Vala isikhangiso

Bafundi abathandekayo, u-Jablíčkář uphinde alethele ngokukhethekile elinye isampula emlandweni ozayo ka-Steve Jobs, ozoshicilelwa e-Czech Republic ngomhlaka-15 Novemba 11. Manje ungakwazi kuphela ngaphambi koku-oda, kodwa ukufunda ukusebenzisana phakathi kweMisebenzi noBono. Siyaqhubeka nesahluko 31.

Sazisa umfundi ukuthi lo mbhalo ufushanisiwe futhi awukaze uhlolwe ukuhlolwa kolimi.

USteve Jobs noBono

U-Bono ophambili we-U2 ubelokhu ewuthanda kakhulu amandla e-Apple wokumaketha. Iqembu lakhe laseDublin lalihamba phambili emhlabeni, kodwa ngo-2004, ngemva kweminyaka ecishe ibe ngamashumi amathathu lidlala ndawonye, ​​banquma ukuvuselela isithombe sabo. Ukhiphe i-albhamu entsha enhle enengoma ehola isiginci u-The Edge omemezele ukuthi "ungunina wawo wonke amashuni e-rock". Ebona ukuthi izodinga usizo oluthile, uBono wanquma ukubiza Imisebenzi.

"Bengifuna into ethile ku-Apple," kukhumbula uBono. “Besinengoma ebizwa Vertigo, eyayinalolu dlame lwesiginci engangazi ukuthi luzoheha, kodwa kuphela uma abantu besizwa ngokuphindaphindiwe.” Wayekhathazekile ngokuthi inkathi yokukhuthazwa kokudlala emsakazweni isiphelile. Ngakho wavakashela uJobs emzini wakhe ePalo Alto, bahamba engadini ndawonye, ​​futhi bafinyelela esivumelwaneni esingavamile. Ngokuhamba kweminyaka, i-U2 yenqaba cishe izigidi ezingamashumi amabili nantathu zamadola ezinhlinzekweni zokukhangisa. Futhi uBono manje wayefuna Imisebenzi isebenzise ingoma yabo kwezentengiso ye-iPod mahhala—noma okungenani njengengxenye yedili lokuwina. "Abakaze bakhangise ngaphambili," kusho uJobs. "Kodwa babelahlekelwa kakhulu ngenxa yokudawuniloda okungekho emthethweni, bathande isitolo sethu se-iTunes, futhi bacabanga ukuthi singabasiza bathole indlela yokufinyelela izethameli ezincane."

U-Bono wayefuna isikhangiso singafaki ingoma kuphela, kodwa nebhendi. Noma yisiphi esinye isikhulu ngabe sigxumele ethubeni lokuba ne-U2 ekukhangiseni kwamahhala, kodwa Imisebenzi ibambekile okwamanje. U-Apple wayengenabo osaziwayo ezikhangisweni zabo, ama-silhouettes kuphela. (Isikhangiso sika-Bob Dylan sasingekho ngaleso sikhathi.) “Unezithombe zabalandeli,” kusho u-Bono, “kuthiwani uma isinyathelo esilandelayo bekuwukuba nezithombe zabaculi baphendule ngokuthi kuwumbono ofanele ukucabangela. UBono ushiyele Imisebenzi ikhophi yecwecwe elingakakhishwa Indlela Yokudiliza Ibhomu Le-athomuukubalalela. “Bekunguye yedwa ngaphandle kweqembu obenazo,” kusho uBono.

