Vala isikhangiso

Kungashiwo ukuthi uma noma ubani engaseluleka ngendlela yokufeza izinhloso zethu, kungaba uSteve Jobs - umnikazi we-Apple ne-Pixar, izinkampani ezinamagama amakhulu kanye nenani elikhulu. Imisebenzi yayiyingcweti yangempela yokufeza izinhloso zayo, futhi kwakungenzeki njalo ngokulandela yonke imithetho.

Ukwakha u-Apple noPixar babe imidondoshiya ensimini yabo, uSteve kwadingeka anqobe izithiyo eziningi ezinzima. Kodwa wayesezakhele eyakhe "inkundla engokoqobo ehlanekezelwe" uhlelo ayedume ngalo. Ngamafuphi, kungashiwo ukuthi u-Jobs wakwazi ukukholisa abanye ukuthi imicabango yakhe yomuntu siqu yayingamaqiniso ngosizo lokuqonda kwakhe okungokoqobo. Futhi wayengumkhohlisi onekhono, futhi bambalwa ababengamelana namaqhinga akhe. Imisebenzi ngokungangabazeki yayingumuntu ohluke kakhulu, imikhuba yakhe evame ukugoba ngokwedlulele, kodwa uhlaka oluthile alukwazi ukuphikiswa kuye ngezindlela eziningi, futhi nakanjani sinokuningi esingakufunda kuye ngisho nanamuhla - kungakhathaliseki ukuthi usemsebenzini noma ensimini yangasese.

Ungesabi imizwa

Imisebenzi ibone inqubo yokuzithengisa wena noma umkhiqizo njengokhiye wokwenza abanye bathenge emibonweni yakho. Ngaphambi kokwethula i-iTunes ngo-2001, wahlangana nenqwaba yabaculi ngethemba lokuthola amalebula okuqopha umsebenzi wakhe. U-Trumpeter u-Wynton Marsalis naye wayengomunye wabo. "Umfana ubethathekile," kusho uMarsalis ngemuva kwengxoxo eyathatha amahora amabili noJobs. “Ngemuva kwesikhashana ngaqala ngabuka yona, hhayi ikhompuyutha, ngoba ngangithatheka wukuvutha kwayo,” engeza. USteve akakwazanga ukujabulisa abalingani kuphela, kodwa nabasebenzi kanye nezilaleli ezibone ukusebenza kwakhe okudumile kwe-Keynote.

Ukwethembeka ngaphezu kwakho konke

Lapho uSteve Jobs ebuyela ku-Apple ngo-1997, waqala ukusebenza ngokushesha ukuze avuselele inkampani futhi ayinikeze isiqondiso esifanele. Ubize abameleli abaphezulu benkampani ehholo, bangena esiteji begqoke izikhindi namateku kuphela wabuza wonke umuntu ukuthi yini engalungile nge-Apple. Ngemva kokubhekana nokububula okuphoxekile kuphela, wababaza, “Yimikhiqizo! Ngakho – yini engalungile ngemikhiqizo?”. Impendulo yakhe yaba okunye ukuvungama, ngakho waphinde watshela izilaleli zakhe isiphetho sakhe: “Leyo mikhiqizo ayinamsebenzi. Abukho ucansi kubo!”. Ngemva kweminyaka, Imisebenzi yaqinisekisa kumbhali wakhe wokuphila kwabantu ukuthi ngempela wayengenayo inkinga yokutshela abantu ubuso nobuso ukuthi kukhona okungalungile. “Umsebenzi wami wukwethembeka,” kusho yena. “Kufanele ukwazi ukwethembeka kakhulu,” engeza.

Ukusebenza kanzima nenhlonipho

Indlela uSteve Jobs asebenza ngayo yayincomeka. Ngemva kokubuyela enkampanini yaseCupertino, wasebenza kusukela ngehora lesikhombisa ekuseni kuze kube yihora lesishiyagalolunye kusihlwa, nsuku zonke. Kodwa umsebenzi wokuzikhandla, awuqala ngokuphikelela nangokuzicabangela yena ngokwakhe, ngokuqondakalayo wawuthinta impilo kaJobs. Nokho, umzamo wokuzimisela nokuzimisela kukaSteve kwabakhuthaza abaningi futhi kwaba nomthelela omuhle ekusebenzeni kwabo bobabili u-Apple no-Pixar.

