Amaya Toman Sekuyiminyaka eyishumi umklami waseBrithani u-Imran Chaudhri aqala ukuklama isixhumi esibonakalayo esinikeze izigidi zabantu ukunambitheka kwabo kokuqala kwe-smartphone. U-Chaudhri wajoyina i-Apple ngo-1995 futhi ngokushesha wakhuphukela esikhundleni sobuholi emkhakheni wakhe. Eqenjini elisebenzayo, ubengomunye weqembu elinamalungu ayisithupha elaklama i-iPhone.
Ngokuqondakalayo, kuningi osekushintshile emhlabeni kuleyo minyaka eyishumi. Inani labasebenzisi be-iPhone likhula ngokushesha, njengoba kunjalo namakhono nesivinini se-iPhone. Kodwa yonke into inamaphutha ayo - kanye namaphutha i-iPhone asewachazile emakhasini amaningi. Kodwa thina ngokwethu empeleni sihileleke kwenye yezinto ezimbi ze-iPhone. Imayelana nokusetshenziswa kwayo ngokweqile, isikhathi esichithwa phambi kwesikrini. Muva nje, lesi sihloko sesixoxwe kakhulu, futhi abasebenzisi ngokwabo benza imizamo yokunciphisa isikhathi abasichitha nge-iPhone yabo. I-Digital detox isiphenduke inkambiso yomhlaba wonke. Akudingeki sibe izihlakaniphi ukuze siqonde ukuthi yonke into eningi iyingozi - ngisho nokusebenzisa i-iPhone. Ukusetshenziswa ngokweqile kwama-smartphones kungaholela ezinkingeni ezinkulu ezingokwengqondo ezimweni ezimbi kakhulu.
U-Chaudhri ushiye i-Apple ngo-2017 ngemuva kokuchitha cishe amashumi amabili eminyaka eklama i-interface yomsebenzisi hhayi i-iPhone kuphela, kodwa ne-iPod, iPad, Apple Watch kanye ne-Apple TV. U-Chaudri akazange neze angenzi lutho ngemuva kokuhamba kwakhe - wanquma ukuqala inkampani yakhe. Naphezu komthwalo wakhe onzima, waphinde wathola isikhathi sokuxoxisana lapho engakhulumanga kuphela ngomsebenzi wakhe enkampanini ye-Cupertino. Akagcinanga ngokukhuluma ngezinselelo abhekane nazo njengomklami enkampanini enkulu kangaka, kodwa nokuthi i-Apple ngamabomu ayizange inikeze abasebenzisi amathuluzi anele okulawula amadivaysi abo.
Igalari yezithombe
Ngicabanga ukuthi abaklami abaningi abawuqonda ngempela umkhakha wabo bangabikezela ukuthi yiziphi izinto ezingase zibe yinkinga. Futhi lapho sisebenza ku-iPhone, sasazi ukuthi kungase kube nezinkinga ngezaziso eziphazamisayo. Ngenkathi siqala ukwakha ama-prototypes okuqala ocingo, abambalwa bethu babe nenhlanhla yokubayisa ekhaya nathi... Njengoba ngangijwayele futhi ngijwayela ucingo, abangane abavela kuwo wonke umhlaba babelokhu bengithumelela imiyalezo futhi ucingo lwancipha. futhi yakhanyisa. Kwangikhanyela ukuthi ukuze ucingo lusebenze ngokujwayelekile, sidinga into efana ne-intercom. Ngokushesha ngiphakamise isici esithi Ungaphazamisi.
Kungaba njalo okuthakaselayo
Kodwa-ke, engxoxweni, u-Chaudhri uphinde wakhuluma ngesikhundla sika-Apple mayelana nokuba nokulawula okuningi ngangokunokwenzeka phezu kwe-iPhone.
