Daniel Hruska U-Jony Ive uyingcweti yomklami wanamuhla. Isitayela somsebenzi wakhe sisetha amathrendi anamuhla kuma-elekthronikhi wabathengi, njenge-Dieter Rams eyake yaba yinganekwane evela e-Braun. Yayiyini indlela yokuphila yomdabu waseBrithani eya kwesinye sezikhundla eziphambili enkampanini yaseMelika i-Apple?
Ukuzalwa kwengcweti
UJony Ive uthole imfundo yakhe yamabanga aphansi esikoleni esizimele e-Chingford, isikole esifanayo lapho uDavid Beckham, omunye uBrit odumile ohlala eMelika, naye waphothula khona. U-Ive wazalelwa lapha ngo-1967 kodwa umndeni wakhe wasuka e-Essex waya e-Staffordshire ekuqaleni kwawo-80 lapho uyise eshintsha imisebenzi. Esikhundleni sokuba uthisha wokuklama nobuchwepheshe, waba umhloli wesikole. UJony wazuza amakhono akhe okuklama kuyise, owayengumkhandi wesiliva oqeqeshiwe. Njengoba u-Ive ngokwakhe esho, lapho eneminyaka engu-14 wayazi ukuthi unesithakazelo "ekudwebeni nokwenza izinto".
Ikhono lakhe lase libonwe othisha baseWalton High School. Lapha u-Ive waphinde wahlangana nomkakhe wesikhathi esizayo, u-Heather Pegg, owayefunda ngezansi futhi futhi eyingane yonsumpa wesikole sendawo. Bashada ngo-1987. Emuva ngaleso sikhathi, kungenzeka ukuthi wahlangana naye esemusha onezinwele ezimnyama, oyisidudla, ongenalutho. Ubeyingxenye yebhola lombhoxo naseqenjini iWhitraven, lapho ayengumdlali wesigubhu. Izibonelo zakhe zomculo zihlanganisa uPink Floyd. Njengomdlali webhola lombhoxo, uthole igama lesidlaliso "umdondoshiya omnene". Wayedlala njengensika futhi ethandwa ngabalingani bakhe ngoba wayethembekile futhi ethobekile kakhulu.
Ngenxa yokuthanda kwakhe izimoto ngaleso sikhathi, u-Ive waqala ukufunda eSt Martin's School of Art eLondon. Kamuva, nokho, wagxila ekwakhiweni kwezimboni, okwakuyisinyathelo esicatshangelwayo esibheke eNewcastle Polytechnic. Kakade ngaleso sikhathi, unembeza wakhe wawubonakala. Indalo yakhe yayingakaze imlungele futhi wayehlale efuna izindlela zokwenza umsebenzi wakhe ube ngcono nakakhulu. Waqale wathola umlingo wamakhompyutha we-Macintosh ekolishi. Wayehlatshwe umxhwele umklamo wabo omusha, owawuhlukile kwamanye ama-PC.
Njengomfundi, uJohnatan wayenokuqonda futhi esebenza kanzima. Washo kanjalo omunye woprofesa bakhona ngaye. Phela u-Ive usaxhumana naye njenge-extern ne-Northumbria University, lapho iNewcastle Polytechnic ewela khona manje.
Uzakwethu nomklami uSir James Dyson uncike endleleni ka-Ive yokuqala yomsebenzisi. Kodwa-ke, ubuye akhombise ukuthi iBrithani ilahlekelwe elinye lamathalenta ayo. Ngokusho kwakhe, ukuklama nobunjiniyela eBrithani kunezimpande ezijulile kakhulu. “Yize sikhulise abasiki bengqephu abambalwa lapha, sidinga nokubagcina. Ngemuva kwalokho singakhombisa ukwakheka kwethu emhlabeni wonke, ”uyanezela.
Isizathu sokusuka kwakhe e-United States, ngokwengxenye, kwaba ukungezwani okuthile nozakwabo uClive Grinyer eTangerine. Bekuyindawo yokuqala ngemuva kokuphothula izifundo zakhe eNewcastle Polytechnic. Konke kwaqala ngemva kokwethulwa komklamo wakhe wenkampani yokugezela izesekeli. "Silahlekelwe ithalente eliningi," kusho uGrinyer. "Saze saqala inkampani yethu, iTangerine, ukuze nje sisebenze noJony."
