Petr Škuta Isimemezelo se-Apple Card sibangele isiphithiphithi eSpring Keynote. Kodwa-ke, bambalwa abantu abaziyo ukuthi umqondo wokudala ikhadi lesikweletu nge-apula logo elunywe awuveli ekhanda likaTim Cook.
Owayengumqondisi wokudala wenkampani yakwaCupertino uKen Segall wachaza kabanzi kubhulogi yakhe ngombono owandulela i-Apple Card yanamuhla. Kusukela ngo-2004, uSteve Jobs wadlala ngothando ngombono wokuba nekhadi lakhe lesikweletu elizoxhunyaniswa nemvelo ekhulayo yemikhiqizo namasevisi.
Kungaba njalo okuthakaselayo
Amaya Toman Eminyakeni eyishumi nanhlanu edlule, nokho, ubuhlaza obuzuzwa yi-Apple namuhla babungekho. Bekungekho Izindaba ze-Apple, i-TV+, i-Apple Music noma i-Arcade. Umthombo oyinhloko wezinkonzo kwakuyi-iTunes. Imisebenzi iqhamuke nombono ohlakaniphile - wokusebenzisa imali, umsebenzisi uthola umculo wamahhala.
Ngenkathi i-iPod ivuna impumelelo eyodwa ngemva kwenye futhi i-iTunes inguzakwethu ongenakuhlukaniswa, indlunkulu ye-Apple yayisivele icabanga ukuthi izoludlulisela kuphi lolu xhumo. Umqondo wokuba nekhadi lesikweletu wavela ngokuzenzakalelayo futhi wabonakala kuyindlela efanele. Ikhasimende lizoqoqa i-iPoints (iBody) ukuze lithenge amakhadi, elingase liwashintshele amathrekhi omculo ku-iTunes.
Umbono wawungekho emakhanda abantu ngabanye kuphela, kodwa imiqondo yangempela eyingcaca neziqubulo zomkhankaso nazo zadalwa. Lokhu kubonisa ikhadi lesikweletu elimnyama elilula nelicwebezelayo elinelogo ye-Apple kanye nolwazi oludingekayo lokuhlonza. Ngaso sonke isikhathi kunesiqubulo esihlukile ohlangothini esinomlayezo oqondiwe. Uthola umculo wamahhala ongawuthenga.
Igalari yezithombe
Thenga amabhaluni, uthole i-Zeppelin. Thenga ithikithi, uthole Isitimela. Thenga i-lipstick, uthole uKiss. Bonke laba nabanye babenamagama eqembu afihlwe ngemuva kwabo. Yiqiniso, iziqubulo zokukhangisa zigqama kakhulu ngesiNgisi, futhi ukuhumusha kubonakala kuntengantenga.
I-Apple Card yayinomanduleli wayo osebenzayo
Singaqagela kuphela ukuthi kungani wonke umbono ungazange usetshenziswe. Mhlawumbe izingxoxo phakathi kwe-Apple ne-MasterCard zehlulekile, mhlawumbe abakwazanga ukuthola umlamuli ngendlela yendlu yasebhange. Noma cha?
Basekhona “ofakazi” e-US abazi nge-Apple ProCare Card. Ukufana nalelo khadi lesikweletu lesimanje kwenzeka nje kwaqondana. Lo khokho wadalwa ekuqaleni njengesikhuthazo kumakhasimende ukuthi athenge eminye imikhiqizo yakwa-Apple.
Ngenkokhelo yonyaka engu-$99, isibonelo, ungakwazi, isibonelo, uku-oda ukudluliswa kwedatha mahhala ku-Genius Bar, uthenge isofthiwe ngesaphulelo sika-10% (ngaleso sikhathi i-Apple Works, bese kuba i-iWork, kanye nohlelo lokusebenza ngokwalo) noma wenze ukuqokwa okubalulekile nochwepheshe we-Genius.
Ingabe kubonakala sengathi kuncane ngemali ephezulu kangaka? Umphumela cishe awuzange uphuthelwe, ngoba ochwepheshe okwakuhloswe kubo i-Apple Pro Card bakwazi ukwenza imisebenzi eminingi ngokwabo, futhi ukuthengwa kwesofthiwe ngesaphulelo sika-10% kwakungeyona inzuzo kakhulu ngenxa yalokho. Cishe yingakho lo owandulelayo naye waba nempilo enhle.
Ngokuphambene, inguqulo yakamuva ye-Apple Card inezinjongo ezichazwe ngokucacile nozakwethu abaqinile ngemuva kwayo. Ngaphezu kwalokho, i-Apple ingeza kuze kufike ku-3% wezinkokhelo ezibuyiselwe, ngakho-ke ugqozi lokuthenga ngokuqinisekile luzoba namandla e-US. Kodwa cishe ngeke iphume e-United States noma nini maduze. Nakuba singamangala.
Igalari yezithombe
Umthombo: KenSegall.com
