Isikhethi se-apula Ngemva kokuqeda isikole, waqala eHewlett-Packard, wasungula izinkampani ezimbalwa, wasebenzela uSteve Jobs kusukela ngo-1997-2006. Uphethe uPalm, uyilungu lebhodi labaqondisi base-Amazon, futhi usanda kuphatha i-Qualcomm. Ungunjiniyela we-hardware waseMelika futhi igama lakhe nguJon Rubinstein. Namuhla umaka iminyaka eyi-12 ncamashi selokhu kwethulwa i-iPod yokuqala. Futhi kwakuphezu kwakhe ukuthi uRubinstein washiya umbhalo wakhe wesandla.
Iziqalo
UJonathan J. Rubinstein wazalwa ngo-1956 eNew York City. Esifundeni saseNew York saseMelika, waba unjiniyela emkhakheni wobunjiniyela bakagesi e-Cornell University e-Ithaca futhi wathola idiploma yocwaningo lwekhompyutha e-Colorado State University e-Fort Collins. URubinstein waqala umsebenzi wakhe eHewlett-Packard eColorado, omunye wabaqashi bakhe bakusasa, uSteve Jobs, aphawule ngokudelela kancane: “Ekugcineni, uRuby waqhamuka eHewlett-Packard. Futhi akazange ajule, wayengenalo ulaka ngokwanele.'
Ngisho nangaphambi kokuba uRubinstein ahlangane neMisebenzi, ubambisana ekuqaleni I-Ardent Computer Corp., kamuva Inkanyezi (inkampani yakha ihluzo zamakhompiyutha omuntu siqu). Ngo-1990, ujoyina i-Jobs njengonjiniyela we-hardware e- Olandelayo, lapho Imisebenzi isesikhundleni somqondisi omkhulu. Kepha i-NeXT iyeka ngokushesha ukuthuthukisa i-Hardware, futhi uRubinstein uqalisa iphrojekthi yakhe. Iyasungula I-Power House Systems (Amasistimu we-Firepower), eyathuthukisa amasistimu aphezulu ngama-chips e-PowerPC kanye nobuchwepheshe obusetshenziswa kusukela ku-NeXT. Babenomsekeli onamandla eCanon, ngo-1996 bathengwa ngabakwaMotorola. Nokho, ukusebenzisana neMisebenzi akugcini ngokusuka kwakhe kwa-NeXT. Ngo-1990, ngokugqugquzelwa kweMisebenzi, uRubinstein wajoyina i-Apple, lapho abambe khona isikhundla sephini likamongameli omkhulu womnyango we-hardware iminyaka engu-9 futhi wayeyilungu lebhodi labaqondisi.
Apple
URubinstein ujoyina i-Apple izinyanga eziyisithupha ngaphambi kokuthi kubuye Imisebenzi: “Kube yinhlekelele. Kalula nje, inkampani yayiphelelwa yibhizinisi. Ulahlekelwe indlela yakhe, ukugxila kwakhe.” I-Apple yalahlekelwa cishe amaRandi ayizigidi eziyizinkulungwane ezimbili ngo-1996 nango-1997, futhi umhlaba wamakhompyutha wavalelisa kancane kuwo: "Ikhompiyutha ye-Silicon Valley ye-Apple, ipharagoni yokuphatha budedengu kanye namaphupho obuchwepheshe adidekile, isenkingeni, izama kancane ukubhekana nokuwa kokuthengisa, izama isu lobuchwepheshe elinamaphutha futhi igcina uhlobo oluthenjwayo lungopha." U-Rubinstein, kanye no-Tevanian (inhloko yomnyango we-software), bavakashela Imisebenzi ngalezo zinyanga eziyisithupha futhi bamlethela ulwazi oluvela kwa-Apple, njengoba kuchazwe kumlando weMisebenzi kaWalter Isaacson. Ngokubuya kweMisebenzi ngo-1997, ukuthathwa kwe-NEXT kanye "nezinguquko", inkampani yaqala ukukhuphuka futhi, phezulu kakhulu.
Ngokungangabazeki isikhathi sikaJon Rubinstein esiphumelele kakhulu e-Apple senzeka ekwindla ka-2000, lapho Imisebenzi "iqala ukuphusha isidlali somculo esiphathwayo." U-Rubinstein uyazilwela ngoba akanazo izingxenye ezifanele. Ekugcineni, nokho, uthola kokubili isikrini esincane esifanelekile se-LCD futhi ufunda ngedivayisi entsha engu-1,8-intshi enenkumbulo engu-5GB kwaToshiba. U-Rubinstein uyathokoza futhi uhlangana nemisebenzi kusihlwa: “Sengiyazi ukuthi yini okumele ngiyenze ngokulandelayo. Ngidinga nje isheke lezigidi eziyishumi.” Imisebenzi isayina ngaphandle kokushaya iso, futhi ngaleyo ndlela itshe lesisekelo sokwakhiwa kwe-iPod liyabekwa. UTony Fadell nethimba lakhe nabo babamba iqhaza ekuthuthukisweni kwayo kwezobuchwepheshe. Kodwa uRubinstein unomsebenzi owanele wokuthola uFadell ku-Apple. Waqoqela abantu abangaba ngamashumi amabili ababambe iqhaza kuphrojekthi egumbini lomhlangano. Lapho uFadell engena, uRubinstein wathi kuye: “Tony, ngeke sisebenze kulo msebenzi ngaphandle kokuthi usayine inkontileka. Uyahamba noma awuhambi? Kufanele wenze isinqumo njengamanje.' UFadell wabheka uRubinstein emehlweni, wabe esephendukela izethameli wathi: "Ingabe lokhu kujwayelekile kwa-Apple, ukuthi abantu basayine izinkontileka ngaphansi kwengcindezi?"