I-Tangerine yayizowina inkontileka yokuklama indlu yangasese. UJony wenze isethulo esihle. Wenzela iklayenti eline-clown pom pom ngoba kwakuwusuku Lwekhala Elibomvu. Wabe esesukuma wadabula isiphakamiso sikaJony. Ngaleso sikhathi, inkampani yalahlekelwa nguJony Ive.
Ngemva kwesikole, u-Ive wasungula iTangerine nabangane abathathu. Phakathi kwamakhasimende enkampani kwakukhona u-Apple, futhi ukuvakasha kuka-Ive njalo kwamnikeza umnyango ongemuva. Wachitha izinsuku ezimbalwa eCalifornia ebusika. Kwathi ngo-1992, wathola isipho esingcono e-Apple futhi akazange abuyele eTangerine. Eminyakeni emine kamuva, u-Ive waba inhloko yawo wonke umnyango wokuklama. Inkampani yaseCupertino yabona ukuthi u-Ive wayeyilokho ababekufuna. Indlela yakhe yokucabanga ihambisana ngokuphelele nefilosofi ka-Apple. Umsebenzi wakhona unzima njengoba u-Ive ejwayele ukwenza. Ukusebenza e-Apple akuyona ukuhamba epaki. Eminyakeni yokuqala yomsebenzi wakhe, ngokuqinisekile u-Ive wayengeyena omunye wabantu ababaluleke kakhulu enkampanini, futhi ngokuqinisekile akazange abe i-design guru ngobusuku obubodwa. Nokho, phakathi neminyaka engamashumi amabili, wathola amalungelo obunikazi acishe abe ngu-600 kanye nemiklamo yezimboni.
Manje u-Ive uhlala nomkakhe namawele abafana egqumeni e-San Francisco, bude buduze ne-Infinite Loop. Okufanele akwenze ukungena ku-Bentley Brooklands yakhe futhi ngokushesha use-workshop yakhe e-Apple.
Umsebenzi e-Apple
Isikhathi sika-Ivo ku-Apple asiqalanga kahle. Inkampani yamyengela eCalifornia ngesithembiso sekusasa eliqhakazile. Nokho, ngaleso sikhathi inkampani yayisiqala ukucwila kancane kancane. U-Ive wagcina ehhovisi lakhe elingaphansi. Wakhipha indalo eyinqaba ngemva kwenye, indawo yokusebenza igcwele ama-prototypes. Azikho ezake zenziwa futhi akekho noyedwa owayenendaba nomsebenzi wakhe. Wayekhungathekile kakhulu. UJony uchithe iminyaka yakhe yokuqala emithathu eklama I-PDA Newton namadrowa amaphrinta.
Ithimba labaklami laze laphoqeleka ukuthi liyeke ikhompyutha ye-Cray eyayisetshenziselwa ukumodela kanye nokulingisa ama-prototypes amasha. Ngisho nemiklamo eyaqala ukukhiqizwa yamukelwa ngokufudumele. Ive I-Mac yokugubha iminyaka engamashumi amabili bekungenye yamakhompyutha okuqala ukuza namaphaneli e-LCD ayisicaba. Nokho, ukubonakala kwayo kwakubonakala kugobile, ngaphezu kwalokho, ngentengo ebiza kakhulu. Le khompyutha ekuqaleni yayibiza u-$9, kodwa ngesikhathi ikhishwa emashalofini, inani layo lase lehle lafinyelela ku-$000.
[yenza isenzo=”caphuna”]Wayehlola njalo indalo yakhe futhi lapho ethola ukuntula, wajabula, ngoba kungaleso sikhathi kuphela, ngokusho kwakhe, lapho ayengathola khona okuthile okusha.[/do]
Ngaleso sikhathi, u-Ive wayesecabanga ukubuyela ezweni lakubo eNgilandi. Kodwa inhlanhla yayingakuye. Ngo-1997, ngemva kweminyaka eyishumi nambili ehlukene nengane yakhe, uSteve Jobs wabuyela enkampanini. Wenza ukuhlanza okuphelele ngendlela yokuqeda ukukhiqizwa kwemikhiqizo eminingi yangaleso sikhathi kanye nengxenye yabasebenzi. Kamuva, i-Jobs yavakashela umnyango wokuklama, owawungaphesheya komgwaqo ukusuka enkampasini enkulu.
