Daniel Hruska Ku-Worldwide Developers Conference 2013 badalule Tim Cook, UCraig Federighi kanye noPhil Schiller ikusasa eliseduze le-Apple. Yiqiniso, entsha idonsa ukunakwa kakhulu iOS 7, okuwumkhiqizo ophambili we-Apple esikhathini samanje se-post-PC. Ibambelele ngqo kuhinji OS X Mavericks futhi isimangaliso esijabulisayo senzeke ngendlela yekhompuyutha eklanywe kabusha Mac Pro. Ezinye izindaba bekuyi-iWork ye-iCloud ne-iTunes Radio.
Lena yonke imikhiqizo nezinsizakalo ezizobumba ubuso be-Apple eminyakeni ezayo. Ngeke ngikhulume ngemininingwane yemikhiqizo ngayinye kanye nezinsizakalo ezethulwe enkulumweni eyinhloko. Ngifuna ukugxila kusihloko uqobo. Bekungokokuqala ngqa selokhu uSteve Jobs engazange alingise kulo, umdlalo omuhle impela engawudla amahora amabili ngaphandle kokukhipha amehlo ami esikrinini. Wayemuhle nje.
Wonke amalungu amathathu okukhulunywe ngawo abaphathi abaphezulu benkampani ayegcwele amahlaya, aphendula ngokushesha izethameli aze athatha isibhamu esincane ku-Apple ngokwayo. Umusho kaPhil Schiller ubangele impendulo enkulu: "Ngeke ngisakwazi ukusungula izinto ezintsha, mbongolo yami." Kimi, bekuyingqophamlando yayo yonke inothi eyisihluthulelo, ngoba bekungesinye salezo zikhathi lapho i-Apple yethula okuthile okusha ngokuphelele.
Ngaphezu kwalokho, kube nomuzwa wokuthi i-Apple okwamanje isebenza ngendlela ehluke ngokuphelele, maqondana nesakhiwo sangaphakathi. Yonke inkulumo eyisihluthulelo ayizange yakhelwe eduze komuntu oyedwa oholayo, kodwa yasakazwa phakathi kwezikhulumi eziningana. I-Apple manje isiyinkampani eyodwa enkulu esebenzisanayo kunokuba ibe ngamayunithi ahlukene njengoba yayingaphansi kukaSteve Jobs. Futhi njengoba ubona, isebenza kahle. U-Tim Cook akenzi ngokwalokho uSteve Jobs ayezokwenza, kodwa ngokwalokho akubona kufanele. Futhi kufanele kube yileyondlela.
Kodwa okudonse ukunaka kwami ngaphandle kwezindaba kwakuyinto abalandeli abaningi abangazange bayinake kakhulu noma bavele bayikhiphe kwenye indlebe ngaso leso sikhathi. Bekuyisikhangiso esisha Isiginesha Yethu, elihunyushwe ngokuthi Isiginesha yethu noma Ubuso bethu. Uma ucabanga ngempela ngombhalo wesikhangiso, ungafunda kuwo umnyombo wokucabanga kwe-Apple kanye nombono wayo.
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Nazo ke.
Yilokhu okubalulekile.
Umuzwa womkhiqizo.
Abantu bazizwa kanjani ngaye?
Uma uqala ukucabanga
kungaba yini
ngakho uyahlehla.
Uyacabanga.
Kuzosiza bani lokhu?
Impilo kabani ezoyenza ibe ngcono?
Uma umatasa wenza yonke into,
juma ungakwazi ukuphelelisa okuthile?
Asikholelwa ekwazisweni.
Noma inhlanhla.
Kuwo wonke "yebo".
Noma inkulungwane "cha".
Sichitha isikhathi esiningi
phezu kwezinto ezimbalwa
kuze kube yiwo wonke umqondo esiqhamuka nawo
ngeke ilethe okuthile okungcono ekuphileni kwalabo elibathintayo.
Singonjiniyela namaciko.
Izingcweti nabaqambi.
Sisayina umsebenzi wethu.
Awuvamisile ukukubona lokho.
Kodwa uzozizwa njalo.
Isiginesha yethu leyo.
Futhi lokho kusho konke.
Yakhiwe ngu-Apple eCalifornia.
Abanye benu bazocabanga ukuthi yinkulumo yokukhangisa, ngeke ngiphikise umbono wenu. Uma, ngokwesibonelo, i-HTC ikhiphe isikhangiso esinombhalo ofanayo, ngokuqinisekile ngeke ngikholwe nakancane ngayo. Kepha umuzwa wemininingwane ka-Apple, ukuphelela, nokugxila kwabambalwa abakhethiwe kugxilile kusukela ekuqaleni kwenkampani, futhi kusaqhubeka nanamuhla. I-Apple igxile kuphela kulezo zingxenye zemakethe lapho iqiniseka khona ukuthi ingaletha okuthile okusha futhi inothise izimpilo zabantu.
