Vala isikhangiso

Okwanamuhla Ukuphawula kukaTim Cook v The Washington Post esihlokweni semithetho ebandlululayo kungenye nje ingxenye ye-mosaic u-CEO we-Apple abelokhu ehlanganisa ngesineke kusukela ethathe izintambo. Lokhu kuvulekile futhi ikakhulukazi kude nemingcele yomhlaba wezobuchwepheshe we-Apple esebenzayo ye-Tim Cook.

“Igagasi lemithetho elethulwe ezifundazweni ezingaphezu kwamashumi amabili lingavumela abantu ukuthi bacwase omakhelwane babo. (…) Le mithetho iphambene nezimiso eziyisisekelo isizwe sethu esakhelwe phezu kwazo futhi inamandla okucekela phansi amashumi eminyaka enqubekelaphambili ekulinganeni okukhulu.”

Ungalindela la mazwi angenhla kosopolitiki noma okungenani kumuntu ohileleke ngandlela thize ezindabeni zomphakathi. Kodwa kunomuntu ohluke kakhulu onesibopho kubo, inhloko yenkampani ebaluleke kakhulu emhlabeni, okungase kudlule kuyo ngokuphelele izindaba ezinjalo.

I-Apple yenza izigidigidi zamaRandi ngenyanga, ama-iPhones athengisa njenge-treadmill, isitoko sawo sifinyelela ezindaweni eziphakeme kakhulu, kodwa u-Tim Cook usasithola isikhathi sokuphendula isimo esimkhathaza ngokwethembeka. Ngokusobala ngeke ayeke ukulwa, hhayi kuphela enkampanini yakhe, kodwa emhlabeni wonke.

"Kungakho, egameni le-Apple, ngimelene negagasi elisha lemithetho, nomaphi lapho ivela khona," uTim Cook usisebenzisa ngokugcwele isikhundla sakhe, inhloko yenkampani ebaluleke kakhulu emhlabeni, imikhiqizo yayo ethinte izimpilo ngqo. yenkampani yonke kule minyaka eyishumi edlule.

Hhayi ukuthi lezi mhlawumbe kwakuyizinyathelo zokuqala zika-Apple ekulweni nokucwaswa, ekukhuthazeni ukulingana kwabesifazane kanye nabantu bezinye izici zobulili, kodwa ngesikhathi sokubusa kukaSteve Jobs, inkampani yenza konke ngokuthula. Imisebenzi yayingakaze ibe nentshisekelo yokuba induna yabantu, abaningi manje abayibiza ngokuthi uCook.

Ngaphansi kobuholi bukaTim Cook, owaphumela obala ngonyaka odlule wavuma ukuthi uyisitabane, indlela ye-Apple iyashintsha. Umphakathi waseCalifornia uvuleka ngokuphawulekayo kuzo zonke izinhlangothi, futhi u-Tim Cook akabheki nje imingcele yekhampasi yakhe. Ufuna amalungelo alinganayo, kungakhathaliseki imvelaphi, ubulili noma inkolo, kuwo wonke umuntu, noma ngabe basebenzela i-Apple noma kwenye indawo.

Kufanelekile kanjani waphawula I-blogger uJohn Gruber, u-Tim Cook bekungeke kudingeke ukuthi enze ngendlela efanayo nhlobo, ikakhulukazi lapho ukwethulwa komkhiqizo obaluleke kakhulu emsebenzini wakhe kumlindile maduze. Kepha umphathi we-Apple ufuna. Amalungelo okungalingani nokucwasa kuyamkhathaza kakhulu kangangokuthi kuyamfanele.

Photo: Izinto Ezicwebezelayo
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