Kwalandela uchungechunge lwezingxoxo. Imisebenzi yahlangana noJimmy Iovine, inkampani yakhe i-Interscope esabalalisa umculo we-U2, emzini wakhe oseLos Angeles' endaweni yaseHolmby Hills. Umphathi we-Edge kanye ne-U2 u-Paul McGuiness nabo babekhona emhlanganweni. Omunye umhlangano ubusekhishini lakwaMisebenzi. Lapha, uMcGuiness wabhala encwadini yakhe yezenzakalo amaphuzu ngabanye esivumelwaneni esizayo. I-U2 izovela esikhangisweni, futhi ngokubuyisela i-Apple izothuthukisa i-albhamu yabo ngezindlela ezihlukahlukene, kusukela kumabhodi amakhulu kuya ekhasini eliyinhloko le-iTunes. Iqembu ngeke lithole inkokhelo eqondile, kodwa lizothola ikhomishini ekuthengisweni kochungechunge olukhethekile lwe-iPod ye-U2. U-Bono, njengo-Lack, wayeqiniseka ukuthi i-U2 kufanele ithole imali yawo wonke ama-iPod athengiswayo, kodwa ekugcineni wakwazi ukuphoqelela lesi sidingo okungenani kancane. “Mina noBono sacela uSteve ukuba asenzele abamnyama,” kukhumbula u-Iovine. "Bekungekona uxhaso lwezohwebo, bekuyisivumelwano ukuze kuhlomule yomibili le mikhiqizo."

“Besifuna eyethu i-iPod, into ehlukile kwamanye amhlophe,” kukhumbula uBono. "Besifuna abamnyama, kodwa uSteve wathi, 'Sizame yonke imibala, kodwa akekho osebenzayo ngaphandle komhlophe.' Kodwa ngokuzayo wasikhombisa imodeli emnyama futhi yabukeka iyinhle.”

Lesi sikhangiso sishintshanisa amashothi anamandla amalungu ebhendi akhanya kalufifi anezithombe ezijwayelekile zowesifazane odansa enama-headphone e-iPod ezindlebeni zakhe. Indawo yayivele iqoshwe eLondon, kodwa isivumelwano se-U2 ne-Apple sasingakavaliwe. Imisebenzi ayizange iwuthande umqondo we-iPod ekhethekile emnyama, ngaphezu kwalokho, inani lemali ekhokhwayo kanye nenani lemali ezosetshenziselwa ukukhushulwa bekungakavunyelwana ngakho. Imisebenzi yabiza uJames Vincent, obengamele umsebenzi wesikhangiso enkampanini yezikhangiso, wamtshela ukuthi amise yonke into. "Mhlawumbe ngeke kufike lutho ekugcineni," esho. “Ababoni ukuthi sibanika inani elingakanani. Konke kuya esihogweni. Masenze esinye isikhangiso.” UVincent, umlandeli we-U2 osenesikhathi eside, wayazi ukuthi isikhangiso sizoba yimpumelelo enkulu kangakanani ebhendini naku-Apple, futhi wancenga u-Jobs ukuthi ashayele u-Bono esinye isikhathi ukuze azame ukulungisa izinto. Ngakho-ke Imisebenzi yamnika inombolo yocingo kaBono. UVincent wahlangana nomculi ekhishini lakhe laseDublin.

"Angicabangi ukuthi kuzosebenza," kusho uBono etshela uVincent. "Ibhendi ibonakala ingayithandi." “Ngesikhathi sisengabafana, sasithi asisoze sadlala,” kuphendula uBono. UVincent, nakuba ayengazi kahle i-rock slang, wabuza uBono ukuthi wayeqonde ukuthini. "Ukuthi ngeke senze okubi ngenxa yemali kuphela," kuchaza uBono. “Siyabakhathalela abalandeli. Futhi singazizwa sengathi sizobahlikihla izimbongolo uma sidlala inkanyezi kwezentengiso. Asifuni. Ngiyaxolisa ukuthi sikuchithele isikhathi.'

UVincent wambuza ukuthi yini enye i-Apple engayenza ukuze kwenzeke. "Sikunikeza into eyigugu kakhulu esinayo - umculo wethu," kusho uBono. "Kanti usinikezani esiqeshini? Ukukhangisa. Kodwa abalandeli bethu bazocabanga ukuthi isikhangiso sakho. Sidinga okunye okwengeziwe.” UVincent wayengazi ukuthi izingxoxo zase zifinyelele kusiphi isigaba sohlobo olukhethekile lwe-iPod ye-iPod kanye nezinzuzo, ngakho wanquma ukugembula kuyo. "Lena yinto ebaluleke kakhulu esingakunika yona," etshela uBon. UBono ubelokhu ephusha lokhu kusukela eqala ukuhlangana noJobs, ngakho wakuthatha. "Kuhle lokho, kodwa kuzomele ungazise ukuthi sizokwenza ngempela yini."

