Buka i-Objectified with Jony Ive mahhala (futhi ngokomthetho).

Ngo-2009, kwasungulwa idokhumentari ebizwa ngokuthi Objectified. Kuyo, umqondisi uGary Hustwit usondeza ababukeli ebudlelwaneni obuyinkimbinkimbi abantu abanabo nemikhiqizo yazo zonke izinhlobo, futhi ngesikhathi esifanayo wethula labo abahilelekile ekuklameni le mikhiqizo. Ku-documentary yobude besici, kuzovela inqwaba yabantu abaningi nabangaziwa kakhulu abavela emkhakheni wokuklama, okuhlanganisa nowayengumklami omkhulu wakwa-Apple uJony Ive. Umqambi wedokhumentari ngokwakhe manje usenqume ukwenza ifilimu yakhe itholakale mahhala kubo bonke ababukeli emhlabeni jikelele.

UGary Hustwit manje usesakaza ingxenye enkulu yomsebenzi wakhe wefilimu mahhala kuwebhusayithi yakhe. I-Objective yaboniswa okokuqala ngqa kwifestivali yamafilimu ye-SxSW ngoMashi 2009, futhi isikhonjiswe emadolobheni angamakhulu emhlabeni jikelele. Uchungechunge lokuqala lwethelevishini lwasakazwa ku-Independent Lens ye-PBS, izethameli zase-UK, Canada, Denmark, Norway, Netherlands, Sweden, Australia, Latin America nakwezinye izifunda.

Igalari yezithombe

Jony Ive Apple Watch

i-tim-cook ne-jony-ive iPhone XR

UJony Ive noTim Cook

Jony Ive

Jony Ive

I-LFW SS2013: I-Burberry Prorsum Front Row

UJony-Ive

Ifilimu ethi Objectified ikhuluma ngendlela isintu esizibheka ngayo izinto - kusukela kumawashi ama-alamu kuya kumaswishi akhanyayo namabhodlela e-shampoo kuya kumishini kagesi. Le filimu izoba nezingxoxo nabasiki bengqephu abaningi kanti izethameli zizophinde zithole ithuba lokubona ngemuva kokuklanywa kwemikhiqizo eyahlukene. Ngisho nangemva kweminyaka eyishumi nanye, ifilimu ayilahlekelwa yintshisekelo yayo. Uma nawe ufuna ukuyibuka, ungayibuka mahhala nangokusemthethweni ku- Iwebhusayithi ye-Oh You Pretty Things, lapho izotholakala khona kuze kube ngoMashi 31 - ngemva kwalokho izothathelwa indawo esinye isithombe.