Okuqedwe yi-Apple, i-Google isanda kuqala

Iningi ezentengiso kulezi zinsuku, inkampani ishicilela imiphumela yezezimali yekota edlule, nayo ebiyikota yokugcina yeshumi leminyaka. Bekuphinde kuthakazelise ngokombono wezobuchwepheshe, njengoba izinkampani eziningi zamemezela imikhiqizo ethokozisayo. Isibonelo, i-iPhone 11 ibiyinto ephelele, futhi isimo esiphathelene nama-AirPods njengokuthi isikhathi sabo sokulethwa sishintshiwe futhi, kulokhu saya ekuqaleni kukaMashi. Ezinye izinkampani ziyakwenza ale akwenzanga kahle, abakwaSamsung baqophe ukwehla konyaka nonyaka kwenzuzo ecishe ibe ngama-40% % nokuthengiswa kwekhonsoli yegeyimuí nazo zehlile, ikakhulukazi ngenxa yokumenyezelwa kwesizukulwane esilandelayo ngendlela ye-PlayStation 5 ne-Xbox Series X ngokukhishwa ngasekupheleni kwalo nyaka.

I-apula futhi waqhosha izinombolo zokurekhoda, kodwa yamemezela ekupheleni kuka-2018 ukuthi ngeke isashicilela inani lemikhiqizo ethengisiwe, kodwa ukuthengisa kwabo kuphela. Inkampani ikuthethelele lokhu ngokuthi lokhu akusona inkomba ebaluleke kakhulu, ikakhulukazi lapho iqala ukuthengisa imikhiqizo ngezigaba ezahlukene zamanani. Ngokuzenzakalelayo, futhi ku isikhathi, lapho kwakucatshangwa kabanziy futhi yahlangabezana nokukhathazeka mayelana nesidingo esimile somkhiqizo. Ngokombono womuntu ongelutho, ungasho ukuthi i-Apple ayifuni nje ukusebenzisa igama elithi "ukwehla" izikhathi eziningi ezibalweni zayo. kunegama eliwumlingo elithi "ukukhula". Phela, iMicrosoft nayo yayeka ukukhipha izinombolo zokuthengisa zekhonsolií I-Xbox One ngenkathi ikhonaa izikhathi ezimbalwa eziphansi kunezinombolo ze-PS4 eqhudelanayo.

Isimo esiphambene nse sesenzekile enkampanini engumzali ye-Google, i-Alphabet. Ngokokuqala ngqa, imemezele imiphumela yezezimali ngesitayela sokushicilela izibalo zenkundla ngayinye, ngiyabonga ngakho sakwazi okokuqalazyazi ukuthi amasevisi afana ne-YouTube noma i-Maps aqhuba kanjani† Je kuya futhi inkundla yokukhangisa ethokozisayo yenkampani eyenza inzuzo enkulu kakhulu ngezinsizakalo zokukhangisa.

Nokho, kunezici ezimbalwa ezandulele lolu shintsho. Eyokuqala, okungenzeka ukuthi ebaluleke kakhulu, yiqiniso lokuthi owayengumqondisi wophiko lwe-Android futhi kamuva umphathi wathatha izintambo zokuphatha inkampani.ý I-CEO ye-Google Sundar Pichai. Abasunguli uSergey Brin noLarry Page bayaqhubeka nokuhlala ebhodini umkhandlu izinkampani. Ngaphezu kwalokho, nokho, inkampani ayikwazanga ukuhlangabezana nemiphumela elindelekile isikhathi eside. Inzuzo yokusebenza ibingu-$9,3 billion naphezu kokuthi inkampani ibilindele u-$600 million ngaphezulu. Lesi yisikhathi seshumi lapho i-Google ihluleka ukuhlangabezana nalokho ebikulindele. Futhi ayizange izuze ukuthengisay kulindeleke ukuthi ibe yizigidigidi ezingama-46,9y "kuphela" 46,1 billion.

Ngakho-ke kungashiwo ukuthi ukudalulwa kwemininingwane bekuyindlela yokwanelisa okungenani okwesikhashana abatshalizimali okungenzeka babengabaza ukuthandwa kwezinsizakalo zomuntu ngamunye. Nokuvala amehlo abo ekutheni inkampani ayikwazi ukufeza izithembiso zayo. Noma kunjalo, kuyathakazelisa ukuthi imali engenayo yonyaka ye-YouTube idlule i-$15 billion, okusho ukuthi imali etholwa minyaka yonke ka-$7,50u kumsebenzisi ngamunye wenkundla. Kodwa inkampani ikholelwa ukuthi i-YouTube isenamandla okukhula komnotho.

Izinsizakalo zamafu, ngakolunye uhlangothi, zidlula okulindelekile futhi kulo nyaka kufaneley yenza u-$10 billion. Ayikakabi kakhulu uma iqhathaniswa nezimbangi I-Amazon Web Services kanye ne-Microsoft Azure, kodwa iqiniso lokuthi lesi sigaba siyakhula singenza abatshalizimali bajabule. Kuyini ukusesha?če, ithumele ama-dollar ayizigidi eziyizinkulungwane ezingama-27,2 emalini engenayo ngekota edlule iyodwa.

Ngokombono wonyaka ogcwele, nokho, i-Google ithuthukile, ibika ukukhula okungu-18%, noma u-$162 billion. Le nkampani iphinde yakhula ngokwesibalo sabasebenzi, kwathi ngonyaka ka-2018 yaqasha abantu abangama-98, ngasekupheleni kuka-771 yayisivele iyi-2019.

Umthombo: I-WSJ