Vala isikhangiso

Izihloko zezindaba ezimemezela ukwehla kwemali engenayo yokuqala ye-Apple unyaka nonyaka kusukela ngo-2003 zavela kuyo yonke imithombo yezindaba yomhlaba. Isimo, obekumele sivele ngokushesha noma kamuva, silethe inqwaba yemibuzo endimeni yezingxoxo - ngokwesibonelo, kuzokwenzekani ngama-iPhones noma ukuthi i-Apple ingakhula futhi.

Umdondoshiya waseCalifornia ube yisisulu sempumelelo yaso. Ukuthengiswa kwe-iPhone 6 kanye ne-6 Plus bekukukhulu ngonyaka owedlule kangangokuthi amamodeli amanje "esque", angazange alethe cishe izinguquko eziningi, abengakwazi ukuphendula kuwo. Ngaphezu kwalokho, ngemva konyaka, imakethe ye-smartphone igcwele nakakhulu, futhi u-Tim Cook wacaphuna idola eliqinile nezimo zezomnotho ezinzima njengezinye izici zokwehla.

“Kuwumgomo ophakeme okufanele uwunqobe, kodwa akushintshi lutho ngekusasa. Ikusasa liqhakazile kakhulu,” waqinisekisa Pheka. Ngakolunye uhlangothi, ama-iPhones asengamandla okushayela abalulekile enkampani. Babala ngaphezu kwamaphesenti angamashumi ayisithupha emali engenayo, ngakho-ke ukwehla kokuthengisa kwabo kokuqala ngemva kweminyaka eyisishiyagalombili yokukhula okungaguquki kuyinkinga engaba khona.

Kodwa konke lokhu kwakulindelekile. Imiphumela yezezimali ye-Apple, engxenyeni yesibili yezimali ka-2016 babalelwa ku-$50,6 billion emalini engenayo kanye nenzuzo engu-$10,5 billion, zazicishe zifane nenkampani ngokwayo eyayilinganisa ezinyangeni ezintathu ezedlule.

Noma kunjalo, abanikazi bamasheya abazange baneliseke ngokuphelele ngezinombolo, njengoba amasheya ehla ngamaphesenti angu-8 emahoreni ambalwa ngemva kwesimemezelo, asula cishe amaRandi ayizigidi eziyizinkulungwane ezingu-50 enanini lemakethe ye-Apple. Lokhu kungaphezu, ngokwesibonelo, inani eliphelele le-Netflix, kodwa i-Apple kuseyinkampani ebaluleke kakhulu emhlabeni.

Ngaphezu kwalokho, kungakhathaliseki ukuthi ukwehla kokuthengiswa nenzuzo kungase kubonise, i-Apple isalokhu iyinkampani ephumelele ngendlela engakaze ibonwe. Uhlobo lwenzuzo olukhiqizwe umenzi we-iPhone ngekota edlule alikwazanga ukubikwa nge-Alphabet, i-Facebook ne-Microsoft kuhlangene. Ngisho noma sihlanganisa inzuzo yabo, basalahlekelwa yi-$1 billion ku-Apple.

Imiphumela yezimali embi kakhulu yonyaka nonyaka ekota yokugcina, nokho, ngeke ihluke. I-Apple ithatha ukuthi ikota yamanje ngeke ibe yimpumelelo uma iqhathaniswa nonyaka odlule, nakuba, isibonelo, nge-iPads, u-Tim Cook ulindele okungenani ukuzinza okuncane ngemva kokwehla okukhulu.

Enye ikota enjalo yizindaba ezimbi kubanikazi bamasheya. Yize singalindela ukuthi inzuzo ye-Apple iphinde ibe phezulu, abaninimasheya banentshisekelo enkulu ekukhuleni. U-Tim Cook kanye no. kuyodingeka bazame ukuthola izindlela ezintsha zokuvuselela ukukhula ngokushesha okukhulu.

Noma ngabe i-iPhone 7 entsha izoba yini, kuzoba nzima ku-Apple ukuzuza impumelelo efanayo ngayo njengama-iPhone anezibalo eziyisithupha. Intshisekelo kubo ikhule kakhulu uma iqhathaniswa nezizukulwane ezedlule ikakhulukazi ngenxa yokuthi balethe imibukiso emikhulu. Kanjani waveza Ukuthengiswa kukaJohn Gruber, i-iPhone 6 kanye ne-6 Plus bekuyindida ngekota yesibili yonyaka odlule (bheka ishadi), futhi uma kungenjalo, i-iPhone 6S ne-6S Plus kungenzeka ukuthi iqhubekile nejika elikhula njalo.

Ngama-iPhone kuzomele u-Apple aqale ukugxila kakhulu ekutheni angaheha kanjani amakhasimende asuke emqhudelwaneni njengoba isibalo sabantu abangakabi nawo ama-smartphone okwakhiwe kuwo impumelelo yokudayisa siya ngokuya sincipha. Kodwa-ke, ezinyangeni eziyisithupha ezedlule, i-Apple ibone ukufuduka okuningi kusuka ku-Android kunangaphambili, ngakho-ke yenza kahle kakhulu kulokho.

Kodwa awukwazi nje ukunamathela iPhones. Kwa-Cupertino, bayabona ukuthi lo mkhiqizo ngeke ube khona phakade, futhi ngokushesha nje lapho bengawushintsha noma bawungezelele ngokunye, kuba ngcono. Phela, ukuncika kwe-Apple ku-iPhone manje kukhulu. Kungakho, ngokwesibonelo, kwethulwa iWatch. Kodwa basesekuqaleni kohambo.

Ngokufanayo ukungaqiniseki, ikakhulukazi ngokombono wempumelelo yezezimali, manje okuxoxwa ngayo ngaphezu kwakho konke, ezinye izimakethe, okucatshangwa ngazo mayelana ne-Apple, nazo zibheke. Kuyimfihlo esobala ukuthi inkampani ibheka imboni yezimoto, futhi cishe ibheka iqiniso elibonakalayo, esiqala ukuvela.

Kepha ekugcineni, i-Apple ingasizwa, okungenani esikhathini esiseduze, ngokuthile okuhluke kakhulu kunehardware yendabuko. Ngokungafani nazo zonke ezinye izingxenye, ikota yokugcina ibone impumelelo enkulu ezinkonzweni. Bahlangabezane nekota ehamba phambili emlandweni futhi kuyacaca ukuthi abayeki ukwandisa iphothifoliyo yabo yezinsizakalo ze-Apple.

Ziyizitsha ezixhumene. Uma ama-iPhone ethengiswa kakhulu, amakhasimende azosebenzisa izinsiza ze-Apple. Futhi uma izinsiza ze-Apple ziba ngcono, amakhasimende azothenga i-iPhone.

Ezindaweni ezizayo, ukukhishwa kwezindaba ngemiphumela yezezimali ye-Apple kungenzeka kungafaki isichasiso "irekhodi" njengoba bekujwayelekile eminyakeni yamuva, kodwa lokho akusho ukuthi ngeke kuphinde kwenzeke. I-Apple kufanele nje ivumelane neqiniso elisha emakethe hhayi ngama-smartphones kuphela, futhi abatshalizimali bazothenga amasheya e-Apple ngekhulu nesithupha. Kodwa le nqubo ingathatha kalula iminyaka eminingana.

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