Vala isikhangiso

Ngokokuqala ngqa selokhu kwakhululwa isipikha esihlakaniphile se-HomePod, izibalo zivele kuwebhu mayelana nokuthi i-Apple yenza kanjani. Zishicilelwe ngabakwa-Strategy Analysts, inkampani yocwaningo lwemakethe. Ngokwemininingwane yabo, kuthengiswe amayunithi angaphezu kwesigamu sesigidi, okungenzeka ukuthi ngeke kwenze i-Apple igxumele ophahleni ngenjabulo.

Ulwazi mayelana nezinombolo zokuthengisa zesipikha se-HomePod bekuyingxenye yocwaningo lwemakethe yesikhulumi esihlakaniphile. Kuyo, i-Amazon iseyinombolo yokuqala ecacile enohlu lwayo lwezikhulumi ezisebenzisa umsizi we-Alexa. Ngekota yokuqala, inkampani ithengise cishe amayunithi ayizigidi ezine futhi ngaleyo ndlela ibamba u-43,6% wemakethe. I-Google iyisekhondi elikude njengoba kudayiswe amayunithi ayizigidi ezingu-2,4 kanye nesabelo semakethe esingu-26,5%. Ilandelwa yi-Alibaba yaseChina, imikhiqizo yayo ethandwa kakhulu emakethe yasekhaya, kanti i-Apple isendaweni yesine kuphela.

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Ngokusho kolwazi olushicilelwe, i-Apple ikwazile ukuthengisa izikhulumi ezingaba ngu-600 kwikota edlule, okuyinikeza isabelo semakethe esingu-6%. Uma sibheka izinombolo zokuthengisa eziphelele, izikhulumi ezihlakaniphile eziyizigidi ezingu-9,2 zidayiswe emhlabeni wonke ezinyangeni ezintathu ezedlule. Isikhundla sika-Apple sibuthakathaka uma siqhathaniswa nomncintiswano.

Izibalo zokuthengisa nezabelo zemakethe zingashintsha ezinyangeni ezizayo njengoba i-HomePod ifinyelela (ngokusemthethweni) kwezinye izimakethe. Kukhulunywa ngeJalimane, iFrance, iSpain kanye neJapan, nakuba izwe lokugcina eliqanjwe igama kufanele lithathwe nendawo ethile yokulondoloza. Njengamanje, isikhulumi sinikezwa ngokusemthethweni kuphela e-US, UK nase-Australia. Nokho, lezi zimakethe kufanele kube yizona ezenza inzuzo enkulu. Ngakho-ke, kuyamangaza impela ukuthi izibalo zokuthengisa ziphansi kakhulu.

Emaphasishi, kube nokuqagela isikhathi eside ukuthi i-Apple ilungiselela imodeli yesibili, eshibhile kakhulu. Kungase kube intengo evimbela amakhasimende amaningi angaba khona. Izimbangi ezinkulu kule ngxenye zinikezela ngenani elikhulu lemikhiqizo, ngaleyo ndlela zikwazi ukugcwalisa izigaba zamanani ezimbalwa ezahlukahlukene. Nge-HomePod yayo kanye nethegi yentengo engu-$350, i-Apple iqondise kuphela ingxenye ethile yamakhasimende. Imodeli eshibhile ngokuqinisekile ingazuza ukuthengisa.

Umthombo: I-Cultofmac, I-9to5mac

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