Lapho u-Jobs engena, wabheka zonke izifanekiso zika-Ive ezimangalisayo wayesethi, “Nkulunkulu wami, sinani lapha ngokushesha Imisebenzi yasusa abaklami egumbini elingaphansi elimnyama yabayisa ekamelweni elikhulu, yatshala ingcebo ku-state-of-the? -Imishini ye-prototyping esheshayo yobuciko. Uphinde wandisa ezokuphepha ngokunqamula isitudiyo sokuklama kweminye iminyango ukuze kuvinjelwe ukuputshuka kwemikhiqizo ezayo. Abaqambi nabo bathola ikhishi labo, ngoba ngokuqinisekile babeyoba nesifiso sokukhuluma ngomsebenzi wabo enkantini. Imisebenzi yachitha isikhathi esiningi kule "lab yentuthuko" ohlelweni oluqhubekayo lokuhlolwa.
Ngesikhathi esifanayo, Imisebenzi iqale yacabangela ukuqasha umklami wezimoto wase-Italy - u-Gioretto Giugiaro - ukuze avuselele inkampani. Ekugcineni, nokho, wanquma ngoJony owayesevele eqashiwe. La madoda amabili agcina engabangane abakhulu kakhulu, Imisebenzi nayo yaba nomthelela omkhulu kuJony kubantu abaseduze kwakhe.
U-Ive wabe esemelana nengcindezi, wenqaba ukuqasha abaklami abengeziwe, futhi waqhubeka nokuhlola kwakhe. Wayelokhu ezama ukuthola amaphutha okungenzeka kuzo. Wayehlale eyihlola indalo yakhe, futhi lapho ethola ukuntula okuthile, wajabula, ngoba kungaleso sikhathi kuphela, ngokusho kwamazwi akhe, lapho ayengathola khona okuthile okusha. Nokho, akuwona wonke umsebenzi wakhe owawungenasici. Ngisho nombazi oyingcweti ngezinye izikhathi uyazisika, njengo-Ive s G4 Cube. Lesi sakamuva sahoxiswa ngokudabukisayo ngenxa yokuthi amakhasimende ayengafuni ukukhokha imali eyengeziwe ngalo mklamo.
Namuhla, cishe ishumi nambili labanye abaklami basebenza ngaphakathi kwendawo yokusebenzela ye-Ivo, ekhethwe umklami omkhulu wakwa-Apple ngokwakhe. Umculo okhethwe ngu-DJ Jon Digweed udlala ngemuva kusistimu yomsindo wekhwalithi. Kodwa-ke, enhliziyweni yayo yonke inqubo yokuklama ucezu lobuchwepheshe oluhluke ngokuphelele, okuyimishini yesimanje ye-3D prototyping. Bayakwazi ukukhipha amamodeli wamadivayisi we-Apple wesikhathi esizayo nsuku zonke, okungenzeka ngelinye ilanga kubekwe phakathi kwezithonjana zamanje zomphakathi weCupertino. Singachaza ishabhu ka-Ivo njengohlobo lwendawo engcwele ngaphakathi kwe-Apple. Kulapha lapho imikhiqizo emisha ithatha khona isimo sayo sokugcina. Okugcizelelwa lapha kuyo yonke imininingwane - amatafula angamashidi e-aluminium angenalutho ahlanganiswe ndawonye ukuze akhe amajika ajwayelekile emikhiqizo eyisakhiwo sodumo efana ne-MacBook Air.
Ngisho nemininingwane emincane kukhulunywa ngayo emikhiqizweni ngokwayo. Abaqambi bagxile ngokoqobo ngomkhiqizo ngamunye. Ngomzamo ohlanganyelwe, basusa izingxenye ezingasasebenzi futhi baxazulule ngisho nemininingwane emincane kakhulu - njengezinkomba ze-LED. U-Ive wake wachitha izinyanga ngaphezulu kwesitendi se-iMac. Wayefuna uhlobo oluphelele lwezinto eziphilayo, ekugcineni aluthola kubhekilanga. Idizayini yokugcina yayiyinhlanganisela yensimbi epholishiwe enokwelashwa okumba eqolo kwe-laser, okwaveza "isiqu" esihle kakhulu, nokho, cishe akukho muntu ozosiqaphela emkhiqizweni wokugcina.
