Engxoxweni entsha, u-Angela Ahrendts ukhulume ngokuthi u-Apple wayishintsha kanjani indlela eya ku-Apple Stores

Engxoxweni entsha nephephabhuku iVogue Business, umqondisi wezokuthengisa kwa-Apple, u-Angela Ahrendts, ubenesitezi esikhulu. Ukhulume kakhulu ngokuthi i-Apple Story entsha nekhona izobukeka kanjani esikhathini esizayo. Lezi kufanele ziguqulwe kancane kancane zibe izikhungo ezihlangene zokufundisa, izingqungquthela noma ukuvakasha kwezithombe.

Inhlolokhono yenzeke eWashington DC, lapho i-Apple izovula khona esinye sezitolo zayo zama-apula maduze. Ngokusho kuka-Ahrendts, isitolo lapho sizoba yisikhungo somphakathi lapho izikole zizoya khona ezifundweni, isibonelo, ukuthatha izithombe ezinhle kakhulu ku-iPhone.

I-athikili ye-Vogue Business iphinde yaveza ukuthi cishe izitolo ze-brick-and-mortar ezingaba ngu-2017 zivaliwe e-US kusukela ngo-10, futhi abahlaziyi babikezela ukuthi isitolo esisodwa kwezine sizohlangabezana nesiphetho esifanayo ekupheleni kuka-000. Kuleyo akhawunti, inhloko yezitolo ze-Apple yaqhosha ngokuthi i-Apple igcine u-2022% wabo bonke abasebenzi ngonyaka odlule, futhi u-90% wabo waze wathola izikhundla ezintsha.

Ngokusho kwakhe, indlela ka-Apple ihluke kakhulu kweyabanye abathengisi bendabuko. Ngokubona kwakhe, bagxila kakhulu ezinombolweni ezithile, esikhundleni sokugxila kubasebenzi babo futhi batshale imali kuzo ukuze bathole ukuqeqeshwa nemfundo. U-Apple kuthiwa useyekile ukubuka ukudayisa ngendlela ewumugqa. "Awukwazi ukuvele ubheke inzuzo yesitolo esisodwa, uhlelo lokusebenza olulodwa noma isitolo se-inthanethi. Kufanele uhlanganise konke ndawonye. Ikhasimende elilodwa, uhlobo olulodwa." uyanezela.

Yonke inhlolokhono iyathakazelisa kakhulu, ngakho-ke uma ufuna, ungayifunda ngesiNgisi lapha.