Tomas Chlebek Ulwazi oluvelele kakhulu luvela ngayizolo Ucingo lwengqungquthela lukaTim Cook nabanikazi bamasheya ukuthi yize i-Apple ingakhuli njengamanje, yenza kangcono kunalokho obekulindelwe. Kunezizathu eziningana zalokhu.
Isidingo se-iPhone SE sidlula ukunikezwa
Emuva lapho i-iPhone 5S ingamanje, abantu abaningi babekhalela isibonisi esikhulu. Lokho kwajika lapho kukhishwa i-iPhone 6 ne-6S. Inani elikhulu labasebenzisi lifuna i-smartphone esezingeni eliphezulu engasetshenziswa kahle ngesandla esisodwa. Ngakho-ke, ezinyangeni ezine ezedlule, i-Apple yethule insiza enjalo, i-iPhone SE.
Ukusebenza kwayo, ukubumbana kanye nentengo kuqinisekise ukuthi ibe yimpumelelo eyisimanga. Ngakolunye uhlangothi, kusho ukuthi yehla isilinganiso sentengo yokuthengisa yama-iPhones (bheka igrafu), kodwa futhi yasiza ukugcina inani lamayunithi athengisiwe - ukwehla konyaka nonyaka kwaba ngu-8%. Iphansi kune-Apple elinganiselwa ezinyangeni ezintathu ezedlule.
Imiphumela ye-iPhone SE kanye ne-iPad Pro ihambisa ama-ASP ezigaba ezimbili ngezindlela eziphambene pic.twitter.com/BLp89J5kdb
- Jan Dawson (@jandawson) July 26, 2016
Ngaphezu kwalokho, ukuthengiswa kwe-iPhone SE kufanele kuthuthuke nakakhulu uma i-Apple isixazulule inkinga yamandla okukhiqiza anganele. U-Cook uthe: “Ukwethulwa emhlabeni jikelele kwe-iPhone SE kube yimpumelelo enkulu, ngesidingo sokuphuma kwezidingo kuyo yonke ikota. Sithole amandla engeziwe okukhiqiza futhi, uma singena kwikota kaSepthemba, siyakwazi ukulinganisa isilinganiso phakathi kokufunwa nokuhlinzekwa kwempahla.”
U-Cook uphinde waveza ukuthi kungani impumelelo ye-iPhone SE ibalulekile: “Imininingwane yokuthengisa yokuqala isitshela ukuthi i-iPhone SE idumile kuzo zombili izimakethe ezithuthukile nezisafufusa. Iphesenti le-iPhone SE elithengiselwe amakhasimende amasha likhulu kunalokho esikubonile emasontweni ambalwa okuqala okuthengiswa kwe-iPhone entsha eminyakeni embalwa edlule.”
Isikhulu esiphezulu sezezimali sakwa-Apple, uLuca Maestri, uthe yize i-iPhone SE ibhidliza amaphethelo enkampani, lokhu kuxazululwa wukuthutheleka kwabasebenzisi abasha ohlelweni lwe-iOS.
Ngo-2017, izinsizakalo ze-Apple kulindeleke ukuthi zibe zinkulu njengenkampani ye-Fortune 100
Njengoba isisekelo sabasebenzisi be-iOS sikhula, izinsizakalo ze-Apple ziyakhula. Imali engenayo yezinsizakalo, ehlanganisa Isitolo se-iTunes, iCloud, Apple Music, Apple Pay, Apple Care, kanye nezitolo zezinhlelo zokusebenza nezincwadi, ikhuphuke ngo-19% unyaka nonyaka ukuze ifinyelele irekhodi elisha lekota likaJuni lama- $ 37 billion. I-App Store ngokwayo ibe yimpumelelo enkulu kukho konke ukuphila kwayo phakathi nalesi sikhathi, ngokukhula konyaka nonyaka ngama-XNUMX%.
"Ezinyangeni eziyishumi nambili ezedlule, imali yethu engenayo yezinsizakalo ikhule cishe ku-$4 billion yaya ku-$23,1 billion, futhi silindele ukuthi ibe nkulu njengenkampani ye-Fortune 100 ngonyaka ozayo," kubikezela u-Cook.
Ama-iPad ambalwa athengisiwe, kodwa ngemali eyengeziwe
Ukwehla okukhulunywe ngakho ngenhla kwenani elimaphakathi lokuthengisa lama-iPhone nakho kulinganisaniswa nokwenyuka kwenani elimaphakathi lokuthengisa lama-iPad. I-Jackdaw Research ikhiphe ishadi (futhi, bona ishadi elingenhla) eliqhathanisa inani lentengo nesilinganiso sokuthengisa samadivayisi amabili. Ngenkathi i-iPhone SE eshibhile uma iqhathaniswa yehlisa inani elimaphakathi lokuthengisa lama-iPhones, ukufika kwe-iPad Pro ebiza kakhulu kukhulisa inani elimaphakathi lamathebulethi athengisiwe.
I-Apple itshala imali eningi ku-augmented reality
Umhlaziyi we-Piper Jaffray, u-Gene Munster, ubuze u-Tim Cook ngempumelelo ye-Pokémon GO phakathi nocingo lwengqungquthela. Ephendula, umphathi wakwa-Apple uncome iNintendo ngokwakha uhlelo lokusebenza oluhlaba umxhwele futhi washo ukuthi amandla e-iOS ecosystem abambe iqhaza empumelelweni yayo. Ube eseqhubeka nokudumisa umdlalo ngokukhombisa amathuba okuba ngokoqobo okungathandwa kwabathelisi esikubona (AR): “I-AR ingaba mnandi ngempela. Sesivele sitshale okuningi kuyo futhi sisaqhubeka nokwenza njalo. Sinentshisekelo ku-AR isikhathi eside, sicabanga ukuthi inganikeza izinto ezinhle kubasebenzisi futhi iyithuba elihle lebhizinisi.”
Ngonyaka odlule, i-Apple yathenga inkampani esebenza ngobuchwepheshe bokuthwebula izinto ezinyakazayo, Ukuguqulwa kobuso, kanye nenkampani yaseJalimane ye-AR I-Metaio.
Ekugcineni, uTim Cook uphinde waphawula ngokuba khona kwe-Apple emakethe yaseNdiya: "I-India ingenye yezimakethe zethu ezikhula ngokushesha." Ukuthengiswa kwe-iPhone eNdiya kukhule ngamaphesenti angama-51 unyaka nonyaka.
I-iPhone SE ingeminye yemizamo ye-Apple enenzuzo kakhulu ezikhathini zamuva nje ngokombono wekhasimende. Ukugcina usayizi ozwakalayo kanye nenani elifanele kakhulu kwenza kube umkhiqizo okhangayo. Ngingathanda futhi i-iPad Pro enepensela yokudweba (sengivele nginalo ilungelo). Ukungabi nayo i-Wacom Cintiq noma i-iPad Pro ekubeni ingeyesithathu eshibhile, ngingacabanga ukuyithenga noma kungaba yinto “enhle ukuba nayo” ngaphansi kwezimo.