Vala isikhangiso

NgoLwesihlanu olwedlule, ijaji laseMelika linqume ukuthi i-Samsung ikopishe ngamabomu i-Apple futhi yayinikeza izigidigidi zomonakalo. Umhlaba wezobuchwepheshe usibheka kanjani isinqumo?

Sikulethele emahoreni ambalwa nje ngemuva kwesinqumo isihloko esinalo lonke ulwazi olubalulekile kanye nokuphawula kwezinhlangothi ezithintekayo. Umkhulumeli we-Apple uKatie Cotton uphawule kanje ngomphumela:

“Sibonga kakhulu amajaji ngomsebenzi wawo kanye nesikhathi abasibeke ekulaleleni indaba yethu, esijabulele ukuthi ekugcineni siyixoxe. Inani elikhulu lobufakazi obethulwe ngesikhathi sokuqulwa kwecala likhombise ukuthi abakwaSamsung baqhubekele phambili nokukopisha kunalokho ebesikucabanga. Yonke inqubo phakathi kwe-Apple ne-Samsung yayingaphezu nje kwamalungelo obunikazi nemali. Wayekhuluma ngezindinganiso. Kwa-Apple, siyakwazisa okwangempela nokuqanjwa kabusha futhi sinikezela izimpilo zethu ekudaleni imikhiqizo ehamba phambili emhlabeni. Sakha le mikhiqizo ukuze sijabulise amakhasimende ethu, hhayi ukuthi sikopishwe izimbangi zethu. Sincoma inkantolo ngokuthola ukuziphatha kweSamsung ngenhloso nokuthumela umyalezo ocacile wokuthi ukweba akulungile.”

AbakwaSamsung baphinde baphawula ngalesi sinqumo:

“Isinqumo sanamuhla akufanele sithathwe njengokunqoba kwe-Apple, kodwa njengokulahlekelwa kwekhasimende laseMelika. Kuzoholela ekukhetheni okuncane, ukuqamba okusha kanye namanani okungenzeka aphezulu. Kuyadabukisa ukuthi umthetho welungelo lobunikazi ungasetshenziswa ukunikeza inkampani eyodwa igunya elilodwa kunxande onamakhona ayindilinga noma ubuchwepheshe i-Samsung nezinye izimbangi abazama ukuzithuthukisa nsuku zonke. Amakhasimende anelungelo lokukhetha futhi azi ukuthi atholani uma ethenga umkhiqizo we-Samsung. Leli akulona izwi lokugcina ezinkantolo emhlabeni jikelele, ezinye zazo esezinqabile izimangalo eziningi ze-Apple. AbakwaSamsung bazoqhubeka nokuqamba izinto ezintsha futhi banikeze ikhasimende ithuba lokuzikhethela.”

Njengasekuzivikeleni kwayo, abakwaSamsung basebenzise i-generalization yokuthi akwenzeki ukunika ilungelo lobunikazi unxande onamakhona ayindilinga. Kuyadabukisa ukuthi abameleli be-Samsung abakwazi ukwenza ingxabano efanele, futhi ngokuphindaphinda imishwana efanayo ebuthakathaka ngokuphindaphindiwe, bahlambalaza abaphikisi babo, abahluleli kanye namajaji, futhi ekugcineni nathi njengababukeli. Umbhedo walesi sitatimende uqinisekiswa yiqiniso lokuthi imikhiqizo encintisanayo evela ezinkampanini ezifana ne-HTC, Palm, LG noma Nokia ikwazile ukuzihlukanisa ngokwanele nemodeli ye-Apple futhi ngaleyo ndlela ayizange ihlangabezane nezinkinga ezifanayo. Bheka nje omakhalekhukhwini abaklanywe i-Google, umthuthukisi wesistimu yokusebenza ye-Android uqobo. Ekuboneni kokuqala, ama-smartphones ayo ahluke ku-iPhone: ayindilinga ngaphezulu, ayinayo inkinobho evelele ngaphansi kwesibonisi, asebenze ngezinto ezahlukene, njll. Noma ngasohlangothini lwesoftware, i-Google imvamisa ayinazo izinkinga, inkampani ekugcineni iqinisekise kulesi sitatimende esinesibindi:

“INkantolo Yokudlulisa Amacala izobuyekeza kokubili ukwephulwa kwelungelo lobunikazi nokuba semthethweni. Iningi lazo alihlobene nesistimu yokusebenza ehlanzekile ye-Android, futhi ezinye zazo okwamanje zisabuyekezwa yihhovisi lelungelo lobunikazi lase-US. Imakethe yeselula ihamba ngokushesha, futhi bonke abadlali - kuhlanganise nabasanda kuhlanganyela - bakhela phezu kwemibono osekungamashumi eminyaka ikhona. Sisebenzisana nozakwethu ukuletha imikhiqizo emisha nethengekayo kumakhasimende ethu, futhi asifuni lutho oluzosikhawulela."

Yize kuqinisekile ukuthi i-Google yathatha ukuma okuqinile ngokumelene ne-Apple ngokwethulwa kwe-Android, indlela yayo ayisoleki njengokukopisha okusobala kwe-Samsung. Yebo, i-Android yayingadizayinelwe amafoni okuthinta futhi yahlelwa kabusha ngokwedlulele ngemva kokwethulwa kwe-iPhone, kodwa isengumncintiswano olungile futhi onempilo. Mhlawumbe akekho umuntu ohluzekile ongakwazi ukufisa ukubusa komkhiqizi oyedwa embonini yonke. Ngakho-ke kuyazuzisa ukuthi i-Google nezinye izinkampani ziqhamuke nesinye isixazululo sazo. Singaphikisana ngemininingwane eyahlukene mayelana nokuthi iwukukopela kwasekuqaleni noma cha, kodwa lokho akubalulekile. Okubalulekile, akekho i-Google nanoma yimuphi omunye umkhiqizi omkhulu ohambe "nokuphefumulelwa" njenge-Samsung. Yingakho le nhlangano yaseNingizimu Korea isiphenduke inhloso yokuqulwa kwecala.

Futhi akumangalisi ukuthi izimpi zasezinkantolo zishubile njengoba sibonile emasontweni adlule. I-Apple iqhamuke noguquko lwangempela ngo-2007 futhi ivele icele abanye ukuthi bavume iqhaza layo. Ngemva kweminyaka yokusebenza kanzima kanye nokutshalwa kwezimali okukhulu, kwakungenzeka ukuletha isigaba esisha semishini emakethe, lapho ezinye izinkampani eziningi zingazuza khona ngemva kwesikhathi esithile. I-Apple ithuthukise ubuchwepheshe bokuthinta okuningi, yethula ukulawula kokuthinta futhi yashintsha ngokuphelele indlela amasistimu okusebenza eselula abukwa ngayo. Ngakho-ke isicelo sezimali zamalayisense salokhu okutholakele sinengqondo ngokuphelele futhi akuyona into entsha emhlabeni womakhalekhukhwini. Iminyaka eminingi, izinkampani ezifana ne-Samsung, i-Motorola noma i-Nokia bezilokhu ziqoqa izimali zamalungelo obunikazi adingekayo ukuze omakhalekhukhwini basebenze. Ngaphandle kwezinye zazo, ayikho ifoni engaxhuma kunethiwekhi ye-3G noma i-Wi-Fi. Abakhiqizi bakhokhela ubuchwepheshe be-Samsung ekuxhumaneni nomakhalekhukhwini, pho kungani kungafanele bakhokhe i-Apple ngomnikelo wayo ongenakuphikiswa kumaselula namaphilisi?

