Ondrej Holzman I-Apple yayivame ukushintsha i-oda elimisiwe nomaphi lapho lifika khona. Abaningi balindele okufanayo manje njengoba u-Tim Cook esezongena esigabeni esisha somkhiqizo. Ukwethulwa okulindelwe isikhathi eside kwalokho okubizwa ngokuthi i-wearable device ngokusobala kungemuva komnyango, futhi kuvame ukubizwa ngokuthi i-iWatch, iwashi elihlakaniphile, okuthi, nokho, ukubonisa isikhathi kufanele kube umsebenzi wesibili kuphela.
Yize kungekho okwaziwayo ngokuqinisekile ngomkhiqizo omusha ogqokekayo we-Apple, iwashi elinenani eliphakeme elingeziwe libonakala liyindlela engenzeka. Abaningi abancintisana nabo sebevele bethule okufakiwe kwabo kulesi sigaba, kodwa wonke umuntu ulinde i-Apple ukuthi ibonise ukuthi kufanele yenziwe kanjani kahle. Futhi ukulinda kwabo kuyaqondakala, ngoba nakuba kuvela amawashi ahlakaniphile ahlukahlukene ngokwengeziwe (i-Samsung isivele ikwazile ukwethula ayisithupha kulo nyaka), akekho noyedwa kubo osekwazile ukuletha impumelelo enkulu.
[yenza isenzo=”citation”]Idlala ngamavelu ahlukene futhi i-Apple kufanele izivumelanise nezimo.[/do]
Kunezimpikiswano eziningi zokuthi kungani i-iWatch kufanele ibe nalesi sici kanye naleso sici ukuze iphumelele, futhi ngokuphambene nalokho, yini okufanele igweme uma i-Apple ifuna ukugcwala imakethe nayo yonke, efana, isibonelo, i-iPhone noma i-iPad. . Okwamanje, i-Apple iliqaphe ngokuphelele isu layo, kodwa iresiphi eyingxenye yewashi eliphumelelayo ingatholakala kakade kuphothifoliyo yamanje yenkampani. Abaningi bangase bacabange nge-iPad noma i-iPhone eyethulwe eminyakeni emithathu ngaphambili, kodwa ingxenye yokugqokwa ihlukile. I-Apple kufanele izame ukuphindaphinda imodeli ehluke ngokuphelele lapha futhi ikhumbule ama-iPod manje acishe afa.
Ama-iPod asekupheleni kwezimpilo zawo, futhi kunzima ukucabanga ukuvuka kwawo kuleli phuzu. Isikhathi sokugcina i-Apple yethula umdlali omusha eminyakeni emibili edlule, futhi kusukela ngaleso sikhathi ukungasebenzi kwayo kulo mkhakha kanye nemiphumela yezezimali kubonisa ukuthi ngokushesha noma kamuva kuzodingeka sivalelise kumdlali ophayona. Kodwa-ke, nangaphambi kokuba i-Apple isike nakanjani intambo okulengiswe kuyo ama-iPod, ingethula umlandeli wayo ophumelele, okungenzeka ukuthi iphrofayili ngendlela efanayo, njengoba ikhangisiwe futhi ithathe isikhundla esifanayo kuphothifoliyo yakwa-Apple.
Yebo, ngikhuluma nge-iWatch. Amajamo amaningana, imibala eminingana, amazinga amanani ambalwa, ukugxila okuhlukile - lesi yisici esicacile sokunikezwa kwe-iPod, futhi okufanayo kufanele kube ukunikezwa kwewashi le-apula elihlakaniphile. Umhlaba wamawashi uhlukile kunezwe lamafoni namathebulethi. Idlala ngamavelu ahlukene, ikhethwa ngokuya ngezici ezahlukahlukene, futhi uma i-Apple ifuna ukuphumelela nalapha, kufanele ivumelane nalesi sikhathi.
