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USteve Jobs - izingcaphuno zencwadi III.

Libor Kubín
15

Bafundi abathandekayo, u-Jablíčkář uphinde alethele isampula lokugcina elikhethekile, elingafingqiwe, lesahluko 32 emlandweni wokuphila kuka-Steve Jobs ozayo. Izokhishwa e-Czech Republic ngoNovemba 15, 11. Ungayithola manje ngaphambi koku-oda ngenani elehlisiwe lika-CZK 420.

Abangane bakaPixar

…nezitha futhi

Impilo yesiphazamisi

Ngenkathi i-Apple ithuthukisa i-iMac, Imisebenzi yahamba noJony Ive ukuze bayibonise abantu esitudiyo se-Pixar. Wayekholelwa ukuthi umshini unemvelo enesibindi futhi ngokuqinisekile uzohlaba umxhwele abadali be-Buzz Rocket kanye ne-Woody, futhi wayethanda ukuthi bobabili u-Ive no-John Lasseter babe nekhono lokudlala ngokuhlanganisa ubuciko nobuchwepheshe.

U-Pixar wayeyisiphephelo seMisebenzi lapho izinto ziba nzima kakhulu kuye eCupertino. Kwa-Apple abaphathi bebehlale bekhathele futhi becasukile, kanti noJobs ubevele ashube futhi abantu bebenovalo ngaye ngoba bebengazi ukuthi uqhuba kanjani. E-Pixar, ngakolunye uhlangothi, wonke umuntu wayezolile, enomusa futhi emamatheka kakhulu, kokubili komunye nomunye nakuMisebenzi. Ngamanye amazwi, umkhathi emsebenzini wawuhlala unqunywa abaphezulu kakhulu - e-Apple Jobs nasePixar Lasseter.

Imisebenzi yayikuthanda ukudlala kokwenza amafilimu futhi yafunda ngomdlandla umlingo wekhompiyutha, ngenxa yalokho, ngokwesibonelo, imisebe yokukhanya yelanga ejikijelwa amathonsi emvula noma izindwani zotshani ezinyakaziswa umoya. Nokho, lapha wakwazi ukudedela isifiso sokuba yonke into ibe ngaphansi kokulawula kwakhe ngokuphelele. Ku-Pixar lapho afunda khona ukuvumela abanye ukuthi bathuthukise amandla abo okudala ngokukhululekile futhi baqondiswe yibona. Ngokuyinhloko kwakungenxa yokuthi wayethanda u-Lasseter, umdwebi ocashile, njengo-Ive, ongaveza okuhle kakhulu kweMisebenzi.

Iqhaza eliyinhloko lika-Jobs kwa-Pixar kwaba ukuxoxisana, indawo lapho ayengasebenzisa ngokugcwele intshiseko yakhe yemvelo. Akuphelanga sikhathi esingakanani i-Premiere I-toy story waxabana noJeffrey Katzenberg, owayeshiye iDisney ehlobo lika-1994 ukuze ahlangane noSteven Spielberg noDavid Geffen ukuze bakhe isitudiyo esisha, i-DreamWorks SKG. UJobs wayekholelwa ukuthi iqembu lakhe ePixar laliphathise uKatzenberg ngezinhlelo zefilimu entsha ngesikhathi esekwiDisney. Impilo Yesiphazamisi nokuthi i-DreamWorks intshontshe umbono wabo wefilimu yopopayi emayelana nezinambuzane futhi yenza ifilimu ngayo. I-Antz (Ant Z): “Ngesikhathi uJeffrey esadlala e-Disney, sakhuluma naye mayelana nemibono yethu Impilo yesiphazamisi,” kusho Imisebenzi. “Eminyakeni engamashumi ayisithupha yomlando wefilimu wopopayi, akekho owayeke wacabanga ukwenza ifilimu ekhuluma ngezinambuzane—ngaphandle kweLasseter. Kwakungomunye wemibono yakhe ekhaliphile. Futhi uJeffrey wavele wayishiya i-Disney, wasungula i-DreamWorks, futhi ngenhlanhla wathola umbono wefilimu epopayi - eshu! – mayelana nezinambuzane. Futhi wenza sengathi akakaze ezwe ngombono wethu. Unamanga. Uqamba amanga futhi akanamahloni.'

Nokho, kwakungenjalo. Indaba yangempela iyathakazelisa kancane. UKatzenberg, ngenkathi ese-Disney, wayengakezwa ngempela ngemibono ka-Pixar Impilo yesiphazamisi. Kodwa lapho esehamba eyoqala iDreamWorks, wayelokhu ethintana noLasseter, futhi babelokhu befonelana, ukuze nje basho into ethi, "Hey, ndoda, injani impilo, usayenzani?" ngesikhathi uLasseter esestudio e-Universal, lapho i-DreamWorks yayiqopha khona, wabiza u-Katzenberg futhi wahlangana nabanye ozakwabo abambalwa. Lapho uKatzenberg ebuza ukuthi bahleleni ngokulandelayo, uLasseter wamtshela. “Samchazela Impilo yesiphazamisi, okudlala intuthwane ehlanganisa ezinye izinambuzane bese iqasha iqembu labadlali basekisini okuthiwa i- flea circus ukuze linqobe izintethe ezihahayo,” kukhumbula uLasseter. “Bekumele ngicophelele kakhulu. UJeffrey wayelokhu ebuza ukuthi sifuna ukuyikhulula nini.'

U-Lasseter wakhathazeka lapho ezwa ekuqaleni kuka-1996 ukuthi i-DreamWorks yayizakhela eyakhe ifilimu yezintuthwane ezipopayo zekhompyutha. Wafonela uKatzenberg wambuza. U-Katzenberg wahleka futhi waququda kabi, ebuza uLasseter ukuthi wayeyizwephi ngakho. U-Lasseter wabuza futhi, futhi uKatzenberg wayesewuvumile umbala. "Ungakwenza kanjani lokho?"

“Sesinesikhathi eside sinalo mbono,” kusho uKatzenberg, okuthiwa ukhuliswe ngumqondisi wezokuthuthukiswa kwe-DreamWorks.

“Angikukholwa,” kuphendula uLasseter.

UKatzenberg wavuma lokho Intu Z wakwenza ngenxa yozakwabo bangaphambili bakwaDisney. Ifilimu yokuqala enkulu ye-DreamWorks yaba INkosana yaseGibhithe, okwakuhlelelwe ukuthi iqale ukukhonjiswa ngoSuku Lokubonga ngo-1998, futhi wamangala lapho ezwa ukuthi i-Disney ihlela ukukhombisa okokuqala i-Pixar. Impilo yesiphazamisi. Yingakho aqeda ngokushesha Intu Z, ukuze i-Disney iguqule idethi yokuqala Impilo yesiphazamisi.

"Fuck you," uLasseter, owayengakaze akhulume kanjalo, wazikhulula. Futhi-ke akazange akhulume noKatzenberg iminyaka eyishumi nantathu.

Imisebenzi yayithukuthele. Futhi waveza imizwa yakhe ngobuchule kakhulu kuneLasseter. Washayela uKatzenberg ocingweni waqala ukumthethisa. UKatzenberg wamnikeza isithembiso: uzobambezela ukukhiqizwa Intu Z, lapho Imisebenzi kanye ne-Disney bethula umdlalo wokuqala Impilo yesiphazamisi ukuze ingangqubuzani nayo INkosana yaseGibhithe. "Kwakungahloniphi ukuthunjwa, futhi angizange ngihambisane nakho," kukhumbula uJobs. Utshele uKatzenberg ukuthi abakwaDisney ngeke balushintshe usuku lombukiso nganoma yiziphi izindleko.