U-Vincent wabiza ngokushesha u-Jony Ive, omunye umlandeli omkhulu we-U2 (wababona okokuqala ekhonsathini eNewcastle ngo-1983) futhi wamchazela isimo. U-Ive uthe ubevele edlala ngomklamo we-iPod emnyama enesondo elibomvu elilawulayo njengoba uBono ecabanga ukuthi ihambisana nemibala ekwikhava ye-albhamu. Indlela Yokudiliza Ibhomu Le-athomu. UVincent wabiza uJobs futhi waphakamisa ukuthi athumele u-Ive eDublin ukuze abonise iqembu ukuthi i-iPod emnyama nebomvu izobukeka kanjani. Imisebenzi yavuma. UVincent wafonela uBono wambuza ukuthi uyamazi yini uJony Ive. Wayengazi ukuthi laba bobabili base behlangene futhi bajabulelana. “Ngiyamazi uJony Ive?” wahleka uBono. "Ngiyamthanda loya mfana. Ngiyawaphuza amanzi okugeza ngawo.'

"Amandla," kuphendula uVincent. "Kodwa kuthiwani uma ekuvakashele futhi akubonise ukuthi i-iPod yakho ingabukeka iyinhle kangakanani?"

"Kulungile, ngizoza ngizomlanda eMaserati yami," kuphendula uBono. "Uzohlala nami. Sizophuma sobabili sidle kamnandi ndawonye.''

Ngakusasa, lapho u-Ive ebhekisa amabombo eDublin, uVincent kwadingeka alawule uJobs, owaphinde waqala ukucabanga ngakho konke. “Angazi noma senza kahle yini,” usho kanje. "Besingeke sikwenzele noma ubani omunye." UVincent umqinisekisile ukuthi inkontileka ne-U2 izoba ekhethekile.

“UJony weza eDublin ngamlalisa endlini yami yezivakashi. Yindawo ethule eduze kwethrekhi, ebheke olwandle," kukhumbula uBono. "Ungikhombise le-iPod enhle emnyama enesondo elibomvu ngathi, Kulungile, asikwenze." Imisebenzi yaphikisana isikhashana mayelana nokuma kwamanye amalungiselelo kanye nomklamo, okwenza umxhwele omkhulu ku-Bono. “Kuyamangaza ngempela ukuthi umqondisi omkhulu uyayikhathalela kanjani imininingwane enjalo,” esho. Kwathi sekuvunyelwene ngakho konke, uBono no-Ive bahamba bayophuza. Bobabili basekhaya endaweni yokucima ukoma. Ngemva kwamaphayinti ambalwa, banquma ukushayela uVincent eCalifornia. Wayengekho ekhaya, ngakho uBono wamshiyela umlayezo emshinini wakhe wokuphendula - lowo uVincent angasoze awususa. "Bubbly Dublin lapha, sihlezi lapha nomngane wakho uJony," kukhala uBono. “Siphuze iziphuzo ezimbalwa futhi sijabulela i-iPod yethu enhle, angikholwa nokuthi ikhona ngempela nokuthi ngiyibambe ngesandla. Ngiyabonga!”

Imisebenzi iqashe ithiyetha e-San José ukuze igubhe i-iPod entsha yezohwebo nekhethekile. Esiteji ujoyinwe nguThe Edge noBono. Ithengisa amarekhodi angu-840 ngeviki layo lokuqala, i-albhamu yavele yaba phezulu kumashadi Ibhodi lokukhangisa. U-Bono wabe esethi emaphephandabeni wadubula lesi sikhangiso ngaphandle kwezinzuzo ngoba "i-U2 yenza imali eningi ngokukhangisa njenge-Apple". UJimmy Iovine wengeze ngokuthi kuzosiza nebhendi ukuthi “isondele kubabukeli abancane”.