Ngokuqondakalayo, u-Ive uphinde waklama ama-prototypes amaningi ahlanya angakaze ashiye indawo yakhe yokusebenzela. Ngisho nalokhu okudaliwe kuyamsiza ekuklameni imikhiqizo emisha. Isebenza ngokwendlela yenqubo yokuziphendukela kwemvelo, okungukuthi, lokho okuhlulekayo ngokushesha kungena kudoti, futhi iqala kusukela ekuqaleni. Ngakho-ke, kwakuvamile ukuthi kube nezibonelo eziningi ezazisetshenzwa ezihlakazekile kuyo yonke i-workshop. Ngaso leso sikhathi, lokhu ikakhulukazi kwakuwukuhlolwa kwezinto okwakungakabi kulunge ngisho nomhlaba ngazo. Yingakho futhi ithimba labaklami lalivame ukufihla ngisho nangaphakathi kwenkampani.
Ive akuvamile ukuvela esidlangalaleni, akuvamile ukunikeza interview. Lapho ekhuluma endaweni ethile, amazwi akhe ngokuvamile aphendukela ensimini yakhe ayithandayo - ukuklama. U-Ive uyavuma ukuthi ukubona umuntu ephethe amabhola amhlophe ezindlebeni kuyamjabulisa. Kodwa-ke, uyavuma ukuthi uhlala ezibuza ukuthi ngabe ama-headphones adumile akwa-Apple ngabe enziwe aba ngcono nakakhulu.
iMac
Ngemva kokuhlela kabusha ngo-1997, u-Ive wakwazi ukuletha umkhiqizo wakhe wokuqala omkhulu emhlabeni - i-iMac - endaweni entsha. Ikhompuyutha eyindilinga futhi ebonisa ngale idale uguquko oluncane emakethe, olwawazi umshini ofanayo kuze kube manje. U-Ive uchithe amahora amaningi efekthri kamaskandi ukuze nje athole ugqozi lokuhlukahluka kombala ngamunye okungabonisa umhlaba ukuthi i-iMac akuyona nje eyokusebenza, kodwa futhi neyokuzijabulisa. Yize abasebenzisi bekwazile ukuthandana ne-iMac ekuqaleni kokuyibona, le khompyutha yedeskithophu ayizange ihlangabezane nokulindelwe kweMisebenzi mayelana nokuphelela. Igundane elibonisa ngale lalibukeka lixakile futhi isixhumi esibonakalayo esisha se-USB sidale izinkinga.
Kodwa-ke, uJony washeshe waqonda umbono kaJobs futhi waqala ukwenza imikhiqizo njengoba umbonisi ongasekho ayeyifuna ngekwindla yokugcina. Ubufakazi kwakuyisidlali somculo se-iPod, esabona ukukhanya kosuku ngo-2001. Kwakuyilolu cingo olwalungqubuzana nemiklamo ka-Ive kanye nezidingo zeMisebenzi ngendlela yomklamo ohlanzekile futhi omncane.
I-iPod kanye nenkathi ye-post-PC evelayo
Kusuka ku-iPod, i-Ive idale yonke into ezwakala iyintsha futhi kulula ukuyilawula. Wenza umzamo omkhulu ukuze aqonde lokho ubuchwepheshe obungakunikeza wabe esesebenzisa lonke ulwazi lwakhe lokuklama ukuze abugqamise. Ukwenza lula bese wenza ihaba kuyisihluthulelo sempumelelo kwabezindaba. Yilokhu kanye u-Ive akudala ngemikhiqizo ye-Apple. Bakwenza kucace ukuthi iyini injongo yabo yangempela ngendlela emsulwa.