Amawashi abelokhu ekhona, futhi ngaphandle kokuthi kwenzeke okuthile okuguquguqukayo, kufanele aqhubeke abe isisetshenziswa semfashini, into yempilo esho isikhathi ngokunganaki. I-Apple ayikwazi ukuphuma nokuhluka okukodwa kwewashi bese ithi: nansi futhi manje wonke umuntu uyalithenga ngoba lihamba phambili. Yahamba ne-iPhone lapho kuvamile ukuba babe nayo konke ifoni efanayo, isebenze ne-iPad, kodwa iwashi liwumhlaba ohlukile. Kuyimfashini, kuwuhlobo lokubonisa ukunambitheka, isitayela, ubuntu. Yingakho kunamawashi amakhulu, amawashi amancane, ayindilinga, ayizikwele, analogi, edijithali noma esikhumba noma ensimbi.
Yebo, i-Apple ayikwazi ukubalekela amawashi ahlakaniphile ayishumi futhi iqale ukudlala i-watch boutique, kodwa ikuhlu lwamanje lwama-iPod, oluthuthukiswe phakathi neminyaka eyishumi, ukuthi singathola indlela yokuhlangabezana nempumelelo. Sibona isidlali somculo esincane sawo wonke amaphakethe, isidlali esihlangene esinesibonisi, isidlali esikhulu sabalaleli abafuna kakhulu, bese kuba idivayisi esondela esigabeni esiphezulu. I-Apple kufanele ivumele ukukhetha okunjalo esimweni se-iWatch. Lokhu kungaba ngesimo sokuma okuningi, imibala eminingi, izintambo ezishintshayo noma inhlanganisela yalokhu futhi mhlawumbe nezinye izindlela, kodwa kubalulekile ukuthi wonke umuntu angazikhethela iwashi lakhe.
Ezinyangeni neminyaka yakamuva, amanye amakhono amahle kakhulu avela emhlabeni wemfashini eze kwa-Apple, ngakho-ke noma i-Apple ingena emkhiqizweni wendlela yokuphila okokuqala ngqa, inabantu abanamakhono anenele phakathi kwayo abakwaziyo ukuphumelela kulokhu. inkambu. Yiqiniso, ithuba lokuzikhethela ngeke libe ukuphela kwesici esizonquma impumelelo noma ukwehluleka kwe-iWatch, kodwa uma i-Apple ihlose ukuthengisa umkhiqizo wayo omusha njengewashi, kuyinto okufanele ibalwe nayo.
Kodwa-ke, masingakhohlwa ukuthi sikhuluma nge-Apple lapha, okungenzeka ukuthi ikwazi ukumangala kakhulu. Ngokwesethulo sakhe ngoLwesibili, angaba nesu elihluke ngokuphelele elilungile, futhi mhlawumbe angathengisa iwashi elilodwa nje ngendaba enjalo ukuthi ekugcineni wonke umuntu uzothi "Kufanele ngibe nalo". Kodwa-ke, imfashini, emva kwakho konke, into ehlukile emhlabeni wezobuchwepheshe, ngakho-ke ukuze i-Apple iwaxhumanise, ukulungiswa nje komnyama, okumhlophe negolide cishe ngeke kwanele.
Ngiyavuma ukuthi iwashi kufanele libe insiza yemfashini kuqala, ngaphandle kwalokho likhanga kuphela iqembu elincane lezingwazi, ukusebenza kwazo okuza kuqala futhi imfashini yazo ingakwazi ukuphatha cishe noma yini.
Angivumi nakancane ukuthi i-iWatch izotholakala kumamodeli amaningi ahluke kakhulu njenge-iPod. Ngibheja ukuthi i-Apple izomangala ngempela (kunini lapho u-Apple engasimangazanga thina sonke?). Umqondo wamanje wewashi elinesiyingi noma omunye umzimba kanye nebhande uphelelwe yisikhathi emakhulwini eminyaka futhi awanele ngezidingo zemishini yesimanje. Ukuma kwayo kuhlale kuhambisana futhi kunqunywa uhlelo lokusebenza olulodwa - okubonisa isikhathi sokudayela okuyindilinga/isikwele. Uma sishintsha lesi sikhala esilinganiselwe ngesibonisi se-LCD, sithola kuphela ulwazi oluncane, olungaqondakali kahle, ukuzulazula okudidayo, bese umongo ungekho ngokuphelele (ingabe uyibonile i-Android Wear ilawulwa ngokugcwele isebenza?). Kuyafana nangebhethri, alikwazi ukungena emzimbeni omncane onempilo ende.
