Vala isikhangiso

Lapho kuvela i-iPhone yokuqala eMacworld ngo-2007, ababebukele babemangele futhi kwakuzwakala umsindo othi "wow" ekamelweni lonke. Isahluko esisha samaselula saqala ukubhalwa ngalolo suku, futhi uguquko olwenzeka ngalolo suku lwashintsha ubuso bemakethe ephathwayo unomphela. Kodwa kuze kube yileso sikhathi, i-iPhone idlule endleleni enameva futhi singathanda ukwabelana nawe ngale ndaba.

Konke kwaqala ngo-2002, ngemva nje kokwethulwa kwe-iPod yokuqala. Ngisho nangaleso sikhathi, uSteve Jobs wayecabanga ngomqondo weselula. Ubone abantu abaningi bephethe amafoni abo, amaBlackBerry namaMP3 ngokuhlukana. Phela, iningi labo lingathanda ukuba nakho konke kudivayisi eyodwa. Ngesikhathi esifanayo, wayazi ukuthi noma yimaphi amafoni ayezoba ngumdlali womculo ayezoqhudelana ngokuqondile ne-iPod yakhe, ngakho wayengangabazi ukuthi kufanele angene emakethe ephathwayo.

Nokho, ngaleso sikhathi, izithiyo eziningi zamvimba. Kwaba sobala ukuthi ifoni yayizoba into engaphezu kwedivayisi enesidlali seMP3. Kufanele futhi kube idivayisi ye-inthanethi ephathwayo, kodwa inethiwekhi ngaleso sikhathi yayikude kakhulu nokulungele lokho. Esinye isithiyo kwakuyisistimu yokusebenza. I-iPod OS yayingeyona eyinkimbinkimbi ngokwanele yokusingatha imisebenzi eminingi yocingo, kuyilapho i-Mac OS yayiyinkimbinkimbi kakhulu ukuthi i-chip ephathekayo ingaphathwa. Ngaphezu kwalokho, i-Apple izobhekana nokuncintisana okuqinile okuvela kokuthandwa kwePalm Treo 600 kanye namafoni adumile we-RIM BlackBerry.

Nokho, isithiyo esikhulu kwakungabasebenzisi ngokwabo. Basho imibandela yemakethe ephathwayo futhi amafoni enziwa ukuthi a-ode. Akekho kubakhiqizi ababenenkululeko yokwenza amafoni ayedingwa yi-Apple. Abasebenzisi babone amafoni njengezingxenyekazi zekhompiyutha abantu ababekwazi ukuxhumana ngazo ngenethiwekhi yabo.

Ngo-2004, ukuthengiswa kwe-iPod kwafinyelela isabelo esingaba ngu-16%, okwakuyingqophamlando ebalulekile ku-Apple. Ngaso leso sikhathi, nokho, Imisebenzi yazizwa isengozini evela kumafoni athandwa kakhulu asebenza kunethiwekhi esheshayo ye-3G. Amafoni anemojula ye-WiFi ayezovela maduze, futhi izintengo zamadiski okugcina zaziwa ngokungenakuvinjwa. Ukubusa kwangaphambilini kwama-iPod kungasongelwa amafoni ahlanganiswe nesidlali seMP3. USteve Jobs kwadingeka enze okuthile.

Nakuba ehlobo lika-2004 Imisebenzi yaphika esidlangalaleni ukuthi wayesebenza ngomakhalekhukhwini, wahlangana ne-Motorola ukuze azungeze isithiyo esibangelwa abathwali. I-CEO ngaleso sikhathi kwakungu-Ed Zander, owayekade eyi-Sun Microsystems. Yebo, uZander ofanayo cishe wathenga ngempumelelo i-Apple eminyakeni edlule. Ngaleso sikhathi, i-Motorola yayinolwazi olunzulu ekukhiqizeni izingcingo futhi ngaphezu kwakho konke yayinemodeli ye-RAZR ephumelela kakhulu, eyayiqanjwe ngokuthi "Razor". U-Steve Jobs wenze isivumelwano ne-Zandler, ne-Apple ithuthukisa isofthiwe yomculo kuyilapho i-Motorola kanye nenkampani yenethiwekhi ngaleso sikhathi i-Cingular (manje eyi-AT&T) izocubungula imininingwane yobuchwepheshe yedivayisi.