Futhi lokhu ngokusobala ukuphela komgomo obekwe uSteve Jobs, okuyinto inkampani yonke elandela. Hhayi ukwenza imali, hhayi ukubusa imakethe, hhayi ukujabulisa ama-blogger, kodwa ukucebisa izimpilo zethu. Yebo, manje ungaphikisana ngokuthi i-Apple yenza yonke into ngemali, ikakhulukazi uma yenza umkhawulo obalulekile kuyo yonke imikhiqizo yayo. Uma ubheka le ndaba okungenani kancane ngaphansi kobuso, cishe kukhona okuthile kuyo, njengoba abantu bezimisele ukusebenzisa imali yabo kokuthile umncintiswano unikeza ngezinga elithile ngengxenyana yentengo. Kodwa intengo akuyona yonke into. I-Apple ingumkhiqizo we-premium nobuningi ngesikhathi esifanayo. I-Apple ihlukile, ibilokhu ikhona, iyohlala njalo.
Umhlaba wanamuhla we-IT uyashesha ngokungaphezi. Abakhiqizi bezingcingo zamaselula bazama ukukhulula ama-flagships abo futhi okuthiwa Ababulali be-iPhone. Ukubukeka kwesizukulwane ngasinye salezi zingqwembe ngokuvamile kuhluka kakhulu. Futhi, usayizi we-diagonal wezibonisi zabo ukhula ube izinombolo ezisabekayo. Eminyakeni eyisithupha edlule, i-iPhone iseyi-smartphone edayiswa kakhulu emhlabeni. Konke lokhu ngaphandle kokushintsha kakhulu ukwakheka noma isimiso sokuthi idivayisi ngokwayo isebenza kanjani. I-Apple imane yethule umbono wokuthi iyibona kanjani iselula futhi inamathele kuyo. Abanye abakhiqizi abanayo inhloso yabo. Abanye abakhiqizi bazama ukuncintisana ngokucaciswa nezinye izinombolo, okuyinto emva kwakho konke engasho lutho mayelana nokujabulela ukusebenzisa idivayisi, uma ufuna. isipiliyoni somsebenzisi. Abanye abakhiqizi bangaba nomona buthule.
Ngokweqiniso, angicabangi ukuthi kudingekile ukushintsha umklamo njalo ngonyaka. Njengoba ama-blogger nabanye "abahlaziyi" bengayithanda kakhulu, angiboni inani eliningi elengeziwe ledivayisi ngokwayo. I-Apple ihamba ngenhloso ngomjikelezo wayo weminyaka emibili, ayibheki emuva emhlabeni wangaphandle. Wazi kahle ukuthi yini futhi ufuna ukuyenza kanjani. Esikhundleni somklamo omusha, bagxila ekuthuthukiseni owamanje noma ukuthuthukisa ezinye izinto ezibaluleke kakhulu. Ama-MacBook anemijikelezo emide kakhulu. Uma wenza okuthile ngokunembile, hhayi nje kahle noma kahle kakhulu, futhi okubaluleke kakhulu, uma wazi kahle ukuthi ufuna ukuya kuphi nomkhiqizo wakho, ungakha phezu kwalesi sisekelo isikhathi eside futhi ngempumelelo.
Imikhiqizo ye-apula isetshenziswa yiwo wonke umuntu kungakhathaliseki ukuthi ungakanani ubudala. I-iPhone ingalawula ingane encane ngaphandle kokuthi uyibonise noma yini kusengaphambili. Ngendlela efanayo, ugogo wami, owayengakwazi ukwenza noma yini kwi-laptop, wakwazi ukujwayelana ne-iPad. Kodwa ku-iPad, ngesineke wabheka izithombe ezikuma-albhamu, efuna izindawo kumephu, noma wafunda ama-PDF kuma-iBooks. Ukube bekungengenxa ye-Apple, ngabe sisasebenzisa i-Nokia ene-Symbian (ngehaba elithile, yebo), amaphilisi abengeke abe khona, futhi i-inthanethi ephathwayo ibingeke ibe eyabaphathi nezihlakaniphi.