Akuyona yonke impumelelo engabalelwa ekwakhiweni okunembayo nokukhangayo kukaJony yedwa. Nokho ingcebo enjalo yomphakathi yayingeke iphucwe ngaphandle kwakhe, umuzwa wakhe nokunambitha. Namuhla, abantu abaningi sebekhohliwe leli qiniso, kodwa ukucindezela komsindo weMP3 kwakukhona ngisho nangaphambi kokuba i-iPod yethulwe ngo-2001. Nokho, inkinga yayiwukuthi abadlali bangaleso sikhathi babethandeka njengamabhethri emoto. Zazilungele ukuzithwala.
[yenza isenzo=”caphuna”]I-iPod Nano iklwebhe kalula ngoba u-Ive wayekholelwa ukuthi okokuvikela kungalimaza ukuhlanzeka komklamo wayo.[/do]
U-Ive no-Apple kamuva bathuthela i-iPod kwezinye izinguqulo ezincane nezinemibala eminingi, bagcina bengeze ividiyo nemidlalo. Ngokufika kwe-iPhone ngo-2007, bakha imakethe entsha yezicelo ezingenakubalwa zalawa ma-smartphones. Into ethokozisayo ngama-iDevices ukuthi ikhasimende lizimisele ukukhokhela idizayini ephelele. Izinzuzo zamanje ze-Apple ziyakufakazela lokho. Isitayela sika-Ive esilula singashintsha ipulasitiki nensimbi kube igolide.
Nokho, akuzona zonke izinqumo zika-Ivo zokuklama ezazizuzisa. Isibonelo, i-iPod nano yaklwebheka kalula ngoba u-Ive wayekholelwa ukuthi ukunamathela okuyisivikelo kungalimaza ukuhlanzeka komklamo wayo. Inkinga enkulu kakhulu yenzeke endabeni ye-iPhone 4, okwagcina kuholele kulokho okubizwa ngokuthi "Antennagate". Lapho uklama i-iPhone, imibono ka-Ive yangena emithethweni eyisisekelo yemvelo - insimbi akuyona into efanelekile kakhulu yokubekwa kwe-antenna, amagagasi kagesi awadluli endaweni yensimbi.
I-iPhone yasekuqaleni yayinomugqa wepulasitiki onqenqemeni olungezansi, kodwa u-Ive waba nomuzwa wokuthi lokhu kuphazamisa ubuqotho bomklamo futhi wayefuna umucu we-aluminium ozungeza yonke indawo. Lokho akusebenzanga, ngakho-ke u-Ive uklame i-iPhone enebhendi yensimbi. Insimbi iwukusekela okuhle kwesakhiwo, ibukeka inhle futhi isebenza njengengxenye yothi. Kodwa ukuze umugqa wensimbi ube yingxenye ye-antenna, kuzodingeka ube negebe elincane kuwo. Kodwa-ke, uma umuntu emboza ngomunwe noma intende yesandla, kuzoba nokulahlekelwa kwesignali.
Onjiniyela baklame ukunamathela okucacile ukuze bavimbele lokhu kancane. Kodwa u-Ive waphinde waba nomuzwa wokuthi lokhu kwakuzophazamisa ukubukeka okuqondile kwensimbi epholishiwe. Ngisho noSteve Jobs wayebona sengathi onjiniyela bayenza ihaba le nkinga ngenxa yale nkinga. Ukuze kuqedwe inkinga enikeziwe, u-Apple ubize ingqungquthela yabezindaba engajwayelekile, lapho ememezele khona ukuthi abasebenzisi abathintekile bazothola icala mahhala.
Ukuwa Nokuvuka Kwe-apula
Cishe eminyakeni engu-20, iningi labo uJony Ive asevele esebenza enkampanini, ukuthengiswa kwemikhiqizo ye-Apple kukhuphuke ngaphezu kokuphindwe kashumi. Ngo-1992, inzuzo ye-Apple Computer yaba izigidi ezingu-530 zamadola aseMelika ngokuthengisa izinhlobonhlobo zemikhiqizo engasho lutho ngombala wesobho lamakhowe. Ngokuklama i-iMac yokuqala ngo-1998 kanye nabalandela ababengathandeki kangako, i-iPod, i-iPhone ne-iPad, wasiza ukubuyisela i-Apple ekuveleni njengenye yezinkampani ezibaluleke kakhulu emhlabeni, enenzuzo ephakeme kunaleyo ye-Google ne-Microsoft. Ngo-2010 kakade kwase kuyizigidi eziyizinkulungwane ezingu-14 zamaRandi futhi ngonyaka olandelayo nakakhulu. Amakhasimende azimisele ukulinda amashumi amahora emigqeni engapheli ukuze athenge idivayisi ye-Apple.
