Adam Kos Ezinye izindaba mayelana nenganekwane Apple Car isanda kuqala ukuvela futhi. Kodwa ingabe kunengqondo ukugxilisa ukunaka kwakho entweni efana nalena? Ngincamela inkampani igxile kwezinye izinto kunokudala i-unicorn.
Umlando omncane ongaqinisekisiwe futhi oqagelayo, okuyimfihlo ethile evulekile: I-Apple kusolakala ukuthi yaqala iphrojekthi emotweni yayo ngo-2014, yavele yayibeka eqhweni eminyakeni emibili kamuva yaphinde yaqala futhi eminye emine, okungukuthi ngo-2020. Kufanele iholwe uJohn Giannandrea othile, oyinhloko yakwa-Apple ye-AI nokufunda ngomshini, noKevin Lynch esandleni. Uvame ukwethula izindaba mayelana ne-Apple Watch ku-Keynote.
Ngonyaka ozayo, inkampani kufanele ibe nomklamo wemoto ophelile, ngemva konyaka uhlu lwemisebenzi, futhi ngo-2025 imoto kufanele isivele ihlolwe ukuthi isetshenziswa ngempela. Ngokuphambene nemibiko yasekuqaleni, ngeke kube imoto ezimele ngokugcwele, kodwa kuyoba khona isiteringi kanye ama-pedals lapho uzokwazi ukungenelela esiteringini (kuzodingeka ezimweni ezithile). I-chip efakiwe kufanele ibe uhlobo oluthile lochungechunge lwe-M, okungukuthi lolu esilubona manje kumakhompyutha e-Mac. Izinzwa ze-LiDAR nezibalo ezihlukahlukene ezisebenza efwini elikude akufanele zingabikho. Intengo izofinyeleleka, ngaphansi nje kuka-$100, okungukuthi i-CZK eyizigidi ezimbili kanye noshintsho oluthile.
Igalari yezithombe
I-Apple Car njenge-flop yezezimali?
Ngenhla, sifingqe imininingwane yamanje ezungeza nge-Apple Car. Akukho okusemthethweni, akukho okuqinisekisiwe, konke kusekelwe ekuvuzeni, ukuqagela kanye nokuqagela futhi ngithemba ngobuqotho ukuthi kuzohlala kunjalo. Angicabangi isizathu esisodwa sokuthi kungani i-Apple kufanele ingene emotweni yayo. Impela, kungase kube nemibono ehlukene esebenza ngaphakathi kwenkampani, kodwa lokho kusekude nomkhiqizo wokugcina.
Igalari yezithombe
Ingabe inkampani ekhiqiza izinto zikagesi ngendlela yama-smartphones, amaphilisi, amakhompyutha, amawashi, izipikha, ama-smart-boxes adinga ukucwilisa izimali nezinsiza zabantu zibe into efana nemoto yomgibeli? Kungakhathaliseki ukuthi siyathanda noma cha, i-Apple ngokuyinhloko imayelana nemali, okungukuthi ingakanani imali engenayo. Udinga ukusika imikhiqizo yakhe njengama-hot dog ukuze akwazi ukuyidayisa noma kunjalo. Yize amakhompyutha akhe namafoni anenani elisezingeni eliphezulu kodwa wenza kahle. Kodwa kungenye into ukusindisa izinkulungwane "ezimbalwa" kumkhiqizo we-Apple ngokuqhathaniswa nezigidi ezimbalwa.
Kungaba njalo okuthakaselayo
Lapho i-Apple ithengisa imikhiqizo eminingi, izuza kakhulu. Kodwa ubani ongathenga imoto yakhe ngenani lentengo ye-2 million CZK? I-Apple Car njengemoto ebonakalayo ingaba nengqondo uma kwenzeka ingeke ibe umkhumbi omkhulu ohamba ngamasondo ngesamba sezimali esingenakufinyeleleka kuningi labantu basemhlabeni, kodwa imoto yedolobha elincane elingalingana isikhwama sokuthenga (okungukuthi Škoda Citigo). Ukuyiqhathanisa nento efana neTesla Model S iseduze kwephuzu ngokuphelele. Ngaphezu kwalokho, umthengi kuphela onamandla athile kubonakala sengathi uhulumeni, bese kuba abantu abambalwa abacebile kuphela. Mayelana nalokhu, iphrojekthi ye-Apple Car ibonakala iyi-flop ecacile yezezimali.