Njengesixazululo esihle sokugqokwa kwekhulu lama-21, ngombono wami, umqondo othi. Isithombe sokuqala salesi sihloko - isibonisi esikhulu sisebenzisa ubuchwepheshe obuvumelana nezimo kanye nebhethri eyakhelwe ngaphakathi eguquguqukayo ngaphakathi kwedivayisi yonke. Uma i-Apple ikwazi ukwehlisa ukusetshenziswa kwesibonisi ngangokunokwenzeka futhi iqinisekise impilo yebhethri ephezulu, khona-ke kungenzeka ukuthola inkundla yemfashini eguquguqukayo kusuka kudivayisi futhi ngaleyo ndlela wenze ngendlela oyifisayo ukubukeka kwayo nemfashini ngezikhumba ezilandekayo, hhayi amabhande aphelelwe yisikhathi.
Futhi lapha sinamadivaysi esitayela se-Apple - umqondo wenguquko, ubuchwepheshe obuguqukayo, izindlela zokusebenzisa izinguquko. Idivayisi eyodwa yemakethe enkulu yawo wonke umuntu, wonke umuntu angayenza ngokwezifiso ngokuya ngemfashini yakhe ngokwenza isoftware ngokwezifiso. Kusukela enkampanini esilethele i-Mac, i-iPod, i-iPhone ne-iPad ngamafuphi, awukwazi ukulindela iwashi lakudala elinebhande. Akukona nje ukuqondana ukuthi kwethulwa i-iWatch kwenzeka endaweni efanayo lapho uSteve ethule khona i-iMac. Angilindele lutho olungaphansi koguquko, futhi igama lokuqala wonke umuntu alishoyo lapho ebuka i-iWatch kuzoba indabuko ethi "Wow!"
Kuyindaba yokunambitha, kepha lawo masongo owashilo esikrinini sokuqala asabekayo. Angazi ukuthi amasensor akuwo bawasebenzise kanjani, njengoba kumele basondelene nesihlakala. Ngakho ukusebenza kwezemidlalo kungaba zero. Futhi ngokwami, ngicabanga ukuthi lena idizayini ikakhulukazi yabesifazane. Umfana ubengeke afake izindandatho kanjalo esihlakaleni sakhe.
Ukushiyeka kwaleso sithombe ukuthi awukwazi ukubona idivayisi kumongo - isandla asikho lapho. Ibe isisebenza njengesondo elikhulu lesitimuli futhi ayikhombisi ukubukeka kwemvelo esandleni.
Amabhande emfashini ahlukahlukene, esiza abantulayo nawokuqina nawo athandwa kakhulu emadodeni. Umuntu ugqoka yonke into ndawonye. Ngokuqondene nokufaneleka, i-Apple ngokuqinisekile isebenze kanzima ekulinganeni okuphelele (njengoba amalungelo obunikazi ku-patentlyapple.com ebonisa) futhi yalungiselela inguqulo yesilisa neyesifazane emfushane.
Kwabanye, kungase kube okungajwayelekile kwasekuqaleni, njenge-iPhone yango-2007 engenazo izinkinobho, kodwa iwashi elihlakaniphile lekhulu lama-21 alikwazi ukusebenza emzimbeni oklanywe emakhulwini ambalwa eminyaka adlule ukuze uthole uhlelo lokusebenza olulodwa lokugcina isikhathi.
Ukucatshangelwa okuhle. Ngivumelana nombhali, iwashi elivela kwa-Apple kufanele libe ngezinguqulo eziningana kusukela ekuqaleni noma eyodwa, kodwa ukuze wonke umuntu ahlale ezimbongolweni zakhe. Ngokwami, ngingathatha inhlanganisela yakho kokubili - ngihlale embongolweni kusuka kokuhlukile ngakunye;))
Njengoba kubhaliwe esihlokweni, isikhathi sizoba ngaphezulu komsebenzi owengeziwe, i.e
uma nayo ingalungile, inkomba yesikhathi izoba ngomunye wemisebenzi eminingana. Kulokho
umongo, angazi ukuthi kungani ukufika kwe-iWatch ethile kulindeleke kwabezindaba,
lapho ukufana newashi kuzoba ukuthi "Ináramek" nayo izoba khona
qhuba isandla. Ngakho-ke ngingamane ngilindele ukufika kwe-"iwrist" ethile.