“Kodwa angakwazi,” kuphendula uKatzenberg. “Ungenza noma yini obeka umqondo wakho kukho. Nami ungifundisile!” Wathi lapho uPixar esecishe wafa, wasiza ngenkontileka yakhe I-toy story. “Yimina ngedwa ongazange ngikushiye ulenga, manje usuzobavumela ukuba bakusebenzise ngokumelene nami Impilo yesiphazamisi futhi ngingasho lutho kusitudiyo se-Disney. Futhi uKatzenberg ube esebambezela Intu Z. “Khohlwa,” kusho uMisebenzi.

Kodwa uKatzenberg wayegibele ihhashi. Kwakucacile ukuthi u-Eisner no-Disney babesebenzisa ifilimu ye-Pixar ukuze baziphindiselele kuye ngokushiya i-Disney bayoqala isitudiyo esiyimbangi. "INkosana yaseGibhithe into yokuqala esayenza, futhi bafaka okwabo ngamabomu ngosuku lombukiso wethu wokuqala ukuze nje basicasule,” usho kanje. "Kodwa ngibone njengeNgonyama: uma ufaka isandla sakho ekhejini layo ungithinta, uzozisola."

Alukho uhlangothi olwahlehla, futhi amafilimu amabili afanayo akhuluma ngezinambuzane avusa isithakazelo sabezindaba esasingakaze sibe khona. AbakwaDisney bazama ukuthulisa imisebenzi, bekholelwa ukuthi ukubhebhethekisa imibango kuzosebenza njengendawo yokukhangisa Intu Z, kodwa Imisebenzi yayingeyena owokuvaleka umlomo kalula. “Ababi abavamisile ukuwina,” esho engxoxweni naye Los Angeles Times. Uchwepheshe wezokumaketha osheshayo we-DreamWorks uTerry Press uphakamise ukuthi, "uSteve Jobs kufanele aphuze iphilisi."

Intu Z yaqala ukuboniswa ekuqaleni kuka-Okthoba 1998. Bekungeyona imuvi embi. Intuthwane enemizwa, ehlala emphakathini ovumelanayo futhi ezimisele ukuveza ubuntu bayo, yashiwo nguWoody Allen. “Lena ihlaya le-Woody Allen, uhlobo lukaWoody Allen angasalwenza,” wabhala Isikhathi. Le filimu yenze izigidi ezingu-91 eMelika kanye nezigidi ezingu-172 emhlabeni jikelele.

Impilo yesiphazamisi wafika ngemva kwamasonto ayisithupha kunalokho ayekuhlelile ekuqaleni. Yayinombhalo olandisayo owengeziwe owaphendulela inganekwane ka-Aesop ephathelene nentuthwane nentethe ekhanda layo, futhi yenziwa ngobuchule obuthe xaxa, okuvumela ababukeli ukuba bajabulele, isibonelo, ukubukwa okuningiliziwe kwedlelo ngokombono wedlozi. Isikhathi wayincoma: “Abenzi bamafilimu benze umsebenzi oncomekayo ngokudala lo mkhakha wesikrini esibanzi wotshani, amaqabunga, utshani, nama-labyrinths agcwele inqwaba yezidalwa ezimbi, ezihlanyayo nezinhle kangangokuthi ifilimu ye-DreamWorks izwakala njengomdlalo womsakazo eduze nomsebenzi wabo. ," kubhala umgxeki uRichard Corliss. Futhi ehhovisi lebhokisi, ifilimu nayo ihambe kangcono kakhulu kunalokho Intu Z - Izigidi ezingama-163 e-United States kanye nezigidi ezingama-363 ​​emhlabeni jikelele. (Washaya i INkosana yaseGibhithe. )

Eminyakeni embalwa kamuva, uKatzenberg wahlangana neMisebenzi ngenhlanhla futhi wazama ukuhlanganisa izinto phakathi kwabo. Ugcizelele ukuthi ngesikhathi eseDisney, akakaze ezwe ngemibono ye Impilo yesiphazamisi, futhi uma enza kanjalo, inkontileka yakhe neDisney yayizomvumela ukuthi ahlanganyele enzuzweni, ngakho wayengeke aqambe amanga ngento enjalo. Imisebenzi enyakazisa isandla sakhe kuyo. “Ngakucela ukuthi ugudluze usuku lombukiso wala, ungamangali ukuthi ngivikele ingane yami,” kusho uKatzenberg. Wakhumbula uJobe evuma ngekhanda ukuthi uyezwa. Kodwa-ke, u-Jobs kamuva wathi akazange amxolele ngempela uKatzenberg:

“Ifilimu yethu ishaye ifilimu yakhe emabhokisini. Kwavela kahle? Cha, akwenzekanga, ngoba abantu manje sebebuka wonke umuntu eHollywood ngokuzumayo enza amafilimu ezinambuzane. Wawususa umbono kaJohane wasekuqaleni, futhi lokho ngeke kuthathelwe indawo. Wadala umonakalo omkhulu kangangokuthi angibange ngisamethemba, ngisho nalapho esefuna ukukulungisa. Weza kimi ngemva kwempumelelo kaShrek wathi, 'Ngishintshile. Ngingumuntu ohlukile. Ekugcineni sengizihlalele ngokuthula,’ futhi umbhedo onjalo. Bengithi, nginike ikhefu, Jeffrey. Usebenza kanzima, kodwa ngokwazi ukuziphatha kwakhe, angikwazi ukujabula ukuthi umuntu onjalo uyaphumelela kulo mhlaba. Baqamba amanga kakhulu eHollywood. Izwe eliyinqaba. Labo bantu baqamba amanga ngoba basembonini lapho kungekho khona ukuziphendulela ngomsebenzi. Lutho. Kanti baphuma kanjalo nje.''

Okubaluleke kakhulu kunokunqotshwa Intu Z - ngenkathi kuwukuziphindiselela okuthakazelisayo - ukuthi u-Pixar wabonisa ukuthi kwakungesona isimangaliso esisodwa. Impilo yesiphazamisi ezuziwe kanjalo I-toy story, okufakazela u-Pixar ukuthi impumelelo yabo yokuqala yayingelona nje iphutha. "I-syndrome yesibili yomkhiqizo iyinto yakudala kwezamabhizinisi," kusho uJobs kamuva. Kuvela ekungaqondini ukuthi kungani umkhiqizo wakho wokuqala ube yimpumelelo. “Ngakubona ku-Apple. Futhi ngacabanga ngathi: Uma singenza ifilimu yesibili, sikwenzile. "

"Ifilimu kaSteve"

Indaba Yamathoyizi II, eyaboniswa okokuqala ngo-November 1999, yayiyi-blockbuster enkulu nakakhulu, yenza amaRandi ayizigidi ezingu-246 e-United States namaRandi ayizigidi ezingu-485 emhlabeni wonke. Impumelelo ye-Pixar yaqinisekiswa ngokuqinisekile, futhi kwase kuyisikhathi sokuqala ukwakha indlunkulu yabameleli. Kuze kube manje, u-Pixar usebenze e-cannery engasasetshenziswa e-San Francisco's Emeryville, isifunda sezimboni esiphakathi kweBerkeley ne-Oakland, ngale kwe-Bay Bridge. Babhidliza isakhiwo esidala, futhi Imisebenzi yayala uPeter Bohlin, umakhi wezitolo zakwa-Apple, ukuthi akhe isakhiwo esisha endaweni engamahektha ayishumi nesithupha.

