UMikhal Marek U-Apple umemezele imiphumela yezezimali yekota yesithathu yezimali ka-2016, futhi kulokhu u-Tim Cook angakhululeka. Inkampani yaseCalifornia yeqe okulindelwe yi-Wall Street. Nokho, kufanele kuqashelwe ukuthi ngemva kwekota yokugcina edumazayo, nini Imali engenayo yakwa-Apple yehle okokuqala eminyakeni eyi-13, lokhu obekulindelwe bekungekukhulu kakhulu.
Ezinyangeni zika-Ephreli, Meyi noJuni, i-Apple ibike imali engenayo yezigidigidi ezingama- $ 42,4 ngenzuzo egcwele yezigidigidi ezingama-7,8. Nakuba lokhu kungewona umphumela omubi kumongo wephothifoliyo yamanje ye-Apple, uma kuqhathaniswa nesikhathi esifanayo ngonyaka odlule, ukuwohloka okuphawulekayo kwemiphumela yezomnotho kungabonwa. Ngekota yesithathu yonyaka odlule, i-Apple yathatha amaRandi ayizigidi eziyizinkulungwane ezingu-49,6 futhi yathumela inzuzo eyizigidi eziyizinkulungwane ezingu-10,7 zamaRandi. Isamba semali yenkampani siphinde sehla unyaka nonyaka sisuka ku-39,7% saya ku-38%.
Mayelana nokuthengiswa kwe-iPhone, ikota yesithathu yayibuthakathaka impela ngokuhamba kwesikhathi. Kodwa-ke, ukuthengisa kusadlula okulindelwe isikhathi esifushane, okungabalelwa ikakhulukazi ekwamukelweni okufudumele kwe-iPhone SE. Le nkampani ithengise amafoni ayizigidi ezingama-40,4, okungama-iPhones acishe abe yizigidi ezinhlanu uma eqhathaniswa nekota yesithathu yangonyaka odlule, kodwa angaphezulu kancane kunalokho obekulindelwe abahlaziyi. Ngenxa yalokho, amasheya e-Apple akhuphuke ngamaphesenti angu-6 ngemva kokumenyezelwa kwemiphumela yezezimali.
“Siyajabula ukubika imiphumela yekota yesithathu ekhombisa isidingo esinamandla samakhasimende kunalokho ebesikulindele ekuqaleni kwekota. Sibe nokwethulwa ngempumelelo kwe-iPhone SE, futhi kuyasijabulisa ukubona ukuthi isoftware nezinsizakalo ezethulwe e-WWDC ngoJuni zamukelwe kanjani ngamakhasimende nabathuthukisi ngokufanayo.”
Ngisho nangemva kwekota yesithathu yalo nyaka, kuyacaca ukuthi ukuthengiswa kwe-iPad kuyaqhubeka nokwehla. I-Apple ithengise amaphilisi ayo angaphansi kwezigidi eziyishumi ngekota, okungukuthi isigidi esingaphansi konyaka odlule. Nokho, ukwehla kwamayunithi athengisiwe kunxeshezelwa ngentengo ephezulu ye-iPad Pro entsha ngokwemali engenayo.
Mayelana nokuthengiswa kwe-Mac, kube nokwehla okulindelekile nalapha. Engxenyeni yesithathu yalo nyaka, i-Apple ithengise amakhompyutha angu-4,2 million, okusho ukuthi cishe angu-600 ngaphansi konyaka odlule. I-MacBook Air eguga kancane kanye nephothifoliyo engabuyekeziwe isikhathi eside ye-MacBook Pros, okungenzeka ukuthi i-Apple yayilindile. iprosesa entsha ye-Intel Kaby Lake, okwabambezeleka kakhulu.
