Ondrej Holzman Ukuhlola i-Apple kanye nesimo sezindaba kumane nje kuyimfashini, kungaba ngomqondo omuhle noma omubi. Njengenye yezinkampani ezibaluleke kakhulu futhi eziphumelele eminyakeni yamuva, i-Apple ikhuthaza lokhu. Kungenzeka ukubheka umdondoshiya waseCalifornia ngamalensi ahlukene, futhi muva nje kuvele imibhalo emibili okungafanele iphuthelwe yinoma ngubani okhathalela i-Apple.
Na Ngaphezulu kwe-Avalon U-Neil Cybart wabhala umbhalo Ukulinganisa u-Tim Cook (Isilinganiso sika-Tim Cook) kanye no-Dan M. bashicilele amazwana ngokuzimela ngosuku olufanayo I-Apple Inc: I-Pre-Mortem. Bobabili bazama ukwenza imephu lapho i-Apple ihambe khona eminyakeni emihlanu ngaphansi kobuholi bukaTim Cook nokuthi iqhuba kanjani.
Yomibili imibhalo iyakhuthaza futhi ngenxa yokuthi izama ukubhekana nokuhlola ngendlela ehluke ngokuphelele. Nakuba u-Neil Cybart njengomhlaziyi ebheka yonke into ikakhulukazi ngokombono webhizinisi njengoba enjalo, u-Dan M. uhlola i-Apple ngakolunye uhlangothi, ohlangothini lwekhasimende, ngokuhlaziya okuthakazelisayo kwangemuva kokushona.
Isilinganiso sikaTim Cook
Isisekelo esiyinhloko sombhalo kaCybart ukuthi akulula neze ukuhlola u-Tim Cook: "Lapho uzama ukuhlola u-Tim Cook ngendlela efanele, maduze nje uzothola ukuthi akuwona umsebenzi olula. I-Apple inesiko lebhizinisi eliyingqayizivele kanye nesakhiwo senhlangano lapho u-Cook engeyena umphathi wezobuchwepheshe ojwayelekile. "
Ngakho-ke, uCybart wanquma ukunquma umbuthano wabahlanganyeli abaseduze bakaCook (indilinga yangaphakathi), abasebenza njengobuchopho obulawulayo benkampani, futhi ngalo mbuthano wozakwethu abaseduze kakhulu engqondweni lapho behlola ukusebenza kuka-Cook ezindaweni ezifana namasu omkhiqizo, ukusebenza, ukumaketha, ezezimali nokunye.
Esikhundleni sokuhlola u-Cook yedwa, kwenza umqondo owengeziwe ukuhlola wonke umbuthano wangaphakathi no-Cook njengomholi. Isizathu esiyinhloko ukuthi kunzima ukuhlukanisa ukuthi amasu e-Apple anqunywa kuphi futhi kanjani kuleli qembu. Qaphela ukuthi izibopho zihlukaniswe kanjani kweminye imikhiqizo ebalulekile eminyakeni yakamuva:
– Jeff Williams, COO (Chief Operating Officer): Wengamela ukuthuthukiswa kwezinhlelo zezempilo ze-Apple Watch kanye nezakwa-Apple.
- U-Eddy Cue, i-SVP yeSoftware ye-inthanethi Nezinsizakalo: Uqondisa isu elikhulayo lokuqukethwe le-Apple emculweni nasekusakazweni kwevidiyo, nakuba futhi ehola isu eliphelele lezinsizakalo.
– Phil Schiller, SVP Global Marketing: Uthathe umthwalo owengeziwe we-App Store kanye nobudlelwano bonjiniyela, noma lezi zindawo zingenakho ukuxhumana okuqondile nokumakethwa komkhiqizo.Umkhiqizo omusha obaluleke kakhulu we-Apple kanye nesinyathelo (i-Apple Watch nempilo) iqhutshwa yilungu lendingiliza yangaphakathi ka-Cook. Ukwengeza, izindawo ezibe nezinkinga nezingxabano kakhulu eminyakeni yamuva (amasevisi kanye ne-App Store) manje seziphethwe ngokuqondile abantu abavela kumbuthano ongaphakathi ka-Cook.