Ngokwami, angicabangi ukuthi lo mkhiqizo uzokwenza "okuthile okumangalisayo"
ukuthi "bazosimangaza futhi asazi ukuthi yini" (umthombo wawuyoba "omangalisayo"). Mhlawumbe lokho
ikakhulukazi okulindeleke yilabo abathenga izinto ze-apula zesithombe. Ngikholwa ukuthi vs
ukuncintisana, engazange isebenzise amandla isongo kuze kube manje futhi ngenxa yalokho ayithengisi okuningi, kuzoletha
kunalokho "umbono ohlukile" wokuthi a
isongo singasetshenziswa esandleni - ngakho-ke inzuzo eyinhloko kufanele ibe ngokoqobo,
ukusebenziseka. Ngakho-ke, kungcono ngilindele isongo "elimangalisayo" elingeziwe, isibonelo, ngezinzwa ezihlukahlukene
(ukuphela "kwamasongo okufaneleka"?) + ukudluliswa kwezandla
izici ezisixhuma kangcono kumadivayisi wethu kanye nomhlaba wonke.
Futhi konke kufanele kusebenze "ngokumangalisayo" kalula.
Ngakho-ke, ngicabanga ukuthi kuleli cala i-Apple
wayengeke akwazi ukukhuthaza ngalokho ayevele ekudalile, kwakuzosuswa “kuphela” kokukhona
eminye imisebenzi, kodwa kunalokho kwakudingeka afake ukucabanga okuningi njengokuthi "ukucabanga ngaphandle
box" bese ubheka ukuxhumana okuthakazelisayo nemikhiqizo yakho kweminye imikhakha (isb. i-ihealth)
Okungikhathazayo kancane esikhathini esizayo esiseduze ukuqashwa kwakamuva
"ochwepheshe bemfashini", okungukuthi ushintsho olungase lube khona ekugxiliseni ingqondo
emsebenzini ukugxila efomini.
Angikwazi ukuzibamba kodwa ngibuze ukuthi umncintiswano awukawasebenzisi kanjani amandla okwamanje? Ngalokho ngiqonde ukuthi, yimiphi imisebenzi engokoqobo ongayengeza esisetshenziswa esinjalo, ngaphandle kwaleyo esivele inikelwe umncintiswano? Ngokusobala, lawa madivayisi ayathengiswa, engizibuza wona ngami (okufana namabhendi okuqina kunamawashi). Uma ngifuna iwashi elihle nelisezingeni eliphezulu - ngizocabangela okuthile okuhluke ngokuphelele kunewashi elihlakaniphile. Uma ngifuna iwashi lezemidlalo, ngizophinde ngiye kuma-chronometer akhethekile aklanyelwe lokho. Ngibona kuphela lolu hlobo lwewashi nesongo njengesandiso seselula noma enye idivayisi ephathekayo. Ngeke ngize ngiphawule ngalokho okwakwethulwa yi-Samsung kwa-IFA njengewashi elihlukile lezingcingo, ngokubona kwami, lokho kuyisinyathelo esingalungile ngokuphelele. Ngithemba into eyodwa mayelana ne-Apple, ukuthi izokwazi ukuyithengisa futhi, ngoba angizange ngiyingabaze incazelo yethebhulethi, kodwa i-Apple kuphela "eyithengise" kubantu ngendlela yokuthi iyingxenye yemvelo yokuphila kwethu. . Angenza okufanayo ngandlela thize emkhakheni wezinto ezigqokwayo. Umbuzo uthi yini futhi kanjani, ngoba ngicabanga ukuthi umbono wobuhlakani bendawo usekude, kanye nokusabalala okwanele kobuchwepheshe bohlobo lwe-NFC, njll., lapho ngibona ukusetshenziswa kwangempela okungokoqobo.
