Adam Kos Ngo-Ephreli, u-Apple waya enkantolo mayelana nenqubomgomo ye-App Store kanye nezinsolo zokuba yedwa endaweni yesikhulumi se-iOS. Abamele i-Spotify, Match (inkampani engumzali ka-Tinder) kanye no-Tile baphikisana nezenzo zakhe ezimelene nokuncintisana. Umqondisi wokuthobela umthetho we-Apple, uKyle Andeer, uphendule ngokuqondile izikhalazo zezinkampani encwadini esemthethweni.
Uveze lezi zinsolo ngokuthi "zigxile kakhulu ezingxabanweni zebhizinisi ne-Apple kunokukhathazeka ngokuncintisana ne-App Store." Ngokunaka okwandayo okuhambisana nemithetho engase ibe khona ezungeze i-App Store kanye nokuthengwa kwayo ngaphakathi nohlelo kwezihloko zezinkampani zangaphandle, i-Apple iyaqhubeka nokuqhosha ngokuthi i-App Store iyisekela kanjani imisebenzi eyizigidi ezingu-2,1 e-U.S. iyodwa futhi inikele ngamaRandi ayizigidi eziyizinkulungwane ezingu-138 emnothweni wase-U.S. Uphinde wengeza ngokuthi i-App Store inikeza abathuthukisi inkundla yomhlaba wonke yokufinyelela amakhasimende futhi ibavumela ukuthi basebenzise izinto ezintsha ze-Apple nge-API yayo.
Kungaba njalo okuthakaselayo
Amaya Toman Izingxabano ezingapheli mayelana nekhomishini
Ebufakazini bayo, iSpotify ihlose ukunqanyulwa kwekhomishini eceliwe yi-Apple engama-30%. Ngaphansi kwemithetho Yesitolo Sohlelo Lokusebenza, isevisi okwamanje idingeka ukuthi idonse imali engenayo kukho konke okubhaliselwe okwenziwa ngaphakathi kohlelo lwayo lokusebenza lwe-iOS okwenziwa ngesistimu ye-microtransaction. Amakhomishini e-Apple akhokhiswa ama-30% ngonyaka wokuqala kanye no-15% kuyo yonke iminyaka elandelayo umsebenzisi ngamunye ahlala ebhalisele. Ngaleso sizathu, iSpotify isivele iyekile ukusebenzisa ukuthenga kwayo ngaphakathi nohlelo ngo-2018 (okufana ne Netflix).
Igalari yezithombe
I-Spotify ithi i-Apple kufanele inikeze ukuncintisana kwayo nezinye izinhlelo zokukhokha zedijithali, okuvumela ukuhlinzekwa kanye nesidingo ukunquma ukuthi iyini imali efanele. Kepha encwadini yayo, i-Apple ithi ikhomishana ye-App Store ihlangana nekhomishini enqunywe ngamanye amandla emakethe. Lesi simangalo sisekelwe ekuqhathaniseni lokho okukhokhiswa ezinye izitolo zedijithali, ezazikhona ngisho nangaphambi kwe-App Store, eyasungulwa ngo-2008. I-Apple iphinde izivikele ngokuthi ayikaze yenyuse ikhomishana engu-30%, kodwa kunalokho yehlisa. Uze asole uSpotify ukuthi lapho evumela ikhomishini ukuthi yehliswe ibe ngu-15% ngonyaka wesibili wokubhalisa, uSpotify akazange aphendule kulokhu futhi akazange anciphise ukubhaliswa kubasebenzisi bayo.
Kungaba njalo okuthakaselayo
Okokuqukethwe kwedijithali kuphela
Esinye sezikhalazo zikaSpotify kwakuwukuthi i-Apple ikhokhisa kuphela ikhomishini yezimpahla zedijithali, hhayi ezingokwenyama. Uthe ngaleyo ndlela i-Apple igxile emabhizinisini aqhudelana nayo nezinsiza zawo. U-Apple uyakuphika lokhu ngokuthi idijithali nengokwenyama bezikhona kusukela ekuqaleni kwe-App Store, futhi i-Apple ayizange yethule izinsizakalo ezifana ne-Apple Music noma i-Apple TV+ kwaze kwaba yiminyaka eminingi kamuva.
Igalari yezithombe
Uyanezela ukuthi umehluko phakathi kokuthengisa okungokoqobo nokudijithali uhambisana nezinye izitolo zezinhlelo zokusebenza futhi kunengqondo lapha (isb., ukudla, iziphuzo, izingubo zokugqoka, kodwa nefenisha noma amathikithi). Isimangalo sika-Apple sokuzama ukulwa nensizakalo yayo ye-Apple Music esikhundleni sekhomishini sifakazelwa nawukuthi iningi lababhalisile beSpotify lenze inkokhelo ngaphandle kohlelo lokusebenza lwe-Spotify iOS. Kuthiwa iphesenti elilodwa kuphela lakho konke okubhaliselwe le nkonzo okwenziwa kuyo.
"I-Spotify ithi i-Apple kufanele inikeze ukuncintisana kwayo nezinye izinhlelo zokukhokha zedijithali, okuvumela ukuhlinzekwa kanye nesidingo ukunquma ukuthi iyiphi imali efanele."
Ngenze okufanayo futhi ngivumela abasebenzisi ukuthi banqume ukuthi iyiphi intengo yokubhalisa efanele. Futhi uma kucatshangelwa ukuthi inani eliphelele "lizungezwa" kangakanani ubulungu bomndeni, cishe ngeke balithande inani eliwumphumela kakhulu.