Amaya Toman Inani le-Apple lifinyelele isigidintathu esisodwa ngesonto eledlule. Nakuba uSteve Jobs engakaze abe yinhloko yenkampani iminyaka eminingana, lesi sigameko esibalulekile sibuye sibe nokufaneleka kwakhe. Ube nesandla esingakanani empumelelweni yamanje yenkampani yama-apula?
Ukuhlenga nganoma iyiphi imali
Ngo-1996, ngaleso sikhathi i-CEO yakwa-Apple uGil Amelio yanquma ukuthenga i-NeXT. KwakungekaSteve Jobs, ngaleso sikhathi owayengasebenzi e-Apple iminyaka eyishumi nanye. Nge-NeXT, i-Apple iphinde yathola Imisebenzi, eyaqala ukusebenza ngokushesha. Enye yezinto ezalandela ukutholwa kwe-NeXT kwaba ukwesula kuka-Amelia. Imisebenzi yanquma ukuthi kufanele asindise i-Apple ngazo zonke izindleko, ngisho nezindleko zosizo lwezimbangi zeMicrosoft.
Ngomhla wesine kuJulayi 1997, Imisebenzi yakwazi ukukholisa ibhodi labaqondisi benkampani ukuthi limkhuphulele esikhundleni sokuba umqondisi wesikhashana. Ngo-Agasti walowo nyaka, uSteve wamemezela e-MacWorld Expo ukuthi i-Apple yamukele ukutshalwa kwezimali kwe- $ 150 million kwaMicrosoft. "Sidinga lonke usizo esingaluthola," kusho uJobs ephendula izithameli. Ngamafuphi, bekufanele amukele ukutshalwa kwezimali kwe-Apple. Isimo sakhe sezezimali sasibi kangangokuthi uMichael Dell, oyi-CEO yakwaDell, wathi ukube usezicathulweni zeMisebenzi, "uzothatha inkampani ayibeke onqenqemeni futhi abuyisele abanikazi bamasheya ingxenye yabo." Ngaleso sikhathi, cishe abambalwa kuphela abangaphakathi babekholelwa ukuthi isimo senkampani yama-apula singaphenduka.
I-iMac iyeza
Ekuqaleni kuka-1998, enye inkomfa yabanjelwa eSan Francisco, lapho Imisebenzi yaphela ngeyokuqala ngqa ethi "One More Thing". Lesi bekuyisimemezelo esiqinile sokuthi i-Apple isibuyile ekwenzeni inzuzo ngenxa yeMicrosoft. Ngaleso sikhathi, u-Tim Cook naye wacebisa amanani abasebenzi bakwa-Apple. Ngaleso sikhathi, Imisebenzi yayiqala izinguquko ezinkulu enkampanini, ezihlanganisa, isibonelo, ukuthuthukisa imenyu ku-canteen yenkampani noma ukuvumela izilwane ezifuywayo zabasebenzi ukuba zingene emsebenzini. Wayazi kahle ukuthi lezi zinguquko ezazibonakala zingadingekile zingaholelaphi.
Cishe unyaka ngemva komjovo wezezimali osindisa ukuphila ovela kwa-Microsoft, i-Apple ikhipha i-iMac yayo, ikhompuyutha enamandla nenhle yonke-indawo eyodwa okubukeka kwayo okungajwayelekile kwathiwa kumklami u-Jonathan Ive. Ngokulandelayo, uKen Segall unesandla egameni lekhompyutha - Imisebenzi ekuqaleni yayihlelelwe ukukhetha igama elithi "MacMan". I-Apple inikeze i-iMac yayo ngemibala eminingana, futhi umhlaba wawuthanda umshini ongajwayelekile kangangokuba ukwazile ukuthengisa amayunithi angama-800 ezinyangeni ezinhlanu zokuqala.