Kunjalo, Imisebenzi yaba nentshisekelo enkulu kuzo zonke izici zesakhiwo esisha, kusukela ekuklanyweni okuphelele kuya emininingwaneni emincane kakhulu mayelana nezinto zokwakha kanye nobuchwepheshe bokwakha. "USteve wayekholelwa ukuthi uhlobo olufanele lwesakhiwo lungenza izinto ezinhle esikweni," kusho umongameli wePixar u-Ed Catmull. Imisebenzi ibibhekelele yonke inqubo yebhilidi sengathi ungumqondisi ozithukuthela ngezithukuthuku nezinyembezi kuzo zonke iziqephu zefilimu yakhe. "Isakhiwo se-Pixar sasiwuhlobo lwefilimu kaSteve," kusho uLasseter.

Ekuqaleni uLasseter wayefuna ukwakha isitudiyo sendabuko saseHollywood esinezakhiwo ezihlukene ngezinjongo ezahlukene kanye nama-bungalows ezisebenzi. Kepha abantu bakwaDisney bathi abayithandanga ikhampasi yabo entsha ngoba izizwa ihlukaniswe, futhi Imisebenzi yavuma. Wanquma ukweqisa futhi akhe isakhiwo esisodwa esikhulu phakathi ne-atrium ezosiza abantu ukuba bahlangane.

Naphezu kokuba umakadebona wezwe ledijithali, noma mhlawumbe ngenxa yokuthi wayazi kahle ukuthi lo mhlaba ungabahlukanisa kanjani abantu kalula, Imisebenzi yayikholelwa kakhulu emandleni okuhlangana nabantu ubuso nobuso. “Esikhathini samanje se-inthanethi, silingeka ukuba sicabange ukuthi imibono ingathuthukiswa ku-iChat ne-imeyili,” usho kanje. "I-hit leyo. Imibono ivela emihlanganweni ezenzekelayo, ezingxoxweni ezingahleliwe. Uhlangana nomuntu, umbuze ukuthi wenzani, uthi 'wow' futhi ngokushesha yonke inhlobo yemibono izungeza ekhanda lakho."

Futhi ngakho wayefuna isakhiwo se-Pixar sikhuthaze ukuhlangana kwamathuba anjalo nokusebenzisana okungahleliwe. “Uma ibhilidi lingakusekeli lokhu, uzincisha amasu amasha nemibono emihle eyenzekayo,” usho kanje. "Ngakho siklame isakhiwo esiphoqa abantu ukuba baphume emahhovisi abo, bahambe phakathi kwe-atrium, futhi bahlangane nabanye abantu okungenzeka ukuthi abazange bahlangane ngenye indlela." ebonakala ngamafasitela ehholo lomhlangano, elakhiwe ihholo elikhulu, elinezihlalo ezingamakhulu ayisithupha kanye namakamelo amabili amancanyana, okwakunokungena kulo futhi i-atrium. “Inkolelo-mbono kaSteve yasebenza kusukela ngosuku lokuqala,” kukhumbula uLasseter. “Ngazithela kubantu engangingababoni ezinyangeni. Angikaze ngisibone isakhiwo esikhuthaza ukusebenzisana nokudala njengalesi.”

Imisebenzi yaze yafinyelela ekunqumeni ukuthi lesi sakhiwo sizoba nezindlu zokugezela ezinkulu ezimbili kuphela ezinezindlu zangasese, eyodwa yobulili obubodwa, nayo ixhunywe yi-atrium. "Umbono wakhe wawunamandla kakhulu, wayeqiniseka ngokuphelele ngombono wakhe," kukhumbula isikhulu se-Pixar uPam Kerwin. “Abanye bethu babebona sengathi kuya kude kakhulu. Ngokwesibonelo, omunye wesifazane okhulelwe wathi babengenakumphoqa ukuba aye endlini yangasese imizuzu eyishumi. Kube nokulwa okukhulu ngakho.” Futhi kwaba ngesinye sezikhathi lapho uLasseter noJobs bengavumelani. Ngakho benza isivumelwano: izindlu zangasese ezimbili zazizoba kuzo zombili izitezi ohlangothini ngalunye lwe-atrium.

Imishayo yensimbi yesakhiwo yayizobonakala, ngakho Imisebenzi yadlula kumasampula osonkontileka kulo lonke elase-States, izibuza ukuthi yimuphi umbala nokuthungwa okungabasebenzela kangcono. Ekugcineni, wakhetha ifekthri e-Arkansas, wabayala ukuba benze insimbi enemibala ecacile futhi baqinisekise ukuthi imishayo ayigobhoki futhi ayigoboki ngesikhathi sokuthutha. Uphinde wagcizelela ukuthi ahlanganiswe ngamabhawudi, angashiselwa. “Benza insimbi enhle emsulwa,” uyakhumbula. "Ngesikhathi izisebenzi zilayisha izinsimbi ngempelasonto, zamema imindeni izobheka."

Indawo yokuhlangana engavamile kakhulu endlunkulu yasePixar kwakuyiLounge of Love. Lapho omunye wabathwebuli bezithombe engena ehhovisi lakhe, wathola umnyango omncane ngemuva. Wayivula wabona iphasishi elincane eliphansi eliholela ekamelweni elinezindonga zamathayela elivumela ukungena kumshini wokupholisa umoya. Lo muntu okukhulunywa ngaye walenza elakhe leli gumbi, walihlobisa ngamalambu kaKhisimusi namalambu e-lava ehamba nozakwabo futhi wahlobisa izihlalo zokuzivikela ezinendwangu yezilwane, amakhushini anentshakaza, itafula le-cocktail eligoqwayo, ibha egcwele kahle namanabukeni aphrintwe ngeLove Lounge. Ikhamera yevidiyo efakwe ephasejini ivumele abasebenzi ukuthi baqaphe ukuthi ubani oza.

I-Lasseter and Jobs ilethe izivakashi ezibalulekile lapha, ezihlale zibuza ukuthi zizosayina udonga lapha. Kube nesiginesha kaMichael Eisner, uRoy Disney, uTim Allen noma uRandy Newman. Imisebenzi yayiyithanda lapha, kodwa ngenxa yokuthi wayengaphuzi, ngezinye izikhathi wayebiza leli gumbi ngokuthi i-Meditation Lounge. Uthe i-muto ikhumbuza "igumbi lokuphumula" yena noDaniel Kottke ababenalo eReed, ngaphandle kwe-LSD.

Isehlukaniso

Ebufakazini phambi kwekomidi leSigele ngoFebhuwari 2002, uMichael Eisner wahlasela izikhangiso Imisebenzi eyenzelwe iTunes. “Sinezinkampani zamakhompuyutha lapha ezinezikhangiso ezigcwele amakhasi namabhodi athi: Landa, hlanganisa, shisa,” esho. "Ngamanye amazwi, bakhuthaza futhi bakhuthaze ukweba yinoma ubani othenga ikhompuyutha yakhe."

