Libor Kubín Ezinsukwini eziyi-14 ezedlule, iMicrosoft ibilokhu isematheni. Umcimbi wokuqala kwaba isimemezelo sokushiya kukaSteve Ballmer kubaphathi benkampani, isenzo sesibili ukuthengwa kweNokia.
Ekuqaleni kwawo-80, i-Apple ne-Microsoft yaba uphawu lwenkathi entsha, amaphayona ekwethulweni kwamakhompiyutha (amakhompyutha womuntu siqu) ekuphileni kwansuku zonke. Kodwa-ke, inkampani ngayinye eshiwo yakhetha indlela ehluke kancane. I-Apple yakhetha isistimu ebiza kakhulu, evaliwe ene-hardware yayo, ekuqaleni eyayizikhiqizela yona. Awusoze wenze iphutha ngekhompyutha ye-Mac ngenxa yokwakheka kwayo kwasekuqaleni. I-Microsoft, ngakolunye uhlangothi, yenza cishe kuphela isofthiwe eshibhile kubantu abaningi engase isetshenziswe kunoma iyiphi ingxenye yehadiwe. Umphumela wokulwa uyaziwa. IWindows isiphenduke isistimu yokusebenza ehamba phambili emakethe yamakhompyutha.
Ngiyayithanda le nkampani
Po isimemezelo sokusula kwenhloko yeMicrosoft waqala ukuqagela ukuthi inkampani kuzofanele ihlele kabusha nokuthi i-Apple kufanele ibe yimodeli kulo mzamo. Izohlukaniswa ngezigaba eziningana, ukuncintisana nomunye nomunye ... Ngeshwa, ngisho noma inkampani iqala ukusebenzisa lezi zinyathelo, ayikwazi ukukopisha ukusebenza nesakhiwo se-Apple. Isiko lebhizinisi le-Microsoft kanye nendlela ethile yokucabanga (ethunjiweyo) ngeke ishintshe ngokuphazima kweso. Izinqumo ezimqoka ziza kancane kakhulu, inkampani isahlomula esikhathini esedlule. I-Inertia izogcina i-juggernaut ye-Redmond iqhubekela phambili iminyaka embalwa eyengeziwe, kodwa yonke imizamo yakamuva (ephelelwe yithemba) ku-hardware yangaphambili ibonisa ukuthi i-Microsoft ibanjwe ibhulukwe liphansi. Nakuba u-Ballmer eqinisekise ukukhula kwesikhathi eside kanye nemali engenayo yenkampani, usenawo umbono wesikhathi eside wekusasa. Ngenkathi bephumula ekubambeni kwabo eMicrosoft, i-bandwagon yokuncintisana yaqala ukunyamalala kude.
Kin One, Kin Two, Nokia Three...
Ngo-2010, iMicrosoft yazama ukwethula izinhlobo zayo zocingo ezimbili, iKin One kanye neKin Two, kodwa yehluleka. Amadivayisi ahloselwe isizukulwane se-Facebook ahoxisiwe ekuthengisweni ezinsukwini ezingama-48, futhi inkampani yacwilisa amaRandi ayizigidi ezingama-240 kule phrojekthi. Inkampani ye-Cupertino iphinde yashisa izikhathi eziningana ngemikhiqizo yayo (QuickTake, Mac Cube ...), amakhasimende ayengazange ayamukele njengeyabo, kodwa imiphumela ayizange ibe yingozi njengalabo ababeqhudelana nabo.
Isizathu sokuthengwa kweNokia kuthiwa isifiso seMicrosoft sokwakha i-ecosystem yayo exhumene (efana ne-Apple), ukusheshisa ukusungulwa kanye nokulawula okwengeziwe ekukhiqizeni amafoni ngokwawo. Ngakho-ke ukuze ngikwazi ukwenza amafoni ngithenga imboni yonke ngalokho? Abafana baseCupertino bayixazulula kanjani inkinga efanayo? Baklama futhi bathuthukise iphrosesa yabo, badale idizayini yabo ye-iPhone. Bathenga izingxenye ngobuningi futhi bakhiphe izinsiza kubalingani babo bebhizinisi.