I-clover enamaqabunga amane u-Cook, u-Williams, uCue, uSchiller obheka u-Cybart njengendoda ebaluleke kakhulu mayelana nokuphatha okuyinhloko kwenkampani. Uma uphuthelwe ngumklami omkhulu wakwa-Apple uJony Ive ohlwini, uCybart unencazelo elula:
UJony uthathe indima yokuba umbonisi womkhiqizo we-Apple, kuyilapho umbuthano wangaphakathi ka-Cook uqhuba i-Apple. (…) U-Tim Cook nombuthano wakhe ongaphakathi baphatha imisebenzi yansuku zonke, kuyilapho iqembu labaklami bezimboni liphatha isu lomkhiqizo we-Apple. Ngaleso sikhathi, njengeSikhulu Esiphezulu Sokuklama, uJony Ive angenza noma yini ayifunayo. Uma lokho kuzwakala kujwayelekile, yindima efanayo naleyo uSteve Jobs ayenayo.
Ngakho-ke, uCybart akazami nje kuphela ukubika ukusebenza kweqembu lika-Cook ezindaweni ezimbalwa ezibalulekile, kodwa futhi unikeza ukuqonda okuhle kakhulu kokuthi ukwakheka kwenhlangano yabaphathi abaphezulu benkampani kubukeka kanjani namuhla. Sincoma funda umbhalo ogcwele ku-Above Avalon (ngesiNgisi).
I-Apple Inc: I-Pre-Mortem
Nakuba umbhalo kaCybart ubonakala unethemba, nakuba ngokuqinisekile ungenakho ukugxekwa, sithola indlela ephambene embhalweni wesibili oshiwo. U-Dan M. wabheja ngalokho okubizwa ngokuthi ukuhlaziywa kwangaphambi kokufa, okuhlanganisa ukuthi sisebenza ngesisekelo sokuthi inkampani/iphrojekthi enikeziwe isivele yehlulekile futhi ngokubheka emuva sizama ukuhlonza ukuthi yini eholele ekuhlulekeni.
Akulula ukuhlola inkampani engiyithandayo sengathi yehlulekile. Ngisebenzise amashumi ezinkulungwane zamadola emikhiqizweni ye-Apple futhi ngachitha amahora amaningi ngifunda, ngincoma futhi ngivikela inkampani. Kodwa futhi ngaqala ukuqaphela izimbungulu eziningi ezingavamile futhi ngabona ukuthi ukungazinaki ngeke kumsize u-Apple.
Ngakho-ke uDan M. wanquma ukusebenzisa le ndlela ukuhlaziya izindawo ezinhlanu - i-Apple Watch, i-iOS, i-Apple TV, izinsizakalo ze-Apple kanye ne-Apple ngokwayo - lapho ehlinzeka khona ngohlu olucishe luphelele lokuthi yini engalungile ngomkhiqizo noma isevisi ngayinye, lapho ngokusho kwayo. ithola amaphutha nokuthi iveza ziphi izinkinga.
U-Dan M. ubalula kokubili ukugxekwa okuvamile okuvame ukufakwa mayelana ne-Apple nemikhiqizo yayo, kanye nemibono encike kakhulu, ngokwesibonelo, ukusebenza kwe-Apple Watch noma i-Apple TV.
Kungenzeka ukuthi uzovumelana nombhali ngamaphuzu amaningi, kuye ngokuhlangenwe nakho kwakho, futhi ungavumelani ngokuphelele naye kwabanye. Funda ukuhlaziywa okugcwele kwe-pre-mortem ka-Dan M. (ngesiNgisi) iyakhuthaza nokho ukuthuthukiswa okwengeziwe kombono womuntu siqu ngalesi sihloko.
Phela, embhalweni wakhe, umbhali ubhekisela eselulekweni somngane wakhe: "Umphakathi wakwa-Apple wenza iphutha - bayakwamukela okwenziwa u-Apple bese uzama ukufakazela ukuthi kuhle. Nokho, wonke umuntu kufanele azenzele ezakhe izingqondo esikhundleni salokho.'
Impela,
ukuthi umuntu uyabagxeka akusho ukuthi akafuni ukubathenga/ukumeseka.
okungukuthi:
athole isibindi abuyisele ujeke
yeka ukucekela phansi uchungechunge lwe-PRO ngombhedo ongenamsebenzi (bona ukulahleka kwe-mag sfafe mb pro) bese uqala ukuletha imikhiqizo emihle ebiza kakhulu, kodwa ebiza inani layo.
Thatha isistimu ezinzile ekugcineni. Izithombe-mzwelo ku-sms zilungile.