Ngincamela i-CarPlay ne-HomePod
Kodwa kungani ugijimela kumkhiqizo ongokwenyama nhlobo? I-Apple ineCarPlay yayo, okufanele iyithathe iye ezingeni eliphezulu. Phela sesinawo amahlebezi ngakho. Kufanele enze isivumelwano nezinkampani zezimoto ukuthi zingamenzi i-hardware (okungukuthi imoto), kodwa zimnike ukufinyelela okugcwele ku-software ukuze oyisebenzisayo akwazi ukuguqula eyenkampani yezimoto abe eka-Apple. Kuze kube manje, i-CarPlay inokuningi okunikezwayo.
Kungaba njalo okuthakaselayo
Pavel Jelic Uma ngingavota, ngingaba ngoMnu. John Giannandrea ukuthi akhwehlele imoto ethile futhi aqale ukunakekela isandiso se-Siri. Ngenxa yalokhu, i-Apple ingaqala ngokusemthethweni ukuthengisa ngisho ne-HomePod mini eyisiphukuphuku ezimakethe eziningi, lapho izophinde isetshenziswe kakhulu ngokusekelwa kolimi lwendabuko (futhi lokhu kuzoletha i-CarPlay kwezinye izimakethe ngendlela esemthethweni). Ngakho-ke i-Apple Car cha ngiyabonga angiyidingi angifuni. Ngizovuma okuthile okuncane.
Ngokuqinisekile umcabango othakazelisayo, mhlawumbe abanye babenomqondo ofanayo, lapho i-Apple isungulwa ku-NTB ne-PC, yethulwa noma yasebenza ku-iPhone nokunye.
Ngokuphambene nalokho, i-Apple Car ayenzi mqondo embusweni obiza kancane, futhi kuqinisekile ukuthi i-Audi, BMW, Tesla nabanye bangaphumelela kule ngxenye.
Ngokuvamile, kufanele ngisho ukuthi u-Jablickar useye wakhala kakhulu futhi waba mubi ezinyangeni ezisanda kwedlula. Cha, angiyona imvu, ngisebenzisa uhla olubanzi lwemikhiqizo evela kumkhiqizi we-x, ngakho-ke nginakho kokubili i-Macbook PRO ne-Lenovo Thinkpad, kokubili i-iPad ne-iPhone, kanye nethebhulethi ye-Android, njll., Nokho, izihloko lapha seziqala ukuba anti-Apple kaningi.
Noma kunjalo, njengoba ngisho, kungumbono noma umbono, kodwa ngandlela-thile ugibela igagasi le-Jablicare kulo nyaka.
Ngangine-Apple Car ku-BMW yami futhi ngahamba ngokushesha. Ngiyaqaphela ukuthi emotweni ka-2018, ngakho-ke ayikho inguqulo yakamuva ye-iDrive. Kunoma yikuphi, izinzuzo ezinikezayo, engisho ngazo ukuboniswa kwezicelo ezivela kumakhalekhukhwini, azisebenzi ngenkathi ushayela. Ayisekeli isibonisi se-Head up. Ngaphezu kwalokho, ibeka amamephu we-Apple angenalutho, okungukuthi i-TomTom, edabukisayo. Nokulawula? Akukho olutheni. Ngibheka i-iDrive ku-BMW njengesistimu esebenziseka kalula futhi ecacile, ngakho-ke angisiboni isizathu sokuyishintshela ku-Apple.
Angazi noma kuwukuzama ihlaya noma ukungezwani. Umbhali akabhali ngohlelo lwe-Apple Carplay, kodwa ngemoto egcwele...
NgineFord ene-ap car kanye
I-Mercedes ngaphandle (yemali eyengeziwe) anginendaba noma iphelele noma cha, kodwa iyisidingo, konke okunye kuwumbhedo.