Lokhu kwakungeyona inkulumo ehlakaniphe kakhulu, njengoba kwakusho ukuthi u-Eisner wayengawuqondi umgomo we-iTunes. Futhi uJobs, ngokuqondakalayo, wazishisa, okuyinto u-Eisner ayengayibikezela. Futhi lokho bekungahlakaniphile, ngoba u-Pixar no-Disney basanda kwethula i-movie yabo yesine I-Monsters Inc. (I-Monsters Inc), esheshe yabonakala iphumelela kakhulu kunamafilimu angaphambili, ingenisa amaRandi ayizigidi ezingu-525 emhlabeni wonke. Inkontileka phakathi kuka-Pixar nesitudiyo se-Disney yayisizonwetshwa, futhi u-Eisner akazange asize lapho egcoba umlingani wakhe esidlangalaleni ngale ndlela eSigeleni Sase-US. Imisebenzi yayiphithene kangangoba waze wabiza omunye wabaphathi bakwaDisney ukuba azikhulule. "Uyazi ukuthi uMichael usanda kungenzani?"

U-Eisner no-Jobs babevela ezizindeni ezihlukene, ngamunye evela ekhoneni elihlukile laseMelika. Nokho, babefana ngesifiso sabo esinamandla nokungafuni ukuyekethisa. Bobabili babefuna ukwenza izinto eziseqophelweni eliphezulu, okwakusho ukugoqana imininingwane nokungabaqophi abagxekayo. Ukubuka u-Eisner egibela isitimela se-Wild Kingdom kaninginingi, ukuthola ukuthi ungakwenza kanjani ukugibela kube ngcono kufana nokubuka u-Steve Jobs edlala nge-iPod interface futhi azindle ukuthi ungayenza kanjani ibe lula nakakhulu. Ngakolunye uhlangothi, ukubabuka bexhumana nabantu kwakungeyona into eyakhayo.

Bobabili bakwazi ukuziqinisa kodwa abathandanga ukuhlehla okuthe izikhathi ezingaphezu kwesisodwa uma sebengene komunye kwadala ukuminyana emsebenzini. Kuzo zonke izingxabano babesolana ngokuqamba amanga. Kodwa u-Eisner noma uJobs abazange bakholelwe ukuthi bangafunda okuthile komunye, futhi abazange bacabange ukukhombisa omunye inhlonipho encane futhi okungenani benze sengathi kukhona okumele bakufunde. Imisebenzi isola u-Eisner:

“Okubi kakhulu, ngicabanga ukuthi, ukuthi u-Pixar uvuselele ngempumelelo ibhizinisi le-Disney, wenza ifilimu emnandi ilandelana, kuyilapho i-Disney ikhiqiza i-flop ngemuva kwe-flop. Ungacabanga ukuthi inhloko ye-Disney ingathanda ukwazi ukuthi u-Pixar kungenzeka akwenze kanjani. Kodwa wavakashela u-Pixar isamba samahora amabili nesigamu eminyakeni engamashumi amabili yobudlelwane bethu, ukuze nje asinikeze inkulumo yokuhalalisela. Wayengenandaba, akakaze afune ukwazi. Futhi lokho kuyangimangaza. Ilukuluku libaluleke kakhulu.”

Lokho kwakuwukudelela kakhulu. U-Eisner wahlala e-Pixar isikhathi eside, Imisebenzi yayingekho kokunye ukuvakasha kwakhe. Nokho, kwakuyiqiniso ukuthi akazange abonise isithakazelo esikhulu kwezobuchwepheshe noma umsebenzi wobuciko esitudiyo. Ngokungafani naye, Imisebenzi yanikela isikhathi esiningi ekutholeni okuthile kubaphathi bakwaDisney.

Ukugudluzwa phakathi kuka-Eisner kanye neMisebenzi kwaqala ehlobo lika-2002. Imisebenzi yayihlale ibabaza umoya wokudala we-Walt Disney enkulu kanye neqiniso lokuthi inkampani ye-Disney isisebenze izizukulwane ezimbalwa. Wabona umshana kaWalt ​​uRoy njengomfanekiso wefa lomlando likamalume wakhe kanye nefilosofi yokuphila. U-Roy wayesaphethe i-studio ye-Disney, naphezu kweqiniso lokuthi yena no-Eisner babengasondelene kakhulu njengangaphambili, futhi Imisebenzi yabonisa ukuthi u-Pixar wayengeke ayivuselele inkontileka yakhe ne-Disney uma u-Eisner ehlala ephethe.

U-Roy Disney no-Stanley Gold, umlingani wakhe oseduze kubaphathi be-studio, baqala ukuxwayisa abanye abaphathi ngenkinga nge-Pixar. Ngo-Agasti 2002, lokhu kwashukumisela u-Eisner ukuthi abhalele abaphathi i-imeyili lapho engazange athathe ama-napkins. Wayeqiniseka ukuthi u-Pixar uzogcina evuselela isivumelwano, ngenxa yokuthi i-Disney inamalungelo amafilimu ka-Pixar futhi amakhredithi aseqedile. Futhi, i-Disney izoba sesimweni esingcono sokuxoxisana ngonyaka kusukela manje ngoba u-Pixar uzokhipha i-movie yabo entsha Ukuthola i-Nemo (Ukuthola i-Nemo). “Izolo sibuke ifilimu entsha ye-Pixar okwesibili Ithola i-Nemo, okuzokhonjiswa okokuqala ngoMeyi ozayo,” kubhala yena. "Kuzoba isheke elikhulu lamaqiniso kulabo bafana. Kuhle kakhulu, kodwa akukho ndawo eseduze njengefilimu yabo yokugcina. Kodwa-ke banomuzwa wokuthi iyamangalisa.” Le imeyili yayinamaphutha amabili amakhulu: okokuqala, umbhalo wayo uputshuzelwe Los Angeles Times futhi ecasula Imisebenzi. Futhi okwesibili, wayenephutha, enephutha kakhulu.

Ifilimu yopopayi Ithola i-Nemo ibe yingoma enkulu ka-Pixar (kanye ne-Disney) kuze kube manje futhi yadlula INgonyama Inkosi futhi yaba ifilimu egqwayizayo ephumelela kakhulu emlandweni. Kwenze imali eyizigidi ezingama- $ 340 ekhaya kanye nezigidi ezingama- $ 868 emhlabeni jikelele. Ngo-2010, iphinde yaba yi-DVD edume kakhulu yesikhathi sonke - amakhophi ayizigidi ezingu-40 athengisiwe - futhi yaba isihloko sokugibela okudumile kumapaki e-Disney. Futhi phezu kwalokho, bekuwubuciko obuhlelwe kahle futhi obuhlaba umxhwele obuwine Umklomelo We-Academy Wesici Esigqwayizayo Esihamba Phambili. “Ngiyithanda kakhulu ifilimu ngoba imayelana nokuzifaka engozini nokufunda ukuvumela labo esibathandayo bangene engozini,” kusho uJobs. Impumelelo yefilimu isho izigidi ezingu-183 zamaRandi esikhwameni sika-Pixar, manje esinezigidi ezinhle ezingu-521 zokukhokhelana kokugcina ne-Disney.

