimo esishiwo ngenhla esingasitholi kaningi njengoba kwenzeka nge-Apple.

UDaniel Dilger kusuka kuseva Apple Insider isibambiso umbono wokuthi yonke le ndaba empeleni yasiza i-Apple yathuthukisa kakhulu iqiniso lokuthi isizukulwane esisha samafoni sasisemakethe. Ngokusho kwakhe, yonke inkampani ingaphupha kuphela ngesiphithiphithi esinjalo sabezindaba. Lapho umnyango we-Apple PR ukwazile ukusabela ngokushesha ngokwanele ngesimangalo mayelana nenani lamafoni athintekile kanye nesampula yabo amakamelo "wokuhlukumeza"., enye i-iAféra kancane kancane yaqala ukulahlekelwa impikiswano yayo. Kepha ukuqwashisa kwama-iPhones amasha, amakhulu futhi amancane kakhulu kusasele. Isibonelo esihle esiqinisekisa leli qiniso yisibonelo samanje esivela kwabaqhudelana nabo. Ngeke kube omunye ngaphandle kwe-Samsung kanye ne-Galaxy Note 4 yayo esanda kwethulwa. Ezinsukwini ezimbalwa ngemva kokwethulwa, abanikazi abasha abambalwa baqaphele igebe elibonakalayo phakathi komphetho wesibonisi kanye nohlaka lwefoni. Nokho, igebe lingaphezu kokubonakala futhi, ngokusho kwabasebenzisi, ikhadi lesikweletu lingafakwa kalula kulo.

Kodwa-ke, ngokusho kwesitatimende esisemthethweni se-Samsung, le nkinga "isici" sokuvikela ekudlidlizeni phakathi kwesibonisi nohlaka lwefoni (?!). Ngaleyo ndlela ithinta wonke amafoni futhi kuthiwa izokhula ngosayizi ngokuhamba kwesikhathi. Lokhu ngokuqinisekile akujabulisi kumsebenzisi, ngoba kungacatshangwa ukuthi igebe lizovalwa ngokungcola nothuli. Ngiyazibuza impela ukuthi bangaki kini abake bezwa ngale nkinga? Mangaki amaseva ase-Czech nawamazwe ngamazwe angochwepheshe noma angewona ochwepheshe ofunde mayelana nale "mpahla"? Ngithole kabanzi ngephutha kuseva ebhala nge-Android. Ngisho naku-Twitter, abezindaba abazange bayibambe, izithombe ezinekhadi lebhizinisi esikhaleni esiseduze nesibonisi zabiwe ikakhulukazi yilabo abathanda kakhulu izindaba zobuchwepheshe. Ingxabano ngezindaba zocingo eceleni, akukaze kubhalwe okuningi mayelana neNothi 4 ezothengiswa ngoSepthemba 26 noma. Futhi ukuhlola indawo yemidiya yezinkampani ezinjenge-HTC noma i-LG mhlawumbe akudingekile ngokuphelele.

Iliphi “isango” eliza ngokulandelayo?

Yize bengingafuni ukuhlola ukugoba kokugobeka kwama-iPhones amasha ngokwawo, kufanelekile ukusho ukusabela okunciphisayo okwaqala ukuvela ngemuva kwesipiliyoni sokuqala sangempela ngocingo. Ngisho nangaphansi kwesonto ngemva kwezihloko zezindaba ezivusa amadlingozi mayelana ne-"Bendgate," ababuyekezi bayavuma lokho Kokubili i-iPhone 6 ne-6 Plus izizwa iqine ngokwanele. Ngizibambe zombili amafoni amasha esandleni sami futhi angicabangi ukuwagoba. Ngakolunye uhlangothi, kufanele kukhulunywe ukuthi angihlali emafonini. Kubalulekile ukuqaphela ukuthi ulwazi oluningi oluhlobene nalolu daba lwalulamula. Bezingasekelwe kulwazi lwangempela, kodwa kweminye imibiko. Ngakho-ke kuyiqiniso lemidiya elakhiwe ngokwalo.

Akunandaba ukuthi i-antenna, imihuzuko, noma umzimba ogobile. Kumayelana nomongo lapho lezi "zinkinga" zinanyathiselwe khona. Futhi umongo yi-Apple. Ukuxhumana phakathi kwegebe phakathi kwesibonisi ne-Samsung akuthakazelisi ngokwanele ukuthi ungachofoza, ufunde futhi wabelane. Ukunaka i-Apple ebinakho eminyakeni yamuva kunamandla kakhulu, futhi maningi amathuba okuthi izizukulwane ezizayo zama-iPhone zithole ukunakwa okwengeziwe kwabezindaba. Ukuthi kuzoba olayini phambi kweNdaba ye-Apple, ukuthengiswa kwamarekhodi noma enye i-"XYGate".

Author: UMartin Navratil

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