Ondrej Holzman Ezinsukwini zakamuva, kube nezinkulumo eziningi mayelana nenkonzo yomculo entsha yakwa-Apple. Izofika ngoJuni, izosuselwa ku-Beats Music, futhi inkampani yaseCalifornia izokhuluma okokuqala ngqa ekusakazeni umculo. Kodwa ngesikhathi esifanayo, kunokuqagela ukuthi akakakwazi ukusayina izinkontileka nabo bonke abashicileli futhi ungaphansi kokubhekwa nguhulumeni wase-US, ikakhulukazi ngenxa yezinqubo zakhe zokuxoxisana.
I-Apple inezwi elinamandla kakhulu emhlabeni womculo. Usekwenze izikhathi eziningana emlandweni, washintsha ngokoqobo yonke imboni nge-iPod ne-iTunes, futhi manje usenoJimmy Iovine onethonya elikhulu phakathi kwakhe. Uyithole njengengxenye yokuthengwa kweBeats, kanti ngu-Iovine okulindeleke ukuthi abambe iqhaza elibalulekile ekwethuleni uhlelo olusha lokusakaza umculo, i-Apple ezothatha izinkonzo ezisunguliwe njengeSpotify futhi ekugcineni ihambisane nezikhathi umculo. Ukuthengiswa kwe-iTunes kuyehla futhi ukusakaza kubonakala kuyikusasa.
Kodwa njengoba kwethulwa isevisi entsha ye-Beats Music, okulindeleke ukuthi yenziwe kabusha ngokuphelele okuhlanganisa negama elisha, kusondela, kukhona amazwi mayelana nezimo ezingalungile ze-Apple. Isibonelo, i-Spotify ayithandi ukuthi okubhaliselwe kusebenza kanjani ku-App Store. Ngisho nangaphambi kwalokho, bekukhona nemibiko yokuthi i-Apple ibifuna ukusebenza nabashicileli abakhulu qinisekisa, ukuze izinguqulo zamahhala, manje ezisebenza ngenxa yezikhangiso, zinyamalale embonini yokusakaza.
Kwa-Apple, ukwesulwa kokusakaza kwamahhala kuzokwenza kube lula kakhulu indlela eya emakethe entsha, njengoba insizakalo yayo cishe izokhokhwa kuphela futhi izokwakhela kokuqukethwe okukhethekile. I-Apple nayo yenza kanjalo wazama ukuxoxisana, ukwenza isevisi yakhe ishibhe kancane kunomncintiswano, kodwa lokho kukuye abafuni ukuvumela abashicileli. Kodwa-ke, noma ngabe insizakalo entsha ye-Apple ibiza okufanayo ngenyanga njengokuthi, Spotify, i-Apple izoba nethuba lokuncintisana.
Lokhu kunqubomgomo esethwe ku-App Store yokubhalisa. Uma ubhalisela i-Spotify kuwebhu, ukhokha u-$10 ngenyanga yokusakaza okungenamkhawulo. Kodwa uma ungathanda ukubhalisela insizakalo ngokuqondile kuhlelo lokusebenza ku-iOS, uzohlangabezana nenani lamadola amathathu ngaphezulu. Intengo ephakeme ibangelwa ukuthi i-Apple iphinde ithathe imali ephansi engu-30% ekubhaliseni ngakunye, ngakho-ke iSpotify ithola cishe amadola amane kumuntu ngamunye obhalisile, kuyilapho inkampani yaseSweden ingatholi ngisho ne-$ 10 yayo kuwebhusayithi. Futhi ikhasimende libi kakhulu ekugcineni.
Kulokhu, i-Apple inakekele yonke into emithethweni yayo Yesitolo Sezinhlelo Zokusebenza, ngisho nangendlela yokuthi iSpotify ayikwazi ukubhekisa kumshini wangaphandle wokukhokhela ukubhalisa kuhlelo lokusebenza. I-Apple ingasenqaba isicelo esinjalo.
"Balawula i-iOS futhi bathola inzuzo yentengo," kusho Pro I-Verge umthombo ongashiwongo ovela endaweni yomculo. Akekho umshicileli noma umculi ozothola lawo maphesenti angama-30, kodwa i-Apple. Ngale ndlela, ngakolunye uhlangothi, uzuza ngenkonzo yokuncintisana futhi ngakolunye uhlangothi uqinisa isikhundla senkonzo yakhe ezayo, okungenzeka ukuthi izobiza kakhulu, njenge-Spotify, ngaphandle uma i-Apple ikwazi ukuxoxisana namanani ahlukumezayo nakakhulu.
I-Spotify akumangalisi. Noma insizakalo njengamanje inabasebenzisi abayizigidi ezingama-60 futhi i-Apple ifike sekwephuzile ekusakazeni umculo, isengumdlali omkhulu ngokwanele ukuthi umncintiswano kufanele ubhekwe.
Ku-Spotify, inguqulo yamahhala yesevisi yayo kubikwa ukuthi akuyona into ebingeke isebenze ngaphandle kwayo, futhi uma izindlu zokushicilela kanye ne-Apple ziyicindezela ukuthi ikhansele ukusakazwa okugcwele isikhangiso, umsebenzisi angakhokhi lutho, izoshintsha kuphela. imodeli ekhokhelwayo. Kodwa okwamanje eSweden abafuni neze ukuyeka, ngoba inguqulo yamahhala iyisisusa senkonzo ekhokhelwayo.
Sonke isimo esizungeze insizakalo esafufusa ye-Apple sigadwe yi-US Federal Trade Commission kanye ne-European Commission, abaphenya ukuthi ngabe i-Apple isebenzisa isikhundla sayo ukulimaza umncintiswano.
Ngokwemibiko yakamuva, i-Apple ibingakakwazi ukusayina izinkontileka nazo zonke izinkampani zokuqopha, futhi kungenzeka ukuthi isimo esifanayo nesango-2013 ngaphambi kokwethulwa kwe-iTunes Radio sizophinda. Ngaleso sikhathi, i-Apple yasayina izinkontileka zokugcina ezidingekayo kusasele isonto elilodwa ukuthi isevisi yethulwe, futhi i-iTunes Radio yagcina ifinyelele kubasebenzisi ezinyangeni ezintathu kamuva. Manje kunokuqagela ukuthi i-Apple izokhombisa ngempela insizakalo yomculo entsha phakathi nenyanga phakathi ne-WWDC, kodwa umbuzo uwukuthi izofinyelela nini emphakathini jikelele.
Hhayi-ke, kuyiqiniso elaziwayo ukuthi i-Apple izama ukucindezela noma iyiphi inkululeko yokuzikhethela. Lokhu kwenza ibhizinisi lingabi naluzwelo kimi.