U-Apple waqhubeka nohambo lwakhe olugcwele ubuthongo. Ngo-2001, wakhulula isistimu yokusebenza ye-Mac OS X enesisekelo se-Unix kanye nenani lezinguquko ezibalulekile uma kuqhathaniswa ne-Mac OS 9. Kancane kancane, izitolo zokuqala zokuthengisa ezinamagama zavulwa, ngo-Okthoba uSteve Jobs wethula i-iPod emhlabeni. Ukwethulwa kwesidlali esiphathwayo bekuhamba kancane ekuqaleni, intengo, okwaqala ngaleso sikhathi kumadola angama-399 kanye nokuhambisana okukhethekile kwesikhashana neMac, kwaba nomthelela wako. Ngo-2003, iSitolo Somculo se-iTunes sivula iminyango yaso ebonakalayo enikeza izingoma ezingaphansi kwedola. Umhlaba ngokuzumayo ufuna ukuba "nezinkulungwane zezingoma ephaketheni lakho" futhi ama-iPod ayanda. Intengo yesitoko sakwa-Apple iyenyuka.
Igalari yezithombe
Imisebenzi engapheli
Ngo-2004, u-Steve Jobs wethula i-Project Purple eyimfihlo, lapho abambalwa abakhethiwe basebenza kudivayisi entsha sha, yesikrini esithintwayo esishintshashintshayo. Umqondo kancane kancane uba umqondo ocacile wefoni ephathekayo. Khonamanjalo, umndeni we-iPod uyakhula kancane kancane ukufaka i-iPod Mini, i-iPod Nano, ne-iPod Shuffle, kanti i-iPod iza nekhono lokudlala amafayela evidiyo.
Ngo-2005, iMotorola ne-Apple bakha iselula ye-ROKR, ekwazi ukudlala umculo esitolo se-iTunes Music. Ngemva konyaka, i-Apple ishintsha isuka ku-PowerPC processors iye kuma-Intel-branded processors, lapho ihlomisa ngayo iMacBook Pro yayo yokuqala kanye ne-iMac entsha. Kanye nalokhu kuza inketho yokufaka isistimu yokusebenza yeWindows kukhompyutha ye-Apple.
Inkinga yempilo kaJobs isiqala ukuba namandla, kodwa uyaqhubeka nenkani yakhe. I-Apple ibaluleke ngaphezu kukaDell. Ngo-2007, intuthuko ekugcineni iza ngendlela yokwembulwa kwe-iPhone entsha ehlanganisa izakhiwo zesidlali somculo, ifoni yokuthinta kanye nesiphequluli se-inthanethi. Nakuba i-iPhone yokuqala ikhunyulwe kancane uma iqhathaniswa namamodeli anamuhla, ihlala iyisakhiwo sodumo ngisho nangemva kweminyaka eyi-11.
Kepha impilo kaJobs iyaqhubeka nokuwohloka, futhi i-ejensi ye-Bloomberg yaze yashicilela ngephutha umlando wakhe wokuphila ngo-2008 - uSteve wenza amahlaya alula ngale nkinga. Kodwa ngo-2009, lapho u-Tim Cook ethatha izintambo zomqondisi we-Apple okwesikhashana (okwamanje), ngisho nowakamuva waqaphela ukuthi izinto zazibucayi ngeMisebenzi. Ngo-2010, nokho, ukwazile ukwethula umhlaba nge-iPad entsha. I-2011 iyeza, uSteve Jobs wethula i-iPad 2 kanye nesevisi ye-iCloud, ngoJuni wonyaka ofanayo ushicilela isiphakamiso sekhempasi entsha ye-Apple. Lokhu kulandelwa wukushiya kukaJobs inhloko yenkampani bese kuthi ngo-Okthoba 5, 2011, uSteve Jobs ashone. Amafulegi ekomkhulu lale nkampani andiza aphelele. Inkathi yenkampani yakwa-Apple, lapho iMisebenzi ethandekayo neqalekisiweyo (ngokubambisana neMicrosoft) eyake yaphakanyiswa emlotheni, iyaphela.