I-flop yokuphatha
UStephen Elop usebenze kwaMicrosoft kusukela ngo-2008. Ube ngumqondisi wakwaNokia kusukela ngo-2010. Ngo-September 3, 2013, kwamenyezelwa ukuthi IMicrosoft izothenga isigaba samaselula sakwaNokia. Ngemuva kokuqedwa kokuhlanganiswa, u-Elop kulindeleke ukuthi abe yiphini likamongameli omkhulu kwaMicrosoft. Kunokuqagela ukuthi angase anqobe isihlalo ngemuva kukaSteve Ballmer ophumayo. Ingabe lokho akuyisizi iMicrosoft iphume echibini elicatshangelwayo ngaphansi kodoti?
Ngaphambi kokuthi u-Elop eze kwaNokia, inkampani yayingenzi kahle, yingakho lokho okubizwa ngokuthi ukudla kweMicrosoft kwaqaliswa. Ingxenye yendawo ithengisiwe, amasistimu wokusebenza we-Symbian kanye ne-MeGoo asikwa, kwafakwa iWindows Phone.
Vumela izinombolo zikhulume. Ngo-2011, abasebenzi abangu-11 baxoshwa, abangu-000 babo bazongena ngaphansi kophiko lwe-Microsoft Kusukela ngo-32 kuya ku-000, inani lesitoko lehle ngo-2010%, intengo yemakethe yenkampani isuka ku-2013 billion dollar kuya ku-85 billion kuphela. IMicrosoft izoyikhokhela imali engu-56 billion. Isabelo emakethe yeselula sehle sisuka ku-15% saya ku-7,2%, kuma-smartphone sisuka ku-23,4% sangempela saya ku-14,8%.
Angilokothi ngiphonse ibhola elicwebezelayo futhi ngithi izenzo zamanje zeMicrosoft zizoholela ekufeni kwayo kokugcina nokungenakugwemeka. Imiphumela yazo zonke izinqumo zamanje izobonakala kuphela eminyakeni embalwa.
"Intengo yemakethe yenkampani isuke ku-56 billion dollars yaya ku-15 billion kuphela, kangangokuthi iMicrosoft yakhokha isamba sezigidigidi eziyisi-7,2 ngayo."
Kodwa lokho akuliguquli iqiniso lokuthi u-Elop wayibhubhisa ngempela iNokia.
Lokho nje umbono. Naye, u-Elop angasebenza kanzima futhi avikele ukuthengisa ngenzuzo ethile. Ngaphandle kwakhe, iNokia kungenzeka ingabi khona. Ngakho-ke qaphela ukuhlakanipha kokwazi konke kanye neziphetho ezijulile ezivela kubo, lapho kubilisa emanzini.
Sawubona Jakub.
Yebo, wayengasebenza kanzima. Kodwa imiphumela ayifani nalokho. Ngokubona kwami, kwakuyisinqumo esibulalayo ukusika isistimu yokusebenza entsha ngokuphelele futhi kusetshenziswe ehluke ngokuphelele. Uma ubuyinhloko yenkampani yangaphandle ngale ndlela, wehlisa kakhulu inani layo libe yingxenyana yentengo yokuqala, ingabe abanikazi bayo bebengakuvumela ukuba usebenze kanje iminyaka emithathu? Angesabi.
Mina, ngiyakubona. Iqiniso liwukuthi izimali uMrkvošrot azozisebenzisa ekuthuthukiseni amadivaysi amasha ziphindwe izikhathi ezingu-4 kunenkampani ye-apula. Futhi umphumela? Phew. Wonke umuntu uzozahlulela. Ngangine-PC iminyaka engu-16, i-MAC iminyaka engu-8. Ngisebenza kuzo zombili izinkundla min. Amahora angu-8 ngosuku. Kumele ngisho ukuthi ngeke ngibuyele ku-PC, noma ngabe bangilule. Isipiliyoni esiningi :)
Ubhala ukuthi usebenza kuzo zombili izinkundla, kodwa ubungeke ubuyele ku-PC. Pho kunjani ngempela??
