Ondrej Holzman Icala lokuqala lafakwa emuva ngo-2005, kodwa manje sekuyilo lonke icala, lapho u-Apple esolwa ngokwephula imithetho yokungathembeki ngenxa yemikhawulo yokusetshenziswa komculo othengwe esitolo se-iTunes, eza enkantolo. Elinye icala elibalulekile liqala ngoLwesibili e-Oakland, kanti enye yezindima ezisemqoka izodlalwa nguSteve Jobs ongasekho.
Sesivele sinemininingwane eyengeziwe mayelana necala lapho i-Apple izobhekana khona necala le-350 million babazisa. Icala lesenzo sekilasi libandakanya ama-iPod amadala angadlala kuphela izingoma ezithengiswa ku-iTunes Store noma alandwe kuma-CD athengiwe, hhayi umculo ovela ezitolo eziqhudelanayo. Lokhu, ngokusho kwabashushisi bakwa-Apple, bekuwukwephula umthetho wokungathembeki ngoba kuvalele abasebenzisi ohlelweni lwayo, ababengakwazi, isibonelo, ukuthenga abanye, abadlali abashibhile.
Nakuba i-Apple yalushiya kudala uhlelo olubizwa nge-DRM (ukuphathwa kwamalungelo edijithali) futhi manje umculo osesitolo se-iTunes uvulelwe wonke umuntu, u-Apple ekugcineni wehlulekile ukuvimbela icala leminyaka ecishe ibe yishumi likaThomas Slattery ukuthi lingayi enkantolo. Lonke leli cala liye lakhula kancane kancane futhi manje selinamacala amaningana futhi liqukethe imibhalo engaphezu kuka-900 ehanjiswe enkantolo yizinhlangothi zombili zengxabano.
Abameli babamangali manje bathembisa ukuphikisana phambi kwenkantolo ngesenzo sikaSteve Jobs, okungama-email akhe, awathumele kozakwabo ngesikhathi engu-CEO, nokungase kube nomthelela omubi enkampanini yaseCalifornia. Ngokuqinisekile akusona isikhathi sokuqala, icala lamanje seliyicala lesithathu elibalulekile lokungathembeki lapho u-Apple ehilelekile, futhi uSteve Jobs wadlala indima ngayinye yazo, ngisho nangemva kokufa kwakhe, noma kunalokho ukuxhumana kwakhe okushicilelwe.
Ama-imeyili kanye nokuvezwa okuqoshiwe kwe-Jobs kuveza umsunguli wenkampani njengohlele ukucekela phansi umkhiqizo oqhudelanayo ukuze avikele isu lomculo wedijithali le-Apple. "Sizokhombisa ubufakazi bokuthi i-Apple ibambe iqhaza ekumiseni ukuncintisana nangenxa yalowo mncintiswano olimele nokulimaza amakhasimende," esho NYT Bonny Sweeney, Umeluleki Oholayo Wommangali.
Obunye ubufakazi sebuvele bushicilelwe, isibonelo ku-imeyili ka-2003 uSteve Jobs wazwakalisa ukukhathazeka ngeMusicmatch evula isitolo sayo somculo. “Kumele siqinisekise ukuthi uma iMusic Match yethula isitolo sabo somculo, umculo owudawunilodiwe ngeke udlale kuma-iPod. Ngabe kuzoba yinkinga?” U-Jobs ubhalele ozakwabo. Obunye ubufakazi kulindeleke ukuthi bukhishwe ngesikhathi sokuqulwa kwecala obuzodala izinkinga ku-Apple.
Izikhulu zamanje zakwa-Apple okuhlanganisa uPhil Schiller, inhloko yezokukhangisa, no-Eddy Cue, owengamele i-iTunes nezinye izinsiza ze-inthanethi, bazofakaza ecaleni. Abameli bakwa-Apple kulindeleke ukuthi baphikise ngokuthi ukubuyekezwa okuhlukahlukene kwe-iTunes ngokuhamba kwesikhathi kuthuthukise kakhulu imikhiqizo ye-Apple kunokulimaza ngamabomu izimbangi kanye namakhasimende.
Icala liqala ngoDisemba 2 e-Oakland, futhi abamangali bacela i-Apple ukuthi inxephezele abasebenzisi abathenge phakathi kukaDisemba 12, 2006 noMashi 31, 2009. I-iPod yakudala, i-iPod shuffle, i-iPod touch noma i-iPod nano, 350 million dollars. Ijaji lesifunda uYvonne Rogers nguyena ophethe leli cala.
Amanye amacala amabili okulwa nokungathembeki lapho u-Apple ehileleke khona ngemva kokushona kukaJobs ahilela izinkampani eziyisithupha zaseSilicon Valley okusolwa ukuthi zahlangana ukuze zehlise amaholo ngokungaqashi zodwa. Kulokhu, futhi, ukuxhumana okuningi okuvela ku-Steve Jobs kuye kwavela okukhomba ukuziphatha okunjalo, futhi kwakungehlukile endabeni ukulungiswa kwentengo yama-e-books. Ngenkathi icala lakamuva selivele ngokusobala Okulandelayo kuze kube sekugcineni, icala lezinkampani eziyisithupha kanye nokungamukelwa kwabasebenzi bobabili lizongena enkantolo ngoJanuwari.
I-DRM ibifunwa ngabashicileli futhi kuyahlanya ukulindela ukuthi i-Apple izotshala imali ekusekeleni izitolo zomculo ezincintisanayo noma ilayisense i-FairPlay futhi ibhekane nemiphumela yokusetshenziswa budlabha kwabanye abadlali be-mp3... I-FairPlay igqekezwe kwangempela, ebingaphezu kwemingcele ehloniphekile. ukuziphatha, futhi baqala ukukhala lapho u-Apple ewususa kubo. I-athikili nge-Daring Fireball (http://df4.us/21z) ichaza kahle isiphithiphithi esidalwe ngabashicileli ngokugcizelela ku-DRM
USteve wathatha i-DRM njengobubi obudingekayo abasondela kuye ukuze bafinyelele kumakhathalogi, bona Imicabango ku-DRM + inothi eliyisihluthulelo lokuqala mayelana nesitolo Somculo (kuyi-karma enhle). Kokubili i-iPod ne-iTunes zakhiwe njengengadi ebiyelwe ngodonga engenakugwema, kusukela ekuqaleni bekunezinketho zokushiswa kwezingoma kuma-CD futhi uzidlale ngaphandle kwe-ecosystem ye-Apple, futhi okufanayo kungenziwa ngezinto ezithengwe esitolo se-Rhapsody... Angikunaki ukulahlekelwa izinga manje, indaba yomgomo.
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