Kuyaphawuleka ukuthi ukuxhumana nomkhiqizi wamakhompiyutha kanye ne-elekthronikhi kwasiza i-rock band ukuba ihlabe umxhwele izilaleli ezincane. UBono kamuva wathi akuzona zonke izivumelwano nenkampani enkulu eziyisivumelwano nodeveli. "Yibheke kahle," etshela uGreg Knot, ongumhlaziyi womculo Chicago Tribune. “Udeveli’ lapha yiqeqebana labantu abanobuhlakani, abantu abanobuhlakani obukhulu kunama-rocker amaningi. Futhi i-frontman yabo nguSteve Jobs. Ndawonye, ​​laba bantu baye badala into enhle kakhulu yobuciko kusiko lomculo kusukela ezinsukwini zesiginci sikagesi. I-iPod. Umsebenzi wobuciko ukulwa nobubi.”

Ngo-2006, uBono wathola Imisebenzi ukuze ahlanganyele futhi. Kulokhu bekuwumkhankaso woMkhiqizo Obomvu, inhloso yawo bekuwukuqoqa imali yabantu abaphethwe ingculazi kanye nokuqwashisa umphakathi ngempi yokulwa nalesi sifo e-Afrika. Imisebenzi yayingeyena umuntu othanda abantu abampofu futhi engakaze abe nentshisekelo ekusizeni abantulayo. Kodwa wanquma ukunikezela i-iPod ebomvu ekhethekile emkhankasweni kaBono. Nokho, akazange asithathe ngentshiseko emsulwa lesi sinyathelo. Isibonelo, akakuthandanga ukuthi igama elithi Apple bekufanele livele kubakaki eduze kwegama emkhankasweni. RED (obomvu) ngombhalo ongenhla - (APPLE)RED. "Angifuni ukufaka ubakaki u-Apple," esho ngamabomu. Futhi uBono wayemncenga: "Kodwa Steve, yile ndlela esibonisa ngayo ubumbano kuleli cala." Base bevumelana ngokuthi bazolala kuyo. Ekugcineni, ngandlela thile, Imisebenzi yahoxa. U-Bono angenza akufunayo ekukhangiseni, kodwa Imisebenzi ayisoze yafaka igama le-Apple kubakaki kunoma yimiphi imikhiqizo yakhe noma kunoma yiziphi izitolo zakhe. Ku-iPod kwakukhona umbhalo (PRODUCT)RED, hhayi (APPLE)RED.

“USteve angacasuka,” kukhumbula uBono, “kodwa lezo zikhathi zasisondeza kakhulu, ngoba awuhlangani nabantu abaningi ekuphileni ongaba nezingxoxo ezivusa amadlingozi nabo. Unenkani impela, unombono wakhe ngakho konke. Ngaso sonke isikhathi lapho ngikhuluma naye ngemva kwelinye lamakhonsathi ethu, wayeba nombono ngakho.” UJobs nomndeni wakhe babevakashela uBono nomkakhe nezingane ezine ngezikhathi ezithile lapho behlala khona eduze kwaseNice e-French Riviera. Ngelinye iholide ngo-2008, Imisebenzi yaqasha i-yacht futhi yayimisa eduze kwalapho kuhlala khona u-Bono. Badla ndawonye uBono edlala amakhasethi ezingoma yena neqembu belungiselela i-albhamu ezayo Awukho umugqa ku-Horizon. Naphezu kobungane, Imisebenzi ayizange ithathe ama-napkins. Bazama ukuvumelana ngokukhangisa okwengeziwe kanye nohlelo olukhethekile lwengoma Ngena ebhuthini lakho, kodwa abakwazanga ukuvumelana. Lapho uBono elimala emhlane ngo-2010 futhi kudingeke ukuthi akhansele ukuvakasha, u-Powell wamthumelela isipho esikhethekile esihlanganisa i-DVD yamahlaya amabili i-Flight of the Conchords, incwadi. Ubuchopho bukaMozart kanye neFighter Pilot, uju lwezinyosi zakhe kanye nokhilimu wokudambisa izinhlungu. Imisebenzi inamathisele umlayezo wakhe entweni yokugcina: "I-Pain Cream - Ngiyithanda kakhulu le nto."

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