I-iPod encane iletha uRubinstein hhayi nje udumo, kodwa futhi nokukhathazeka. Ngenxa yomdlali, ingxabano phakathi kwakhe noFadell iyaqhubeka nokujula. Ubani odale i-iPod? Rubinstein, owathola izingxenye zayo futhi wathola ukuthi izobukeka kanjani? Noma u-Fadell, owaphupha ngomdlali isikhathi eside ngaphambi kokuza ku-Apple futhi wazenza lapha? Umbuzo ongaphenduleki. URubinstein ekugcineni unquma ukushiya i-Apple ngo-2005. Izingxabano phakathi kwakhe noJony Ive (umklami), kodwa futhi noTim Cook noJobs ngokwakhe ziya ngokuya ziba ziningi. NgoMashi 2006, u-Apple wamemezela ukuthi uJon Rubinstein uyahamba, kodwa uzonikela ngamaphesenti angama-20 esikhathi sakhe ngesonto ku-Apple ekuboniseni.
Yini elandelayo?
Ngemva kokushiya i-Apple, u-Rubinstein wamukela isipho esivela ku-Palm Inc., lapho ehlala khona ebhodini eliphezulu futhi elawula imikhiqizo yenkampani. Uhola intuthuko nocwaningo lwabo. Ivuselela umugqa womkhiqizo lapha futhi ihlela kabusha intuthuko nocwaningo, okuwumgogodla wokuthuthukiswa okuqhubekayo kwe-webOS nePalm Pre. Ngo-2009, ngaphambi nje kokukhishwa kwePalm Pre, uRubinstein uqanjwe njenge-CEO yePalm Inc. I-Palm ezama ukuncintisana ne-iPhone ayizange ijabulise Imisebenzi, ngisho no-Rubinstein ophethe izintambo. "Nakanjani ngeqiwe ohlwini lukaKhisimusi," kusho uRubinstein.
Ngo-2010, ubaba we-iPod, ngandlela-thile ngokungenhloso, ubuyela kumqashi wakhe wokuqala. U-Hewlett-Packard uthenga i-Palm ngama-dollar ayizigidi eziyizinkulungwane ezingu-1,2, ngethemba lokuvuselela lowo owayengumenzi wezingcingo ohamba phambili. URubinstein wenza isivumelwano sokuhlala nenkampani ezinye izinyanga ezingama-24 ngemuva kokuthenga. Kuyathakazelisa ukuthi i-HP isihlaziya kanjani lesi sinyathelo eminyakeni emithathu kamuva - siyimfucuza: "Ukube besazi ukuthi bazoyivala bayivale, bengenalo ithuba langempela lokuqala kabusha, bekungaba mqondo muni ukudayisa ibhizinisi?" U-Hewlett-Packard umemezele ukumiswa kokuthuthukiswa nokudayiswa kwamadivayisi ane-webOS, okuhlanganisa neTouchPad entsha kanye namadivayisi we-smartphone we-webOS, ahlala kumakhawunta okuthengisa izinyanga ezimbalwa kuphela. NgoJanuwari 2012, uRubinstein wamemezela ukushiya kwakhe ku-HP njengesivumelwano, wathi kwakungewona umhlalaphansi, kodwa ikhefu. Yathatha isikhathi esingaphansi konyaka nesigamu. Kusukela ngoMeyi walo nyaka, uRubinstein ubeyilungu labaphathi abaphezulu bakwaQualcomm.
Isihloko esihle, kodwa ngephutha. Isigaba 5:
"Mhlawumbe isikhathi esihle kakhulu sikaJon Rubinstein e-Apple senzeka ekwindla ka-2002, lapho Imisebenzi 'iqala ukuphusha isidlali somculo esiphathwayo'."
Impela hhayi ekwindla ka-2002, i-iPod yesizukulwane sesibili yayisivele ikhululwa, futhi sasikade sidlala iBrick ku-iPod yokuqala cishe unyaka ngaleso sikhathi.
Siyabonga, kulungisiwe.
Nokho, angazi .. kodwa angiwuqondi ngempela lo musho... "Ngemva kokushiya i-Apple, u-Rubinstein wamukela isipho esivela ku-Palm Inc., lapho ehlala khona ebhodini eliphezulu futhi elawula imikhiqizo ye-Hewlett-Packard . Uhola intuthuko nocwaningo lwabo. "I-V Palm ilawula imikhiqizo ye-HP ???
Sesiyilungisile.