Njengoba i-Apple iholwa yilowo mgcini-mpahla (uxolo, izinto), into efana "nomphakathi wama-apula" iyinganekwane nje. Ochwepheshe, kuhlanganise nami, SEBESEBENZA kuma-Macs iminyaka eyishumi kanye nama-hipsters, okwanele ukuluma i-apula "ku-hood" futhi unciphise ubukhulu ngo -1 mm njalo ngonyaka, yimihlaba ehluke ngokuphelele. Thina esiseqenjini lokuqala (esivumelanayo nabo bonke ozakwethu ngalokhu) siyaqala kancane ukuhambisana nokuthi sizogcina sesigaxele eweni - asithandi. Bathathe i-17" (yayisivele ingaphansi kweMisebenzi), i-OSX isiba incwadi yemibala engasebenziseki, ukuxhumana kanye ne-ergonomics sekuye kwathatha umhlalaphansi... futhi zonke ezinye izindaba mayelana nentuthuko engenzeka zibangela ubumnyama obusha. Sengifike ezingeni lapho ngifisela khona i-Apple isihogo - mhlawumbe ngokuhamba kwesikhathi omunye umbonisi we-REAL uzophinde abonakale futhi imikhiqizo yabo izoqala ukusika futhi ithuthuke NGEMPELA. Ngiyobe sengibaxolela ngisho nezibi ezinje ngomuntu omnyama obomvu;)
Ubhale lokho kanye! I-Apple njengophawu isiba isitolo ezandleni zama-hipsters endaweni ethile e-Starbucks... babulala futhi balahla yonke into eyahlolwa ngokusebenza eminyakeni edlule.
Futhi yingakho .. Bahola imali eningi kangangokuthi bangakushaya indiva kalula ukukhala "kochwepheshe" ;) Ngakho-ke ake sibone ukuthi i-hit yesimanje izoba nini "switchnout na widle". Kuthiwani ngama-pro-hipsters? Ubani ozoba ngowokuqala? Ngemuva kwakho konke, ngokwenqubomgomo yamanani, le-Apple Bio sekuyisikhathi eside iyisihloko somama abamsulwa nabaculi abazulazulayo kunokuba - yini ngempela "uchwepheshe" esethulweni sakho? Izinhlobo ezifayo i-PR ye-Apple okusafanele ixazulule? Ngakho ingabe iyasebenza? Noma ingabe imane iye lapho ikhanya khona kakhulu? Phela, uma ngikuqonda kahle, inhloso yeMisebenzi kwakungekona ukuthi ube ochwepheshe abasebenzisa i-PC yakho - kodwa ukuthi usebenzise kalula, okungukuthi, uthenge kuqala ... bese usebenzisa idivayisi "esingenamahloni ngayo. sinikeze abangani bethu", "ngakho , njengoba kwakuhloswe ukuba kube".. kahle, akunjalo?
Futhi ngihola malini? Kule minyaka emithathu edlule, amanani entengo amile, ukuthengiswa kanye nenzuzo kumile, nokuthengiswa kwe-iPhone nakho kumile.
Ngesikhathi seWindows Vista, abathuthukisi abaningi abazimele bancamela ukushintshela ku-Java noma ku-iOS, manje abaningi bayanengeka ngalokho okwenziwa yi-Apple. Abantu abaningi bashintsha amafoni abo njalo eminyakeni emibili. Uma abantu beqala ukushintsha ama-iPhones kumafoni e-Android ngamanani amakhulu, i-Apple ingehla ngamaphesenti angamashumi unyaka nonyaka.
Hhayi-ke, angazi, kepha uma kungasebenzi, ukuthengiswa kwe-iPhone kuzokwanda ngangokunokwenzeka, kanye nenzuzo ;-).
PS: I-Java isiqala ukufa futhi :-). Iliphi ibhange elingafuna lokho namuhla, lapho livuza njenge-colander. Mhlawumbe kwezinye izinhlelo zangaphakathi :-D.
Yebo, njengoba kucatshangelwe kahle. Kodwa mina ngokwami angazi ukuthi lezi zisetshenziswa ezakwabani kamuva nje.
Kochwepheshe = ochwepheshe, kodwa ngeshwa ukusebenza nezinkonzo angazi noma ngihambisana nalezo zingcweti
- udinga ukuthengela inkampani isoftware, ayikho nje (njengokukhokhela isikweletu senkampani kwabanye abasebenzi ngesikweletu sabo, njll.)
- isiza esiphethwe yinkampani ngeLinux, macOS, Windows
- Mina ngokwami ngicabanga ukuthi iMacOS ingemuva kakhulu kwe-iOS
- ngisho nesitolo ku-macOS asisebenziseki ngokuphelele, kokubili ukuthuthukiswa (wonke umuntu usevele esishiya) nakumakhasimende (ahamba kancane, ngezinye izikhathi angasebenzi)
Kubantu abavamile abafayo = abantu abeza ekhaya futhi abangasasebenzi = iPad Air 2 kanye ne-MAC Air?
