Vala isikhangiso

Isikhulu se-Nike u-Mark Parker uhlale phansi ukuze axoxisane noStephanie Ruhle wephephabhuku i-Bloomberg futhi wakhuluma esidlangalaleni ngesu lomkhiqizo we-Nike, phakathi kwezinye izinto. Phakathi nenhlolokhono yemizuzu engu-13, uParker uthe unethemba ngenkampani yakhe, i-Apple nezinto ezigqokwayo. Uphinde waveza ukuthi lezi zinkampani ezimbili zizoqhubeka nokubambisana ekuthuthukisweni kwemishini evela kulesi sigaba. 

Esikhathini esidlule, i-Nike yaqeda ukuthuthukiswa kwesongo sayo sokuqina kwe-FuelBand, futhi ngenxa yokuthi izisekelo zeqembu elihlanganyele kulesongo zithuthele e-Cupertino ukuze zibambe iqhaza ekuthuthukisweni kwe-Apple Watch. Kodwa-ke, ngokusho kukaParker, i-Nike, ngokubambisana ne-Apple, inamathuba amaningi okuzisebenzisa esigabeni futhi izuze okuthile okukhulu kunalokho izinkampani ebezingaba nazo ukube ngayinye ibisebenza ngayodwana.

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U-Parker wabe esebelana ngokuthi kukhona ngempela uhlelo lokudala umkhiqizo "ogqokekayo" onjalo ozonweba isisekelo somsebenzisi wohlelo lokusebenza lwe-Nike+ ukusuka ezigidini ezingu-25 ukuya kumakhulu ezigidi. Kodwa-ke, akucaci kahle ukuthi bafuna kanjani ukufeza impumelelo enjalo kwaNike.

Ngempela, uParker akazange aqinisekise noma yikuphi ukusebenzisana okuqondile phakathi kwe-Apple ne-Nike ku-hardware. Ukwengeza, ukuthengiswa kwedivayisi nge-se ngayinye mancane amathuba okuba kube ukhiye wenkampani. I-Nike ifuna ukufeza, ngaphezu kwakho konke, ukunwetshwa kohlelo lwayo lokufaneleka i-Nike+, futhi yilokho kanye ubuhlobo obuseduze ne-Apple kanye nohlobo lokubambisana olungakacaciswanga kudivayisi entsha olungasiza.

I-Nike ne-Apple bebelokhu besebenza ndawonye esigabeni sokuqina isikhathi eside, futhi uhlelo lokusebenza lwe-Nike+ belulokhu luyingxenye ebalulekile ye-iPod nano nokuthinta. Ngaphezu kwalokho, i-Apple iphinde ithuthukise lolu hlelo lokusebenza kuma-iPhones, kanti i-Nike+ izophinde ibe nendawo yayo ku-Apple Watch ezayo.

Lapho uParker ebuzwa engxoxweni ukuthi ucabanga ukuthi izingubo ezigqokwayo kufanele zibukeke kanjani esikhathini esizayo, uParker waphendula ngokuthi kufanele zingabonakali, zihlanganiswe kakhulu, zibe nesitayela futhi zibe nokusebenza okwengeziwe.

Umthombo: The Guardian, I-Verge
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