Vala isikhangiso

Sekudlule cishe inyanga selokhu kwethulwe ama-iPhone 5s amasha, futhi asashoda kakhulu. Labo abangenasineke bancamela ukungena kulayini eSitolo se-Apple esiseduze, kodwa e-Czech Republic sincike kuphela ku-Apple Online Store noma omunye we-Apple Premium Reseller noma opharetha. Sonke sifuna i-iPhone yethu elindelwe ngaso leso sikhathi, okungcono ngosuku olulandelayo ngemuva kokufakwa kwe-oda. Kodwa-ke, kufanele kuqashelwe ukuthi i-Apple ayiwagcini ama-iPhones noma kuphi, ngaphandle kwenani elincane maqondana nesevisi, ukonga imali. Lokhu okwamanje kusho ukuthi i-iPhone yakho e-odiwe cishe ayikakhiqizi, isuka emugqeni wokukhiqiza noma "uhlezi" endizeni. Kukhona izigidi zabantu abafana nawe emhlabeni. Izigidi zama-iPhones zidinga ukuthunyelwa kuwo wonke amagumbi omhlaba ngokushesha nangempumelelo ngangokunokwenzeka. Kepha i-Apple ikwenza kanjani?

Yonke le nqubo iqala e-China, lapho ama-iPhones athunyelwa evela emafektri ngeziqukathi ezingaphawuliwe ngenxa yezizathu zokuphepha. Amakhonteyina abe eselayishwa emalolini futhi athunyelwe ngezindiza ezi-odwe kusengaphambili, kuhlanganise nezokuthutha zamasosha ezindala ezivela eRussia. Uhambo lube seluphelela ezitolo, noma ngqo nekhasimende. Lena yindlela umsebenzi ochazwe ngayo abantu abasebenza ku-Apple Logistics.

Izinqubo eziyinkimbinkimbi kwezokuthutha zadalwa ngaphansi kokuqondisa kwalowo owayeyiSikhulu Esiphezulu Sezokusebenza (COO) u-Tim Cook, ngaleso sikhathi owayephethe yonke imicimbi ethinta uchungechunge lokuhlinzekwa kwempahla. Ukugeleza okuqhubekayo kwama-iPhones kusuka ezimbonini kuya kumakhasimende kuyisici esibalulekile enkampanini yaseCalifornia, njengoba ukuthengisa kwabo kwenza ngaphezu kwengxenye yemali engenayo yonyaka. I-Apple futhi ngokuqinisekile iyabakhathalela izinombolo kusukela ekuqaleni kokuthengisa, lapho isidingo sidlula kakhulu umthamo wokukhiqiza. Kulo nyaka, kwathengiswa ama-iPhones ahloniphekile ayizigidi ezingu-9 ngempelasonto yokuqala.

"Kufana nomdlalo wokuqala wefilimu," kusho uRichard Metzler, umongameli weTransportation Marketing & Communications Association kanye nowayeyisikhulu kwaFedEx nezinye izinkampani zezimpahla. "Yonke into kufanele ifike kuzo zonke izindawo ngesikhathi esifanayo.” Kulo nyaka, wonke umsebenzi ube nzima kakhulu ngokwengezwa kwe-iPhone 5c. Enye into entsha ukuthengiswa kwama-iPhone ngu-opharetha waseJapan i-NTT DoCoMo kanye ne-opharetha enkulu kunazo zonke emhlabeni, i-China Mobile. Lokhu kuvula imakethe entsha ye-Apple enamakhulu ezigidi zamakhasimende angaba khona. Noma yikuphi ukuphazamiseka ekulethweni kungabangela ukuthengiswa kwehle noma izindleko zikhuphuke.

I-Global Logistics kwa-Apple manje isiholwa nguMichael Seifert, onolwazi oluhle kakhulu emsebenzini wakhe wangaphambili e-Amazon. Ngaphakathi enkampanini, umuntu wakhe onomthwalo wemfanelo yi-COO yamanje uJeff Williams, othathe lesi sikhundla kuTim Cook.

Ukuhlelwa komkhiqizo omusha ngokwawo kuqala ezinyangeni ngaphambi kokwethulwa kwawo. I-Apple kumele iqale ixhumanise wonke amaloli nezindiza ukuthutha izingxenye zemigqa yemihlangano yeFoxconn. Ukuthengisa, ukumaketha, ukusebenza kanye namathimba ezezimali asebenzisana eduze ukuze alinganisele ukuthi mangaki amadivayisi inkampani elindele ukuwathengisa.

Lezi zilinganiso ezivela ngaphakathi kwenkampani zibaluleke kakhulu. Uma bengakwenzi kahle, ugcina usubomvu ngalowo mkhiqizo. Isibonelo ukushoda kwezigidi ezingu-900 zamaphilisi e-Surface angathengiswanga izimbangi ze-Microsoft. Umkhiqizi we-software omkhulu kunawo wonke emhlabeni manje uthenga i-Nokia, iza nabasebenzi abanekhono lokuhlela. Isoftware iyimpahla ehluke ngokuphelele kunomkhiqizo ongokoqobo, ngakho-ke ukusatshalaliswa kwayo kudinga ulwazi lwemikhakha ehluke ngokuphelele.

Uma isilinganiso sesibekiwe, izigidi zama-iPhone zenziwa, ngokusho kwabantu abajwayelene nenqubo. Njengamanje, wonke amadivaysi ahlala e-China kuze kube ithimba lokuthuthukiswa kwe-iOS elisekelwe eCupertino liqeda ukwakha kokugcina kwenguqulo entsha yesistimu yokusebenza yeselula, kuchaza umphathi wangaphambili we-Apple ongafuni ukudalulwa igama ngoba inqubo echazwe iyimfihlo. Uma isofthiwe isilungile, ifakwa kudivayisi.