Kodwa-ke, i-Apple yenza kahle kakhulu endaweni yezinsizakalo, lapho inkampani iphinde yathola imiphumela emihle kakhulu. I-App Store yenza imali eningi emlandweni wayo ngekota yesithathu, futhi wonke umkhakha wezinsizakalo ze-Apple ukhule ngamaphesenti ayi-19 unyaka nonyaka. Mhlawumbe ngenxa yempumelelo kulo mkhakha, inkampani ikwazile ukukhokha imali eyengeziwe engu-$13 billion kubanikazi bamasheya njengengxenye yohlelo lokubuyisela.
Esigabeni esilandelayo, i-Apple ilindele inzuzo endaweni ethile phakathi kwe-45,5 ne-47,5 yamadola ayizigidi eziyizinkulungwane, okungaphezu kwekota imiphumela yayo isanda kumenyezelwa, kodwa ngaphansi kwenkathi efanayo ngonyaka odlule. Ngekota yesine yonyaka odlule, inkampani kaTim Cook yabika ukuthengiswa kwezigidigidi ezingama-51,5 zamaRandi.
Noma kunjalo, ukwehla kungachazwa kuzo zonke izinhlangothi. Kungenxa yokuthi abahlaziyi base bevele benokungabaza, ngakho-ke babeka isilinganiso esiphansi, futhi i-Apple yafika ngaphezu kwalokho kulinganisa ngezindlebe eziklwetshiwe, ngakho-ke kuyimpumelelo. Ngakho empeleni yup.
Ngibonise enye inkampani engadelela imiphumela efanayo...
Kepha unkulunkulu akakuvumeli, ngiyavuma ukuthi u-Apple noCook bangamamatheka ngoba imali engenayo ingaphezu kokuyinhle naphezu kokuncipha. Lapha kungcono ukumba izintatheli, ngoba kufanele zibe ngemuva kwabagxeki futhi ngokujwayelekile cishe kuzo zonke ezinye imidiya, ngoba ungumuntu ophansi futhi wonke umuntu, ngisho noTimy Cook :), uyazi. Kodwa lapha isihloko kuzwakala sengathi empeleni kuhle futhi lokho akukuhle, ngoba kude kakhulu. U-Apple ubelokhu entula ubuhlakani obusha obuyisisekelo isikhathi eside, futhi uma beqhamuka nento entsha, abakwazi ukukusebenzisa ngokushesha, futhi imakethe isiqala ukukubona, okune-inertia eningi impela.
Bayazi ukuthi kuzoba nokwehla. Ngemuva kokumenyezelwa kwemiphumela, inani lentengo le-Apple likhuphuke ngaphezu kwe-7%. Ngakho-ke i-Apple iqede kangcono kunalokho obekulindelwe ngabahlaziyi.
Sicela ungaphambanisi imakethe namasheya. I-Enron ibizwe njengenkampani yaseMelika enobuhlakani obusha kakhulu ngaphambi kokuwa kwayo, futhi isitoko sayo sasikhula ngamandla. Nakuba kuwukuqhathanisa okuncane okubi, ngoba u-Enron ukhohlise ku-accounting, kodwa imakethe nezitoko akuhambisani kahle kakhulu. Inkampani ingase izinze emakethe, kodwa abanikazi bamasheya bayothumela kalula amasheya ayo phansi ngoba kunetha endaweni ethile. Futhi ngokuphambene. Futhi nje, noma siyathanda noma singathandi, i-Apple imane ingakhombisi lutho oluthe xaxa muva nje, amanani entengo aphakeme kakhulu, imakethe yaseShayina, lapho ibheja kakhulu khona, manje isibanda impela kuyo, ngakho konke lokhu kungabuyela emuva. yona. Hhayi ukuthi ngiyayifuna ngempela, ngithanda i-Apple, kodwa kufanele bakhahlele kancane.
Isivumelwano. Kodwa nakhu uku "ikhasi labalandeli". Futhi, ngeshwa, lokhu kuvame ukubonakala ekuqondeni kombono wombhali ngalolu daba.