Vala isikhangiso

Uma uthi nhlá, kungaba njalo ukuqokwa kuka-Jony Ive njengomqondisi wokuklama U-Apple (Umphathi Omkhulu Wokuklama) ungesinye nje isinyathelo senqubekelaphambili yakhe engenakuvinjwa ngohlelo lwabaphathi benkampani. Ngakolunye uhlangothi, wayengeke esakwazi ukuphakama kakhulu esikhundleni sakhe samanje, ngakho-ke kwavela ukucabanga ukuthi kukhona yini enye into ngemuva "kokuphromotha" kukaJony Ive.

Ushintsho olubonakala lungahleliwe, okungenani esihlokweni somklami wangaphakathi wenkampani, luvela ngemuva kokuhlolwa ngokucophelela njengesinyathelo esicaciswe kahle, lapho i-Apple ibonakala ingabukeli uJony Ive futhi ethola amandla engeziwe kuyo yonke inkampani. . Kakade endimeni yakhe njengesekela likamongameli omkhulu wezomklamo, wayenethonya elingenamkhawulo, elithonya ihadiwe, isoftware, kanye nezitolo zezitini nodaka kanye nokuma kwekhampasi entsha. NguTim Cook kuphela owayephakeme, futhi singaqagela lokho ngokuvamile mhlawumbe ngenxa yesikhundla sakhe njengomqondisi omkhulu.

Inombolo yokuqala yezimo. Amadoda amabili azophatha ukusebenza kwansuku zonke kweminyango yokuklama ngemuva kokuthi u-Ive elungiselelwe ngokuhlelekile ukuze akhushulwe esikhundleni, ikakhulukazi ngokubuka kwangaphandle. U-Alan Dye wayengo-Ephreli yethulwe kuphrofayela ebanzi Inezintambo (original lapha) njengendoda ebalulekile ngemuva kwe-Apple Watch. URichard Howarth akazange ashiywe ngaphandle kuphrofayela ye-Ive ephelele ngokuphelele v The New Yorker (original lapha) futhi yanikezwa i-iPhone yokuqala ngqa.

Kuze kube manje, umklamo e-Apple wawufakwe ikakhulukazi nguJony Ive. Kodwa-ke, umnyango we-PR wenkampani yaseCalifornia uzame ukwethula ezinye izibalo ezibalulekile ezinyangeni ezisanda kwedlula, ukuze sibe nombono wokuthi obani abasekeli bomongameli abasha. U-Howarth uzohola isigaba sokuklama kwezimboni, i-Dye izophatha umklamo womsebenzisi. Kuyaxaka ukuthi lokhu kuphambene nalokho okwakukhona ngo-2012 qedile UScott Forstall.

Ngaleso sikhathi, u-Tim Cook wayenesifiso esicacile sokuhlanganisa ukuhlukana komklamo wezimboni kanye nesixhumi esibonakalayo somsebenzisi, ukuze imikhiqizo isebenze ndawonye ngokuvumelana okukhulu okungenzeka. Kwakungekho ongcono kulokhu kunoJony Ive, owathi ngaphezu kokwakhiwa komkhiqizo wathatha ngaphansi kokusekelwa kwakhe futhi uhlobo lwesixhumi esibonakalayo somsebenzisi. Izinguquko zibonwe cishe ngokushesha ku-iOS 7.

Nakuba umnikazi we-Order of the British Empire eqhubeka nokuqondisa okuphelele phezu kwayo yonke imisebenzi yokuklama yefemu, ukuvumelana kuzohlukana kancane ezitezi ezingezansi kwakhe, lapho kukhulunywa khona amasekela-mongameli amabili amasha. Kungumbuzo wokuthi kuzoba nomthelela ongakanani ekusebenzeni kwenkampani, futhi kungenzeka ukuthi angeke abe khona nhlobo futhi lezi yizinguquko ezisemthethweni kuphela esezivele zikhona isikhathi eside.

Ngakolunye uhlangothi, ilapha inombolo yesibili. I-Apple inqume ukumemezela ngokungemthetho ukuhlelwa kabusha kwabaphathi abaphezulu ngokusebenzisa abezindaba. Ithuba eliyinhlanhla lazuzwa amaNgisi Telegraph kanye nomngane omkhulu ka-Ive uStephen Fry. UJony Ive akakaze alicasukele izwe lakubo futhi kunengqondo ukukholelwa ukuthi usomahlaya owaziwayo uFry wayezikhethele, hhayi uTim Cook.