Ngisho nangaphambi kokwembulwa okusemthethweni kwenkulumo eyisihluthulelo, ama-iPhones athunyelwa ezikhungweni zokusabalalisa emhlabeni wonke, e-Australia, e-China, eJapane, eSingapore, e-Great Britain, e-USA, futhi qaphela - i-Czech Republic. Manje nawe, njengami, uyazibuza ukuthi ikuphi leyo ndawo. Ngeshwa, u-Apple kuphela owaziyo lokho. Ngesikhathi sonke sokuthutha, kukhona isevisi yezokuphepha nempahla, iqapha zonke izinyathelo zayo, ukusuka endaweni yokugcina impahla kuya esikhumulweni sezindiza kuya ezitolo. Ukuphepha akunyakazi kuma-iPhone kuze kube yilapho kwethulwa ngokusemthethweni.

I-FedEx ithumela ama-iPhones e-US ikakhulukazi nge-Boeing 777s, ngokusho kuka-Satish Jindel, umeluleki wezokuthutha kanye nomongameli we-SJ Consulting Group Lezi zindiza zingandiza zisuka e-China ziye e-U.S. amahora angu-15 ngaphandle kokufaka uphethiloli. E-US, izindiza zihlala eMemphis, eTennessee, okuyindawo eyinhloko yezimpahla zaseMelika. I-Boeing 777 ingathwala ama-iPhone angu-450, kanti indiza eyodwa ibiza u-CZK 000 ($4). Ingxenye yale ntengo izindleko zikaphethiloli iyodwa.

Esikhathini esedlule, lapho amadivaysi e-Apple ayengathengiswa emashumini ezigidi ngekota ngayinye, izindiza ezingavamile zazisetshenziswa. Ngaleso sikhathi, ama-iPod alayishwa kubathuthi bezempi baseRussia ukuze awasuse eChina aye ezitolo ngesikhathi.

Intengo ephezulu ye-iPhone, isisindo sayo esincane kanye nobukhulu obuncane kusho ukuthi i-Apple ngeke ilahlekelwe umkhawulo wayo ophezulu ngisho nalapho isebenzisa izinto zokuhamba emoyeni. Ngaphambilini, ukuthunyelwa kuphela okwakusetshenziselwa ugesi. Namuhla kuphela emikhiqizweni lapho ezokuthutha emoyeni zingeke zibe usizo. "Uma unomkhiqizo ofana nephrinta ka-$100 nayo enkulu kakhulu futhi esindayo, awukwazi ukuyithumela ngendiza ngoba uzophula," kuchaza uMike Fawkes, owayeyi-logistician e-Hewlett-Packard.

Uma i-iPhone isidayiswa, i-Apple kufanele ilawule ukugeleza kwe-oda njengoba abantu bekhetha umbala othile nomthamo wenkumbulo. Abanye bazophinde basebenzise ukuqoshwa kwamahhala ngemuva kwedivayisi. Ama-iPhone 5s anikezwa ngemibala emithathu, i-iPhone 5c ngisho nakweyisihlanu. Ama-oda aku-inthanethi athunyelwa ngqo e-China, lapho abasebenzi bewenza khona bese bewafaka ezitsheni ezinamanye ama-iPhone abheke endaweni efanayo yomhlaba.

"Abantu bayathanda ukusho ukuthi impumelelo enkulu ye-Apple yimikhiqizo yayo," Kusho uFawkes. “Yebo ngiyavumelana nalokho, kodwa-ke kukhona amandla abo okusebenza namandla abo okuletha umkhiqizo omusha ukumaketha ngempumelelo. Lokhu kuyinto engakaze ibonwe, okuyinto i-Apple kuphela engayenza futhi edale inzuzo enkulu phezu komncintiswano. "

Ngokuqapha ukuthengiswa ezitolo ze-Apple kanye nabathengisi abagunyaziwe, i-Apple iyakwazi ukwaba kabusha ama-iPhone ngokusekelwe ekutheni sinamandla kangakanani isidingo endaweni ngayinye. Ama-iPhones aphuma kulayini wokukhiqiza e-China ehlelelwe izitolo zaseYurophu angaphambukiselwa kalula kwenye indawo ukuze amboze ukuguquguquka kwama-oda aku-inthanethi, ngokwesibonelo. Le nqubo idinga ukuhlaziywa kwedatha eningi eshintshayo njalo ngesekhondi elidlulayo.

"Ulwazi mayelana nokuthunyelwa kubaluleke kakhulu njengokuhamba kwabo ngokomzimba," kusho uMetzler. "Lapho wazi kahle ukuthi yonke ingxenye ye-inventory yakho ikuphi nganoma isiphi isikhathi, ungenza izinguquko nganoma yisiphi isikhathi."

Njengamanje kusobala kuwe ukuthi uma nje kuqubuka isiphithiphithi se-iPhone entsha, abakaqali ukugubha e-Apple. Njalo ngonyaka, kuthengiswa ama-iPhones amaningi kunanini ngaphambili, ngakho-ke ngisho ne-Apple kufanele ihlale ithuthukisa izinqubo zayo zokuthutha. Unedatha eyanele yakudala yalokhu, ngoba yonke into ayisoze yahamba kahle ngo-100%.

Umthombo: Bloomberg.com
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