Vala isikhangiso

UTrent Reznor, owaziwa njengomuntu oyinhloko we-Nine Inch Nails futhi omunye wabaqambi ababili ngemuva kwezingoma zamafilimu afana I-Social Network noma Girl Gone, kuvidiyo yethula i-Apple Music, ikhuluma ngokuthi enye yezinjongo zensizakalo entsha yokusakaza iwukusiza kanjani amaciko angaziwa futhi azimele ukwakha nokusekela imisebenzi yawo. Izimo eziyiqiniso a inkontileka eputshukile kodwa kumalebula okurekhoda azimele, awabonakali asekela lezi zimangalo kakhulu.

Isici esimangalisa kakhulu I-Apple Umculo, ezokwethulwa ekupheleni kukaJuni, ubude besikhathi sesilingo samahhala. Umsebenzisi ngamunye wesevisi uzoyikhokhela kuphela ngemva kwezinyanga ezintathu zokusetshenziswa. Lokhu kuhle kakhulu ngokombono wakhe, kodwa inkinga ukuthi izinkampani zokuqopha (okungenani ezizimele) azitholi ngisho idola lezingoma ezidlalwa ngalesi sikhathi.

I-Apple ithethelela lesi sinyathelo ngokusho lokho izimali ezikhokhwayo zizoba phezulu kancane, kunokujwayelekile emkhakheni wezinsizakalo zokusakaza umculo. Kodwa iMerlin Network, okuyinhlangano ehlanganisa izinkampani eziningi ezizimele zokuqopha, izwakalise ukukhathazeka ngokuthi isikhathi esiphakathi kukaJulayi noSepthemba "sizoshaya umgodi omnyama emalini engenayo yemboni yomculo kulo nyaka". Kungalesi sikhathi kanye lapho kungalindelwa khona ukuthutheleka okukhulu kwabantu abasha abanentshisekelo yensizakalo yokusakaza ye-Apple, abangeke bagqugquzeleke ukukhokhela umculo kwenye indawo.

[youtube id=”Y1zs0uHHoSw” wide=”620″ height="350″]

Ngenxa yalokho, abamemezeli bazophinde bathambekele ekukhipheni ukwaziswa okusha. Isikhathi sesivivinyo sezinyanga ezintathu sizodla i-Apple cishe amabhiliyoni angama-4,4, ngokususelwa emgomweni wenkampani wokuthola abasebenzisi abayizigidi eziyi-100. I-Apple empeleni icela izinkampani zamarekhodi nabashicileli ukuthi bakhokhe le mali.

Nakuba kuvamile ukuthi amalebula okurekhoda asize izinsiza zokusakaza eziqalayo zithole amakhasimende ngokuhoxisa izimali zamalayisense esivivinyweni samahhala, i-Apple ingenye yezinkampani ezinkulu emhlabeni. Amazwi isihloko kuwebhusayithi ye-American Association of Independent Music (A2IM): "Kuyamangaza ukuthi i-Apple izwa isidingo sokunikeza isilingo samahhala uma kubhekwa ukuthi iyinhlangano eyaziwayo, hhayi isengezo esisha emakethe."

Akagcini nje ngokudinga usizo olunjalo ngemali yakhe enkulu, kodwa ukuyidinga kungaba nomthelela omubi kakhulu emalini engenayo yezinkampani zamarekhodi. Ukulahlekelwa ingxenye enkulu yemali engenayo ezinyangeni ezintathu kungasho ukuqothuka kwezinkampani ezincane.

Nakuba i-Merlin, ehlanganisa, isibonelo, i-XL Recordings, i-Vinyl yokupheka, i-Domino ne-4AD - phakathi kwabaculi abadume kakhulu, u-Adele, i-Arctic Monkeys, i-Prodigy, uMarilyn Manson kanye ne-National - okwamanje akazimisele ukusungula ukubambisana ne-Apple, Inkampani yaseCalifornian bazama ukudlula futhi baxoxisane ngokuqondile nezinkampani zokuqopha noma nabaculi ngabanye. Nokho belulekwa nhlangothi zonke ukuthi bangayisayini inkontileka, noma balinde kuze kufike u-Okthoba.