Kodwa njengoba kwenzeka, ukubambisana kwezinkampani ezintathu ezinkulu kwakungeyona inketho efanele. I-Apple, i-Motorola, ne-Cingular ibe nobunzima obukhulu bokuvumelana cishe ngayo yonke into. Kusukela endleleni umculo ozoqoshwa ngayo ocingweni, ukuthi uzogcinwa kanjani, nokuthi amalogo azo zontathu izinkampani azovezwa kanjani ocingweni. Kodwa inkinga enkulu ngocingo kwakuwukubukeka kwayo - yayiyimbi ngempela. Ifoni yethulwa ngoSepthemba 2005 ngaphansi kwegama elithi ROKR nefoni engezansi ye-iTunes, kodwa kwaba yi-fiasco enkulu. Abasebenzisi bakhononda ngenkumbulo encane, engabamba izingoma ezingu-100 kuphela, futhi ngokushesha i-ROKR yaba uphawu lwakho konke okubi okwakumelwe imboni yeselula ngaleso sikhathi.

Kodwa isigamu sonyaka ngaphambi kokwethulwa, uSteve Jobs wayazi ukuthi indlela eya ekukhanyeni kweselula yayingekho ngeMotorola, ngakho ngoFebhuwari 2005 waqala ukuhlangana ngasese nabamele iCingular, kamuva eyatholwa yi-AT&T. Imisebenzi yenza umyalezo ocacile ezikhulwini zeCingular ngaleso sikhathi: "Sinobuchwepheshe bokudala okuthile okungashintsha ngempela okuzoba iminyaka elula ngaphambi kwabanye." I-Apple yayikulungele ukuphetha isivumelwano esikhethekile seminyaka eminingi, kodwa ngesikhathi esifanayo yayilungiselela ukuboleka inethiwekhi yeselula futhi ngaleyo ndlela ibe u-opharetha ozimele.

Ngaleso sikhathi, i-Apple isivele inolwazi oluningi ngezibonisi zokuthinta, njengoba isivele isebenza ku-PC yethebhulethi unyaka wonke, okwakuyinhloso yesikhathi eside yenkampani. Kodwa-ke, kwakungakabi yisikhathi esifanele samaphilisi, futhi i-Apple yancamela ukuqondisa kabusha ukunaka kwayo kumakhalekhukhwini omncane. Ukwengeza, i-chip on architecture yethulwa ngaleso sikhathi I-ARM11, okunganikeza amandla anele ocingweni okufanele futhi kube idivayisi ye-inthanethi ephathekayo kanye ne-iPod. Ngesikhathi esifanayo, angaqinisekisa ukusebenza okusheshayo nokungenazinkinga kwalo lonke uhlelo lokusebenza.

UStan Sigman, owayeyinhloko yeCingular, wawuthanda umbono kaJobs. Ngaleso sikhathi, inkampani yakhe yayizama ukuphusha izinhlelo zedatha yamakhasimende, futhi ngokufinyelela i-inthanethi nokuthengwa komculo ngokuqondile ocingweni, umqondo we-Apple wawubonakala njengekhandidethi elihle kakhulu lesu elisha. Kodwa-ke, opharetha kwakudingeka aguqule uhlelo olunesikhathi eside lusungulwe, olwazuza ikakhulukazi ezinkontileka zeminyaka eminingana namaminithi asetshenziswe ocingweni. Kodwa ukudayiswa kwezingcingo ezishibhile zomxhaso, obekufanele zihehe amakhasimende amasha namanje, kuyeka ukusebenza kancane.

USteve Jobs wenza into engakaze ibonwe ngaleso sikhathi. Ukwazile ukuthola inkululeko kanye nenkululeko ephelele ekuthuthukisweni kwefoni ngokwayo ngokushintshanisa amanani entengo yedatha kanye nesithembiso sokukhethekile kanye nesikhalo socansi esavezwa umenzi we-iPod. Ngaphezu kwalokho, uCingular wayezokhokha okweshumi kukho konke ukuthengiswa kwe-iPhone kanye nebhilidi yenyanga yekhasimende elithenge i-iPhone. Kuze kube manje, akekho opharetha oye wavumela noma yini efanayo, okuyinto ngisho noSteve Jobs ngokwakhe ayibona ngesikhathi sezingxoxo ezingaphumelelanga ne-opharetha Verizon. Kodwa-ke, u-Stan Singman kudingeke ukuthi akholise lonke ibhodi le-Cingular ukuthi lisayine le nkontileka engajwayelekile neMisebenzi. Izingxoxo zathatha cishe unyaka.

Ingxenye yokuqala | Ingxenye yesibili

Umthombo: I-Wired.com
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