Ngokushesha ngemva kokuqedwa Nema Imisebenzi yenza isiphakamiso sika-Eisner saba sohlangothi olulodwa kangangokuthi kwacaca bha ukuthi kwakufanele sinqatshwe. Esikhundleni sokuhlukaniswa kwemali engu-50:50, njengoba kwakudingeka isivumelwano esikhona, Imisebenzi iphakamise ukuthi u-Pixar abe umnikazi ophelele nokhethekile wamafilimu, ekhokhela i-Disney kuphela amaphesenti ayisikhombisa nesigamu ukuze asatshalaliswe. Futhi amamuvi amabili okugcina - bebesebenza nje kumamuvi Ama-Incredibles a Izimoto – okuhlanganisa nabalingiswa abasemqoka kuzobe sekungaphansi kwesivumelwano esisha.

Kodwa u-Eisner wayephethe icilongo elilodwa elikhulu esandleni sakhe. Ngisho noma u-Pixar engayivuseleli inkontileka, i-Disney inamalungelo okwenza enye inkondlo elama I-toy story namanye amafilimu enziwe u-Pixar, futhi unamalungelo kumaqhawe awo, kusukela ku-Woody kuya ku-Nemo, kanye no-Mickey Mouse no-Donald Duck. U-Eisner wayesevele ehlela—noma esabisa—ukuzokwakhiwa opopayi bakwaDisney Indaba Yamathoyizi III, ngoba u-Pixar wayengafuni ukukwenza. "Uma ubheka lokho inkampani ekwenzile, isibonelo, Cinderella II, vele uyisuse,” kusho uJobs.

U-Eisner wakwazi ukwenza uRoy Disney ehle esikhundleni njengosihlalo ngoNovemba 2003, kodwa izibhelu azigcinanga lapho. U-Disney ubhale incwadi evulekile ehlabayo. "Inkampani ilahlekelwe isizinda sayo sokuqina, amandla ayo okudala, ilahle ifa layo," ebhala. Ku-litany yezinsolo zokuhluleka kuka-Eisner, nokho, akazange akhulume ngokwakha ubuhlobo obunezithelo noPixar. Imisebenzi yanquma ngalesi sikhathi ukuthi akasafuni ukusebenza no-Eisner. NgoJanuwari 2004, wamemezela esidlangalaleni ukuthi uzinqamule izingxoxo ne-studio ye-Disney.

Njengomthetho, Imisebenzi yayiqaphela ukuthi ingavumeli umphakathi ubone imibono yakhe eqinile, ayebelana ngayo nabangane bakhe kuphela etafuleni lasekhishini ePalo Alto. Kodwa kulokhu akazange azibambe. Esithangamini nabezindaba asibizile, utshele izintatheli ukuthi ngenkathi u-Pixar ekhiqiza izingoma ezishisa izikhotha, ama-animators akwa-Disney abenza "isiphithiphithi esihlazozayo." “Iqiniso liwukuthi sisebenze kancane kakhulu ne-Disney ezingeni lokudala eminyakeni yamuva. Ungakwazi ukuqhathanisa ikhwalithi yokudala yamafilimu ethu nekhwalithi yokudala yamafilimu amathathu okugcina e-Disney futhi uzitholele isithombe sobuciko baleyo nkampani ukuheha okukhulu kwezethameli, eziye ebhayisikobho ukuyobuka amafilimu e-Disney. "Sikholelwa ukuthi i-Pixar manje isiwumkhiqizo onamandla futhi owaziwayo kwezithombeni." Lapho Imisebenzi icela ukunakwa, u-Roy Disney waphendula, "Lapho umthakathi omubi efa, sizoba ndawonye futhi."

UJohn Lasseter wethuka lapho ecabanga ukuhlukana noDisney. “Bengikhathazekile ngezingane zami. Bazokwenzani ngabalingiswa esibadalile?” ekhumbula. “Kwakunjengokungathi kufakwe insangu enhliziyweni yami.” Wakhala lapho ehlanganisa ithimba lakhe ekamelweni lenkomfa lasePixar, izinyembezi zigcwala amehlo njengoba ekhuluma nabasebenzi abangamakhulu ayisishiyagalombili bakwaPixar ababebuthene e-atrium. "Kufana nokunikeza izingane zakho ozithandayo ukuze zithathwe kubantu abalahlwe amacala okuhlukumeza izingane." Wachaza ukuthi kungani kudingekile ukuhlukana ne-Disney futhi waqinisekisa wonke umuntu ukuthi u-Pixar uzoqhubeka futhi aphumelele. "Wayenamandla amakhulu okukholisa," kusho uJacob, unjiniyela we-Pixar osenesikhathi eside. "Sonke sakholelwa ngokuzumayo ukuthi kungakhathaliseki ukuthi kwenzekani, uPixar uzophumelela."

U-Bob Iger, umongameli wenkampani yakwa-Disney, kudingeke ukuthi angenelele futhi ehlise imiphumela engase ibe khona yamazwi ka-Jobs. Wayenokuqonda futhi ebhekana namaqiniso njengoba nje nalabo ababemzungezile babeyiqeqebana. Uvela kumabonakude - ngaphambi kokuthi atholwe ngabakwaDisney ngo-1996, wayengumongameli we-ABC Network. Wayengumphathi onekhono, kodwa futhi wayeneso lekhono, eqonda abantu futhi enomuzwa wesimo, futhi ekwazi ukuthula lapho kudingeka. Ngokungafani no-Eisner noJobs, wayezolile futhi enesiyalo, okwamsiza ukuba abhekane nabantu abanobugovu obuphakeme. “USteve umangaze abantu ngokumemezela ukuthi useqedile ngathi,” kukhumbula u-Iger ngokuhamba kwesikhathi. "Singene kumodi yenhlekelele futhi bengizama ukulungisa yonke into."

U-Eisner uhole iDisney iminyaka eyishumi enezithelo. Umongameli wenkampani kwakunguFrank Wells. U-Wells wakhulula u-Eisner emisebenzini eminingi yokuphatha, ukuze u-Eisner akwazi ukusebenzela iziphakamiso zakhe, ngokuvamile eziwusizo futhi ezivame ukukhazimula, ukuze athuthukise wonke amabhayisikobho, ukukhangwa kwepaki ye-Disney, iphrojekthi yethelevishini, noma ezinye izinto ezingenakubalwa. Kodwa lapho u-Wells eshona engozini yendiza enophephela emhlane ngo-1994, u-Eisner akakwazanga ukuthola umphathi ongcono. Okuthunyelwe kuka-Wells kwafunwa uKatzenberg, yingakho u-Eisner amxosha. Ngo-1995, uMichael Ovitz waba umongameli, kodwa kwakungesona isinqumo esijabulisayo futhi u-Ovitz wahamba ngemva kweminyaka engaphansi kwemibili. Imisebenzi kamuva yaphawula kanje:

“Eminyakeni eyishumi yokuqala esesikhundleni somqondisi omkhulu, u-Eisner wenza umsebenzi othembekile. Kodwa ubelokhu enza umsebenzi ongemuhle iminyaka eyishumi edlule. Futhi lolo shintsho lweza lapho uFrank Wells efa. UEisner ungumbungazi ovelele. Unemibono emihle. Ngakho-ke ngenkathi uFrank enakekela izindaba zokusebenza, u-Eisner wayekwazi ukundiza esuka kuphrojekthi aye kwelinye njengenyosi, azithuthukise ngokufaka kwakhe. Kodwa wayengemuhle njengomphathi, ngakho lapho sekufanele anakekele izimoto, kwakubi. Akekho owayethanda ukumsebenzela. Wayengenagunya. Wayeneqembu elihlela amasu elalifana namaGestapo, wawungeke uchithe ngisho indibilishi ngaphandle kokuvunyelwa. Nakuba ngahlukana naye, kufanele ngibonge impumelelo ayizuzile eminyakeni yakhe yokuqala eyishumi. Ngayithanda ingxenye ethile yobuntu bakhe. Ngezinye izikhathi ungumngane ojabulisayo - omnandi, ohlakaniphile, ohlakaniphile. Kodwa futhi unohlangothi olumnyama, lapho i-ego yakhe iba ngcono kuye. Ekuqaleni, wayeziphatha ngendlela efanele nangendlela ehluzekile, kodwa phakathi naleyo minyaka eyishumi ngajwayelana naye ohlangothini olubi.'