Embhalweni wakhe, uFry ubhala ngesikhundla esisha sika-Ive, indima yakhe elandelayo nokuzibandakanya kuzo zonke izinhlobo zemisebenzi ye-Apple, kodwa futhi wenza inothi elilodwa elithakazelisayo. Ngokukhushulwa kwakhe esikhundleni, u-Ive uzobe ehamba kakhulu. Abaningi ngokushesha bayihlobanisa nendawo eyodwa Ive eyayihlala idonsela kuyo - iGreat Britain. Umklami odume umhlaba wonke akakaze afihle ubuhlobo bakhe obuqinile ne-England.

U-Ive uhamba ngendiza eya eziqhingini eyofundisa enyuvesi, futhi yena nomkakhe uHeather bake bathi bangathanda ukuhambisa amawele abo esikoleni sesiNgisi. Lokho kwenzeka ngo-2011 I-Sunday Times kuphrofayela yakho babhala, ukuthi u-Ive ubaluleke kakhulu ku-Apple futhi ayikho indlela yokuthi enze imisebenzi yakhe ekude phesheya kwezilwandle. Okungenani umngane womndeni wakwa-Ives, idayari yakhe axhumane nayo, wayihumusha, futhi yilokho uTim Cook okufanele akutshele u-Ive.

Ngakho-ke uma sibheka emuva sifika ekutheni ukukhushulelwa kukaHowarth noDye ezikhundleni eziphezulu empeleni kusho ukuthini. Ngokuka-Apple, kuzoba ngokuyinhloko ukuphatha izindaba zansuku zonke u-Ive okungasafanele abhekane nazo. Ngokuphambene nalokho, uzokwazi ukugxila ngokugcwele kumaphrojekthi wokuklama, kodwa kungenzeka ukuthi izinhlelo zakhe azihlanganisi i-Apple kuphela, kodwa futhi nomndeni wakhe.

Kwabaningi, ukuphela kukaJony Ive e-Apple cishe kuyisimo esingacabangeki ngokuphelele okwamanje. USteve Jobs kuphela kule minyaka eyishumi edlule ohlanganise inkampani ebaluleke kakhulu emhlabeni kunomnumzana oyiNgisi owakhiwe kahle. Kodwa-ke, akukhona okokuqala ukuthi kube nenkulumo yokuthi u-Ive usenaso yini isisusa sokuqhubeka kwa-Apple. Usevele ufeze lokho obekuzothatha abanye impilo yakhe yonke ukuze bakuzuze emhlabeni wezobuchwepheshe, futhi kungenzeka ukuthi ucingo lwasekhaya luzogcina luphumelele.

Bese kuba nokunye inombolo yesithathu. I-Apple ikhethe iholide likazwelonke ukumemezela ushintsho lwayo olukhulu lwesigaba sayo sokuklama. UMsombuluko wokugcina ngoMeyi uSuku lweSikhumbuzo e-United States, futhi imakethe yamasheya ivaliwe. Ngakho-ke, lapho u-Tim Cook ememezela ukudluliselwa komuntu ongaphansi kwakhe obaluleke kakhulu, akazange abeke engcupheni ukunyakaza okungafunwa emakethe yamasheya, uma abaninimasheya beba nokusola njengezintatheli.

Iqiniso lokuthi waba umqondisi wedizayini kaJony Ive, Isikhulu Esiyinhloko Sokuklama, akusona isiqinisekiso sokuthi isikhathi sakhe ku-Apple siyaphela. Kuyindlela eyodwa nje yokuhumusha lezi zinguquko. UJony Ive uzogcina eCupertino ngokushesha noma kamuva, futhi uTim Cook wazi kahle ukuthi kufanele ayilungele. Nokho, ekugcineni kungase kuvele ukuthi uJony Ive akayi ndawo okwamanje, futhi ngesikhundla sakhe esisha uqinisekisa kuphela amandla akhe akhula njalo. Udlala indima ebalulekile ekwakhiweni kwekhempasi entsha yakwa-Apple futhi ulungiselela ukulungiswa kabusha kwe-Apple Stores no-Angela Ahrendts. Ngaphezu kwalokho, ngokwesibonelo, wakha i-Apple Car endaweni yakhe yokusebenzela eyimfihlo.

Umthombo: Telegraph, 9 ku5Mac
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