Amasheya e-New York Stock Exchange ku-Wall Street (NASDAQ) njengamanje abiza cishe amabhiliyoni angama-550. Uma besingahlanganisa uhlu lwezinkampani ezibaluleke kakhulu emhlabeni, i-Apple izoba phezulu kakhulu. Wakwazi ukudlula ngisho ne-colossus efana ne-Exxon Mobil, okwamanje esendaweni yesibili, ngamadola angaphezu kwezigidi eziyizinkulungwane ezingu-160. Ngenxa nje yesithakazelo - izinkampani i-Exxon ne-Mobil zasungulwa ngo-1882 no-1911, i-Apple kuphela ngo-1976. Ngenxa yenani eliphezulu lamasheya, u-Jony Ive uzozuza imiqhele eyizigidi ezingu-500 njengomnikazi wamasheya ngenxa yabo nje.
I-Ive ibaluleke kakhulu ku-Apple. Iminyaka eyishumi edlule bekungeyakhe. Idizayini yakhe yenkampani yaseCalifornia isiguqule yonke imboni - kusukela emculweni nomabonakude, kuya kumadivayisi eselula, kuya kumalaptop namadeskithophu. Namuhla, ngemva kokufa okungazelelwe kukaSteve Jobs, u-Ive unendima ebaluleke nakakhulu kwa-Apple. Nakuba u-Tim Cook engumphathi oncomekayo wenkampani yonke, akahlanganyeli ngothando lokuklama olwenziwa nguSteve Jobs. U-Ive ubaluleke kakhulu ku-Apple ngoba singambheka njengomklami obaluleke kakhulu nophumelelayo namuhla.
Obsession materials
Ababaningi abantu eNtshonalanga Nenkabazwe abaye baba nethuba lokubona ukwenziwa kwezinkemba zama-samurai zaseJapane. Yonke le nqubo ibhekwa njengengcwele eJapane futhi ngesikhathi esifanayo ingenye yezobuciko bendabuko ezimbalwa ezingakathintwa isayensi nobuchwepheshe banamuhla. Abakhandi bensimbi baseJapane basebenza ebusuku ukuze bahlulele kangcono izinga lokushisa elilungile lensimbi, kuyilapho ukubumba kwabo, ukuncibilika kwabo kukhiqiza izindwani ezinembe kunawo wonke. Inqubo ende futhi ekhandlayo iphusha insimbi emikhawulweni yayo yomzimba - lokho kanye u-Jonathan Ive ayefuna ukukubona ngamehlo akhe. U-Ive uhlale ethola ulwazi olungamvumela ukuba akhiqize imishini kagesi emincane kunazo zonke emhlabeni. Bambalwa abazomangala ukuthi uzimisele ukuchitha amahora angu-14 endizeni ukuze ahlangane nomunye wabakhandi bensimbi abahlonishwa kakhulu bezinkemba zendabuko zaseJapane - i-katana - eJapane.
[yenza isenzo=”caphuna”]Uma uqonda ukuthi into ethile yenziwa kanjani, wazi yonke into ngayo.[/do]
U-Ive waziwa ngokuthatheka kwakhe ngendlela engokoqobo ye-alchemical yokuklama. Ubuye alwele njalo ukuphusha ukusebenza ngezinsimbi kuze kube sekupheleni. Ngonyaka odlule, i-Apple yethula ucezu lwayo lobuchwepheshe lwakamuva, i-iPad 2. U-Ive nethimba lakhe bayakha ngokuphindaphindiwe, kulokhu besika insimbi ne-silicon, yaze yaba mncane okwesithathu futhi ilula ngaphansi kwamagremu ayi-100 kune isizukulwane esedlule.
"Nge-MacBook Air, mayelana ne-metallurgy, ngihambe ibanga elide nge-aluminium njengoba ama-molecule azosivumela ukuthi sihambe," kusho u-Ive. Lapho ekhuluma ngokweqisa kwensimbi engagqwali, lokho ukwenza ngothando oluhlobisa ubuhlobo bakhe nomklamo. Ukuthatheka ngezinto zokwakha kanye nokufinyelela "ubukhulu bendawo," njengoba u-Ive ebiza umkhawulo, kunikeza imikhiqizo ye-Apple ukubukeka kwayo okuhlukile.