– Angiyithandi le mikhiqizo ngandlela thile.
– Okwamanje ngenelisekile ngo-Air (ngisho nangombukiso wangaphambi komlando), kodwa angicabangi ukuthi kukhona lapho engingaya khona. Ingilungele ngokuphelele, ngingavele ngifake isibonisi esingcono kakhulu kuso.
Ngakho u-Apple wenzela bani lokhu? Kimina kubonakala sengathi ayikho inhlanzi noma inkalankala :-(.
Kuyadabukisa ukuthi u-Apple, ngaphansi kobuholi baleso siphukuphuku u-Cook, unesithakazelo kakhulu kwezombangazwe (ukuqonda ukukhuthazwa kwemibono yalokho okubizwa ngokuthi iMarxism yamasiko) kanye nesethi efanele yama-smileys, esikhundleni sokusungula ukushintshwa kwekhwalithi ephezulu I-iPad Air 2 ne-Macbook Air..
Nakuba amagama asemqoka akhona manje ewubulili, alinganisele ngokobuhlanga, futhi aphiko lwesokunxele, wonke aphakamisa amafulegi othingo, kodwa ngeshwa asanesicefe kangangokuthi kuyabangela amahloni ukubona ukuthi leyo vyCook yashonaphi. U-Apple uhlala efeni leMisebenzi, ngaphandle kuka-Cook, ngeke kusebenze ngempela.
Ngebhadi nami ngikhungathekile njengawe kule ndaba, uma ngibheka izithandani ezinabafana ababili ngaphambili kunginika "inhlamvu ephaketheni lami". I-Apple ingumdondoshiya wezobuchwepheshe futhi bekufanele ikunakekele kahle kakhulu ekwenzile, inikeze abantu ikhwalithi, amathuluzi acatshangelwe kahle, athembekile futhi axhumeke kalula. Akufanele agxeke umongameli okhethwe ngokwentando yeningi ngezinqumo zakhe zezombusazwe, noma ashumayele ukuthi yimaphi amadlanzana/amaningi angcono kunabanye futhi asho ukuthi bangaki kubo abazosebenza lapho okungenani. Angikwazi ngisho nokucabanga ukuthi uSteve Jobs angavuma nhlobo ukubhekana nezindaba ezinjalo, noma agxile kuzo. Lapho engakuthandi okuthile, wathi ukuganga ngakho, noma ukuvikela ukuthi kungani kulungile, leyo kwakuyifilosofi nombono owaletha i-Apple lapho yayikhona nokuthi abaphathi bamanje bayazuza. Kodwa sonke sinomuzwa wokuthi ngandlela thize iyaphela, futhi siyibona kakhulu ngama-Mac, okungekho noyedwa ohlala kuwo esihlokweni. Phela akumele ube ungqondongqondo ukuze ungaboni ukuthi kwenzakalani, yilapho umuntu engiphikisa uma ngikhuluma noSJ ukuthi ngiyethula kabuhlungu kanje.
Kwenzelweni lokhu? Ukhona owake wakusebenzisa lokhu? Ingabe uKuk uyayisebenzisa? https://uploads.disquscdn.com/images/ff557e51e52f85c09aa76a9dfef2f7e3832125725ef517e5ad892b3a0550eac4.jpg
Ngeke :-).
Ngicabanga ukuthi lokhu kulungile, futhi uma kungekho muntu ofuna, akudingeki bayisebenzise, ezithombeni ezilula ezizobeka ukumamatheka ebusweni bentombi yakho. Ngisho noma kukhona okudinga ukwethulwa ngokubonakalayo, ngokwesibonelo, ngithumele isiphakamiso sakudala sokumisa isango elivulwe yinjini, okuthiwa "Fishback"
Ngiyabonga!!! Ngemva kwezinyanga ezingu-x, ngiyabonga, ekugcineni ngazi ukuthi ibhokisi elokwenza i-doodling - uqinisile, lihlakaniphile. Ngike ngididwe yimiyalezo ebhalwe ngesandla engenangqondo ngezansi engingazi ukuthi ngingayikhipha kanjani.
Akekho ongajabulisa wonke umuntu - mina njengomsebenzisi nganelisekile, imikhiqizo ye-Apple inokwethenjelwa, i-AppStore inyathelwe phansi futhi anginalutho engizobhekana nalo. Othile usabhekene nejekhi engekho, ukushaja okungenantambo, othile onezinduku zokukhumbula. Anginandaba, angikuphuthi ngempela. Izimpukane zikhona, kunjalo, kodwa nakwamanye amadivaysi futhi zibaluleke kakhulu.