Inkinga enkulu ka-Eisner ngo-2004 ukuthi wayengakwazi ukubona isiphithiphithi emnyangweni we-animation. Amafilimu amabili okugcina, Iplanethi Yegugu a UMfowethu Bhele, futhi abenzanga ubulungiswa befa le-Disney, futhi abenzanga okuhle kakhulu ebhokisini lebhokisi. Ngesikhathi esifanayo, amafilimu opopayi aphumelelayo ayewumgogodla wokuphila komphakathi, kuwo kwavela izindawo ezikhangayo emapaki okuzijabulisa, amathoyizi ezingane nezinhlelo zethelevishini ezithandwayo. I-toy story waba nokulandelanisa, umbukiso wadalwa ngokusho kwakhe Disney eqhweni, ezomculo I-toy story, eyadlalwa emikhunjini ye-Disney's cruise ships, iphinde yaveza ividiyo ekhethekile edlala i-Buzz the Rocketeer, i-CD yezinganekwane, imidlalo emibili yamavidiyo kanye nenqwaba yamathoyizi adayise isamba esihlanganisiwe esingaba izigidi ezingu-25, iqoqo lezingubo kanye nezindawo eziyisishiyagalolunye ezihehayo. Amapaki etimu ye-Disney. Iplanethi yegugu nokho, kwakungenjalo.

"UMichael wayengaqondi ukuthi izinkinga ze-Disney ezithombeni zazibucayi ngempela," kuchaza u-Iger kamuva. “Futhi lokho kwabonakala nasendleleni asebenzelana ngayo noPixar. Waba nomuzwa wokuthi wayengamdingi uPixar, nakuba kwakuphambene ncamashí.” Ngaphezu kwalokho, u-Eisner wayethanda ukuxoxisana kakhulu futhi ezonda ukuyekethisa, okwakungqubuzana ngokuqondakalayo neMisebenzi, ngoba wayevela enhlama efanayo. “Zonke izingxoxo zidinga ukuvumelana okuthile,” kusho u-Iger. "Futhi akekho kulaba ababili oyingcweti yokuyekethisa."

Indlela yokuphuma kulesi sinxushunxushu yavela ngomunye uMgqibelo kusihlwa ngoNdasa wezi-2005, lapho u-Iger ethola ucingo oluvela kuSenator wangaleso sikhathi uGeorge Mitchell kanye namanye amalungu amaningana ebhodi le-Disney. Bamtshela ukuthi bazongena esikhundleni sika-Eisner njenge-CEO ezinyangeni ezimbalwa. Lapho u-Iger evuka ngakusasa ekuseni, wabiza amadodakazi akhe wabe esebiza uSteve Jobsov kuJohn Lasseter futhi wabatshela ngokusobala ukuthi wayemazisa uPixar futhi wayefuna ukwenza isivumelwano. Imisebenzi yayijabule. Wayemthanda u-Iger futhi ngesinye isikhathi waze wathola ukuthi babefana kancane ngenxa yokuthi intombi kaJobs eyake yaba khona uJennifer Egan yayihlala nomka-Iger enyuvesi.

Ngalelo hlobo, ngaphambi kokuba u-Iger athathe izintambo ngokusemthethweni, waba nomhlangano wecala neMisebenzi. U-Apple wayesezophuma ne-iPod ekwazi ukudlala ividiyo ngaphezu komculo. Ukuze idayiswe bekumele yethulwe kuthelevishini kanti uJobs ubengafuni ukuthi kwaziwe okuningi ngayo ngoba ubefuna ukuthi kuhlale kuyimfihlo aze aziveze esiteji emcimbini wokwethulwa kwayo. Uchungechunge lwethelevishini lwaseMelika oluphumelele kakhulu, Bomama Bekhaya Bephelelwe Lithemba a Ilahlekile, okuphethwe yi-ABC, yenganyelwe u-Iger ovela kwaDisney. U-Iger, owayenama-iPod ambalwa ngokwakhe futhi wawasebenzisa kusukela ekufudumaleni ekuseni ukuya emsebenzini wasebusuku, ngokushesha wabona ayengakwenza ukuze abonise i-iPod kumabonakude futhi wanikeza uchungechunge oludumile lwe-ABC. “Siqale ukukhuluma ngakho lingakapheli isonto, bekungelula neze,” kukhumbula u-Iger. "Kodwa bekubalulekile ngoba uSteve wabona ukuthi ngisebenza kanjani futhi kwakhombisa wonke umuntu ukuthi uDisney wakwazi ukusebenzisana noSteve."

Ukuze kugujwe ukwethulwa kwe-iPod entsha, Imisebenzi yaqasha ithiyetha e-San José futhi wamema u-Iger ukuthi abe isivakashi sakhe kanye nokumangala okuyimfihlo ekugcineni. “Ngangingakaze ngiye kwenye yezethulo zakhe, ngakho ngangingazi ukuthi wawumkhulu kangakanani umcimbi,” kukhumbula u-Iger. “Kwaba impumelelo yangempela ebudlelwaneni bethu. Wabona ukuthi ngingumuntu othanda ubuchwepheshe besimanje nokuthi ngizimisele ukubeka engcupheni.” Imisebenzi yenza umsebenzi wakhe ojwayelekile, ebonisa izethameli zonke izici nemisebenzi ye-iPod entsha ukuze wonke umuntu abone ukuthi “ enye yezinto ezinhle kakhulu esake sazenza ”, kanye nokuthi isitolo se-iTunes sizokunikeza kanjani amavidiyo omculo namafilimu amafushane. Khona-ke, njengomkhuba wakhe, waphetha ngokuthi, “Futhi enye into…” I-iPod izodayisa uchungechunge lwe-TV. Kwaduma ihlombe elikhulu. Ubalule ukuthi ama-series amabili adume kakhulu akhiqizwa ngabakwa-ABC. “Kanti ubani umnikazi we-ABC? I-Disney! Ngiyabazi labo bantu,” ejabula.

Ngesikhathi u-Iger engena esiteji, ubebonakala ekhululekile njengoJobs. "Enye yezinto mina noSteve esizithanda kakhulu ngalokhu inhlanganisela yobuchwepheshe obumangalisayo nokuqukethwe okumangalisayo," esho. "Ngiyajabula ukuba lapha ukuze ngimemezele ukwanda kobudlelwane bethu ne-Apple," wanezela, ngemuva kokumisa isikhashana esifanele, wengeza, "Hhayi nge-Pixar, kodwa nge-Apple."