Lokho nje
uma i-Apple kufanele ifike nelinye "iwashi" (okungcono i-i-bracelet) yini
olunikezwa umncintiswano, ke angikukholelwa ngempela lokho
ngabe lesi sinyathelo singenza umqondo webhizinisi futhi
noma yikuphi "isiphithiphithi sokumaketha" bangase bazame ngasohlangothini lomkhiqizo
ukukhipha kungase kugcine kuzwakala kuyinhlekisa. Amasongo athengiswa kahle kuze kube manje,
ngokufanayo i-ipod yayiyi-blockbuster esikhathini esidlule, yabe isihlanganiswa neselula nanamuhla
ipod ingemuva kakhulu. Izinkampani ezifana
AbakwaSamsung et al bazama ukwakha imakethe "egqokekayo" namuhla, kodwa izimpahla zincane
inani elingeziwe - amanye ama-fce amnandi kakhulu ukuba nawo kodwa ngakolunye uhlangothi, mkhulu
i-value eyengeziwe ukuze ngitshale inani elikhulu lemali? Lapho udinga
Ngifunda isibuyekezo mayelana ne-Samsung Gear S, ngakho-ke mhlawumbe iwashi ele "geek market" kuphela.
Ngeyakho
Ngivumelana nendlela yokuthenga iwashi ngakho-ke akwenzi mqondo kangako ukumaketha
enye i-“i-watch”(…ikakhulukazi uma uzibheka njengomholi wezobuchwepheshe), kodwa kube nguyena
i-bracelet ezonikeza "izici ezithakazelisayo" - kufanele kube yini lezo zici ngemva kwami
ungabuzi, othile kwa-Apple uyakhokhelwa ngalokho - kodwa ngokuqinisekile kuzodingeka abe ne-premium ephezulu
inani, ngoba ubani omunye othenga i-iphone okungenani ngo-15 kanye newashi
cishe i-10 - futhi ukusuka kule angle, i-Apple kuzodingeka imangale kakhulu
kwaba nengqondo kakhulu ukuthenga leli songo. Ikakhulukazi, kuzoba imisebenzi okuyiyo
ifoni ephathekayo ayisebenzi noma ayisebenziseki. Nokho, yakha kuphela ekudluliselweni kwemisebenzi evela kumakhalekhukhwini
esandleni - sekuvele lapha futhi kuyaqondakala kanjalo
ayinayo impendulo eningi.
Ngiyavuma, nginentshisekelo enkulu enanini elingeziwe, kodwa ngicabanga ukuthi izobe ihloselwe ukufaneleka bese bese ekuxhunyweni kwawo wonke amadivayisi we-Apple (ngokufanayo nendlela i-iOS manje exhunywe ngayo ku-Mac OS). Leyongalo yomakhalekhukhwini eyandisiwe inengqondo, kodwa akusiyo eyawo wonke umuntu. Kumuntu onemihlangano eminingana futhi ayihlele, uthola ama-imeyili futhi ashayele njalo, kukhona ukusetshenziswa kwayo. Ikakhulukazi uma enomakhalekhukhwini onesikrini esikhudlwana ephaketheni lakhe (okuyinto ewumkhuba futhi). Sizobona, ngithanda ukumangala.
Mhlawumbe ngeke kube iwashi nhlobo. Ngeke ngize ngimangale, ngoba ngicabanga ukuthi i-Apple izofuna ukuziqhelelanisa kakhulu namawashi ahlakaniphile e-Samsung, njll. Ngizobona futhi ngethemba ukuthi kungimangaza kakhulu :)
Ngemuva kwayo yonke into engiyibonile nengiyifundile, ngiba nomuzwa wokuthi kunengqondo ukudlulisa imininingwane isuka kumsebenzisi iye kumadivayisi akhona e-Apple, afana ne-Smartband. Yiqiniso, eyinkimbinkimbi futhi ehlakaniphile. Kungani esinye isibonisi? Amawashi? Ngithanda iwashi njengoba linjalo. Qedela ngesongo? Kungani kungenjalo…
Ngizongeza okwengeziwe. Kungani i-Apple ingakwazi ukwenza into ethengekayo wonke umuntu ayifunayo futhi akwazi ukuyikhokhela, noma okungenani kakhulu? Into enengqondo futhi engabizi kangako? Kodwa lokho kunengqondo kuphela nge-iPhone. Isongo njengenzwa ephelele yokudlulisa ulwazi kusuka kumsebenzisi