Kodwa-ke, njengoba ama-tweets, ngokwesibonelo, u-Anton Newcomb, ophambili weBrian Jonestown Massacre, ebonisile, i-Apple iyakwazi ukuxoxisana kanzima kakhulu. Newcombe kweyakhe ama-tweets wabhala: "Ngakho u-Apple wangenzela isipho esisha: uthe ufuna ukusakaza umculo wami mahhala izinyanga ezintathu... Ngathi, uma ngithi cha, bathi: sizolanda umculo wakho ku-iTunes One." angamangali kakhulu lapho imizwa yakhe ilandela ngendlela ethi "Esihogweni ngalezi zinhlangano zobusathane".

gxeka i-Apple Music ku-Twitter kuveziwe noJustin Vernon, owaziwa kakhulu ngokuthi ungumuntu oyinhloko kaBon Iver: "Inkampani eyangenza ngikholelwe ezinkampanini futhi, angidlali, kubantu iphelile." Wagxeka kanye ne-iTunes: “I-Apple, ubuyinkampani enkulu, ingesabi, inobuhlakani obusha. Kodwa manje i-iTunes isiyi-BAD DESIGN.

Kwamanye ama-tweets uyakhumbula kuze kube yizinsuku ze-iTunes 3, lapho isofthiwe eklanywe ngokukhalipha kakhulu imfundisa indlela yokusebenzisa kangcono ikhompuyutha yakhe, kuyilapho isimo sayo samanje singasebenzi kahle futhi siyadida, futhi kuthiwa yisona sizathu sokulalela umculo omncane eminyakeni emibili edlule. Wabangela ukusabela kwakhe kokuqala Isihloko sikamagazini we-FACT enesihloko esithi "Ingabe i-Apple Music iwubufakazi bokuthi inkampani iyekile ukusungula izinto ezintsha?".

Ingxabano eyethulwe kuyo isivele yenziwe ezinhlangothini eziningana. Uthi izinsuku lapho i-Apple, yethula i-iPod futhi yethula isitolo se-iTunes, yaphuca imboni yomculo ezandleni zezinkampani ezinkulu zokuqopha futhi yaba neqhaza ekwahlukaniselweni kwayo nohulumeni sezidlule impela. Njengamanje, i-Apple isayine izinkontileka nabathathu abahamba phambili embonini yomculo, ezidalwe ngemuva kokubonisana ngokucophelela. Emasontweni amabili okugcina ngaphambi kokwethulwa kwenkonzo, ube eseshiya izingxoxo nezinhlangano ezizimele ezethula kuzo umkhiqizo oqediwe futhi asebenzise amandla akhe ukuze aziphoqelele ukuthi zivumelane, okungenani, nemibandela engathandeki kakhulu.

Nakuba i-Apple Music inweba insizakalo evamile yokusakaza nokwenzeka ngokusondelana nabaculi obalandelayo ngo-"Xhuma" kanye nomsakazo we-Beats 1 onganqamuki, lokhu manje kubukeka njengomzamo wokujabulisa umncintiswano kunendlela yokuphumelela ngempela. shintsha isimo samanje.

Ukubaluleka kwe-Apple Music kufanele kulele ngokuyinhloko ekhonweni elingcono lomlaleli lokubona nokuthola umculo ka-Esavio. Kufanele ivele ngabantu bangempela futhi isuka ngqo emthonjeni, hhayi nje ngama-algorithms nezinkampani ezinkulu zokuqopha ezifuna ukusho izinto ezithandwa ngabalaleli futhi zenze umculo, hhayi ukuwenza. Kodwa-ke, kuze kube manje, le ndlela yokucabanga ibonakala ibukelwa phansi into yangempela, lapho abazimele benqatshelwa imali engenayo futhi besatshiswa ngokuthi umsebenzi wabo uzosuswa kukhathalogi. Labo abasakholelwa ku-Apple ukusungula imboni yomculo babonakala bethembele kakhulu ethembeni kuneqiniso kulezi zinsuku.

OLUNYE UDABA: Kungekudala ngemuva kwama-tweets ka-Anton Newcomb, ukufaneleka kwawo U-Apple ebuza uRolling Stone. Impendulo yayiwukuphika izinsongo ezifanayo, noma umsebenzi. Umkhulumeli we-Apple umane wathi ngomculo ku-iTunes wabaculi abangasayini inkontileka yokusakaza: "Ngeke idonswe." UNewcombe yena akazange anikeze ubufakazi obusekela isimangalo sakhe.

Imithombo: FACT (1, 2, 3), UmculoBusinessWorldwide (1, 2), Pitchfork
Izihloko:
.