Abanye (njengami) baphoqeleka ukuthi basebenze kuWindows emsebenzini :)
Mina ngokwami futhi ngisebenza ku-win os emsebenzini futhi ngibe ne-mac ne-osx isikhathi esingaphezu konyaka. kodwa mayelana nomsebenzi, angikakanqumi ukudlulisela indawo yebhizinisi ku-osx. Ngibona ama-glitches amaningi lapho, futhi eyokuqala ukuthi amaphakheji e-Microsoft Office akhishelwe i-OSX awasebenziseki kimina. I-Excel yehliswe isivinini, akukho ukufinyelela.
Angisho ukuthi ngeke kwenziwe, kodwa kuthatha isikhathi esiningi "ukuhlela kabusha" inkundla ye-osx. Ngemuva kweminyaka yokuphila ku-winOS, akulula kangako. nakanjani kuthatha isikhathi.
Hhayi-ke, sizobona ukuthi i-Apple iza ngani manje, kepha ayiqhamuki nalutho ngonyaka odlule. Ngakho-ke nginelukuluku lokwazi nge-iPhone entsha nentsha eshibhile kanye ne-iPad 5 encane futhi enamandla kakhulu. Nokho, isanyakaza endaweni (ukusebenza kwe-iPad 2 kusanele) noma ngabe umncintiswano (Samsung) une-pasquiloid Androids. engaqediwe (i-Android ku-70 %, i-MS ku-50%, i-Apple ku-90%) ngakho-ke uqala ukusungula izinto ezintsha ezithakazelisayo ezinengqondo. Lapho nje ekwazile ukwenza i-ecosystem enengqondo futhi anqamule i-Android engasho lutho, khona-ke bayingozi kubo.
Sengivele ngizwile kubantu abaningana "i-apula alizange libonise lutho ngonyaka" ... ngiyaxolisa, kodwa ukufuna into entsha / ehlukile njalo ngonyaka kubonakala kungenangqondo futhi kuwubuwula kimi, izinto ezintsha nezangempela zithatha isikhathi, futhi uma hhayi njengoba bekulindelekile, kuyadingeka ukulungisa kabusha yonke into ( yindlela i-Apple ehlale ikwenza ngayo, bheka izikhawu lapho i-Apple yethula i-iPod, i-iPhone, i-iPad, kanye nezinto eziningi ezintsha phakathi) ... nokuthi ijika kanjani ukuphuma lapho uphuthuma emakethe ngomkhiqizo osanda kukhonjiswa ngabakwaSamsung ngewashi lawo
Akekho othi kuyadingeka ukuba nento entsha minyaka yonke. Iphuzu liwukuthi uma kungekho lutho ngaleso sikhathi, kunzima ukuhlola ukuthi inkampani iyaphi ;-).
I-Microsoft yinkampani enamandla kakhulu futhi ukulindela ukubhujiswa kwayo ngokushesha noma okukude kunethemba elikhulu. Ngokuvamile, kuhle uma i-Apple inabancintisana nabo emakethe, bayiphoqa ukuthi iphushele ukuqamba okusha okwengeziwe. AbakwaSamsung, kuhle, kepha akusiyo i-counterweight ku-Apple, bancintisana kuphela ngezigaba ezintathu zemakethe.
Izinkampani ezinjalo ezinamandla ngokuqinisekile zinamaphrojekthi amaningi aphela "ku-fiasco" yomphakathi kanye nokulahlekelwa kwezimali. Noma ngubani ophetha ngokuthi i-colossus enenzuzo ezigidini zemiqhele isengozini ngemuva kokulahlekelwa ama-dollar angu-250m, akulungile. Amaphrojekthi amaningi angaphumelelanga ngeke aze aputshuzwe emphakathini, futhi ukulahlekelwa okuphelele kwezimali kuzoba kukhulu kakhulu. Intuthuko nocwaningo kumane kubiza okuthile. Kodwa bangane, ngisho iphrojekthi esiqeda ngayo amakhasimende ayibheka "njengeyehluleka" ingenye nje isipiliyoni somnyango we-R&D walezi zinkampani kumaphrojekthi wesikhathi esizayo.