Nokho, kwaba sobala ekwamukeleni kwabo okufudumele ukuthi u-Pixar no-Disney bazokwazi ukusebenzisana futhi. "Yileyo ndlela engangibubone ngayo ubuholi bami - uthando, hhayi impi," kusho u-Iger. "Silwe impi noRoy Disney, neComcast, ne-Apple kanye noPstrong. Bengifuna ukulungisa yonke into, ikakhulukazi noPixar.” U-Iger wayesanda kubuya ekuvuleni okuhle kwepaki yetimu entsha yakwaDisney eHong Kong. Eceleni kwakhe kwakungu-Eisner, ekugcineni njengomqondisi omkhulu. Umgubho wawuhlanganisa umbukiso omkhulu ovamile we-Disney ezansi no-Main Street. Ngokwenza kanjalo, u-Iger waqaphela ukuthi abalingiswa be-parade kuphela abadalwe eminyakeni eyishumi edlule yilabo abavela kwa-Pixar. “Ilambu lacima,” uyakhumbula. “Ngangimi eduze kukaMichael, kodwa ngangizithulele ngoba kwakuzobekela inselele indlela ayeqondisa ngayo ama-animation iminyaka eyishumi. Ngemva kweminyaka eyishumi INgonyama Inkosi, Ubuhle nobubi a I-Aladin iminyaka eyishumi kungenzeki lutho.”

U-Iger wabuyela eBurbank, lapho enza khona ukuhlaziya kwezezimali futhi wathola, phakathi kwezinye izinto, ukuthi isigaba samafilimu e-animated sasihlupheke kule minyaka eyishumi edlule. Emhlanganweni wakhe wokuqala njenge-CEO wethula imiphumela yokuhlaziya kwakhe ebhodini, amalungu alo abecasulwe ngokuzwakalayo ngokuthi awakaze atshelwe lutho olunjalo. “Njengoba ezopopayi zidlondlobala, kanjalo nenkampani yethu yonke,” kusho u-Iger. “Ifilimu yopopayi eyimpumelelo ifana negagasi elikhulu elihlanganisa yonke imikhakha yebhizinisi lethu - kusukela kwabalingiswa emiqhudelwaneni kuya emculweni, emapaki etimu, imidlalo yevidiyo, ithelevishini, i-inthanethi ngisho namathoyizi ezingane. Uma singawakhiqizi la magagasi, inkampani ngeke iphumelele.” Ubanikeze izinketho eziningi. Noma gcina abaphathi bamanje esigabeni sefilimu esine-animated, okuthi, ngokusho kwakhe, asizange sisebenze, noma simlahle futhi sithole omunye umuntu, kodwa ngeshwa akazi noma ubani ofanelekayo. Futhi inketho yokugcina kwakuwukuthenga i-Pixar. “Inkinga angazi noma iyadayiswa yini futhi ukube iyadayiswa akungabazeki ukuthi ibiza imali eshisiwe,” usho kanje. Ibhodi labaqondisi limnike imvume yokuqala izingxoxo noPixar ngakho.

U-Iger wenza ngendlela engajwayelekile. Lapho eqala ukukhuluma no-Jobs, wavuma akubona ngesikhathi ebuka umbukiso we-Disney eHong Kong nokuthi kwamqinisekisa kanjani ukuthi i-Disney imdinga kakhulu u-Pstrong. “Ngithanda uBob Iger ngalokhu,” kukhumbula uJobs. "Kuvele kuphatheke kabi wena. Lena into ewubulima ongayenza ekuqaleni kwezingxoxo, okungenani ngokwemithetho yendabuko. Wavele wabeka ikhadi phezu kwetafula wathi, 'Sibomvu. ' Ngamthanda umfana ngaso leso sikhathi ngoba nami ngisebenza kanjalo. Ake siwalahle amakhadi phezu kwetafula sibone ukuthi azowa kanjani.” (Lena kwakungeyona indlela kaJobs. Ngokuvamile wayevula izingxoxo ngokumemezela ukuthi imikhiqizo noma izinkonzo zomunye umuntu zaziyize.)

Imisebenzi kanye no-Iger bahamba ngezinyawo eziningi ndawonye-ikhempasi ye-Apple, i-Palo Alto, i-Allen ne-Co. eSun Valley. Okokuqala, bahlanganisa uhlelo lwesivumelwano esisha sokusabalalisa: U-Pixar wayezowabuyisela wonke amalungelo amamuvi nabalingiswa ayesewakhiqizile, futhi ngokubuyisela i-Disney yayizothola ingxenye efanelekile ye-Pixar, futhi u-Pixar wayezomkhokhela imali ephansi. ukusabalalisa amafilimu akhe esikhathi esizayo. Kodwa u-Iger wayekhathazekile ngokuthi isivumelwano sizokwenza u-Pixar abe imbangi enkulu ku-Disney, okungeke kube kuhle ngisho noma i-Disney yayinesandla ku-Pixar.

Ngakho waqala ukusikisela kuMisebenzi ukuthi mhlawumbe kufanele benze okuthile okukhulu. “Ngifuna nazi ukuthi lokhu ngikucabangela ngazo zonke izindlela,” kusho yena. Imisebenzi ngokusobala yayingamelene nakho. “Akuphelanga sikhathi esingakanani kwasicacela sobabili ukuthi ingxoxo yethu ingase iphendukele endabeni yokuthengwa kwempahla,” kukhumbula uJobs.

Kodwa okokuqala, uJobs wayedinga isibusiso sikaJohn Lasseter no-Ed Catmull, ngakho wabacela ukuba beze endlini yakhe. Futhi wakhuluma ngqo ephuzwini. “Kumele sazane noBob Iger,” wabatshela. “Singayihlanganisa naye futhi simsize avuse iDisney. Uyinsizwa enhle.”

Laba bobabili babenokungabaza ekuqaleni. “Angase athi besishaqekile,” kukhumbula uLasseter. "Uma ungafuni ukwenza lokho, kulungile, kodwa ngingathanda uhlangane noBob Iger ngaphambi kokuthi unqume," kuqhuba uJobs. "Nganginemizwa efana neyakho, kodwa ngagcina ngimthanda ngempela lo mfana." usuku . Uyinsizwa eqondile, akukho mbukiso.” U-Lasseter ukhumbula indlela yena noCatmull abavele bahlala ngayo isikhashana bekhamisile.

U-Iger waya emsebenzini. Wandizela esuka eLos Angeles eya kwaLasseter ukuze ayodla isidlo sasemini, wahlangana nomkakhe nomndeni wakhe, wahlala kwaze kwaba phakathi kwamabili bexoxa. Uphinde wathatha uCatmull bayodla isidlo sakusihlwa wabe esevakashela isitudiyo sakwaPixar, eyedwa, engenamuntu futhi engenayo Imisebenzi. Uthi: “Ngahlangana nabo bonke abaqondisi lapho, ngamunye ngamunye, futhi ngamunye wangitshela ngefilimu yakhe. ULasseter wayeziqhenya ngendlela iqembu lakhe elihlabe ngayo umxhwele u-Iger, futhi vele u-Iger wakhula emthanda. "Ngangiziqhenya kakhulu ngoPixar ngaleso sikhathi kunangaphambili," usho kanje. "Wonke umuntu wayemangalisa futhi uBob wayeshaywe umoya yikho konke."

