U-Vratislav Holub Namuhla, sinenqwaba yezinsizakalo ezahlukahlukene esinazo ezingenza umsebenzi wethu ube lula noma zisinikeze injabulo enkulu. Phakathi kwaziwa kakhulu, singabala, isibonelo, iNetflix, iSpotify noma i-Apple Music. Kuzo zonke lezi zinhlelo zokusebenza, kufanele sikhokhe lokho okubizwa ngokuthi ukubhalisa ukuze sithole ukufinyelela kokuqukethwe ezikunikezayo futhi sikwazi ukukusebenzisa ngokugcwele. Maningi amathuluzi anjalo, futhi cishe imodeli efanayo ncamashi ingatholakala embonini yemidlalo yevidiyo, mhlawumbe nasezinhlelweni zokwenza umsebenzi kube lula.
Kungaba njalo okuthakaselayo
Adam Kos Nokho, eminyakeni embalwa edlule lokhu kwakungenjalo nhlobo. Ngokuphambene nalokho, izicelo zazitholakala njengengxenye yalokho okuthiwa inkokhelo yesikhathi esisodwa futhi kwanele ukuzikhokhela kanye kuphela. Yize lawa bekungamanani aphezulu kakhulu, okuthi kwezinye izinhlelo zokusebenza akwazile ukukukhipha kancane umoya, kuyadingeka ukubona ukuthi amalayisense anjalo asebenza ingunaphakade. Ngokuphambene, imodeli yokubhalisa iziveza kuphela ngokushibhile. Uma sibala ukuthi sizoyikhokhela malini eminyakeni embalwa, inani eliphakeme kakhulu liphuma ngokushesha (kuya ngesofthiwe).
Konjiniyela, ukubhalisa kungcono
Ngakho-ke umbuzo uthi kungani abathuthukisi empeleni banqume ukushintshela kumodeli yokubhalisa futhi basuke ezinkokhelweni zangaphambilini zesikhathi esisodwa. Empeleni, ilula. Njengoba sishilo ngenhla, izinkokhelo zesikhathi esisodwa bezinkulu ngokuqondakalayo, obekungadikibalisa abanye abangaba abasebenzisi besofthiwe ethile ekuthengeni. Uma, ngakolunye uhlangothi, unemodeli yokubhalisa lapho uhlelo/isevisi itholakala ngentengo ephansi kakhulu, kunethuba elikhulu lokuthi okungenani uzofuna ukuyizama, noma uhlale nayo. Amabhizinisi amaningi nawo athembele ezivivinyweni zamahhala ngalesi sizathu. Uma uhlanganisa ukubhalisa okushibhile, ngokwesibonelo, inyanga yamahhala, awukwazi ukuheha ababhalisile abasha kuphela, kodwa futhi, kunjalo, ubagcine.
Uhlelo lokusebenza olunemodeli yokubhalisa
Ngokushintshela ekubhaliseni, inani labasebenzisi, noma kunalokho ababhalisile, liyakhuphuka, linikeze onjiniyela abathile isiqiniseko esithile. Into enjalo ayikho ngenye indlela. Ngezinkokhelo eziphuma kanye, awukwazi ukuba nesiqiniseko esingu-100% sokuthi othile uzothenga isofthiwe yakho esikhathini esinikeziwe, noma ukuthi ngeke ayeke ukwenza imali engenayo ngemva kwesikhathi esithile. Ngaphezu kwalokho, abantu bayijwayele kudala indlela entsha. Yize eminyakeni eyishumi edlule bekungeke kube nentshisekelo enkulu ekubhaliseni, namuhla kujwayelekile ukuthi abasebenzisi babhalisele izinsiza ezimbalwa ngesikhathi esisodwa. Kungabonakala ngokuphelele, ngokwesibonelo, kuNetflix neSpotify okukhulunywe ngayo ngenhla. Singabe sengeza i-HBO Max, i-1Password, iMicrosoft 365 nezinye eziningi kulawa.
Imodeli yokubhalisa ikhula ngokuduma
Yebo-ke kukhona nombuzo wokuthi ngabe isimo sizoke siphenduke yini. Kodwa okwamanje, akubukeki kanjalo. Phela, cishe wonke umuntu ushintshela kumodeli yokubhalisa, futhi banesizathu esihle salokho - le makethe ikhula njalo futhi ikhiqiza imali engenayo unyaka nonyaka. Kunalokho, asizitholi izinkokhelo ezenziwa kanye nje kulezi zinsuku. Imidlalo ye-AAA nesofthiwe ethile eceleni, singena kokubhaliselwe kuphela.
Kungaba njalo okuthakaselayo
Ukundiza emhlabeni wonke nge-Apple Imininingwane etholakalayo nayo ikhombisa lokhu ngokusobala. Ngokusho kolwazi oluvela I-Sensor Tower Okungukuthi, imali engenayo yezinhlelo zokusebenza ezibhaliselwe eziyi-100 ezaziwa kakhulu zango-2021 ifinyelele kumaki ayizigidi eziyizinkulungwane eziyi-18,3. Ngakho-ke lesi sigaba semakethe siqophe ukwanda okungama-41% unyaka nonyaka, njengoba ngo-2020 "kuphela" yayingamadola ayizigidi eziyizinkulungwane eziyi-13. I-App Store ye-Apple idlala indima enkulu kulokhu. Esambani esiphelele, ama-dollar ayizigidi eziyizinkulungwane eziyi-13,5 asetshenziswe ku-Apple (App Store) kuphela, kanti ngo-2020 bekungama- $ 10,3 billion. Yize iplatifomu ye-Apple ihola ngokuya ngezinombolo, i-Play Store eqhudelanayo ithole ukwanda okukhulu kakhulu. Lesi sakamuva siqophe ukwenyuka konyaka nonyaka ngo-78%, sisuka ku-$2,7 billion saya ku-$4,8 billion.
Futhi abathuthukisi akusadingeki bazame kanzima, kufanele kube nesizathu sokuthuthukiswa okukhokhelwayo/ukuthenga. Ukubhalisa kumisa ukuqamba okusha.
UPetru: Impela. Abasebenzisi bezinhlelo zokusebenza ze-Adobe bangasho. Okubhaliselwe kuvame ukuba kubi kubasebenzisi.
Ngincamela ukufuna enye indlela ekhokhelwa kanye kunokubhalisa. Anginaso isicelo esisodwa esikhokhelwayo esifana nalesi, kodwa anginankinga yokukhokhela ukuthuthukiswa okuhle.