U-Ballmer akayena umuntu obona imibono njengoJobs noma uGates, umane ungusomabhizinisi nomphathi. Kodwa lokho akuyona i-Ellop, ngakho-ke mina ngokwami ngilindele ukuthi iMicrosoft ilindele ukuqiniswa okwengeziwe emkhakheni wezinkampani, lapho isivele ingumdlali ovelele, futhi iba buthaka endaweni yokuhlala, ngoba iyinhlangano yebhizinisi engathandi ukwenza izinto ezintsha njalo. - ukuqamba okusha njalo = ukutshalwa kwezimali okuphezulu ku-IT. Yebo, sizobona :-)
Petru, angisho lutho ngokubhujiswa:
Angilokothi ngiphonse ibhola elicwebezelayo futhi ngithi izenzo zamanje zeMicrosoft zizoholela ekufeni kwayo kokugcina nokungenakugwemeka. Imiphumela yazo zonke izinqumo zamanje izobonakala kuphela eminyakeni embalwa.
I-Fiascos ibangelwa ukuthi iMicrosoft ilala isikhashana bese izama ukuthola umncintiswano ngenxa yezimali zayo. Lona akuwona umkhiqizo owodwa ongawucisha, lolu wuhlu lonke. I-Tablet PC, isidlali se-Zuno, ukuthengiswa komculo, injini yokusesha ye-Bing, amafoni e-Kin, ifu, ithebhulethi ye-Surface RT (i-Microsoft ikhiphe u-$900 wezigidi zale phrojekthi)… Ngizoqhubeka?
...okungukuthi, mina ngokwami ngilindele ukuthi iMicrosoft ilindele ukuqiniswa okwengeziwe emkhakheni webhizinisi...
Nakulokhu, ezinye izinombolo: I-Apple emkhakheni webhizinisi inyuke kakhulu ekuthengisweni kusuka ku-2% kuya ku-26% esikhathini esingaphansi kweminyaka eyisithupha.
oh god.. ngiyaqonda ukuthi ngise-apula site kodwa zama ukuthola imininingwane ethile nge-microsoft ngaphambi kokuthi ubhale indatshana efana nale….
futhi isakhiwo sashicilelwa futhi sahlelwa ngohlaka oluhluke ngokuphelele kune-apula.
Ngiyazithanda lezi zikhalo ezingenalutho. Ukuthi awuqondanga ukuthi umbhali ubefuna ukuthini? Ngakho-ke leyo yinkinga yakho. Futhi angitholanga noma yikuphi ukuntula kwangempela.
Mayelana neNokia nayo yonke i-Apple ne-Android.. yonke indawo ngithola okuningi okungaphelele okungicasulayo.. Mayelana noNokia, angiqondi ukuthi kungani kunamasu alimaza inkampani, kungani iNokia ingenzi amafoni nge-Android? Ingase ibambe njenge-sony, kodwa ngeke siphushe ifoni yamawindi ngisho noma besingenayo imali eyanele yokuziphilisa... Kuyiqiniso ukuthi i-Apple iphokophela emkhakheni wezinkampani, kodwa futhi, ukube bebengenayo. ivalwe ngezindonga, bangathengisa kalula i-ntb nge-dokina futhi babe namakhasimende angama-70% ngaphezulu emkhakheni webhizinisi.
Kungani ngingakwazi ukwenza amakholi wefoni kusuka ku-iPad? ngesethi ye-hands free? Ifoni yami yaphahlazeka futhi angikwazanga nokuxhuma.. Angikwazanga ukuthumela ama-sms.. Nginokulinganiselwa okuthile.
Umuntu wazi iMicrosoft iminyaka eminingi, kodwa kimina ngokwami kuseyinkampani efanayo eyisicefe enesiko elingenalutho kanye nekhono elingekho lokuqhubekela phambili futhi lingaphunyuki neqembu elifanayo njalo. Eminyakeni yamuva nje, benze amaphutha amaningi, ngisho nenkampani encane yokuqala, engabiza yonke into, kuwukuphela kwenhlanhla yeMicrosoft ukuthi umkhiqizo onamaphutha ngendlela emangalisayo obizwa ngeWindows usabalele. Umzamo wabo muhle, kodwa bakhombisa ikhono labo kuphela, bafuna ukuthenga impumelelo, mhlawumbe kunzima;)