USteve Jobs FB

Thonya abanye

Kungakhathaliseki ukuthi basebenzela wena noma basebenzela wena, abantu bahlala bedinga ukuqashelwa ngezenzo zabo, futhi basabela kahle kakhulu ekubonisweni kothando. USteve Jobs wayelazi kahle leli qiniso. Wayekwazi ukukhanga ngisho nabaphathi abasezikhundleni eziphezulu, futhi abantu babelangazelela ukuqashelwa yiMisebenzi. Kodwa ngokuqinisekile wayengeyena umqondisi libalele owayechichima nje ukuqiniseka: "Ubengathandeka kubantu ayebazonda, njengoba nje ayengalimaza labo abathandayo," ifundeka umlando wakhe.

Zithinta izinkumbulo

Kuthiwani ngokwenza sengathi yonke imibono emihle ivela kuwe? Uma kwenzeka ushintsha umqondo wakho, akukho lutho olulula kunokunamathela nje kumbono omusha wezinyo nesipikili. Izinkumbulo zesikhathi esidlule zishintshwa kalula. Akekho ongaba olungile ngaso sonke isikhathi kuzo zonke izimo - ngisho noSteve Jobs. Kodwa wayeyingcweti ekukholiseni abantu ukuthi wayengenaphutha. Wayazi ukuthi angabambelela kanjani esikhundleni sakhe ngokuqinile, kodwa uma isikhundla somunye umuntu siba ngcono, Imisebenzi yayingenayo inkinga yokusilinganisa.

Lapho i-Apple inquma ukuvula izitolo zayo zokudayisa, uRon Johnson weza nombono weGenius Bar, enabasebenzi “abahlakaniphe kakhulu beMac.” Imisebenzi iqale yawuchitha lo mbono yathi uyahlanya. “Ngeke uthi bahlakaniphile. Bangamaqili,” esho. Nokho, ngakusasa, uMkhandlu Jikelele wacelwa ukuba ube nophawu lokuthengisa oluthi "Genius Bar" lubhaliswe.

Thatha izinqumo ngokushesha. Kukhona njalo isikhathi soshintsho.

Uma kuziwa ekwenzeni imikhiqizo emisha, i-Apple yayingavamile ukuhlanganyela ekuhlaziyeni izifundo, izinhlolovo, noma ukwenza ucwaningo. Izinqumo ezibalulekile zazingavamile ukuthatha izinyanga ngesikhathi - uSteve Jobs wayeba nesithukuthezi ngokushesha futhi evame ukwenza izinqumo ezisheshayo ezisekelwe emizweni yakhe. Isibonelo, endabeni ye-iMacs yokuqala, Imisebenzi yanquma ngokushesha ukukhulula amakhompyutha amasha ngemibala emibalabala. UJony Ive, umklami omkhulu wakwa-Apple, ukuqinisekisile ukuthi isigamu sehora sanele ukuthi Imisebenzi ithathe isinqumo esizothatha izinyanga kwenye indawo. Ngakolunye uhlangothi, unjiniyela uJon Rubinstein, wazama ukusebenzisa i-CD drive ye-iMac, kodwa uJobs wayeyizonda futhi waphusha ukuthola izikhala ezilula. Nokho, kwakungenakwenzeka ukushisa umculo nalabo. Imisebenzi yashintsha umqondo wakhe ngemuva kokukhululwa kweqoqo lokuqala le-iMacs, ngakho-ke amakhompiyutha alandelayo e-Apple asenayo idrayivu.

Ungalindi ukuthi izinkinga zixazululwe. Zixazulule manje.

Ngenkathi Imisebenzi isebenza kwa-Pixar ku-Animated Toy Story, umlingisi we-cowboy Woody akazange aphume endabeni ngokuphindwe kabili okuhle kakhulu, ikakhulukazi ngenxa yokungenelela kuskripthi yinkampani ye-Disney. Kepha Imisebenzi yenqabile ukuvumela abantu bakwaDisney ukuthi bachithe indaba yokuqala ye-Pixar. Uma kukhona okungahambi kahle awukwazi ukuvele uzibe uthi uzokulungisa ngokuhamba kwesikhathi,” kusho uJobs. "Yile ndlela ezinye izinkampani ezenza ngayo". Wacindezela u-Pixar ukuthi athathe izintambo zokubusa kwefilimu futhi, uWoody waba umlingisi odumile, futhi ifilimu yokuqala eyake yapopayida eyakhiwe ngokuphelele nge-3D yenza umlando.