U-Apple udale ikhompuyutha yomuntu siqu yokuqala ekwaziyo. Ukhiqize isidlali seMP3 sokuqala esisebenziseka ngempela futhi wabe esefaka ukusabalalisa komculo kwidijithali. Kamuva wasungula kabusha ifoni futhi wakha imakethe yokuthuthukisa uhlelo lokusebenza lweselula, wethula i-App Store. Ekugcineni, ulethe konke lokhu ku-iPad, idivayisi namanje engakafinyeleli imingcele yokusetshenziswa kwayo okungenzeka. Ngalokhu, i-Apple yenza umlando ngokuhlukile kwayo, okungenakuqhathaniswa isiginesha. Iliphi iphepha azolibeka kulo ithiphu yepeni lakhe ngokulandelayo?
Kubhalwe kahle futhi ngizizwa ngendlela efanayo. I-Apple ayilona nje uhlobo lomkhiqizo, iyisiginesha.
Njengoba ngithanda ukusho: "I-Apple ayilona uhlobo, i-Apple iyindlela yokuphila"
Ngiyavuma, yingakho ngithanda i-Apple! Ukucaphuna kukaSteve Jobs kukuchaza kahle: Kwenze njengokungathi uyazenzela. Lokho kusho okungcono kakhulu ongakwenza.
Impela. Bese into efana nalapho u-Schmidt esebenzisa i-BlackBerry noMerissa Meyer i-iPhone ngeke yenzeke kuwe. Vele udale into oyifunayo bese mhlawumbe nabanye bazoyifuna.
Isihloko esihle kakhulu nesifundisayo. Kodwa-ke, njengomkhankaso othi "Cabanga Okuhlukile", "Lesi isiginesha yethu" kubonakala kimi ukuthi i-Apple ngokwayo kunomphakathi. Ukuze wonke umuntu abone ukuthi kuyinto engaphezu nje kokucutshungulwa ngogesi. Ungumgqugquzeli weqembu lonke kwa-Apple.
Yilokho engikuthanda kakhulu ngakho. Dlala ukuthi lezi zisetshenziswa zizothinta kanjani impilo yethu.
Iphrezentheshini eyingcaca enamabhola agxumayo ingitholile ngokuphelele. Into emangalisayo hhayi kuphela ukubuka, ukulalela, kodwa futhi ukucabanga ngayo.
Isihloko esihle, nakuba ngingasho kwezinye zezenzo ze-Apple ukuthi imali iza kuqala futhi okubaluleke kakhulu :) kodwa ngokuvamile banelungelo lokwenza kanjalo.
isihloko esithakazelisayo. Ingabe ulungiselela futhi isihloko mayelana nenkampani leyo wazethula lezo zimoto esebenzisa i-iOS? Ngingaba nesithakazelo ngempela. Angazi noma ngiqonde kahle yini, kodwa lezo zimoto zikwazile ukujwayela ezinye izimoto, njll. Ingabe i-Apple ibifuna ukukhombisa ikusasa? Uma ngingena nje emotweni, i-iPhone ivumelanisa nemoto futhi imoto ingithatha ngokuvumelana ne-aphoyintimenti nekheli ekhalendeni lapho ngiyidinga khona?
Ngizizwa ngendlela efanayo, kodwa abantu abakhuluma kabi bathi konke kuwukumaketha okuhle futhi basisebenzele kahle. Angivumi, kodwa ngaso sonke isikhathi...
Mhlawumbe wukumaketha nje. Kepha i-Apple ifanelwe ukunconywa kakhulu. Uma beyilokhu esibabona beyikho, kuhle lokho. Kodwa ukungabi mkhulu nokuzinikela emsebenzini wakho nokukholisa izigidi zabantu ngenye indlela kuwubuciko bodwa. Ngikholelwa ngokuqinile ukuthi akukhona nje ukumaketha - ngizwa umuzwa we-Apple nsuku zonke futhi angikhathali yikho.
Isihloko esihle ngempela, ngizizwa ngifana nombhali wesihloko.
Isihloko esihle kakhulu!
Siyabonga kakhulu ngokuhumusha! :-)
Hhayi-ke, ukuhunyushwa akukuhle kakhulu :) Bengilindele ukuthi basho umusho olandelayo (noma okungenani ofana nawo) futhi angizwanga lutho olufana nalokho kuhumusha lapho :) ... kodwa esigabeni esisodwa kuphela. ngemva kwalokho kwaba ngcono :) (uma kukhona engikwaziyo ngesiNgisi kahle)
http://www.apple.com/designed-by-apple/
Ngizizwa ngendlela efanayo - labo abangasebenzisi ngeke baqonde.
zimvu zami, ngizokunwaya lapho uthanda khona. Ngiphinde ngimeme umalume u-Obama ukuthi azokubona.
Ngiyabonga :P :D
Isihloko esihle mayelana nokuthi i-apula empeleni imayelana nani.