“Uma uqonda indlela into eyenziwa ngayo, wazi yonke into ngayo,” kuchaza u-Ive. Lapho uSteve Jobs enquma ukuthi akawathandi amakhanda ayisikulufu abonakalayo, amakhono akhe onjiniyela kanye nokuthinta ubuhlakani bathola indlela yokuwagwema: I-Apple isebenzisa omazibuthe ukuze ibambe izinto ndawonye. Njengoba uJony Ive engakuthanda ekwakhiweni, angaphinde alahle - ngokwesibonelo, uzonda ngenhliziyo yonke idizayini yokuzisebenzela futhi ayibize ngokuthi "i-despotic".
Ubuntu
U-Ive akayena omunye walabo baklami abavame ukuhlomula ngokukha phezulu kanye nezitatimende zabezindaba. Ukhetha ukuzinikela emsebenzini wakhe futhi akanasithakazelo ikakhulukazi ekunakekelweni komphakathi. Yilokhu kanye okugqamisa ubuntu bakhe – umqondo wakhe ugxile eshabhu, hhayi esitudiyo somculi.
Nge-Jony, kunzima ukwahlulela lapho ubunjiniyela buphela futhi umklamo ngokwawo uqala ekukhiqizeni umkhiqizo. Kuyinqubo eqhubekayo. Ulokhu ecabanga kaningi ngokuthi umkhiqizo kufanele ube yini abese eba nesithakazelo ekugcwalisekeni kwawo. Yilokhu kanye u-Ive akubiza ngokuthi "ukuhamba ngaphezu kokubizelwa umsebenzi."
URobert Brunner, umuntu oqashe u-Ive ku-Apple futhi owayeyinhloko yomklamo wenkampani, uthi ngaye "u-Ive ungomunye wabaklami abanethonya kakhulu bezinto zikagesi zabathengi namuhla. Ungumklami wemikhiqizo yabathengi ngazo zonke izindlela, ikakhulukazi mayelana nokwakheka okuyindilinga, imininingwane, inhlawulo kanye nezinto zokwakha, nokuthi angazihlanganisa kanjani zonke lezi zinto futhi aziqhubekisele ekukhiqizeni uqobo. ” abantu abaseduze kwakhe. Nakuba ebukeka njengomdlali wekilabhu onezinyama zangaphandle, abantu abamaziyo bathi ungumuntu onomusa futhi onesizotha kunabo bonke abake baba nendondo yokuhlangana.
iSir
NgoDisemba 2011, u-Jonathan Ive waklonyeliswa "ngezinkonzo zokuklama nebhizinisi". Kodwa-ke, ukunyuselwa ku-knighthood akuzange kwenzeke kwaze kwaba nguMeyi walo nyaka. UPrincess Anne wenze umcimbi eBuckingham Palace. U-Ive uchaze ukuhlonishwa njengokuthi: "Kujabulisa kakhulu" futhi wengeza ngokuthi kumenza "athobeke futhi abonge kakhulu."
Isihloko esihle kakhulu, ngiyabonga ngaso!
Iphelele. Siyabonga ngesihloko. :)
Isihloko esihle kakhulu. :)
Isihloko esihle. Amahloni nje ngama-typos. Baningi ngempela kulokhu. :-/
Ukufunda okuhle, ngiyabonga
Ithiphu kaJony: yenza ama-headphone abe mancane, awangeni ezindlebeni zami :-)
Ithiphu kuwe: thenga elinye.
Isihloko esihle. Ngiyabonga.
Ngiyajoyina, isihloko esihle kakhulu, ngingathanda okuningi kwalolu hlobo;)
Kusukela ekuqaleni kuya kunkanyezi kalula futhi ngokushesha. Isihloko esihle, ngiyabonga.
Ngeke ngithi bekuwuhambo olulula nolusheshayo.
Zizehlela izinyembezi kumuntu. :-) Umhlaba muhle, sibonga abantu abafana no-Ive.