Ukukholisa abanye ukuthi ukuphazamiseka kwakuzoba inkinga kwakunzima. U-Steve wayekuqonda lokho … ngicabanga ukuthi kuhlale kunenkinga ngokuthi sifuna ukunikeza abantu ukulawula kumadivayisi abo. Ngenkathi mina, kanye nedlanzana labanye abantu, sivotela ukucutshungulwa okwengeziwe, izinga elihlongozwayo aliphumelelanga ngokumaketha. Sizwile imishwana efana nokuthi: 'awukwazi ukwenza lokho ngoba uma kunjalo izisetshenziswa ngeke zibe zinhle'. Ukulawula kukhona kuwe. (…) Abantu abaluqonda ngempela uhlelo bangazuza kulo, kodwa abantu abangakwazi ukushintsha isithombe sangemuva noma iringithoni bangahlupheka ngempela.
Bekungenzeka kanjani ukuthi kube ne-iPhone ehlakaniphile enezaziso eziqagelayo?
Ungafaka izinhlelo zokusebenza eziyishumi ntambama futhi uzinikeze imvume yokusebenzisa ikhamera yakho, indawo okuyo, noma ukuthumele izaziso. Khona-ke kungazelelwe uthola ukuthi i-Facebook ithengisa idatha yakho. Noma uba nenkinga yokulala ngoba into ikubaneka njalo ebusuku kodwa awunaki kuze kuse. Isistimu ihlakaniphe ngokwanele ukubona ukuthi kunezinhlelo zokusebenza ozivumele ukuthi zisebenzise idatha yakho nokuthi empeleni awuphenduli kuzaziso ozivulile. (…) Ingabe uyazidinga ngempela lezi zaziso? Ingabe ngempela ufuna i-Facebook isebenzise idatha evela encwadini yakho yamakheli?
Kungani u-Apple ekugcineni waba nendaba?
Izici eziku-iOS 12 ezisiza ukulandelela ukusetshenziswa kwefoni yakho ziyisandiso somsebenzi esiwuqale ngokuthi Ungaphazamisi. Akuyona into entsha. Kepha okuwukuphela kwesizathu sokuthi i-Apple yethule yingoba abantu bebekhala ngesici esinjalo. Yayingekho enye indlela ngaphandle kokuyiphendula. Kuwukuwina, njengoba amakhasimende kanye nezingane zithola umkhiqizo ongcono. Ingabe bathola umkhiqizo ongcono kakhulu? Hhayi. Ngoba inhloso ayilungile. Impendulo esanda kushiwo kwakuyinhloso yangempela.
NgokukaChaudhri, kungenzeka yini ukuphatha impilo yomuntu “yedijithali” ngendlela efanayo umuntu aphatha ngayo impilo yakhe?
Ubudlelwano bami nedivayisi yami bulula kakhulu. Ngeke ngimvumele ukuthi angiphathe kahle. Nginephephadonga elimnyama elifanayo ebenginalo kusukela ngosuku lokuqala lwe-iPhone yami. Angimane ngiphazamiseke. Nginezinhlelo zokusebenza ezimbalwa kuphela ekhasini lami eliyinhloko. Kodwa lokho akulona iphuzu ngempela, lezi zinto ziqondene nomuntu. (…) Ngamafuphi, kufanele uqaphele, njengakuyo yonke into: ukuthi uphuza ikhofi elingakanani, noma ngabe kufanele ngempela ubheme iphakethe ngosuku, njalo njalo. Idivayisi yakho isezingeni. Impilo yengqondo ibalulekile.
U-Chaudhri uqhube wathi ku-interview ukuthi ubona ngokucacile ukuqhubeka kwemvelo kusukela ekushayeni, izintambo ezisontekile, ukucindezela izinkinobho ezithinta ukuthinta futhi ekugcineni ukuya ezwini nemizwa. Uveza ukuthi noma nini uma kwenzeka into engezona ezemvelo, ngokuhamba kwesikhathi izinkinga ziqala ukwenzeka. Futhi ubheka ukusebenzisana kwabantu nemishini njengokuphambene nemvelo, ngakho-ke unombono wokuthi imiphumela emibi yokuxhumana okunjalo ayinakugwenywa. “Kufanele uhlakaniphe ngokwanele ukuze uzilindele futhi uzilindele,” kuphetha yena.
Umthombo: FastCompany