Phela, yaqashelwa nayimbangi yangaphambili iMicrosoft, eyagwema izimpi zasenkantolo ngokuvumelana nomkhiqizi wemishini ye-iOS. wenze isivumelwano esikhethekile. Ngenxa yalokho, izinkampani zinikeze ilayisensi yamalungelo obunikazi zomunye nomunye, futhi zabeka nokuthi akekho kuzo ozoza ukuzomaketha ne-clone yomkhiqizo womunye. U-Redmond uphawule ngomphumela wecala emamatheka (mhlawumbe asikho isidingo sokuhumusha):


Umbuzo owodwa obalulekile osasele wesikhathi esizayo. Imuphi umthelela ozoba yi-Apple vs. I-Samsung iye emakethe yeselula? Imibono iyahluka, isibonelo, uCharles Golvin, umhlaziyi ophambili wakwaForrester Research, ukholelwa ukuthi lesi sinqumo sizothinta nabanye abakhiqizi bemishini ephathwayo:

"Ikakhulukazi, amajaji avuna amalungelo obunikazi e-software ye-Apple, futhi isinqumo sabo ngeke sibe nomthelela ku-Samsung kuphela, kodwa naku-Google nabanye abakhiqizi bemishini ye-Android njenge-LG, HTC, Motorola, futhi okungenzeka kube yiMicrosoft, esebenzisa ingcosana. - to-zoom, bounce-on-scroll njll. Labo baqhudelana manje kuzofanele bahlale phansi futhi beze neziphakamiso ezihluke kakhulu - noma bavumelane ngezimali ezikhokhwayo ne-Apple. Njengoba eminingi yale misebenzi isivele ilindelwe ngokuzenzakalelayo ngabasebenzisi bezingcingo zabo, lokhu kuyinselelo enkulu kubakhiqizi. ”

Omunye umhlaziyi owaziwayo, uVan Baker wenkampani iGartner, uyavuma isidingo sokuthi abakhiqizi bazihlukanise, kodwa ngesikhathi esifanayo ukholelwa ukuthi lokhu kuyinkinga yesikhathi eside engeke ibe nomthelela kumadivayisi athengiswayo okwamanje:

"Lokhu kuwukunqoba okucacile kwe-Apple, kodwa kuzoba nomthelela omncane emakethe esikhathini esifushane, njengoba kungenzeka ukuthi sizobona isikhalazo bese siqala yonke inqubo futhi. Uma i-Apple iphikelela, inamandla okuphoqa i-Samsung ukuthi iklame kabusha imikhiqizo yayo eminingana, ibeka ingcindezi eqinile kubo bonke abakhiqizi bama-smartphone namathebulethi ukuthi bayeke ukuzama ukulingisa ukwakheka kwemikhiqizo yayo esanda kwethulwa.”

Kubasebenzisi ngokwabo, kuzoba okubaluleke kakhulu ukuthi i-Samsung ngokwayo izobhekana kanjani nesimo samanje. Kuphakathi kokuthi ingalandela isibonelo seMicrosoft eminyakeni yamashumi ayisishiyagalolunye futhi iqhubeke nokuphishekela ngonya izinombolo zokuthengisa futhi iqhubeke nokukopisha imizamo yabanye, noma izotshala imali eqenjini layo lokuklama, izolwela ukuqamba okusha futhi ngaleyo ndlela izikhulule ekukopisheni. imodi, ngeshwa ingxenye ebalulekile yemakethe yase-Asia eshintshile. Vele, kungenzeka ukuthi abakwaSamsung baqale bahambe indlela yokuqala bese kuthi, njengeMicrosoft eshiwo kakade, ibe noshintsho olubalulekile. Naphezu kokucwaswa komkopishi ongenamahloni kanye nokuphathwa ngendlela engafaneleki, inkampani eseRedmond ikwazile ukuletha imikhiqizo embalwa eyingqayizivele nesezingeni eliphezulu emakethe eminyakeni yamuva, njenge-XBOX 360 noma i-Windows Phone entsha. Ngakho-ke sisengathemba ukuthi i-Samsung izolandela indlela efanayo. Lokhu kungaba umphumela ongcono kakhulu ongakhona kumsebenzisi.

.