Vala isikhangiso

Abameli abamele icala lapho i- noma ngabe i-Apple ilimaze abasebenzisi ngezinguquko zayo kuma-iTunes nama-iPod, abamangali bathathe ithuba lesibili futhi bethula ummangali oholayo omusha, ukuze icala liqhubeke. Ngokuphambene nalokho, abameli baka-Apple balwa nokushicilelwa kwesitatimende esiphelele sikaSteve Jobs.

I-Apple ngesonto eledlule waphuthuma ngemuva kweJaji u-Yvonne Rogers, ethola ukuthi abekho kubamangali abashiwo emibhalweni abathenge ama-iPod abo esikhathini esishiwo ngaphambili, ngakho-ke lonke icala lalingenalo ummangali ofanelekile. Ijaji lalikhathazekile ngaleli qiniso, kodwa wanikela abamangali, abamele abasebenzisi ababalelwa ezigidini eziyisishiyagalombili abazizwa benesibopho sokuqhubeka, ithuba lokulungisa udaba.

Ekugcineni, uBarbara Benett oneminyaka engamashumi ayisithupha nanhlanu waba ngummangali oyinhloko, okufanele amele bonke abanye abasebenzisi esenzweni sekilasi. Wamthengela i-iPod nano, okuthi - njengoba achaza phambi kwejaji - ayejwayele ukufunda ukuslayida, ekupheleni kuka-2006, okuvumelana nesikhathi esinqunyiwe icala elisikhathazayo.

"Sisendleleni efanele," uRogers ephefumula ngemuva kokuba abameli bezinhlangothi zombili bexoxisane noBennett. NgoLwesibili, ngesikhathi kwethulwa ummangali omusha, ijaji linikeze ikhefu lezinsuku ezimbili ukuze livumele abameli bakwa-Apple ukuthi babuyekeze ukumelwa okusha kommangali, kodwa inkampani yaseCalifornia yenqaba.

Kodwa-ke, ukudideka okukhulu mayelana nabamangali abaqanjiwe kuthanda i-Apple ngokuzayo. "Manje unokuthile ongaphikisa ngakho," uRogers etshela uWilliam Isaacson, umeluleki jikelele wakwa-Apple. Ukuthi i-Apple izoba nokuthile ephikisana nayo izodalulwa ngesonto elizayo, lapho abahluleli sekumele bakhiphe isinqumo.

I-Apple ayifuni ukushicilela ukwesula kweMisebenzi

Nokho, enye inkinga eyengeziwe, ehlobene ngokungaqondile nesinqumo samajaji, okwamanje iyaxazululwa enkantolo yase-California e-Oakland. Inhlangano yemidiya emithathu eya kuJaji Rogers emuva, ukuze ishicilelwe amahora amabili isitatimende sikaSteve Jobs, owafakaza ngaleli cala ezinyangeni ezimbalwa ngaphambi kokufa kwakhe ngo-2011. Ingxenye yehora yawo wonke ama-video aqoshiwe yabe isisetshenziswa enkantolo.

"Asiceli lutho ngaphandle kokukhululwa kwalokho okuzwiwe ngabahluleli," kusho ummeli uTom Burke, omele i-AP, Bloomberg kanye ne-CNN, echaza isicelo. "USteve Jobs akayena ufakazi wakho ojwayelekile, futhi lokho kwenza leli cala libe eliyingqayizivele."

Kodwa-ke, ummeli we-Apple uJonathan Sherman usiphikisa isicelo esinjalo, esola izinhlangano zabezindaba ngokwenza inzuzo. "Inani lokuphinde ngimbone e-turtleneck emnyama - kulokhu egula kakhulu - lincane kakhulu," kusho uSherman phambi kwenkantolo, eqhathanisa nobufakazi bukaJobs ngaphambi nje kokushona kwakhe ekwindla ka-2011 nokubonakala kwakhe "okujabulisayo" ngenkathi ethula imikhiqizo emisha. noma lapho wethula ikhampasi entsha phambi komkhandlu wedolobha nguMkhandlu eCupertino.

“Bafuna umuntu ofile futhi bafuna ukukukhombisa umhlaba wonke ngoba yirekhodi lasenkantolo,” kusho uSherman. Okwamanje, i-Apple ineJaji uRogers ohlangothini lwayo, omanqikanqika ukukhipha ividiyo. Ngokusho kwakhe, lokhu kuzokwephula imithetho eyisisekelo yenkantolo, evimbela ukuthathwa kwanoma iyiphi i-video eqoshiwe yawo wonke amacala. Khona manjalo ijaji lithe uma inkampani yabezindaba iveza izizathu eziqinile zokuthi kungani kumele isitatimende sikaJobs sishicilelwe ekupheleni kwesonto, uzosicubungula isimo.

Ungathola ukumbozwa okuphelele kwekesi le-iPod lapha.

Umthombo: I-WSJ, I-Verge
Photo: ULuis Perez
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