Philip Houska Iqiniso lokuthi Apple ukusebenza ngasese kuphrojekthi ehlobene nemboni yezimoto, bambalwa abantu namuhla abaziphikisayo. I-codenamed "Project Titan," i-Apple ikholelwa ngabaningi ukuthi isebenza ngemoto yayo kagesi, kodwa manje izolahlekelwa inani elikhulu. Ushiya uCupertino nguSteve Zadesky, owathi wayeyinhloko yomklamo futhi wasebenza e-Apple iminyaka eyishumi nesithupha.
UZadesky waqala umsebenzi wakhe ngokubamba iqhaza ekuthuthukisweni kwama-iPods nama-iPhones, futhi eminyakeni emibili edlule ubevame ukuhlotshaniswa nokukhiqizwa kwemoto kagesi, futhi kwakufanele abambe esinye sezikhundla eziholayo. Ngokusho kolwazi The Wall Street Journal noma kunjalo, ukuhamba kwakhe kumuntu ohlotshaniswa nalolu daba akuhlangene nentuthuko ngokwayo, kodwa ngezizathu zomuntu siqu.
UZadesky wanikwa imvume ngo-1999 yinkampani, ayijoyine ngo-2014 ngemuva kokushiya iFord Motor Company, ukubhekana nokungena kwe-Apple emakethe yezimoto zikagesi, lapho yayihlele ukwethula imoto yayo kagesi ebizwa ngokuthi "Titan" ngo-2019.
Kodwa-ke, ngokusekelwe olwazini oluvela kubantu abahlotshaniswa nale phrojekthi, u-2019 cishe wayesho kuphela iqiniso lokuthi onjiniyela bazoqedela ukulungiswa kokugcina kumkhiqizo olindelekile, ngakho-ke kungase kuthathe iminyaka eminingana ngaphambi kokuba umphakathi ubone imoto kagesi ngobuhle bayo obugcwele. futhi iyathengiswa.
Ngokusho kwemithombo engaphakathi, iqembu libhekane nezinkinga ezithile mayelana nokusatshalaliswa okubi kwezinhloso ezihleliwe, kodwa naphezu kwalezi ziphazamiso, u-Apple ubaqhubekisele phambili emikhawulweni yokufisa engafinyelelwanga kalula.
Le nkampani ayikaze idalule ngokusemthethweni ukuthi isebenza ngemoto esebenza ngogesi, kodwa isimo siwukuthi waqasha omakadebona abaningi kusukela embonini yezimoto kanye nochwepheshe kukho kokubili ibhethri nobuchwepheshe bokuzishayela, kufakazela ukuthi kukhona okuthile. Ngisho ne-CEO yenkampani, u-Tim Cook ngokwakhe, ngesikhathi sengqungquthela The Wall Street Journal obanjwe ngo-Okthoba uthe uyakholwa mayelana noshintsho olukhulu embonini, kubhekiselwa eqinisweni lokuthi ubuchwepheshe bokuzishayela budlondlobala futhi bubaluleke kakhulu kunangaphambili.