Izindlela ezimbili zokuxazulula izinkinga

Imisebenzi yayivame ukubona umhlaba ngamagama amnyama namhlophe - abantu babengamaqhawe noma abantu ababi, imikhiqizo yayimikhulu noma imbi kakhulu. Futhi vele wayefuna ukuthi i-Apple ibe phakathi kwabadlali abasezingeni eliphezulu. Ngaphambi kokuthi inkampani yakwa-Apple ikhiphe i-Macintosh yayo yokuqala, omunye wonjiniyela kwadingeka akhe igundane elikwazi ukunyakazisa ikhesa kuzo zonke izinhlangothi, hhayi nje phezulu naphansi noma kwesokunxele noma kwesokudla. Ngeshwa uJobs wake wezwa ukububula kwakhe ukuthi akunakwenzeka ukukhiqiza igundane elinjalo emakethe, waphendula ngokumxosha. Ithuba lathathwa ngokushesha nguBill Atkinson, owafika eMisebenzini nesitatimende sokuthi wakwazi ukwakha igundane.

Ngokwesilinganiso esiphezulu

Sonke siyasazi isisho esithi "rest on your laurels". Ngempela, impumelelo ivame ukuyenga abantu ukuba bayeke ukusebenza. Kodwa Imisebenzi yayihluke ngokuphelele kulokhu. Lapho ukubheja kwakhe okunesibindi kokuthenga u-Pixar kubonakala kuyimpumelelo, futhi iToy Story yazuza izinhliziyo zabagxeki nezethameli ngokufanayo, washintsha u-Pixar waba inkampani ehweba esidlangalaleni. Abantu abaningi, kuhlanganise noJohn Lasseter, bamdikibalisa kulesi sinyathelo, kodwa Imisebenzi yaphikelela - futhi ngokuqinisekile kwakungadingeki ukuba azisole esikhathini esizayo.

USteve Jobs ungumbungazi ovelele

Konke kungaphansi kolawulo

Ukubuya kwemisebenzi ku-Apple engxenyeni yesibili yawo-1990 kwakuyizindaba ezinkulu. Imisebenzi iqale yathi ubuyela enkampanini nje engumeluleki, kodwa abangaphakathi okungenani babe nombono wokuthi ukubuya kwakhe kuzoholela kuphi. Ngesikhathi ibhodi lisichitha isicelo sakhe sokubuyekeza isitoko, lathi umsebenzi wakhe kwakuwukusiza inkampani, kodwa kwakungadingeki ukuba abe kuyo uma kukhona ongathandi okuthile. Wathi izinkulungwane zezinqumo ezinzima nakakhulu zazisemahlombe akhe, futhi uma engawulungele umsebenzi wakhe ngokusho kwabanye, kungaba ngcono ukuhamba. Imisebenzi yayikuthola ayekufuna, kodwa kwakunganele. Isinyathelo esilandelayo kwaba ukushintshwa okuphelele kwamalungu ebhodi labaqondisi kanye

Zimisele ukuphelela, akukho okunye

Uma kuziwa emikhiqizweni, Imisebenzi yayikuzonda ukuyekethisa. Umgomo wakhe kwakungelona nje ukushaya umncintiswano noma ukwenza imali. Wayefuna ukwenza imikhiqizo engcono kakhulu. Ngokuphelele. Ukuphelela kwakuwumgomo ayewuphishekela ngenkani yakhe, futhi wayengesabi ukuxoshwa ngokushesha kwezisebenzi ezinomthwalo wemfanelo noma ezinye izinyathelo ezinjalo endleleni yakhe. Ufinyeze inqubo yokukhiqiza yonke imikhiqizo yakwa-Apple kusukela ezinyangeni ezine kuya kwezimbili, ngenkathi ethuthukisa i-iPod wagcizelela inkinobho yokulawula eyodwa yayo yonke imisebenzi. Imisebenzi yakwazi ukwakha i-apula elinjalo kangangokuthi kwabanye lalifana nohlobo oluthile lwehlelo noma inkolo. "USteve udale uhlobo lwendlela yokuphila," kusho umsunguli we-Oracle uLarry Ellison. “Kunezimoto abantu abaziqhenya ngazo – iPorsche, iFerrari, iPrius ngoba engihamba ngayo isho okuthile ngami. Futhi abantu bazizwa ngendlela efanayo ngemikhiqizo yakwa-Apple,” ephetha.

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