Ondrej Holzman Ezinyangeni ezingaphezu kwezinhlanu ezedlule uRdio wamukelekile ngendlela exakile I-Apple emhlabeni wokusakazwa komculo, lapho umdondoshiya waseCalifornia wangena khona ngokubambezeleka okukhulu. Namuhla, nokho, i-Rdio imemezele ngokungalindelekile ukuthi izoqothuka ngoba ayikwazanga ukuzimisa ngokwanele futhi ithole imodeli yezomnotho esebenzayo. Izimpahla eziningi ezibalulekile zikaRdia zithengwa enye insiza yokusakaza, iPandora, ngamaRandi ayizigidi ezingama-75.
I-Pandora ayiyona into eyaziwa kakhulu kubasebenzisi basekhaya njengokuthi, i-Rdio noma imbangi yayo i-Spotify, kodwa e-United States ingeyemidondoshiya emkhakheni wokusakazwa komculo. Kodwa-ke, ayisebenzi njengesevisi yokusakaza efunwa kakhulu njenge-Apple Music noma lezo ezishiwo ngenhla, kodwa njengesiteshi somsakazo esiku-inthanethi esivumelana nokuthanda komlaleli.
Ukuxhumana okusha ne-Rdio kwenza umqondo kuzo zombili izinhlangothi. Kodwa-ke, lokhu akukhona ukuthengwa kwenkampani yonke, ezomemezela ukuqothuka njengengxenye yokutholwa, enezizathu ezimbili eziyinhloko. I-Pandora izothola ubuchwepheshe nempahla yengqondo ngamaRandi ayizigidi ezingu-75, futhi izisebenzi eziningi kufanele zidlulisele, kodwa isevisi yokusakaza okufunwayo ngendlela yayo yamanje, isibonelo, izongcwatshwa.
Izivumelwano zelayisense yelebula lerekhodi lika-Rdio azidluliseki, ngakho-ke uPandora kuzodingeka axoxisane naye. Ngesikhathi esifanayo, izinkinga zezezimali zazinzima ku-Rdio, futhi kuPandora ukuthengwa kwayo yonke inkampani kwakuyoba umthwalo. Kungakho uRdio ememezela ukuqothuka.
Kodwa-ke, i-Pandora izokwakha inkundla yayo futhi insizakalo yokusakaza efunwa kakhulu akufanele isweleke, izokwenzeka kuphela ngonyaka ekuqaleni. Umphathi wakwaPandora, uBrian McAndrews, udalule ukuthi uhlelo lwenkampani yakhe wukunikeza umsakazo, ofunwayo kanye nomculo obukhoma ngaphansi kophahla olulodwa, okuyinto uRdio manje azosiza ukuyifeza. Ibhizinisi elikhona likaPandora - imisakazo yomuntu siqu - kuthiwa isinyathelo sokuqala.
U-Rdio ukhethe i-Pandora ngoba ithe inikeza umkhiqizo ongcono kakhulu emakethe yokusakaza, futhi izingxoxo bezilokhu ziqhubeka izinyanga ezimbalwa. Ngokusobala, imiphumela emibi yakamuva yezezimali iphinde yaphoqa uPandora ukuthi enze inzuzo enkulu, lapho abamele inkampani bevuma ukuthi ukwethulwa kwe-Apple Music nakho kungaba yimbangela yenzuzo embi kakhulu.
I-Rdio, kuze kube manje isiqhudelana ngqo ne-Apple Music, izovala ngokuphelele izinsizakalo zayo ezimakethe ezingaphezu kwe-100 lapho isebenza khona. Nakuba ngokuvamile ithole ukudunyiswa ngesevisi yayo, yehlulekile ukuheha abasebenzisi abanele emakethe eqhudelanayo ukuze ibe namandla ngokwezomnotho. Noma kunjalo, iPandora ifuna ukusebenzisa izimali ezitholiwe, phakathi kwezinye izinto, ukuze kwandiswe kabanzi, njengoba kuze kube manje ibitholakala kuphela e-Australia naseNew Zealand ngaphezu kwe-United States.
Okwamanje, i-Apple Music, Spotify nabanye ngeke besaba nokuncintisana okuqondile emkhakheni wokusakazwa okudingekayo, njengoba i-Pandora inganikezi inketho yokulalela wonke ama-albhamu noma izingoma ezithile noma ukuhlanganisa uhlu lwadlalwayo. Idala kuphela iziteshi eziqondene nawe lapho umsebenzisi anokweqa okulinganiselwe kwethrekhi. Ngale fomethi, u-Pandora akazange asayine izinkontileka nomshicileli womculo ngamunye ngenxa yamalayisense omsakazo asebenzisanayo.
Kodwa-ke, kungalindeleka ukuthi kuzofanele ingene kulezi zingxoxo (isibonelo, isivele ivumelene nengalo yomculo yakwaSony) ukuze ikwazi ukwethula inkundla yayo yokusakaza ngonyaka ozayo, lapho izonikeza khona umsebenzisi. isipiliyoni esiphelele. Kuya ngokuthi izingxoxo zihamba kanjani, i-Pandora ingathanda ukwethula imikhiqizo emisha ngasekupheleni kuka-2016.
Njengengxenye yokutholwa, i-Pandora iphinde ithole uphawu lokuhweba lwe-Rdio, kodwa kuthiwa ayihlelile ukuyisebenzisa okwamanje, ngakho izonyamalala emakethe.
Lokhu kwangishaya kakhulu. Ngihlole iningi lalezo ezibiza okuthile futhi i-Rdio ingifanele kangcono futhi bengilokhu ngikhokhela ukubhalisa komndeni isikhathi esingaphezu konyaka. I-Rdio ibigxile kahle kuma-albhamu hhayi ezinhlwini zokudlalayo, yonke into yayididiyelwe futhi ilula, ungacishe uthi izwe le-Apple. Manje ngizothuthela e-Spotify futhi ngibone, i-Apple Music ayizange ingikholise nakancane phakathi Necala. Hawu...