Vala isikhangiso

I-Radiohead ibe nesandla engxoxweni emayelana nendlela umculo wedijithali osatshalaliswa ngayo ikakhulukazi ngokukhishwa kwe-albhamu Kuthingo lwenkosazana ngo-2007, lapho benikeza abalaleli ngenani abazibekela lona; ngakho ibitholakala mahhala. Esikhathini esingekude kangako, uThom Yorke kanye no-Nigel Godrich, umkhiqizi wasenkantolo weRadiohead, bazwakalise kaningi isimo sabo sengqondo esingesihle ngezinsizakalo zokusakaza eziholwa yiSpotify.

Kwenye inhlolokhono ka-2013, u-Yorke uthe: “Ngesikhathi senza into ethi In Rainbows, into eyayijabulisa kakhulu kwakuwumbono wokuxhumana okuqondile phakathi kwakho njengomculi kanye nezethameli zakho. Unqamule yonke into, yilokhu nalokhu. Bese kuthi-ke zonke lezi zinhlayiya ezifana ne-Spotify zingene endleleni, ngokuzumayo zizama ukuba ngabalindisango kuyo yonke inqubo. Asidingi ukuthi wenze lokho. Alikho iciko elidinga ukuthi wenze lokho. Singazakhela ngokwethu, ngakho shona esihogweni.'

Ngakho-ke u-Yorke uphendule imibuzo mayelana nesizathu sokuthi kungani ehoxise i-albhamu yakhe eyedwa kanye ne-debut yakhe Ama-athomu Okuthula kusuka ku-Spotify. Lesi sinyathelo waphawula futhi ethi, "Isizathu salokhu ukuthi abaculi abasha bakhokhelwa i-shit ngale modeli... Kuyi-equation engasebenzi."

Ngemva konyaka, uThom Yorke wasakaza i-albhamu yakhe yesibili eyedwa, Amabhokisi Esimanje Akusasa, ngenethiwekhi yontanga ye-BitTorrent. Le ndlela iphumelele kakhulu, i-albhamu ilandwe izikhathi ezingaphezu kwesigidi esontweni lokuqala kuphela. Kulo mongo, kuwulwazi olumangazayo ukuthi wonke ama-albhamu ashiwo ngenhla aseyatholakala kusevisi eyodwa yokusakaza - Apple Music.

Ngakho-ke kungenzeka ukuthi umculi waseBrithani usewushintshile umqondo, noma i-Apple Music imhlaba umxhwele ngokuthile. Iqiniso lokuthi njengamanje ukuphela kwesevisi yokusakaza enikeza okuqukethwe okunikeziwe amaphuzu ngaphezulu ekukhetheni kwesibili. Kodwa-ke, ukuba semthethweni kwayo kubukela phansi ulwazi mayelana nezimali ezizokhokhelwa i-Apple Music kubaculi. Usesivivinyweni uma kuqhathaniswa nezinzuzo ezivela kuma-akhawunti wamahhala we-Spotify nakubasebenzisi abakhokhayo, nakuba abaculi bezothola ingxenye enkulu yesamba semali etholwa yi-Apple Music, kodwa lawa angamaphesenti amayunithi kuphela.

Noma kunjalo, umsebenzi ka-Yorke ku-Apple Music ungase ubaluleke kakhulu kunama-albhamu Ngo-1989 nguTaylor Swift noma I-Chronic kaDkt. Dre. Njengoba kushiwo ngenhla, i-Radiohead frontman iyaziwa ngemizamo yakhe yokuthola ezinye izindlela zokusabalalisa umculo ngendlela yedijithali.

Umthombo: I-Stereogum, Umphumela Womsindo (1, 2)
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