U-Vratislav Holub Kusukela ngo-March 2022, i-Apple ibilokhu idonsa kanzima ngokwehla kwenani lamasheya ayo, okuqondakalayo futhi enciphisa imali yemakethe yenkampani, noma inani lemakethe eliphelele lawo wonke amasheya akhishiwe. Kungenxa yalokhu ukuthi umdondoshiya weCupertino walahlekelwa isikhundla sakhe njengenkampani ebaluleke kakhulu emhlabeni, eyathathwa yinkampani kawoyela yezwe laseSaudi Arabia iSaudi Aramco ngoMashi 11. Okubi wukuthi ukuwohloka kuyaqhubeka. Ngenkathi ngoMashi 29, 2022, inani lesheya elilodwa lalingu-$178,96, manje, noma ngoMeyi 18, 2022, "kuphela" $140,82.
Kungaba njalo okuthakaselayo
Uma sibheka ngokwalo nyaka, sizobona umehluko omkhulu. I-Apple ilahlekelwe cishe i-6% yenani layo ezinyangeni ze-20 ezedlule, okungeyona imali encane. Kodwa yini ebangela lokhu kwehla futhi kungani kuyizindaba ezimbi kuyo yonke imakethe? Yilokhu esizokhanyisa ngakho ndawonye manje.
Kungani i-Apple yehla ngenani?
Yiqiniso, umbuzo uhlala ukuthi yini ngempela ebangela ukwehla kwenani lamanje nokuthi kungani lokhu kwenzeka. I-Apple ngokuvamile ibhekwa njengenye yezinketho eziphephile kubatshalizimali abacabanga ngokuthi "bangayigcina" kuphi imali yabo. Kodwa-ke, isimo samanje sashintsha kancane ngalesi sitatimende. Ngakolunye uhlangothi, ezinye izazi zezomnotho zikhomba ukuthi akekho ozocasha ethonyeni lemakethe, ngisho ne-Apple, okwakudingeka ifike ngokushesha noma kamuva. Abalandeli be-Apple baqale ukuqagela cishe ngokushesha mayelana nokuthi intshisekelo emikhiqizweni yama-apula, ikakhulukazi i-iPhone, iyancipha. Noma bekunjalo, i-Apple ibike imali engenayo ephakeme kancane emiphumeleni yayo yekota, iphakamisa ukuthi lokhu akuyona inkinga.
Kunentshisekelo enkulu ku-iPhone 13 (Pro)
Ngakolunye uhlangothi, u-Tim Cook, uthulule isifuba enkingeni ehluke kancane - umdondoshiya akanaso isikhathi sokwanelisa isidingo futhi akakwazi ukuthola ama-iPhone nama-Mac anele emakethe, okubangelwa ikakhulukazi izinkinga ohlangothini lwe-supply chain. Ngeshwa, isizathu esiqondile sokwehla kwamanje asaziwa. Kunoma yikuphi, kungacatshangwa ukuthi ukuxhumana phakathi kwesimo samanje sokwehla kwamandla emali kanye nokushiyeka okukhulunywe ngakho ngenhla ekuhlinzekweni komkhiqizo (ikakhulukazi ku-supply chain).
Ngabe i-Apple ingangena ngaphansi?
Ngokunjalo, kwaphakama umbuzo wokuthi ukuqhubeka kwalesi simo esikhona manje kungayiwisa yini inkampani yonke. Ngenhlanhla, ayikho ingozi yento enjalo. I-Apple ingumdondoshiya wezobuchwepheshe odumile emhlabeni wonke osekuyiminyaka yenza inzuzo enkulu. Ngesikhathi esifanayo, iyazuza esidumeni sayo somhlaba wonke, lapho isaphethe khona uphawu lokunethezeka nokulula. Ngakho-ke, ngisho noma kukhona ukwehla okuqhubekayo ekuthengisweni, inkampani izoqhubeka nokukhiqiza inzuzo - ukuthi nje ayisaqhoshi isihloko senkampani ebaluleke kakhulu emhlabeni, kodwa lokho akuguquli lutho nhlobo.
Kungaba njalo okuthakaselayo
Pavel Jelic 
Futhi akufikanga yini kuwe ukuthi yonke imakethe yamasheya iyawa futhi i-Apple yenza kahle nje?