Lapho u-Iger ebona okwakulindelwe eminyakeni ezayo— Izimoto, Ratatouille, I-Wall-E - wabuya futhi wathulula isifuba ku-CFO yakhe kwaDisney: "Jesu Kristu, banezinto ezinhle kakhulu! Kufanele nje sivumelane nabo. Lokhu kumayelana nekusasa lenkampani.” Uvumile ukuthi ubengakholelwa kumafilimu abesetshenzwa kwaDisney.

Ekugcineni bahlanganisa isivumelwano lapho i-Disney izothenga i-Pixar ngama-dollar ayizigidi eziyizinkulungwane ezingu-7,4 esitokweni. Imisebenzi izobe isiba umnikazi wamasheya omkhulu we-Disney cishe ngamaphesenti ayisikhombisa wamasheya - u-Eisner ungumnikazi wamaphesenti angu-1,7 kuphela kanti u-Roy Disney uphethe iphesenti elilodwa kuphela lamasheya. Isigaba se-Disney Animation sizolethwa ngaphansi kwe-Pixar ne-Lasseter futhi i-Catmull izohola konke. I-Pixar izogcina ubunikazi bayo obuzimele, isitudiyo sayo kanye nekomkhulu layo kuzohlala e-Emeryville, futhi izogcina isizinda sayo se-inthanethi.

U-Iger ucele uJobs ukuthi alethe uLasseter noCatmull emhlanganweni oyimfihlo wasekuseni webhodi leDisney eCentury City, eLos Angeles, ngeSonto. Inhloso bekuwukubalungiselela ukuthi kuzoba yisinyathelo esiqinile futhi esibiza imali, ukuze bangabi nenkinga futhi bangagcina behlehlile. Njengoba bephuma endaweni yokupaka izimoto, uLasseter utshele Imisebenzi, "Uma ngijabule kakhulu noma ngikhuluma isikhathi eside, beka isandla sakho emlenzeni wami, ngakho-ke kufanele ngikwenze kanye kuphela, ngaphandle kwalokho i-Lasseter yenza kahle. “Ngakhuluma ngendlela esenza ngayo amafilimu, ukuthi iyini ifilosofi yethu, ukuvuleleka kwethu nokwethembeka komunye nomunye, nendlela esikhulisa ngayo amakhono okudala omunye nomunye,” uyakhumbula. Ibhodi labuza uchungechunge lwemibuzo, futhi Imisebenzi yayineLasseter ephendula iningi layo. Imisebenzi ngokwakhe ikhulume ngaphezu kwakho konke ukuthi kuhle kangakanani ukuhlanganisa ubuciko nobuchwepheshe. “Yilokho isiko lethu lonke elimayelana, njengase-Apple,” kusho yena. U-Iger uyakhumbula, "Intshiseko nentshiseko yabo kwakhanga wonke umuntu ngokuphelele."

Ngaphambi kokuthi ibhodi lakwaDisney libe nethuba lokugunyaza ukuhlanganiswa, uMichael Eisner ungene wazama ukunqamula isivumelwano. Washayela u-Iger ucingo wathi kubiza kakhulu. “Ungazihlanganisa wena izithombe ezinyakazayo,” emtshela. "Kanti kanjani?" “Ngiyazi ukuthi ungakwenza,” kusho u-Eisner. U-Iger waqala ukuphelelwa isineke. "Michael, ungasho kanjani ukuthi ngingakwenza lokho wena wehluleka?!"

U-Eisner uthe ufuna ukuza emhlanganweni webhodi - nakuba engaselona ilungu noma umphathi - futhi akhulume ngokumelene nokutholwayo. U-Iger wayemelene nakho, kodwa u-Eisner washayela ucingo uWarren Buffet, umnikazi wamasheya omkhulu, noGeorge Mitchell, owayengusihlalo webhodi. Lowo owayeyilungu lephalamende waqinisekisa u-Iger ukuthi avumele u-Eisner akhulume. "Ngitshele ibhodi ukuthi asikho isidingo sokuthenga i-Pixar ngoba vele inamaphesenti angamashumi ayisishiyagalombili nanhlanu alokho uPixar ayekwenzile," kukhumbula u-Eisner. Ubebhekise eqinisweni lokuthi kumamuvi asevele enziwe, i-Disney inesabelo senzuzo, kanye namalungelo okwenza ukulandelana nokusebenzisa abalingiswa balawo mamuvi. “Ngenze isethulo lapho ngithe sekusele amaphesenti ayishumi nanhlanu kuphela e-Pixar i-Disney engeyena umnikazi wayo. Futhi yilokho abakutholayo. Okunye wukubheja kumamuvi we-Pixar wesikhathi esizayo.” “Ngakhomba idlanzana labaqondisi nabadidiyeli emlandweni wefilimu abashaya izingoma ezimbalwa base beshaya phansi ngonyawo. Kwenzeke ku-Spielberg, u-Walt Disney, nabanye abaningi. ” Ukwenza isivumelwano sibe nenzuzo, ifilimu ngayinye entsha ye-Pixar kuzodingeka yenze ama-dollar ayizigidi eziyizinkulungwane eziyi-1,3, u-Eisner ubala. "USteve wayecasukile ukuthi ngangazi izinto ezinjalo," kusho u-Eisner kamuva.

Lapho eqeda inkulumo yakhe, u-Iger waziphikisa iphuzu nephuzu. “Ake ngichaze ukuthi yini engalungile ngale nkulumo,” eqala. Ngemuva kokubalalela bobabili, ibhodi ligunyaze isivumelwano njengoba kuhlongozwe u-Iger.

U-Iger wandiza waya e-Emeryville ukuyohlangana neMisebenzi ukuze baxoxe ngesivumelwano sabasebenzi bakwaPixar. Kodwa nangaphambi kwalokho, Imisebenzi yahlangana noCatmull noLasseter. "Uma noma ubani kini unokungabaza," esho, "ngizobatshela ukuthi 'ngiyabonga, angifuni' futhi ngishaye ikhwela mayelana nesivumelwano." Kuleli qophelo cishe cishe akunakwenzeka. Nokho, basamukela isenzo sakhe. “Anginankinga nalokho,” kusho uLasseter. "Asikwenze." UCatmull naye wavuma. Kwase kungana wonke umuntu wahlengezela izinyembezi uMsebenzi.

Wonke umuntu wabe esebuthana e-atrium. "I-Disney ithenga i-Pixar," kumemezela u-Jobs. Izinyembezi bezicwebezela kwamanye amehlo, kodwa wathi echaza uhlobo lwesivumelwano, kwaqala kwacaca kubasebenzi ukuthi wukuthenga izinto ezibheke phansi. UCatmull uzoba yinhloko ye-Disney animation, uLasseter uzoba umqondisi wezobuciko. Ekugcineni, wonke umuntu wajabula. U-Iger wama eceleni futhi u-Jobs wammema ukuba eze phambi kwezisebenzi ezihlangene. Lapho u-Iger wabe esekhuluma ngesiko lika-Pixar eliyingqayizivele nendlela i-Disney okufanele lilinakekele futhi lifunde kulo, isixuku saqhuma ihlombe.

"Inhloso yami akukhona nje ukwenza imikhiqizo emihle, kodwa ukwakha izinkampani ezinkulu," kusho uJobs kamuva. "UWalt Disney wakwenza. Futhi ngendlela esenze ngayo lokho kuhlanganiswa, savumela uPixar ukuthi aqhubeke eyinkampani enhle futhi sisiza iDisney ukuthi nayo ihlale iyinkampani. "

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